SPONSORSHIP PROSPECTUS March 19 23, 2017 Las Vegas, NV The Venetian The Palazzo
INDEX 3 Details 4 Adobe digital marketing community 6-7 Adobe Summit 2016 demographics and attendees 8 Why sponsor? 9 What sponsors are saying 10 Adobe Summit past sponsors 12-18 Summit sponsorship opportunities 19-20 Sponsorships at a glance 2 ADOBE SUMMIT 2017 Prospectus
DETAILS WHO WHAT WHEN HOW Digital marketing industry Adobe Summit March 19-23, 2017 Contact DeAnn Ballard Patten Business and marketing executives Digital and social marketers Content managers Advertisers and publishers Marketing developers Analysts Cross channel marketers Adobe Summit is the premier event for digital marketing executives and professionals. Attendees leave Summit with new strategies for delivering consistent, continuous, and compelling experiences that delight customers at every touchpoint. WHERE The Venetian The Palazzo Las Vegas, NV Sponsorship Sales Director (385) 345-1091 deann@adobe.com 3 ADOBE SUMMIT 2017 Prospectus
10,000+ attendees from 47 countries 84% sponsors rated their overall experience as above average or excellent 97% of attendees visited the community pavilion 80%+ of attendees have a direct role in purchasing decisions
ADOBE DIGITAL MARKETING COMMUNITY The Adobe digital marketing community is made up of more than 5,000 companies worldwide and is represented by leaders in every industry. These companies leverage the Adobe Marketing Cloud to deliver consistent, continuous, and compelling experiences to their customers. 8 of the top 10 1 Retail 6 of the top 8 8 Airline 17 of the top 20 6 High Tech 10 of the top 10 5 Financial Services 7 of the top 9 4 Automotive 9 of the top 10 3 Travel & Hospitality 6 of the top 10 7 Telecom 1 Internet Retailer Top 500 2 Forbes: The World s Largest Media Companies of 2015 3 Top 10 Biggest Hotel Chains in the World 4 Forbes Global 2000: Biggest Auto Companies 5 Fortune 500 Commercial Banks - US 6 Fortune 500 Technology Companies 7 Brand Finance Telecoms 500 8 Forbes 500 U.S. Airlines 5 ADOBE SUMMIT 2017 Prospectus
DOBE SUMMIT DEMOGRAPHICS Summit attendees have expertise in the following areas of digital marketing: Social analytics Web analytics Advertising Marketing CRM Targeting & optimization Web experience management Publishing Cross channel campaign management Mobile ecommerce Conversion Customer experience management SEO/SEM Email Merchandising Customer retention & loyalty Geography Adobe Summit 2016 Demographics: Industry Job Level 16% South 11% International 18% Midwest 30% West 25% Northeast 11% Financial Services 11% Media/ Entertainment/ Telecom 4% Travel & Hospital 12%* Other 29% Consulting/ Agency 13% Retail & ecommerce 13% High Tech 12% C Level 11% VP & SVP 21% Individual Contributor 32% Manager & Sr. Manager 24% Director & Sr. Director *Healthcare, manufacturing, insurance, education, government 6 ADOBE SUMMIT 2017 Prospectus
ADOBE SUMMIT 2016 ATTENDEES Financial Services High Tech Media/Entertainment/Telecom Travel and Hospitality Retail/eCommerce Other 7 ADOBE SUMMIT 2017 Prospectus
WHY SPONSOR SUMMIT? Over 80% of 2016 attendees have a direct role in digital marketing purchasing decisions. 57% lead the vendor evaluation process. Summit sponsors see a strong ROI - 87% of 2015 Summit sponsors returned in 2016. 49% of attendees work for companies larger than 5,000 employees. 86% work for companies larger than 500 employees. 8 ADOBE SUMMIT 2017 Prospectus We are expecting more than 12,000 attendees for 2017. 93% of Summit attendees spend time in the Community Pavilion visiting with Adobe Sponsors.
