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01. Research Methodology Research Process TechNavio identifies the key opportunities in leading markets and develops various methodologies for data collection and analysis. The micro, meso, and macroeconomic indicators of the market are studied to ascertain the dynamics of the market. Research Design TechNavio s reports are based on in-depth qualitative and quantitative analyses of various markets. Qualitative analysis involves the application of various projection and sampling techniques, whereas quantitative analysis involves primary interviews, surveys, and vendor briefings. The data thus gathered is validated through experts' opinions. Based on research results and technical insights, TechNavio analysts refine the existing methodologies to analyze the various aspects of the market. Exhibit 1: Research Methodology Global e- Commerce Technology Source: TechNavio Analysis 2014-2018 Global e-commerce Technology
TechNavio analysts gather inputs from various vendors and industry experts and verify the information collected with databases, financial reports, industry papers, and various other secondary sources. The impact of global economic conditions and other macroeconomic indicators are also considered while assessing the market. Research Methodology TechNavio analysts have adopted primary as well as secondary research techniques to ascertain the size and vendor landscape of the Global e-commerce Technology. The information is obtained using a combination of the bottom-up and top-down approaches, besides using in-house market modeling tools. The data is then corroborated with data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users. 2014-2018 Global e-commerce Technology
02. Executive Summary Size Growth Rate 2013: US$ XXX billion 2018: US$ XXX billion 2014: XXX percent 2018: XXX percent CAGR XXX percent Key Geographies Americas: XXX percent APAC: XXX percent Europe: XXX percent MEA: XXX percent Key Customer Segments Retail Manufacturing Services Distributors/Wholesalers Telecommunications Key Drivers Key Challenges Key Trends Increase in Number of Customer Touch Points Driver 2 Driver 3 High Demand for e-commerce Solutions from Developing Countries Security and Privacy Concerns Challenge 2 Challenge 3 Blurring of Line Between e-commerce and Commerce Trend 2 Trend 3 Key Buying Criteria Key Vendors Cost-effectiveness Features Integration Scalability Demandware Inc. ebay Inc. hybris AG IBM Corp. Oracle Corp. 2014-2018 Global e-commerce Technology
03. Scope of the Report 03.1 Overview This report covers the present scenario and the growth prospects of the Global e-commerce Technology market for the period 2014-2018. To calculate the market size, the report considers revenue generated from the sales of e-commerce technology, which includes subscriptions, licensing, and associated services. The report also presents the vendor landscape and a corresponding detailed analysis of the top five vendors in the market. In addition, it discusses the major drivers that influence the growth of the Global e-commerce Technology market. It also outlines the challenges faced by the vendors and the market at large, as well as the key trends emerging in the market. 03.2 Product Offerings Some of the products offered by the major vendors in the Global e-commerce Technology market are listed below: Company Products Offered Demandware Demandware Commerce ebay ebay Magento ebay GSI Commerce hybris Customer Service Module Digital Asset Management Module hybriscommerce Accelerator hybris Commerce Suite hybris Extend hybris PCM hybris Telco Accelerator Product Content Management hybris Order Management Omni Commerce Connect IBM WebSphere Commerce Enterprise WebSphere Commerce Professional WebSphere Commerce Express 2014-2018 Global e-commerce Technology
Commerce on Cloud Sterling Configure, Price, Quote Sterling Order Management Oracle Oracle Commerce Platform Oracle Commerce Experience Manager Oracle Commerce Merchandising Oracle Commerce Service Center Oracle istore 2014-2018 Global e-commerce Technology
