Digital Marketing & Strategy Innovation Summit April 26 & 27 2017 Hong Kong Engage and Convert - Implement Successful Digital Strategy
ABOUT THE EVENT Overview April 26 & 27, 2017 InterContinental Grand Stanford Hotel, 70 Mody Road, Hong Kong #DigiAsia Digital Marketing & Strategy Innovation Summit The main themes for this year's discussion are: Multi-Platform Marketing: Mobile and Wearables Converting Social Media Into Sales The Changing Mediums of Marketing: Video, Image, Native Advertising Using Data & Analytics to Develop Marketing Strategy The Digital Marketing & Strategy Innovation Summit will gather the most dynamic digital marketers who are leading innovation through developing their brands marketing, social & content strategy. The discussion will be led by executives presenting their innovative digital marketing strategies and complemented by numerous deepdive discussion panels and fantastic networking opportunities. Learn from these leaders, exchange ideas and watch all presentations on demand post-summit.
SPEAKERS AT A GLANCE Speakers Confirmed Speakers Alan Tsui, Manager, Audience Analytics & Partnerships, Asia Miles Farrukh Shad, SVP, Retail Strategy & Ecommerce, Schneider Electric John Lui, Director, Brand & Marketing, Greater China, PizzaExpress Ted Lai, Head of Digital, HSBC Ali Bullock, Social Media Expert, Digital Guest Speaker Elena Akhmatova, Data Scientist, Chief Data Office & Innovation Labs, Suncorp Michael Wolczyk, Head of Ecommerce, China Region, AXA Kiran Raghavan, Head of Marketing Partners, APAC at Facebook, Facebook Vincent Lau, General Manager, China, Target Brian Lee, Vice President, Digital Channels & Marketing, Sun Hung Kai Financial Warren Ackerman, Former Sr Manager, Global Digital Strategy, Infiniti Motor Christine Yau, Deputy Director, Retail Marketing, Midea Candy Wong, Director, Digital Payments & Client Engagement, Standard Chartered Bank Akira Mitsumasu, Vice President, Marketing & Strategy Research, Japan Airlines Thuy Tranthi Rieder, Group Vice President, Sales & Marketing, Rosewood Hotel Group Ravel Lai, Regional IT & Digital Director, Jardine Restaurant Group Josh Nedeljkovic, Head of Marketing & Strategic Projects, Deliveroo Chase B. Kusterer, Director, Marketing Analytics, EF Education First
Great content, very relevant and presented by some very experienced industry experts. Many thanks for bringing the amazing experience, which is an innovation indeed.
SPEAKERS IN DETAIL Keynote Speakers VIEW ALL SPEAKERS Kiran Raghavan Head of Marketing Partners, APAC at Facebook FACEBOOK Farrukh Shad SVP, Retail Strategy & Ecommerce SCHNEIDER ELECTRIC John Lui Director, Brand & Marketing, Greater China PIZZAEXPRESS Strategic Challenges: The Confluence of Business, Technology and Marketing Building a Brand with Different Platforms that All Have Different Experiences How Original Content Marketing Driven Online Can Lead to Brand & Business Success Offline Marketing strategy is more tightly aligned with business strategy than ever before and this places Kiran and his team in the center of key business decisions. Farrukh is the SVP overseeing retail strategy and ecommerce, he will share the strategy and implementation of video marketing and how to build a brand with different platforms that all have different experiences while still maintain the coherence and core messages. In this presentation he will talk about the approaches to build a brand with different platforms that all Have different experiences for customers and users along with Schneider Electric's innovative process of introducing video marketing to boost offline selling. In a world where new news and experiences are shared over the digital stratosphere, content must be carefully constructed to empower consumers to share their own content with their audience. Smart ways to continually engage customers digitally is the most cost effective and responsive avenue to raise awareness and patronage, resulting in the endorsement of any brand. The content needs to be original, relevant and topical. It needs to be digital content that strikes conversations between the brand and the consumer, between the consumer and their masses. It is the continual sharing of these content, which will directly drive exponential business growth especially for PizzaExpress.