WHAT SPONSORS ARE SAYING This was our first time sponsoring Adobe Summit, and we were extremely pleased with our experience. We re looking forward to coming back in 2017! Everything was on point and your team is incredible! Thanks so much for a successful 2016 Summit!! -Bronze Sponsor -Silver Sponsor The Summit was excellent! We love our Adobe partnership and look forward to many years of joint success. Summit is an excellent conference. Good fun very good attendees. -Gold Sponsor -Platinum Sponsor 9 ADOBE SUMMIT 2017 Prospectus
ADOBE SUMMIT 2016 SPONSORS Diamond Platinum Gold Silver Bronze Showcase 10 ADOBE SUMMIT 2017 Prospectus Engagement
SPONSORSHIP PROSPECTUS Las Vegas, NV March 19 23, 2017 NOTE: Additional sponsorship opportunities not outlined in this prospectus may be available by invitation only
DIAMOND SPONSORSHIP Invitation Only Diamond sponsorships are available by invitation only as part of a global package for the US and EMEA Summits. 40 x40 exhibit space - sponsor to provide booth property** Two (2) breakout sessions co-presented with joint customer and/or Adobe Summit breakout session recorded and hosted on Summit archive site One marketing promotional opportunity (MPO) chosen from a select list Access to an exclusive area at Summit Bash Thirty (30) full conference passes and fifteen (15) booth staff passes+ Four (4) additional full conference passes for breakout presenters++ Digital ad Pre-event engagement with Adobe PR team Company logo included in promotional emails Branded signage in prominent locations Inclusion in Summit sponsor game traffic generating promotion in the Summit app Company logo/link and 150-word profile on Summit 2017 website and app INVITATION ONLY Two (2) seats in the Executive Experience track at Summit Exclusive Hospitality Suite Dedicated onsite meeting space Customer discount code - $200 discount towards current list price 40% discount on additional full conference passes (limit 30) ** Booth selection priority based on when agreements are received + Booth staff passes may not register for breakout sessions but have access to all other Summit related activities; including general sessions, evening events, etc. 12 ADOBE SUMMIT 2017 Prospectus
PLATINUM SPONSORSHIP Cost $215,000* Limited availability This exclusive sponsorship provides Platinum sponsors with a voice at Summit to establish leadership and elevate awareness. You will have access to an exclusive area at the Summit Bash to host clients, and attendees will take notice of your presence in the Community Pavilion. 30 x30 exhibit space - sponsor to provide booth property. Turnkey booth option available for $250k** One (1) breakout session co-presented with joint customer and/or Adobe Summit breakout session recorded and hosted on Summit archive site Access to an exclusive area at Summit Bash Sixteen (16) full conference passes and eight (8) booth staff passes+ Two (2) additional full conference passes for breakout presenters++ Dedicated onsite meeting space Exclusive hospitality suite Digital ad Access to registered press list 1-2 weeks prior to event Company logo included in general session Branded signage in prominent locations Inclusion in Summit sponsor game traffic generating promotion in the Summit app Company logo/link and 150-word profile on Summit website and app Customer discount code - $200 discount towards the current list price 40% discount on additional full conference passes (limit 20) * 15% LOI discount and 10% early bird discount expire 5:00pm PST September 30, 2016 - discounts cannot be combined ** Booth selection priority based on when agreements are received. Turnkey convenience: exhibit packages include a booth structure, counters/tables/chairs (determined by turnkey level), display monitor(s), lead retrieval unit(s), electrical, carpet, wastebasket(s) and cleaning. + Booth staff passes may not register for breakout sessions but have access to all other Summit related activities; including general sessions, evening events, etc. ++ Two additional passes may only be used by sponsor s breakout presenters and customer co-presenters For Platinum Sponsorship opportunities contact: DeAnn Ballard Patten, Sponsorship Sales Director, 385-345-1091, deann@adobe.com 13 ADOBE SUMMIT 2017 Prospectus