04. Introduction e-commerce technology provides software and associated services that facilitate online commerce. e-commerce software solutions offer a wide range of services other than the basic shopping cart and online catalogs. Currently, these software solutions are designed to provide consistent shopping experience to consumers across various channels. Services include consulting and training, maintenance and support, compliance and security, and online marketing and advertising. The Global e-commerce Technology market is growing because several organizations are conducting business across various platforms such as the web, mobile devices, and social networking sites, which has increased the demand for e-commerce software and services. The Global e-commerce Technology market is growing rapidly and is expected to post a CAGR of XXX percent during the forecast period. The majority of the demand for e-commerce solutions is currently from the Americas, which held XXX percent of the market in 2013. The APAC and the Europe regions are also experiencing high growth and are expected to increase their market share in the future. The Global e-commerce Technology market is expected to be worth US$ XXX billion by 2018. The growth of the Global e-commerce Technology market is driven by several factors. One of the major drivers is the increased number of customer touch points. As the world is witnessing rapid technological changes, the buying preferences of customers are also changing, which has generated the need for more online sale channels. The rising popularity of mobile commerce is another key driver in the market. Despite the presence of several drivers, the growth of the Global e-commerce Technology market is curtailed by certain challenges. Security and privacy concerns constitute one of the major challenges in the market. Customers are always vulnerable to the risk of losing their private and confidential information in e-commerce transactions because of hacking and cyber fraud. Another challenge is the barriers to adoption of e-commerce solutions in SMEs. Note: Information included in this sample are extracts of the full report. 2014-2018 Global e-commerce Technology
04.1 Key Questions Answered in this Report What will the market size be in 2018 and what will be the growth rate? What are key market trends? What is driving this market? What are the challenges to market growth? Who are the key vendors in this market space? What are the market opportunities and threats faced by key vendors? What are the strengths and weaknesses of each of these key vendors? 2014-2018 Global e-commerce Technology
05. Landscape 05.1 Size and Forecast The Global e-commerce Technology market was valued at US$ XXX billion in 2013 and is expected to reach US$ XXX billion by 2018, growing at a CAGR of XXX percent during the period 2013-2018. Exhibit 2: Global e-commerce Technology 2013-2018 (US$ billion) Actual exhibits are available in full report only Source: TechNavio Analysis The Global e-commerce Technology market is expected to witness a positive growth rate during the forecast period. In the B2C segment, several retailers have already adopted e- Commerce solutions to improve their sales through online channels. Online and mobile sales of products and services have become important as customers are looking for a multi-channel experience. Note: Information included in this sample are extracts of the full report. 2014-2018 Global e-commerce Technology
06. Growth Drivers Some of the major drivers in the Global e-commerce Technology market are discussed below: Increase in Number of Customer Touch Points Driver 2 Driver 3 Driver 4 Increase in Number of Customer Touch Points There has been an increase in the number of customer touch points through the web, social networking sites, and mobile devices. These channels have been gaining popularity and are important platforms for vendors providing e-commerce solutions. Social networking sites help large enterprises serve their large customer base effectively. The process to integrate e- Commerce solutions with social media networks for the online sales of products and services is termed social commerce. Note: Information included in this sample are extracts of the full report. 2014-2018 Global e-commerce Technology
07. Challenges Some of the major challenges in the Global e-commerce Technology market are discussed below: Security and Privacy Concerns Challenge 2 Challenge 3 Security and Privacy Concerns The security of personal and confidential consumer data is a major challenge in the Global e- Commerce Technology market. There have been several cases of identity theft and hacking of personal bank accounts in the recent past. Therefore, when selecting an e-commerce vendor, companies must ensure that the chosen vendor has robust support for online payment processing and customer data retention. Also, companies need to select a suitable SaaS-based e-commerce solution to address concerns about the privacy of customer data in the cloud. Note: Information included in this sample are extracts of the full report. 2014-2018 Global e-commerce Technology
