Syllabus and the scheme of the examination.

Syllabus and the scheme of the examination www.icaindia.info

SYLLABUS AND THE SCHEME OF THE EXAMINATION About The Indian Commerce Association The Indian Commerce Association (ICA) was founded as the oldest professional body in the year 1947 as a cohesive group of management experts, Teachers, economists, business community, technologists etc., with multifarious objectives such as to serve as a forum for the exchange of ideas, experiences; collection and dissemination of information on business, trade, commerce and management; to promote the research activities and to bring coordination in the Commerce and Management Education curriculum at national level. About AICMTSE ICA is administering a uniform national level test namely All India Commerce and Management Talent Search Examination (AICMTSE) for B.Com & BBM students so as to confirm their compatibility to the industry Eligibility Criteria: All the students who are in the final year or have passed their graduation degree examinations In Commerce and Management are eligible to write the examination. SCHEME OF THE TEST 1) The test will consist of three parts. First part will relate to Basic knowledge in Commerce and Management Second part will deal with Communication and Managerial Effectiveness Third part will deal with Current Business affairs 2) The test will be of 250 marks 3) Qualifying marks in the test to be eligible for the award of Certificate is at least 50%. (125 marks) 4) The Question Paper will consist of 125 Questions of 2 marks each as in the Table given below: Part Subject No. of Questions Marks per Question Total Marks Part-I Commerce and Management (8 questions from each of the 10 different subjects as shown in the syllabus) 80 2 160 Part-II Communication and Managerial Effectiveness 25 2 50 Part-III Current Business affairs 20 2 40 Total 125 2 250

ALL INDIA COMMERCE AND MANAGEMENT TALENT SEARCH EXAMINATION (AICMTSE) CURRICULUM PART I BASIC KNOWLEDGE (COMMERCE AND MANAGEMENT) NO. OF QUESTIONS: 80 (8 FROM EACH SECTION) MARKS PER QUESTION: 2 TOTAL MARKS: 160 1. ACCOUNTANCY Accounting- An Introduction to Business transactions, Book-keeping, Accounting and its branches, Nature, Functions, types(double entry system and single entry system)and Objectives of Financial Accounting. Accounting Concepts and Conventions: Meaning, Concepts relating to P & L Account and Balance sheet, Matching, Accrual, Realization and Dual Aspect Concept, Conventions relating to Consistency, Full disclosure, Materiality, Conservatism Preparation of Final Accounts of a Sole Trader, conversion of single entry to double entry. Accounting for Partnership Firms - Fundamentals, Admission of a Partner, Retirement/Death of a Partner, Cost Accounting: dissolution of partnership firm(garner Vs Murray). Introduction, Nature, Scope and Need, Difference between Cost and Financial Accounting, Statement of Cost, Standard and Marginal Costing, Corporate Accounting: Issue and Forfeiture of Equity and Preference Shares, Management Accounting: Interpretation of Financial Statements, Ratio Analysis, Fund Flow, Cash Flow as per AS-3. Accounting in Computerized Environment IFRS: Introductory Framework 2. BANKING Commercial Banks - Meaning, Evolution, Nature, Types, Functions, Importance and Services provided by Commercial Banks. Central Banks - Meaning and Functions. Techniques of Credit Control and Credit Creation Negotiable Instruments- Cheques, Bills of Exchange and Promissory Notes, Endorsements, Collection of Cheques and bills, Main Provisions of the Negotiable Instruments Act, Loans and Advances. Protection to paying banker and collecting banker. Circumstances when the chaque may be dishonored and when it should be dishonored Liberalization of Banking Sector in India: Narsimham Committee Report Parl- I and II, Implementation Status of the Report, Assets Classification, Provisioning Norms, Capital Adequacy, Non Performing Assets, MPBF(maximum permissible bank finance) by tendon committee report. Regulatory Framework governing Banks in India Latest Developments in Banking: Internet Banking, Types of e-payments, E-Banking, Mobile Banking, Wholesale and Retail banking, Universal banking. 3. FINANCIAL MANGEMENT Finance & Financial Management - Meaning, Aims & Scope, Functions and Sources Financial Planning and Cost of Capital Dividend Policy (Including Models). Capital Budgeting: Planning and Evaluation of Projects including Risk and Uncertainty. Working Capital Management -Computation of Working capital requirements, Financing of Working Capital, Inventory Management, Cash management, receivables Management Stock markets in India: Primary and Secondary Market New Instruments in Stock Market: ADR, GDR, FCCB, Derivatives, IDRs Regulation of Capital Market in India, Depository System: Need, Process and Progress. Salient features of Commodities Market 4. MARKETING Introduction to Marketing: Definition, nature, scope and importance of marketing, Approaches to the study of marketing, Functions of marketing. Marketing Mix The elements of marketing mix Market Segmentation: Bases for Market segmentation, Requisites of sound marketing segmentation Market Targeting strategies Positioning Undifferentiated marketing Concentrated marketing.

