Jean-Paul AGON Chairman and CEO

ANNUAL RESULTS February 14 th, 2012 Jean-Paul AGON Chairman and CEO

1. 2011, a year of great Solidity

1. Solidity du of the marché cosmetics cosmétique market of our growth and our positions of our operating profit and our results February 14th, 2012 3

Worldwide cosmetics market * 2011 +4. 4 % * *excluding soaps and toothpastes. 2011 provisional estimates Source: L Oréal estimates. Excluding exchange rate impact February 14th, 2012 4

Worldwide Cosmetics Market 1996 2011 * (annual growth rate) +5.3% +5.4% +5.5% +5.3% +4.9% +4.3% +4.6% +4.2% +4.4% +3.4% 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 E *excluding soaps and toothpastes. 2011 provisional estimates Source: L Oréal estimates. Excluding exchange rate impact February 14th, 2012 5

Worldwide cosmetics market * by geographical zone 2011 Western Europe +0.7% North America +4.3% Japan -3.6% New Markets excl. Japan +9.0% TOTAL +4.4% *excluding soaps and toothpastes. 2011 provisional estimates Source: L Oréal estimates. Excluding exchange rate impact February 14th, 2012 6

Cosmetics market: New Markets excluding Japan * 2011 Asia, Pacific excl. Japan +10.6% Latin America +10.9% Africa, Middle East +6.3% Eastern Europe +3.9% TOTAL +9.0% *excluding soaps and toothpastes. 2011 provisional estimates Source: L Oréal estimates. Excluding exchange rate impact February 14th, 2012 7

Worldwide cosmetics market * by distribution channel 2011 Luxury +7.7% Mass market +3.8% Hair salons +0.8% Pharmacies +2.5% Direct selling +4.0% TOTAL +4.4% *excluding soaps and toothpastes. 2011 provisional estimates Source: L Oréal estimates. Excluding exchange rate impact February 14th, 2012 8

1. Solidity of the cosmetics market of our growth and our our positions of our operating profit and our results February 14th, 2012 9

Consolidated Sales Growth 2011 Impact of changes in consolidation Like-for-like Exchange rate impact +0.6% +5.1% -1.4% GROWTH AT CONSTANT EXCHANGE RATES +5.7% February 14th, 2012 10

+4.5% * CONSUMER PRODUCTS +8.2% * L OREAL LUXURY +2.5% * PROFESSIONAL PRODUCTS +3.2% * ACTIVE COSMETICS * Like-for-like sales growth

+4.2% * * Like-for-like sales growth

+8.4% * * Like-for-like sales growth

3 Strategic segments Prescription drugs OTC products Aesthetic and corrective medical solutions February 14th, 2012 18

+0.6% * WESTERN EUROPE +5.5% * NORTH AMERICA +9.5% * NEW MARKETS * Like-for-like sales growth

WESTERN EUROPE +0.6% * * Like-for-like cosmetic sales growth UNITED KINGDOM GERMANY FRANCE ITALY

NORTH AMERICA +5.5% * * Like-for-like cosmetic sales growth

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ASIA, PACIFIC EXCL. JAPAN +16.1% * * Like-for-like cosmetic sales growth CHINA SOUTH KOREA TAIWAN INDIA PHILIPPINES INDONESIA

LATIN AMERICA +13.2% * MEXICO * Like-for-like cosmetic sales growth PANAMA COLOMBIA BRAZIL CHILE ARGENTINA

AFRICA, MIDDLE EAST +10.5% * * Like-for-like cosmetic sales growth TURKEY EGYPT COUNTRIES OF THE LEVANT PAKISTAN

EASTERN EUROPE -2.8% * * Like-for-like cosmetic sales growth RUSSIA BALTIC STATES POLAND CZECH REPUBLIC SLOVAKIA UKRAINE

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1. Solidity of the cosmetics market of our growth and our positions of our operating profit and our results of our operating profit and our results February 14th, 2012 29

Gross profit (as a % of sales) 2010 2011 GROSS PROFIT (as a % of sales) 70.8% 71.2% +40 basis points February 14th, 2012 30

2010 2011 SELLING, GENERAL AND ADMINISTRATIVE EXPENSES (as a % of sales) 20.8% 20.6% -20 basis points ADVERTISING & PROMOTION EXPENSES (as a % of sales) 30.9% 30.9% RESEARCH & DEVELOPMENT EXPENSES (as a % of sales) 3.4% 3.5% +10 basis points February 14th, 2012 31

Operating profit (as a % of sales) 2010 2011 OPERATING PROFIT (as a % of sales) 15.7% 16.2% +50 basis points February 14th, 2012 32

«Strategic Contribution» (as a % of sales) +60 basis points 2010 2011 15.7% Operating profit 16.2% 3.4% 30.9% Research & development expenses 3.5% Advertising & promotion expenses 30.9% 50.0% TOTAL 50.6% February 14th, 2012 33

Operating profit by division (as a % of sales) 20.6% 18.9% 19.3% 20.2% PROFESSIONAL PRODUCTS CONSUMER PRODUCTS L ORÉAL LUXURY ACTIVE COSMETICS February 14th, 2012 34

Cosmetics operating profit North America and New Markets zones (as a % of sales) +190 basis points +150 basis points 18.4% 18.4% 16.5% 16.9% 2010 2011 North America 2010 2011 New Markets February 14th, 2012 35

