Roundtable Study: Analytic and Use Cases

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Roundtable Study: Analytic and Use Cases November 2016 Charles Brown IBM Adam Etches IBM John Stultz SAS

Analysis Exchange Model

Analysis Exchange Model Is not A Software Program A Database A Network A Computer System Is A reference vocabulary for consistent reusable exchanges of information and analysis with: Normalized data services with a common vocabulary Rules and methodologies around the creation and use of data services with metadata in support of analytics and fact-based decision support. Tool agnostic, executable anywhere (in-memory, in-database, in-hadoop, in-cloud, in- Stream, in-device), portable to any IT environment (desktop, server, grid, cluster, or cloud), capable of management and inventory of all analytics assets

Analysis Exchange Model Benefit: Infrastructure interoperability & portability Systems and user collaboration Accelerates deployment

Analysis Exchange Model Example Data Exchange Format A P I A P I

Purpose: Interoperability, Usability & Collaboration LEVEL 5 Expand analytic toolkit. Code in the language of your choice. Scale methods without redefining code. Easily wrangle data. Interactively interrogate. Discover insights through visual interface. Guided workflows. Visual interface accelerate decisions. Analytic intelligence built-in. Embed analytics in applications. Documented, public REST APIs. Rapid analytic release. Centralized management of analytic assets. One governed environment. Multi-cloud for flexibility. Failover protection. Consistent, trustworthy answers. Nurture innovation. Addressing strategic issues.

Analytics and Use Case Study The core purpose of any analytic or investigative organization is discern the insights needed for mission or task-centric activities: maximize the value of the mass of information available to them and translate this into actionable intelligence for faster, more informed decision making This study posits that the essential elements of an analytic or investigative solution are the effectively the same, whether in a government or commercial environment: Define a set of the most common use cases across government and commercial organizations Express the use cases as a set of commonly asked questions or requests for information (RFI s) and their expected outcome. Contrast the commercial and government aspects of each use case

Commercial intelligence systems Commercial drivers Government intelligence workers migrate to commercial organizations Commercial organizations see value in running government style intelligence systems Availability of data provided via open source provides commercial organizations with the information resources to run advanced intelligence missions Commercial advantages Agility, faster procurement deployment and operational cycles and a move towards continuous delivery Less constrained environment, more open infrastructure and data sharing and collaboration Adoption, Due to agility and lesser constraint environment commercial organizations are quicker to adopt new technology It is more favorable for systems to evolve in commercial commercial organization To leverage the commercial gain in government use COTS

Roadmap to Adoption ANALYTICALLY INNOVATIVE ANALYTICALLY EMPOWERED LEVEL 5 ANALYTICALLY IMMATURE LEVEL 1 Isolated analytics use. Unsophisticated tools and practices predominate ANALYTICALLY AWARE LEVEL 2 Predictive analytics usage is part of mission critical applications only. Full benefits are not understood by a majority in the agency. ANALYTICALLY INFORMED LEVEL 3 Analytics usage consists primarily of tactical and ad hoc approaches. Analytics dev. and deployment is constrained, yet departments have their own experts and/or initiatives. LEVEL 4 Analytics talent is centralized into larger groups. Management understands and supports analytics for strategic value, thus bringing units into alignment Agency is committed to analytics as part of its future growth plan. Analytical Framework supports rapid response. Analytical output integrated seamlessly into enduser applications and workflow

Example 1: Counterfeit Product Project Office A large clothing manufacturer decides to implement a single fraud investigation project office to identify the source of counterfeit fraud. The submits an RFP looking for a turn-key solution that can be rapidly deployed. Key elements include: Ability to connect to and load information from key corporate data sources. Tools for exploring open source (aka internet) for information related to the counterfeiting operations Support investigators to search for relationships between the individual cases in order to identify larger counterfeit networks. Case management tools for lead (tip) management system Analyst facing tools to explore source information, identify key evidence ( intelligence ) and combine evidence to identify counterfeit actors / organizations ( insight ).

Example 2: Financial Crimes Fusion Center A large financial institution with a global footprint is going through a risk mitigation modernization effort in order to meet new regulatory compliance requirements and further reduce operational and financial risk. They view risk mitigation as being an imperative that can only be achieved at the industry level versus an individual corporation, so they reached out to several competitors and created a financial crimes consortium. The initial consortium conference resulted in the following working groups: regulatory compliance data governance network security risk (internal/external threat) money laundering & terror finance prevention

Thank You IBM, the IBM logo, and ibm.com are trademarks or registered trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the web at Copyright and trademark information at www.ibm.com/legal/copytrade.shtml. SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. indicates USA registration. Other brand and product names are trademarks of their respective companies.