GOLD SPONSORSHIP Cost $150,000* Limited availability Gold sponsors receive the opportunity to address attendees during your own dedicated breakout session. Combined with a larger presence in the Community Pavilion you will receive the visibility needed to ensure you see a positive ROI. 20 x20 exhibit space - sponsor to provide booth property. Turnkey booth option available for $175k** One (1) breakout session co-presented with joint customer and/or Adobe Summit breakout session recorded and hosted on Summit archive site Ten (10) full conference passes and six (6) booth staff passes+ Two (2) additional full conference passes for breakout presenters++ Dedicated onsite meeting space Passes to the exclusive Summit Bash lounge Branded signage in prominent locations Inclusion in Summit sponsor game traffic generating promotion in the Summit app Company logo/link and 100-word profile on Summit 2017 website and app Customer discount code - $200 discount towards the current list price 40% discount on additional full conference passes (limit 10) * 15% LOI discount and 10% early bird discount expire 5:00pm PST September 30, 2016 - discounts cannot be combined ** Booth selection priority based on when agreements are received. Turnkey convenience: exhibit packages include a booth structure, counters/tables/chairs (determined by turnkey level), display monitor(s), lead retrieval unit(s), electrical, carpet, wastebasket(s) and cleaning. + Booth staff passes may not register for breakout sessions but have access to all other Summit related activities; including general sessions, evening events, etc. ++ Two additional passes may only be used by sponsor s breakout presenters and customer co-presenters For Gold Sponsorship opportunities contact: DeAnn Ballard Patten, Sponsorship Sales Director, 385-345-1091, deann@adobe.com 14 ADOBE SUMMIT 2017 Prospectus
SILVER SPONSORSHIP Cost $65,000* This sponsorship level provides you with an expanded presence in the Community Pavilion. As a Silver sponsor you will be able to showcase your products and services while engaging with attendees to capture targeted leads. 10 x20 exhibit space - sponsor to provide booth property. Turnkey booth option available for $75k** Six (6) full conference passes and six (6) booth staff passes+ Branded signage in prominent locations Passes to the exclusive Summit Bash Lounge Inclusion in Summit sponsor game traffic generating promotion in the Summit app Company logo/link and 100-word profile on Summit 2017 website and app Customer discount code - $200 discount towards the current list price 40% discount on additional full conference passes (limit 5) * 15% LOI discount and 10% early bird discount expire 5:00pm PST September 30, 2016 - discounts cannot be combined ** Booth selection priority based on when agreements are received. Turnkey convenience: exhibit packages include a booth structure, counters/tables/chairs (determined by turnkey level), display monitor(s), lead retrieval unit(s), electrical, carpet, wastebasket(s) and cleaning. + Booth staff passes may not register for breakout sessions but have access to all other Summit related activities; including general sessions, evening events, etc. For Silver Sponsorship opportunities contact: DeAnn Ballard Patten, Sponsorship Sales Director, 385-345-1091, deann@adobe.com 15 ADOBE SUMMIT 2017 Prospectus
BRONZE SPONSORSHIP Cost $45,000* As a Bronze sponsor you are able to leverage your turnkey booth to create a branded home base within the Community Pavilion where you can interact and network with attendees. One (1) 10 x10 turnkey booth provided** Four (4) full conference passes and four (4) booth staff passes+ Branded signage in prominent locations Inclusion in Summit sponsor game traffic generating promotion in the Summit app Company logo/link and 50-word profile on Summit 2017 website and app Customer discount code - $200 discount towards the current list price 40% discount on additional full conference passes (limit 5) * 15% LOI discount and 10% early bird discount expire 5:00pm PST September 30, 2016 - discounts cannot be combined ** Booth selection priority based on when agreements are received. Turnkey convenience: exhibit packages include a booth structure, counters/tables/chairs (determined by turnkey level), display monitor(s), lead retrieval unit(s), electrical, carpet, wastebasket(s) and cleaning. + Booth staff passes may not register for breakout sessions but have access to all other Summit related activities; including general sessions, evening events, etc. For Bronze Sponsorship opportunities contact: DeAnn Ballard Patten, Sponsorship Sales Director, 385-345-1091, deann@adobe.com 16 ADOBE SUMMIT 2017 Prospectus
ENGAGEMENT SPONSORSHIP Cost $25,000* This unique sponsorship allows you to gain exposure as a sponsor, while interacting and networking with attendees. Four (4) full conference passes for sponsor Four (4) full conference passes for customers Passes to the exclusive Summit Bash lounge Digital ad Branded signage in prominent locations Company logo/link and 50-word profile on Summit 2017 website and app Customer discount code - $200 discount towards the current list price * 15% LOI discount and 10% early bird discount expire 5:00pm PST September 30, 2016 - discounts cannot be combined For Engagement Sponsorship opportunities contact: DeAnn Ballard Patten, Sponsorship Sales Director, 385-345-1091, deann@adobe.com 17 ADOBE SUMMIT 2017 Prospectus