Product: Classification of products, Product mix decision- Product line, product addition & deletion, life cycle, Product planning, New product development process, Strategies- Branding Packaging. Pricing: Pricing objectives, price determination, factors influencing pricing policy, method of pricing policies and strategies. Channels of distribution and Logistics: Definition Need channel design decision channel management decision factors affecting channels, Types of marketing channels. Recent Trends in Marketing: E-business, Tele-marketing, M-Business, Relationship Marketing, Retailing, Concept Marketing and Virtual Marketing. 5. BUSINESS ECONOMICS AND ENVIRONMENT Introduction to Macro and Micro Economics: definitions and scope of economics, nature of economics, central economic problem, production possible curve. Consumer Behaviour: Utility Approach-Brief Outline of Law of Diminishing Marginal Utility and Law of Equi-marginal Utility. Indifference curve approach: Consumer Equilibrium, Income, Law of Demand. Price elasticity of Demand and its Measurement. Concept of Production Function: Breakeven analysis, Profit Forecasting in Short Run, Law of Variable Proportion. Concept of Cost and Revenue: Short Run and Long Run Cost Curve, Concept of Total Average and Marginal Revenue, Relationship between Average Revenue, Marginal Revenue and Elasticity of Demand and Price. Determination of Price: Determination of Price under Perfect competition, Monopoly and Monopolistic Competition, Price Discrimination. Distribution: Rent-Recardian Theory & Modern theory. Profit Dynamic Theory, Risk Theory & Uncertainty Theory. Interest-Classical, Neo-classical and Keynesian theories. Wages, Marginal Productivity theory and modern theory. Business Environment- Factors affecting Business environment. Evolution of International business characteristic features of International business factors affecting the international business Changing scenario of International Business, International Business Environment economic political legal, social culture, technological MNC s, Global companies, International finance; Foreign Exchange convertibility of rupee (Basics) forex market structure and functions. World Bank, IMF, UNCTAD, Regional Trading Blocks: EU, NAFTA, SAARC, WTO. 6. INCOME TAX Basic concepts of Income tax: Brief History of Income Tax, Legal Frame work, Cannons of Taxation Finance Bill Scheme of Income Tax. Definitions of Assessee, Person, assessment year, previous year, income, Gross Total Income, Total Income, Agricultural Income (including integration of Agricultural Income with Non- Agriculture Income) Revenue and Capital (a) Receipts (b) Expenditure (c) Loss. Residential Status and Incidence of Tax. Exempted Incomes U/S 10 (Restricted to Individual Assessees): fully exempted and partly exempted incomes - including problems on House Rent Allowance, Leave Encashment, Commutation of Pension, Death-cum-Retirement benefits, Gratuity, compensation received on termination of the service Income from Salary Features of Salary Income Basic Salary Allowance, Perquisites section 89(1) Tax Rebate U/S 88 Problems. Income from House Property Introduction Annual value under different situations deductions problems. Profits and Gains from Business and Profession Capital Gains Theory and Problems including exemptions U/S 54 Income From other sources including problems Deduction from Gross Total Income (GTI) (Provisions relating to individuals only) Clubing of Income- Carry forwards and set off of losses. (Theory only) Computation of total Income and Tax liability including tax rebate 7. BUSINESS STATISTICS Introduction to Statistics: Definition, Scope, Function and Limitations of Statistics Measures of Central Tendency: Arithmetic, Geometric and Harmonic Mean, Median, Mode Measures of Dispersion: Range, Quartile Deviation, Mean Deviation, Standard Deviation, Coefficient of Variation; Index Numbers: Purpose, Construction and Problems Fixed and Chain Base Methods Correlation Analysis: Simple Correlation between Two Variables (grouped and ungrouped data), Rank Correlation- Interpolation and extrapolation

