STUDY SUBJECTS TAUGHT IN ENGLISH FOR EXCHANGE STUDENTS SPRING SEMESTER 2017/2018 1-3 YEAR Study programme: INTERNATIONAL BUSINESS Credits Description of study subject (ECTS) Subject International Business Intercultural Communication The course will provide students with analytical techniques, conceptual approaches and empirical evidence relevant to understanding the role of international business in global world. The module introduces students to forces (e.g. globalization / regionalization) and actors (e.g. governments and international economics institutions) that help to shape the macro environment for international business. It examines how these forces may shape business strategy and operations in the modern global world. 1. The main principles and characteristics of international business in interdisciplinary context. Development and changes of the concept of international business. 2. Development of international business economics. Periods and particular characteristics. 3. Regionalization process in international business. Global market. International trade blocks: EFTA, NAFTA, OPEC, ASEAN. Structure of the international trade system.. International organizations and their principles. Relationship between international organizations and international business. 6. Changes in international business environment. Legal, political, technological, economic, cultural, ecological, social, demographic, competitive business environment, links with international business 7. International trade theory. Classical and modern theory of international trade. Foreign direct investment theory. 8. Analysis of foreign markets. Forms of international activity. Ways of the entrance to the foreign market. 9. International strategic alliances. Types and functions of strategic alliances. Global organizational structures. 10. Tendencies of modern international trade and international business development. To know the features of communication when communicating with business partners of different nations and cultures, to perceive and correctly assess cultural values and behavior motives of other nations, to get acquainted with the specifics of thinking and decision making of the representatives of other cultures, while using knowledge in the business area. 1. A conception of intercultural communication, the main concepts. Cultural generalization. 2. Expressions of external cultural differences. 3. Stereotypes in multicultural area. The features of stereotype formation. 1
Economics for Business Enterprise Quantitative Methods for Business. Culture classification (according to R. D. Lewis and etc.).. The problems of accepting cultural differences 6. Cultural shock. 7. Management and organizational order in different cultures. 8. View. The features of forming multicultural team. 9. A personal status and hierarchy in international organizations. The influence of different cultures on establishment of common international organizations. 10. Influence of cultural influences on business meetings and negotiations. The philosophical level of the nature of discussions in different cultures. 11. The peculiarities of business culture of the most important and the most perspective countries of the world. The aim of the course is a to give un understand of the principles of business and business organizations. The students should be able to define the different legal business forms/types and to choose the appropriate one for reaching business goals and develop business partnerships. The participants of the course will get awareneness of the stages to establish the business company. The students will learn to draw up a business plan, will be able to calculate the appropriateness of investments, anticipate the necessary resources, to predict business failures and crises. 1. The role of business in the national economy and in society. Entrepreneurs in nowadays. 2. Economic entities and company environment. Types of economic activities. 3. Establishment and incorporation of a business entity.. Business development forms.. Business sectors and types. 6. Business partners and agents. 7. Taxation system. 8. Money. Company investments. 9. Remuneration. 10. Expanded structure of a business plan. 11. Production plan. 12. Marketing plan. 13. Organizational plan. 1. Financial plan. 1. Material resources and production costs. 16. Business planning. 17. Risk. 18. Bankruptcy. This unit shows how to interpret data involving uncertainty and variability; how to model and analyse the relationships within business data; and how to make correct inferences from the data (and recognise incorrect inferences). The unit will include instruction in the use of software tools (primarily spreadsheets) to analyse and present quantitative data. 1. The role of quantitative analysis for business: goals, opportunities and limits 2. Elements of Measurement theory in the decision-making process. Quantitative analysis of the relationship between variables 2
