Tariff No. 25 valid from 25.09.2017 einstieg Media kit 2018 purplequeue/shutterstock.com
Facts and Figures 3 issues in 2018 Print run: 150,000 Each issue including all ads is also available online as epaper or in the App for ios and Android Why should I advertise here? High quality environment: Einstieg stands for well researched articles about studying, working and gap year, modern design and high value for the reader. Reach your target group: The is distributed at approximately 3,000 schools leading to A Levels all over Germany. Many teachers hand out the magazine to their students directly. In addition, it is sent to job information centres. Distribution at the Einstieg and Berufe live fairs: We use our fairs to hand out the magazine to motivated teenagers who are actively engaging in the topic of career choice. At our fairs in Berlin, Dortmund, Düsseldorf, Frankfurt/ Main, Hamburg, Karlsruhe, Cologne and Munich the magazine is actively distributed among fair visitors. All schools in the catchment area of our fairs also receive the. Our Readers Your Target Group The is aimed at German students who are in secondary school or sixth form and who are interested in information about apprenticeships, university courses and gap year options. 90 % 80 % 92 % Attend a school leading to a Are between Are interested in ads university entry qualification 16 and 19 years old that are about study or training options 2
Print run approx. 75,000 Partial Distribution For adverts of ½ page or larger, we offer partial distribution in the areas North and South. For prices see page 6. You can also run your ad in certain post code areas please contact us for details. Print run approx. 75,000 Topics & Dates 2018 12018 22018 32018 Publishing Date 09 April 2018* 13 August 2018* 5 November 2018 Advertising Deadline 02 March 2018 6 July 2018 21 September 2018 Topics (selection) successful applications, hospitality and tourism management, study management, become a designer, health care professions and medicine, careers in logistics study abroad, career choice, media professions and journalism, cooperative degrees in retail, social professions, careers in the public sector learning tips, careers at banks and insurances, careers in SMEs, studying IT and Engineering * delayed in some Bundesländer due to school holidays 3
Crossmedia Einstieg.com Use Germany s best future planning portal for the Gen Z for your perfect printonlinemix. Apprenticeships, study and gap year options in one portal Apprenticeship positions University courses Gap year programmes Positive, strong and responsive: We show teenagers that choosing a career can be fun. High Quality Content & Features Test centre and CV generator Like and save offers and exhibitors Firsthand experience reports, interviews and much more Products & Prices Job adverts/course profiles/gap year programmes* 1 ad: 290 *the ads are editable anytime. Running time: 12 months. What s included? Institution profile with comprehensive presentation options including video content, image galleries, interviews, experience reports etc. Are you interested in a more comprehensive presence on einstieg.com? Please get in touch to receive our online media kit. If needed, we can also develop your individual annual campaign including newsletters, standalone mailings and sponsoring. Just get in touch: international@einstieg.com Combine the reach of the and Einstieg.com a benefit from especially attractive prices. AdPlus If you book an ad in the of ¼ page or more, you get an additional banner campaign on Einstieg.com for free. 1/4 Page 1/3 Page 1/2 Page 1/1 Page 1/4 page ad in the 2,000 1/3 page ad in the 2,600 1/2 page ad in the 3,900 1/1 page ad in the 7,200 banner campaign with 15,000 banner campaign with 20,000 banner campaign with 30,000 banner campaign with 100,000 34