SHOWCASE SPONSORSHIP Cost $12,500* Limited availability As a Showcase sponsor, you are able to leverage your kiosk to demonstrate your innovative marketing technology while interacting and networking with digital marketing executives and professionals. This entry level sponsorship is reserved for Adobe Exchange Partners. One (1) turnkey kiosk includes**: One (1) graphic panel and header One (1) lead retrieval device One (1) monitor One (1) electrical drop Wifi connection Three (3) full conference passes Branded signage in prominent locations. Company logo linked to company website and 50 word company profile on Summit 2017 website and app Not an Exchange Partner? Contact aemc@adobe.com for additional information. * 15% LOI discount and 10% early bird discount expire 5:00pm PST September 30, 2016 - discounts cannot be combined ** Booth selection priority based on when agreements are received For Showcase Sponsorship opportunities contact: Elayne Recupero, 267-247-5874, recupero@adobe.com 18 ADOBE SUMMIT 2017 Prospectus
SPONSORSHIPS AT A GLANCE BENEFITS DIAMOND PLATINUM PLATINUM TURNKEY** GOLD GOLD TURNKEY** Price Invitation Only* $215,000* $250,000* $150,000* $175,000* INFLUENCE 60-Minute breakout session 2 1 1 ACCESS Conference passes - full & booth staff 35 full & 15 booth + 18 full & 8 booth + 12 full & 6 booth + Executive Experience passes 2 N/A N/A PR team engagement Y Y Y Access to an exclusive space at the Summit Bash Y Y N/A Access to the Summit Bash Lounge N/A N/A Y Discount on additional passes Y Y Y EXPOSURE Exhibit Space 40 x40 30 x30 20 x20 Opportunity to expand exhibit space Y Y Y Dedicated onsite meeting room Y Y Y Exclusive hospitality suite Y Y N/A Digital ad Y Y N/A Summit sponsor game inclusion Y Y Y Onsite signage inclusion Y Y Y Logo/link - conference website & app Y Y Y Profile - conference website & app 150 Words 150 Words 100 Words Logo - pre-conference emails Y N/A N/A * 15% LOI discount and 10% early bird discount expire 5:00pm PST September 30, 2016 - discounts cannot be combined. + Booth staff passes may not register for breakout sessions but have access to all other Summit related activities; including general sessions, evening events, etc. ** Turnkey convenience: exhibit packages include a booth structure, counters/tables/chairs (determined by turnkey level), display monitor(s), lead retrieval unit(s), electrical, carpet, wastebasket(s) and cleaning. Adobe reserves the right, at any time, to review the display materials, demos, company descriptions, marketing sponsorship messaging, collateral assets, and presentations of all Exhibitors to address any sensitive and/or non-complementary issues. 19 ADOBE SUMMIT 2017 Prospectus
SPONSORSHIPS AT A GLANCE BENEFITS SILVER SILVER TURNKEY** BRONZE TURNKEY** ENGAGEMENT BRANDING OPPORTUNITY SHOWCASE TURNKEY** Price $65,000* $75,000* $45,000* $25,000* $12,500 INFLUENCE 60-Minute breakout session N/A N/A N/A N/A ACCESS Conference passes - full & booth staff 6 full & 6 booth + 4 full & 4 booth + 4 full & 4 customer 3 full Executive Experience passes N/A N/A N/A N/A PR team engagement N/A N/A N/A N/A Access to an exclusive space at the Summit Bash N/A N/A N/A N/A Access to the Summit Bash Lounge Y N/A Y N/A Discount on additional passes Y Y Y Y EXPOSURE Exhibit Space 10 x20 10 x10 N/A Kiosk Opportunity to expand exhibit space N/A N/A N/A N/A Dedicated onsite meeting room N/A N/A N/A N/A Exclusive hospitality suite N/A N/A N/A N/A Digital ad N/A N/A Y N/A Summit sponsor game inclusion Y Y N/A Y Onsite signage inclusion Y Y Y Y Logo/link - conference website & app Y Y Y Y Profile - conference website & app 100 Words 50 Words 50 Words 50 Words Logo - pre-conference emails N/A N/A N/A N/A * 15% LOI discount and 10% early bird discount expire 5:00pm PST September 30, 2016 - discounts cannot be combined. + Booth staff passes may not register for breakout sessions but have access to all other Summit related activities; inluding general sessions, evening events, etc. ** Turnkey convenience: exhibit packages include a booth structure, counters/tables/chairs (determined by turnkey level), display monitor(s), lead retrieval unit(s), electrical, carpet, wastebasket(s) and cleaning. Adobe reserves the right, at any time, to review the display materials, demos, company descriptions, marketing sponsorship messaging, collateral assets, and presentations of all Exhibitors to address any sensitive and/or non-complementary issues. 20 ADOBE SUMMIT 2017 Prospectus
For Showcase Sponsorship Opportunities Contact Elayne Recupero Showcase Sponsorships 267-247-5874 recupero@adobe.com For All Other Sponsorship Opportunities Contact DeAnn Ballard Patten Sponsorship Sales Director 385-345-1091 deann@adobe.com