Human Resource Management * International Business Law * 3. Subjective measurement methods. Quality criteria in models. Quantitative decision making under conditions of uncertainty; the value of information 6. Quantitative analysis of inventory management problem. 7. Queuing modeling and management 8. An introduction with modelling for simulation business solutions (Monte- Carlo method). The aim of the Human Resource Management course is to provide student with knowledge about the principles, methods and functions of human resource management: to be able to carry out human resource research, to plan, organize, manage and control personnel activities, to submit offers to the management of the company on human resource policy and strategic personnel management. The course unit forms students comprehension about an effective cooperation, leadership and a successful achievement of the organizational goals, at the same time fulfilling the needs of self-realisation. 1. The principles and the role of human resource management in organization. Personnel organization and forms of organizing work with personnel. 2. Assessment of workplaces of employees 3. Recruitment, selection and hiring of employees.. Hiring, adaptation and dismissal of employees.. Assessment of employees 6. Employee training and improvement of qualification 7. The importance of motivation in personnel management. 8. Diversity of attitudes to management. Personal character features of a manager and management styles 9. Employees career planning 10. Organizational values and their types. Organisation culture and ethics. Organizational culture types and sub-cultures. 11. Organising group work. The types of organizational team and functions of the team members. Methods of the team development and enhancement. 12. HR management techniques: the role of meetings and discussions in organization, personal talks between a manager and employees 13. Methods or organizational changes. Ways to reduce the resistance of employees. 1. Conflict management in organization. Strategies for intergroup conflict s solution. to know the basics of international business law, to deepen theoretical and cognitive perception of business, application of legal norms in the international business practice. 1. Conception and sources of international business law. 2. Principles of international business law and their classification. 3. Objects and subjects of international business law.. Types of legal entities, their registration and establishment in different foreign countries.. Formation of titles of legal entities and legal acts and international contracts. 3
International Marketing * Quality Management * 3 6. Brand registration, protection and legal regulation; International and national organizations. 7. International commercial contracts and the order of signing them. 8. Legal relations of international settlements. 9. Legal regulation of international cargo carriage. 10. Legal restrictions of international business. 11. International commercial customs and the usual commercial practice. 12. Ways of solving disputes; International commercial arbitrary. The aim of the course International Marketing is to acquire the basic knowledge and tools necessary to understand international problems and issues for marketing; to understand how companies adjust their international strategies based on the global environmental changes; to build skills toward the understanding of cultures of nations by critically analyzing the social, political, legal, and economic forces that affect the business performance of international marketing; skills of planning and organising marketing activities for the global marketing management. 1. The Scope and Challenge of International Marketing. 2. The Cultural Environment of Global Markets. 3. The Economic Environment.. The Political and Legal Environment.. Consumer, Industrial and Government Markets. 6. Strategic Planning. 7. Analysing People and Markets. 8. Market Entry and Expansion. 9. Global Marketing Management: Planning and Organisation. 10. Product Management and Global Brands. 11. Global Marketing of Services. 12. International Advertising, Promotion, Sales. 13. International Marketing Channels. 1. Pricing for International Markets. 1. The Marketer of the Future. The aim of the course unit is to gain key quality management knowledge and be able to implement quality management system as a quality management technique, after implementation of which a company is constantly improving in attempt to satisfy consumer needs better through the improvement of quality of products or services, and reducing the costs, to be able to plan and assess performance quality and solve practical quality issues in an organization. 1. The essence and development of quality management. The role of quality management in strategic planning. 2. The essence and development of quality management. The role of quality management in strategic planning. 3. Customer orientation and satisfaction of interested parties needs. Constant improvement and solution of quality issues. Overall involvement. Employee empowerment. Teamwork. 6. Organization of quality management implementation. 7. Quality management systems and their development perspectives. 8. Organizational excellence models.