Crossmedia CombiPackages With an ad, a banner campaign and advertorials you will be present online as well as offline. S M L CombiPackage S CombiPackage M CombiPackage L ¼ Page Ad in the Einstieg 2,000 ½ Page Ad in the Einstieg 3,900 1 Page Ad in the Einstieg 7,200 ¼ Page Advertorial in the 2,000 ½ Page Advertorial in the 3,900 1 Page Advertorial in the 7,200 Advertorial on Einstieg.com (4 months) Including Newsletter ad linking to the advertorial 490 Advertorial on Einstieg.com (4 months) Including Newsletter ad linking to the advertorial 490 Advertorial on Einstieg.com (4 months) Including Newsletter ad linking to the advertorial 490 Banner campaign with 15,000 390 Banner campaign with 30,000 780 Banner campaign with 100,000 2,600 4,880 9,070 17,490 3,500 6,500 12,000 University Packages With our packages you can present your institution and course options online and offline. S M L University Package S University Package M University Package L Course profile in the Einstieg 950 ¼ Page University Profile in the 1,300 ½ Page University Profile in the 2,400 Course profile on Einstieg.com (12 months) Including Newsletter adlinking to the advertorial Including institution profile with lots of presentation options 290 1,240 1,100 Course profile on Einstieg.com (12 months) Including Newsletter ad linking to the advertorial Including institution profile with lots of presentation options Banner campaign with 10,000 in the study section of the website 290 260 1,850 Course profile on Einstieg.com (12 months) Including Newsletter ad linking to the advertorial Including institution profile with lots of presentation options Banner campaign with 10,000 in the study section of the website 290 260 2,950 1,600 2,600 35
Ad Formats and Prices Sizes Width x Hight b/w 4c Partial Distribution 1/1* Bleed1) 210 x 297 5,150, 7,200, 4,400, 1/1* 182 x 268 5,150, 7,200, 4,400, 420 x 147 5,400, 7,600, 7,200, 1/1* Panorama Bleed1) horizontal Ear piece, bottom of the title Bleed1) page 80 x 80 x 115 1/2 horizontal* Bleed 1) 210 x 147 2,790, 3,900, 2,750, 1/2 horizontal* 182 x 132 2,790, 3,900, 2,750, 1/2 upright* Bleed1) 102,5 x 297 2,790, 3,900, 2,750, 1/2 upright* 89 x 268 2,790, 3,900, 2,750, 1/3 upright* 58 x 268 1,900, 2,600, 1/3 horizontal* 182 x 87 1,900, 2,600, 1/4 standard* 89 x 132 1,430, 2,000, 1/4 upright* 42 x 268 1,430, 2,000, 1/8 horizontal 89 x 64 715, 1,000, 1/8 upright 42 x 132 715, 1,000, Advertorials The prices for advertorials (PR articles) are equivalent to the prices for an ad of the same size. Minimum size for advertorials is ¼ page. * includes free banner campaign (see page 4). Please take no te of o ur Crossm ediao f fers (Page 4 +5). All prices are exclusive of VAT. 1) Stated size plus 5mm bleed difference. Technical Details e format: 210 mm width x 297 mm height Discounts Type area: 182 mm width x 268 mm height Two issues: 5% Columns: 4 columns @ 42.5mm, 3 columns @ 58mm Three issues: 10% Printing technique: Web offset euro scale Bank Details: Paper: (cover + pages) 70g/m2 Steinbeis Kreissparkasse Köln Charisma Brilliant (LWC shiny) BLZ 370 502 99 Konto 139 638 Setting: ICCProfiles ISOcoatedv2_300.icc IBAN: DE 63 3705 0299 0000 139638 SwiftBic: COKSDE33 File formats: eps, tif, jpg (min. 300 dpi), pdf (print optimized) Agency Commission: 15 % Data transfer: by email (anzeigen@einstieg.com) or FTP (ftp://mail.einstieg.com), host: mail.einstieg.com Payment terms: GX6 14 days from the date of the invoice net, Cover pages: 5% surcharge for 4c up to 7 days from the date of invoice 2% discount 6 3
Do you have any questions Einstieg International Team about our print an online offers? Are you looking for an advertising option that we do not offer in this kit? Please get in touch. We will be happy to help! Phone +49.221.3 98 09535 EMail international@einstieg.com References These clients have already booked print advertising in the or banner campaigns on Einstieg.com (Selection): Terms and Conditions: The terms and conditions of this publishing house apply to all ad orders and thirdparty advertising supplements. You can find them online on: www.einstieg.com/customers/generaltermsandconditions Publisher: Christian Langkafel Editor in Chief: Stefan Moskopp Einstieg GmbH Köhlstraße 10 50827 Köln Phone +49.221.3 98 0930 Fax +49.221.3 98 0960 Web www.einstieg.com