SPEAKERS IN DETAIL Keynote Speakers VIEW ALL SPEAKERS Ted Lai Head of Digital HSBC Michael Wolczyk Head of Ecommerce, China Region AXA Akira Mitsumasu Vice President, Marketing & Strategy Research JAPAN AIRLINES Digital Transformation As The New Norm Creating a Digital Transformation The Future of Customer Experience Ted is a senior executive with 20+ years of digital and traditional media experience in China, the Asia region and the US at both multinational and startup companies. His role as the Head of Digital includes general management, business & corporate development, strategy and key account sales. With major transformation programmes under way, the digital projects aim to capitalise on new ways of working, making best use of new tools and technologies to deliver on our mission. As we travel through that transformation, we re exploring what our supporting operational model looks like. Not content with just overhauling our digital estate, we re prioritising what happens next, what skillsets and support are required to foster a more agile way of working, make us more responsive, and make digital redundant as a standalone concept. Michael is specialized in Digital Transformation, Digital Business Models, Lean Product Management, Conversion Rate Optimization, Customer Lifetime Value Management, Agile Methodologies. In this Presentation he will introduce how to take initiatives to create a digital transformation. Akira will be touching on how a customer journey has today incorporated both people giving out information and how companies tapping into information such that customers are no longer passive recipients of goods and services but they are also active participants in value co-creation. He will also touch slightly on AI and on how our dependency on it affects us. Coming from an airline, the aviation industry will be used as an example.
SPEAKERS IN DETAIL Speakers VIEW FULL ABSTRACTS Alan Tsui Manager, Audience Analytics & Partnerships ASIA MILES Multiply Online Advertising ROI with Offline/CRM Data Ali Bullock Social Media Expert DIGITAL GUEST SPEAKER Building a Brand Narrative in Digital Elena Akhmatova Data Scientist, Chief Data Office & Innovation Labs SUNCORP Advertise to People who are Interested! How? In this session, we will examine how to marry offline CRM data with online behavioral data to avoid advertising being served to irrelevant audiences. In the presentation Ali will discuss the importance of building a brand narrative in the digital marketing campaign through introducing the vision curve and three important questions around it. Showing an ad only to people who are interested in a particular product or service is an attractive concept. How do we know preferences of people though? Vincent Lau General Manager, China TARGET When Customers become Campaigners Brian Lee Vice President, Digital Channels & Marketing SUN HUNG KAI FINANCIAL Panel Discussion - The Story of Your Digital Transformation Warren Ackerman Former Sr Manager, Global Digital Strategy INFINITI MOTOR Unleashing The Power of Digital to Drive Change Vincent will explain why in the age of digitalisation, every customer can be a campaigner. During the panel our digital experts from Asia leading companies will walk you through their stories of digital transformation, gaining the power to transfer your digital challenges into action tactics. In the presentation warren will share with you six steps to success in their digital journey, to drive successful change and transformation.