08. Trends Some of the major trends in the Global e-commerce Technology market are discussed below: Blurring of Line Between e-commerce and Commerce Trend 2 Trend 3 Blurring of Line Between e-commerce and Commerce As the world is witnessing rapid technological changes, shopping patterns of consumers and businesses are also changing. The difference between e-commerce and commerce is diminishing and customers expect the same shopping experience and integration across various sales channels. It is the responsibility of vendors to meet consumer needs, which has led to the rise of omni-channel operations. The term omni-channel refers to the provision of a continuous experience to customers across multiple sales channels such as the web, mobile devices, social networking sites, brick and mortar stores, and television. Note: Information included in this sample are extracts of the full report. 2014-2018 Global e-commerce Technology
09. Vendor Landscape 09.1 Competitive Scenario The Global e-commerce Technology market is fragmented with the presence of a large number of vendors. The market has on-demand as well as on-premises players. The market has witnessed mergers and acquisitions in the past including the acquisition of hybris, a leading vendor in the market, by SAP. Acquisitions have helped vendors to expand their e-commerce capabilities in terms of acquiring integration with mobile and social commerce software. Other capabilities acquired by vendors in the market are warehouse management, order management, cart management, web analytics, email campaign management, and different aspects of customer service. Most vendors are also integrating their core e-commerce product with other related products to provide a complete package of commerce solutions. The market is also witnessing technological changes because end-users are demanding that omni-channel capabilities be included in e-commerce solutions. The major vendors in the market are Demandware, ebay, hybris, IBM, and Oracle. Note: Information included in this sample are extracts of the full report. 2014-2018 Global e-commerce Technology
10. Key Vendor Analysis 10.1 Demandware 10.1.1 Business Overview Parameter Description Type Industry Public Commerce Solutions Founded 2004 Headquarters Burlington, Massachusetts, US Demandware is an on-demand e-commerce solutions provider. The company serves several multinational corporations, retailers, and customer product manufacturers, which amounts to 120 customers worldwide through direct sales as well as through distributors. It helps its clients to develop and manage their own e-commerce websites and mobile applications. Some of its offerings are web storefront application, call center applications, and mobile applications. Its web storefront application is the on-demand e-commerce platform that helps companies to build e-commerce mobile or online websites. In addition, the company offers installation, implementation, and training services. Its major end-user segments include: Apparel and Footwear Health and Beauty Home and Garden Sporting Goods General Merchandise 2014-2018 Global e-commerce Technology
10.1.2 Key Information Company Details Description Product Portfolio Demandware Commerce Recent Product Launches October 2013: Announces an e-commerce solution, which is powered by Demandware Commerce and tailored to meet the needs of large retailers Key Highlights April 2014: Selected by Wolverine Worldwide, one of the world's largest apparel and footwear companies, to power its e-commerce operations Key Acquisitions January 2014: Acquires Mainstreet Commerce, one of the leading providers of order management solutions through the cloud Key Customers Adidas Group Asda Stores Bestseller Brooks Sports CPO Commerce Crocs Deckers Outdoor Hanover Direct Mothercare Motorola Mobility Holdings Pier 1 Imports Procter & Gamble TDC 2014-2018 Global e-commerce Technology
10.1.3 SWOT Analysis Strengths Weaknesses Demandware has a unique business model wherein it provides its solutions only through the cloud, which results in cost savings for the company and its customers Weakness 1 Weakness 2 Strength 2 Strength 3 Strength 4 Opportunities Threats Opportunity 1 Opportunity 2 Threat 1 2014-2018 Global e-commerce Technology