Simple Regression Analysis; Probability Theory: Addition and Multiplication Theorems; Probability Distribution; Binomial, Poisson and Normal; and Sampling and Sampling Techniques: Sources of Statistical Data relating to Agriculture. Industry, Population, National Income Trade and Prices. 8. BUSINESS MANAGEMENT Management: Introduction, Meaning, Nature and Characteristics, Scope and Functional Areas of Management, Management as a Science, Art and Profession, Management and Administration, Management as a Process, Management Principles Planning:, Planning Process, Management by Objectives Organising:, Types, Principles of Organization, Committees, Span of Control, Delegation and Decentralisation, Staffing-meaning, importance and functions of Staffing Direction: Meaning and Theories of Leadership; Communication Motivation: Theory X and Y and Maslow Need Hierarchy Theory, Herzberg Theory of motivation. Leadership-meaning, importance and types, Co-ordination- meaning, importance & techniques Control: Meaning Features & Principles of Control. Contribution to Management Thought with Special reference of Taylor, Fayol, Elton Mayo. Strategic Management- Meaning, need, importance, process & role of C.E.O. (Chief Executive Officer). Human Resource Management - Meaning & Significance, Functions - Recruitment, Selection & Training, performance and Compensation Management, employee relations, welfare and retention Production - Functions, Production Planning Control, Quality Control. 9. BUSINESS LAWS with latest amendments Indian Contract Act, 1872: Type of contracts, Essentials of a Valid Contract, Law relating to Offer and Acceptance, Consideration, Competence of Parties; Free Consent and Discharge of Contract Sale of Goods Act, 1930 Consumer Protection Act, 1986 Indian partnership Act 1932 Company Act, 2013 : Company - Meanings, Features, Types, Promotion and Registration, Preliminary contracts, Memorandum of Association, Articles of associatirm, Prospects, Shares & Share Capital, Directors Powers, duties, appointment, removal, legal position, Borrowing Powers, Public deposits and debenture, Members, Meetings (including Board meetings). Notice, Agenda, Quorum, proxy, reports, minutes of meetings and resolution.recent changes in corporate disclosures. CSR Competition Law 2003: Meaning, Scope, Features, Offences and Penalties under the Act. Information Technology Act, 2000: Meaning and Scope Environment protection Act-MEANING, Scope and salient features. 10. AUDITING INTRODUCTION TO AUDITING: Introduction meaning- definition difference between accountancy and auditing types of audit - advantages of auditing preparation before commencement of new auditing. INTERNAL CHECK: Meaning and objects of internal check internal control-meaning definition-fundamental principles-internal check as regards wages, cash sales, cash purchases - internal check in a departmental stores-internal audit meaning-importance advantage and disadvantages. VERIFICATION AND VALUATION OF ASSETS AND LIABILITIES: Meaning and objectives position of an auditor as regards to the valuation of assets verification and valuation of different items assets fixed assets - goodwill stock in trade investments liabilities capital debentures bills payable sundry creditors contingent liabilities AUDIT OF LIMITED COMPANIES AND OTHERS: Company Auditor appointment, powers, duties and liabilities divisible profits and dividend Special Audit of Banking Companies- Audit of Education Institutions Audit of Insurance Companies. Audit under Computerized environment AUDITING STANDARDS: Mandatory Auditing Standards issued by the Institute of Chartered Accountants of India: Professional ethics of an Auditor.

PART II BUSINESS COMMUNICATION AND MANAGERIAL SKILLS NO. OF QUESTIONS: 25 MARKS PER QUESTION: 2 TOTAL MARK: 50 Vision & goal setting Meaning of Vision doing things for the right purpose Setting and achieving goals importance of goal setting periodicity in goal setting short, medium, long-term methods to achieve set goals Activity in goal setting techniques of Time management Prioritization of activities awareness of time wasters and how to avoid them. Creativity The creative mind Importance of Creativity Elements of Creativity Influence and Flexibility Factors influencing creativity Methods of enhancing creativity techniques of creativity Brainstorming, attributes listing, etc. General ideas in creative problem solving Creativity exercises and games. Stress and Time management Definitions General principles of Stress management, Principles of Time Management linkage between Stress and Time Management Identification of the sources of stress measures to manage stress. Introduction to Communication: Meaning and Definition, Process, Functions, Objectives, Importance, Essentials of Good Communication, Communication Barriers, Overcoming Communication Barriers, Cross cultural Communication. Written Communication: Need and functions of business letters - Planning & Layout of Business Letter, Essentials of Effective Correspondence, 1 \.dvantages & Limitations of vvritten communication. Oral Communication: Meaning, Nature and Scope, Principles of Effective Oral Communication -Techniques of effective speech, The Art of Listening, Principles of Good Listening, Advantages and Limitations of Oral Communication. Personality: The Concept of Personality, Dimensions of Personality, Term personality development, Significance, The concept of success and failure, meaning of success, Factors Responsible for Success, Hurdles in Achieving Success, Overcoming Hurdles, concept of failure, Causes of failure, Do s and Don ts regarding success and failure. Attitude & Motivation: Attitude, Concept, Significance, Factors affecting attitudes, Positive and Negative Attitude, Ways to develop positive attitude, Difference between Personalities having positive and negative attitude, Concept of motivation, Significance, Internal and external motives, Importance of self-motivation, Factors leading to demotivation. Self-esteem: Meaning, Symptoms, Advantages, Do s and Don ts to develop positive self- esteem, Low self-esteem -Symptoms, Personality having low self esteem - Positive and negative self-esteem. Interpersonal Relationships: Interpersonal relationships, Teaming, Developing positive personality- Analysis of strengths and weaknesses. PART III CURRENT BUSINESS AFFAIRS-NO OF QUESTIONS 20 AND THE MARKS PER QUESTION 2. IN THIS PART QUESTIONS WILL BE BASED ON THE CURRENT AFFAIRS AND DEVELOPMENTS IN THE FIELD OF BUSINESS AND MAN- AGEMENT PUBLISHED IN BUSINESS PAPERS AND PUBLICATIONS.