40TH MEETING OF THE ASSEMBLY OF REGIONAL RURAL DEVELOPMENT STANDING WORKING GROUP (SWG) IN SOUTH EASTERN EUROPE PROMOTION OF ORGANIC FARMING, OVERVIEW ABOUT THE ORGANIC SUCCESS STORY THOMAS RECH Unit II/3 Agri-Environment, Mountain Farmers and Less-Favoured Areas, Organic Farming --- 1 ---
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Why Organic Agriculture in Austria? Because it works The consumer wants it Good prices for the farmers and trade You can do it without chemistry The way of Austrians agriculture is not intensification It protects environment (water, soil, air) Organic = sustainable --- 7 ---
Programme of the Austrian Government "... Organic farming has proven that productive, environmentally sound marketoriented management is also possible all together. The expansion of organic farming marketing is therefore a worthwhile goal and a corresponding promotion/support required.... " --- 8 ---
5 factors for making organic agriculture in Austria a success story 1. Farmers committed to the idea of organic agriculture 2. Consumers demanding environmental friendly type of agriculture 3. Common rules (EU-Law) 4. Multiple strategies for marketing (ranging from direct marketing to supermarkets) 5. Action programme (financial support) --- 9 ---
Lacking Know-how Higher risk Prejudice More working hours Main obstacles Organisation of labour force (Vegetable) New investments (particular stable) Logistical problems (milk) Changing of rules (e.g. changing of stable area and feed rules, lacking of plant protection products (copper ) --- 10 ---
Main challenges No approach in direction conventional Keeping high prices - balance of supply and demand Reduce the risk of OF (e.g. diseases) PR-work, better information of the consumer Bringing the products closer to consumer --- 11 ---
Development of organic areas 2001-2016 600,000 580,000 560,000 540,000 520,000 500,000 480,000 460,000 440,000 420,000 400,000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 --- 12 ---
Development of the share of organic area 2001-2016 20.0 19.0 18.0 17.0 16.0 15.0 14.0 13.0 12.0 11.0 10.0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 --- 13 ---
MARKET Turnover of organic products Amount: 1600 Million EUR 73% Supermarkets 10% Organic shops 6% Direct marketing 5% Catering 6% Export --- 14 ---
SHARE ON ORGANIC PRODUCTS (VALUE) IN SUPERMARKETS Total: Organic products 8 % of value Milk Fruit Joghu rt Butter Chees e Meat Ham Fruits Vegetables --- 15 --- Potato es Eggs Source: RollAMA, KeyQuest, 2015
Push and Pull Strategy Push-Strategy Pull-Strategy Support of supply Support of demand Support of PR and processing devices Compensation payments (agri-environmental programme) Support of farm infrastructure Extension service etc. --- 16 ---
Why do consumer buy organic products 1. From BIO it is expected that it is healthier 2. No "Chemistry" (artificial sweeteners in the food in the fields and in the animals) 3. Better taste 4. Especially animal-friendly husbandry 5. Environmental Protection --- 17 ---
Organic Actionprogramme Agro-environmental programme - ÖPUL Extension service, education, councelling Support of investments on farm Cooperation Schools Support of processing R&D PR-work --- 18 ---
RURAL DEVELOPMENT PAYMENTS 2014-20 TOTAL = 1.100 MIO EUR/YEAR Technic. aid 3,0% Others 8.3% Leader 3.2% Agri-environment 29.1% Basic services and village renewal in rural areas 9.2% Investments 11.5% Organic farming 10.2% Less favoured areas 22.9% --- 19 --- Animal welfare 2.7%
Agro-environmental programme ÖPUL (ORGANIC FARMING) With ÖPUL, we have been setting priorities for the protection of biodiversity, the preservation of fertile soils, the provision of pure water and for climate protection for two decades. The path towards organic farming, which is a main pillar of ÖPUL, has proved to be very forwardlooking and is seen today as a role model for many other countries. Contribution: Compensation for added costs/reduced yields due to organic farming of arable land, grassland, permanent/special crops and for the maintenance of structural landscape elements. --- 20 ---
EDUCATION AND EXTENSION SERVICE (COUNCELLING) 1. Courses, seminars, excursion, conferences 2. Information material, e.g. soil, natur protection, biodiversity, life stock keeping, pastures, nutrition of plants and animals 3. Train the Trainers 4. Education of future teachers 5. Internet platforms for teaching material 6. Working groups --- 21 ---
RESEARCH AND DEVELOPMENT Focus on grassland (milk) and arable land Who: State owned (eg. Universities, State Institutes for research) and private institutions (focus on evaluation) Cooperation with other EU-Memberstates CoreOrganic European Innovation partnership (EIP) cooperation research/counceling/farmer Group of farmers organized by NGOs --- 22 ---
Agriculture-Schools The training for future organic farmers in agricultural schools is an important success factor for the Austrian organic agriculture. In the high schools for agriculture of the Ministry for Agriculture (eg. Raumberg) is the "Organic Farming" a separate subject. In the Agricultural Secondary School in the town Schlägl exclusively organic farming is taught. Many school-farms have been converted to OF. --- 23 ---
PR for organic products Homepage Information for kids Flyer FAQs Marketing & PR --- 24 ---
Controllsystem (Certification) in Austria Ministry for Health Head of federal province Accreditation body Ministry for economic affaires Controll bodies OF+processors+importers --- 25 ---
QUESTIONS? I AM SURE! --- 26 ---