11. Other Reports in the Series Global E-commerce Software 2012-2016 E-tailing in China 2012-2016 Retail e-commerce in the US 2012-2016 Global Self Checkout Terminals 2012-2016 Global Automatic Data Capture 2012-2016 Global Coding and Marking 2014-2018 Global Intelligent Video Surveillance in the Retail Industry 2012-2016 Global Flexible Packaging 2014-2018 Global Electronic Packaging 2014-2018 Global Retail Ready Packaging 2014-2018 Global Packaged Console Gaming 2014-2018 Global E-commerce 2014-2018 Global e-invoicing 2014-2018 2014-2018 Global e-commerce Technology
TABLE OF CONTENT 01. Executive Summary... 1 02. List of Abbreviations... 2 03. Scope of the Report... 3 03.1 Overview... 3 03.2 Product Offerings... 3 04. Research Methodology... 5 04.1 Research Process... 5 04.2 Research Methodology... 5 05. Introduction... 7 06. Landscape... 8 06.1 Overview... 8 06.2 Size and Forecast... 9 06.3 Five Forces Analysis... 10 07. Segmentation by End-user... 12 08. Geographical Segmentation... 14 09. Buying Criteria... 16 10. Growth Drivers... 18 11. Drivers and their Impact... 20 12. Challenges... 22 13. Impact of Drivers and Challenges... 24 14. Trends... 25 15. Trends and their Impact... 27 16. Vendor Landscape... 28 16.1 Competitive Scenario... 28 16.2 Major Vendors... 28 16.3 Other Prominent Vendors... 29 2014-2018 Global e-commerce Technology
17. Key Vendor Analysis... 31 17.1 Demandware... 31 17.1.1 Business Overview... 31 17.1.2 Key Information... 34 17.1.3 SWOT Analysis... 35 17.2 ebay... 36 17.2.1 Business Overview... 36 17.2.2 Business Segmentation... 37 17.2.3 Key Information... 38 17.2.4 SWOT Analysis... 40 17.3 hybris... 41 17.3.1 Business Overview... 41 17.3.2 Business Segmentation... 42 17.3.3 Key Information... 42 17.3.4 SWOT Analysis... 44 17.4 IBM... 45 17.4.1 Business Overview... 45 17.4.2 Business Segmentation... 46 17.4.3 Key Information... 46 17.4.4 SWOT Analysis... 47 17.5 Oracle... 48 17.5.1 Business Overview... 48 17.5.2 Business Segmentation... 49 17.5.3 Key Information... 50 17.5.4 SWOT Analysis... 51 18. Other Reports in this Series... 52 2014-2018 Global e-commerce Technology
EXHIBITS Exhibit 1: Research Methodology... 5 Exhibit 2: e-commerce Technology Description... 8 Exhibit 3: Global e-commerce Technology 2013-2018 (US$ billion)... 9 Exhibit 4: Global e-commerce Technology by Enduser 2013... 12 Exhibit 5: Global e-commerce Technology by Geographical Segmentation 2013... 14 Exhibit 6: Revenue Growth of Demandware 2009-2013... 32 Exhibit 7: Revenue Segmentation of Demandware by Geography 2013... 32 Exhibit 8: Number of Customers and Sites of Demandware 2013... 33 Exhibit 9: Business Segmentation of ebay... 37 Exhibit 10: Revenue Segmentation of ebay by Business Segment 2011-2013... 37 Exhibit 11: Revenue Segmentation of ebay by Geography 2011-2013... 38 Exhibit 12: Business Segmentation of hybris... 42 Exhibit 13: Business Segmentation of IBM... 46 Exhibit 14: Business Segmentation of Oracle... 49 2014-2018 Global e-commerce Technology
DISCLAIMER This report has been prepared from sources and data that we believe to be reliable, but we make no representation as to its accuracy or completeness. Any decision or action taken by the recipient based on this report shall be solely and entirely at the risk of the recipient. Opinions and information provided are made as at the date of the report issue and are subject to change without notice. All trademarks and copyrights remain the sole ownership of their rightful owners/licensees. In no event shall Infiniti Research have any liability to any party for special, incidental, tort, or consequential damages arising out of or in connection with this report, even if Infiniti Research has been advised of the possibility of such damages. Copyright 2013 Infiniti Research Limited. All Rights Reserved. Reproduction without written permission is completely forbidden. ABOUT TECHNAVIO INSIGHTS TechNavio Insights is a customized set of reports based on the TechNavio platform. It builds on the intelligence available within TechNavio and leverages the custom research experience of our researchers. TechNavio is built on years of experience of Infiniti Research in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and medium-sized companies in the technology space. For more information about TechNavio, please visit www.technavio.com 2014-2018 Global e-commerce Technology