SPEAKERS IN DETAIL Speakers VIEW FULL ABSTRACTS Christine Yau Deputy Director, Retail Marketing MIDEA Omni-channel Marketing, the Innovative Ways Candy Wong Director, Digital Payments & Client Engagement STANDARD CHARTERED BANK Panel Discussion - The Story of Your Digital Transformation Thuy Tranthi Rieder Group Vice President, Sales & Marketing ROSEWOOD HOTEL GROUP Fireside Chat In this session Christine will introduce successful cases on employing the latest technology to conduct omni-channel marketing. Ravel Lai Regional IT & Digital Director JARDINE RESTAURANT GROUP During the panel our digital experts from Asia leading companies will walk you through their stories of digital transformation, gaining the power to transfer your digital challenges into action tactics. Josh Nedeljkovic Head of Marketing & Strategic Projects DELIVEROO With more than 20 years marketing, sales and general management experience leading global teams in consumer, luxury, fashion and hospitality brands, Thuy Tranthi Rieder is responsible for overseeing the branding, communications, sales, marketing and e-commerce strategy for Rosewood Hotel Group. Chase B. Kusterer Director, Marketing Analytics EF EDUCATION FIRST Adoption of Innovative Targeting in Pizza Hut & KFC Strengthening Brand Loyalty & The Future of Mobile Insights on Marketing Analytics In this session Ravel will introduce the "Adoption of Innovative Targeting in Pizza Hut & KFC". What changes Deliveroo is bringing to a traditional industry that will further lead changes in mobile users' behaviours and life styles? How to strengthen brand loyalty and override this new tidal? Prof. Kusterer began his career in China in 2008 as head teacher of first year undergraduate students at Shantou University Business School. Since then, he has taken on challenging data science-related roles in the fields of data engineering, digital marketing, and market research. In his current role, Prof. Kusterer works as director of global marketing analytics,
SCHEDULE AT A GLANCE Schedule Day 1 Day 2 Key 07:30 Registration & Light Breakfast 08:00 Registration & Light Breakfast CHECK IN An opportunity to check yourself into the event and meet other leaders in your industry ahead of the day 09:00 Chairperson Overview 09:10 Keynote 10:40 Coffee Break - Exhibition Area 11:10 Session 12:40 Lunch 09:00 Chairperson Overview 09:10 Keynote 10:40 Coffee Break - Exhibition Area 11:10 Session 12:40 Lunch KEYNOTE Listen to actionable case studies largely brought to you by Fortune 500 companies SESSION Listen to actionable case studies largely brought to you by Fortune 500 companies COFFEE BREAK & LUNCH A chance to sit down, network and connect with decision makers within the industry NETWORKING DRINKS A more relaxed environment in which to engage with all attendees and gain valuable connections 14:00 Session 14:00 Session 15:00 Coffee Break - Exhibition Area 15:00 Coffee Break - Exhibition Area 15:30 Session 15:30 Session 17:00 Networking Drinks - Exhibition Area 17:00 End of the Summit
It s an exciting event with a good composition of speakers and quality audience. I myself got some very fresh ideas.
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WHO ATTENDS OUR EVENTS Who Attends
WHO ATTENDS OUR EVENTS Who Attends
TICKETS AND PRICING OPTIONS Tickets Buy a group of at least 3 passes to receive up to 25% off Interested in attending? Register online or contact Ryan Yuan GROUP PASSES REGISTER ONLINE ryuan@theiegroup.com +852 5808 1636 PURCHASE AN ON DEMAND PASS HERE* *Recordings and presentations available subject to speakers consent. Innovation Enterprise reserves the right to add and remove video content
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2017 Asia Calendar March Location Expected Attendees Dates Big Data & Analytics Innovation Summit Singapore 250+ March 1 & 2 April Big Data & Analytics Innovation Summit Hong Kong 150+ April 26 & 27 Digital Marketing & Strategy Innovation Summit Hong Kong 100+ April 26 & 27 CFO Rising Summit Hong Kong Hong Kong 100+ April 26 & 27 July Chief Data Officer Summit Singapore 120+ July 4 & 5 CFO Rising Summit Singapore Singapore 100+ July 4 & 5 Chief Innovation Officer Summit Singapore 120+ July 4 & 5 Chief Strategy Officer Summit Singapore 100+ July 4 & 5 September Chief Innovation Officer Summit Shanghai 100+ September 6 & 7 Big Data & Analytics Innovation Summit Shanghai 100+ September 6 & 7 Digital Marketing & Strategy Innovation Summit Shanghai 100+ September 6 & 7 November Big Data & Analytics Innovation Summit Beijing 150+ November 22 & 23 Digital Marketing & Strategy Innovation Summit Beijing 100+ November 22 & 23 Sponsorship Opportunities Lin Duan lduan@theiegroup.com +852 5808 1640 Delegate Invitations Ryan Yuan ryuan@theiegroup.com +852 5808 1636
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