Cosmetics operating profit by geographical zone (as a % of sales) 20.9% 18.4% 18.4% Western Europe North America New Markets February 14th, 2012 36

Change in the net financial position (in million euros) +504 12/31/2009 12/31/2010-41 12/31/2011-1,958 February 14th, 2012 37

Dividend per share 2.00 * +11.1% 1.80 2010 2011 *Proposed at the Annual General Meeting to be held on April 17 th, 2012. 2012: first pay-out of the 10% loyalty bonus (preferential dividend), for shares held in registered form since 2009 February 14th, 2012 38

2. Confidence for 2012

2. Confidence Le The marché cosmetics cosmétique market va will continuer à être to be porteur buoyant Ability to create major innovations Ability to develop our major brands Ability to accelerate the globalisation of our brands Ability to continue making substantial advances in the industrial, supply chain, and organisational fields February 14th, 2012 40

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2. Confidence The cosmetics market will continue to be buoyant Ability to to create major innovations Ability to develop our major brands Ability to accelerate the globalisation of our brands Ability to continue making substantial advances in the industrial, supply chain, and organisational fields February 14th, 2012 46

Modernisation Transformation

5 Regional hubs 19 Research centres 16 Evaluation centres

TOKYO NEW YORK SHANGHAÏ RIO DE JANEIRO MUMBAI

2. Confidence The cosmetics market will continue to be buoyant Ability to create major innovations Ability to to develop our our major brands brands Ability to accelerate the globalisation of our brands Ability to continue making substantial advances in the industrial, supply chain, and organisational fields February 14th, 2012 53

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To meet all consumers beauty needs

2. Confidence The cosmetics market will continue to be buoyant Ability to create major innovations Ability to develop our major brands Ability to to accelerate the the globalisation of our of our brands brands Ability to continue making substantial advances in the industrial, supply chain, and organisational fields February 14th, 2012 69

Weight of «New Markets» in cosmetics sales 38.2% X2 19.1% 2000 2011 February 14th, 2012 70

2012 New Markets are set to become the group s number one geographic zone

UNIVERSALISATION

1 billion new consumers

2. Confidence The cosmetics market will continue to be buoyant Ability to create major innovations Ability to develop our major brands Ability to accelerate the globalisation of our brands Ability to to continue making substantial advances advances in the in industrial, the industrial, supply supply chain, chain, and organisational and organisational fields fields February 14th, 2012 78

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PRODUCTIVITY OF FACTORIES* +5.9% in 2011 *Productivity of cosmetics factories excluding raw materials 14 février 2012 82

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PROCUREMENT INDUSTRY SUPPLY CHAIN

Ability to continue COST CONTROL PERMANENT RESTRUCTURING reducing our selling, general & administrative expenses as a percentage of sales February 14th, 2012 86

3. We are tackling 2012 with a highly combative spirit

3. A highly combative spirit En In terms termes of d innovations In terms of market share To transform our marketing models To make the company more agile, more efficient and more productive February 14th, 2012 88

3. A highly combative spirit In terms of innovations In terms of market share To transform our marketing models To make the company more agile, more efficient and more productive February 14th, 2012 89

3. A highly combative spirit In terms of innovations In terms of market share To transform our marketing models To make the company more agile, more efficient and more productive February 14th, 2012 90

3. A highly combative spirit In terms of innovations In terms of market share To transform our marketing models To make the company more agile, more efficient and more productive February 14th, 2012 91

2012 AMBITION: Outperform the cosmetics market Achieve growth in our sales and our results

Growth Solid Sustainable Profitable Value creating

Thierry Prévot Group General Manager, Financial Communications and Strategic Prospective Analysis Tel. : + 33 1 47 56 86 22 Fax : + 33 1 47 56 74 93 email : thierry.prevot@loreal.com Françoise Lauvin Head of Investor Relations Tel. : + 33 1 47 56 86 82 Fax : + 33 1 47 56 74 93 email : francoise.lauvin@loreal.com -------------------------Avertissement / Disclaimer ------------------------- «Ce document ne constitue pas une offre de vente ou la sollicitation d une offre d achat de titres L Oréal. Si vous souhaitez obtenir des informations plus complètes concernant L Oréal, nous vous invitons à vous reporter aux documents publics déposés en France auprès de l Autorité des Marchés Financiers (également disponibles en version anglaise sur notre site Internet www.loreal-finance.com).ce document peut contenir certaines déclarations de nature prévisionnelle. Bien que la Société estime que ces déclarations reposent sur des hypothèses raisonnables à la date de publication du présent communiqué, elles sont par nature soumises à des risques et incertitudes pouvant donner lieu à un écart entre les chiffres réels et ceux indiqués ou induits dans ces déclarations.» "This document does not constitute an offer to sell, or a solicitation of an offer to buy, L Oréal shares. If you wish to obtain more comprehensive information about L Oréal, please refer to the public documents registered in France with the Autorité des Marchés Financiers (which are also available in English on our Internet site: www.lorealfinance.com).this document may contain some forward-looking statements. Although the Company considers that these statements are based on reasonable hypotheses at the date of publication of this release, they are by their nature subject to risks and uncertainties which could cause actual results to differ materially from those indicated or projected in these statements." February 14th, 2012