1-3 YEAR Study programme: TOURISM AND HOTELS Credits Description of study subject (ECTS) Subject Fundamentals of Tourism Hospitality Services Finance and Accounting The aim of the tourism typology is to acquire knowledge enabling to understand the concept of tourism and to gain a sound knowledge of a diversity of tourism and tourism activities. 1. The concept of tourism and development assumptions. 2. Classification of tourism. 3. Assumptions for development of types of tourism classified according to the travelling motives.. Assumptions for development of types of tourism classified according to the type of transport used for travelling.. Assumptions for development of types of tourism classified according to the type of accommodation service. 6. Assumptions for development of types of tourism classified according to the time and duration of travel. 7. Assumptions for development of types of tourism classified according to the form of organization of travel. 8. Assumptions for development of types of tourism classified according to the pricing method. 9. The concepts of tourist and visitor. Tourist flow classification capabilities. 10. The principles of cluster cooperation in tourism sector. The aim of the hospitality services course unit is to provide knowledge about ways to adapt tourism services to a specific tourist segment, to differentiate the supply of services and to enrich it with innovative elements. 1. The conception, development, content and history of hospitality. 2. Hospitality in accommodation business. Stages of guest s visit cycle at accommodation company and management of activities related to every stage. 3. Organizational solutions of the activities of units of a company providing accommodation services and ensuring hospitality concept-oriented cooperation.. Hospitality in catering business. Catering service markets. Organization of activities of catering companies, requirements to the employees of catering companies. Quality management issues in catering business.. The principles of hospitality management in entertainment organisation business. 6. The application of the principles of hospitality in the activities of passenger transportation companies. 7. Client service standards and quality management. 8. The impact of cultural differences on the hospitality model. Ensuring cultural compatibility in tourism business. 9. The impact of globalization of tourism business on hospitality models. The aim of the course unit is to introduce students with organization of the process of forming accounting information in a company, to teach them to prepare accounting
Tourism Resources and Geography Information Technologies Communication Psichology documents, registers and financial reports, to apply methods of financial analysis, students will be able to assess financial state of a company, to apply requirements for calculating and declaring taxes. 1. The general conception of accounting. 2. Accounting process and its consistency. 3. Financial accountability in a company.. Basics of financial analysis.. Elements of finance management. 6. Objects of investments. 7. Credit. 8. Tax system of the Republic of Lithuania. The aim of the Tourism Resources and Geography course unit is to provide the students with knowledge about the role of territorial resources for the specialization of tourism activities, to introduce to them the natural and cultural tourism issues and challenges, visitor (tourist) distribution patterns and differences. 1. The concept and types of tourism resources. 2. Analysis of tourism system and environment. 3. Natural tourism resources.. Cultural tourism resources.. Sociodemographic tourism resources. 6. Assessment of tourism resources. 7. The issues of rational use of tourism resources. 8. Lithuanian tourism resources: specificity and territorial distribution. 9. Tourism geography of European countries: most visited regions, locations, objects, visitor flows. 10. Tourism regions of the world: natural and cultural resources. 11. Global issues of tourism and resources: political, social, economic and environmental. Aim - to improve the skills of applying the information technologies; to apply and improve the gained knowledge of information technologies for a wider application; to develop creativity, initiative, innovativeness, ability to make effective decisions when solving certain computer tasks. 1. Search for information and its storage. 2. Making presentations and their demonstration with the programmes for making presentations PowerPoint and Prezi. 3. Forming and editing documents with Microsoft Word programme.. Graphical objects and their editing.. Table creation and structuring information in them. 6. Table drawing. 7. Automatic means of document formation. 8. Documents forms creation with Microsoft Excel electronic spreadsheet. 9. Data analysis, handling and imaging in electronic spreadsheet. The main aim of the Communication psychology Course unit is to gain knowledge about the psychological communication patterns, understand the importance and 6
Creation of Tourism Product and Pricing * Organization and Management of Travel * characteristics, study how to systematize the acquired knowledge and professional competencies and apply them correctly apply in a professional environment. 1. Conception of psychology, its problems, links with other sciences. 2. Research methods, characteristics. 3. The main psychological components, aspects of communication.. Psychological regularities of communication: a conception of a successful communication; peculiarities of a verbal and non-verbal communication.. The main structures of a personality, principles and factors of acting. 6. Emotions and will. A variety and duration of sensual experiences. Psychological regularities of needs and motives. A psychological mechanism of a willful acting. 7. Mental characteristics of a personality: temper, character, abilities and skills. Self-consciousness and self-assessment of a personality: positive, negative and adequate. 8. Critical thinking and psychological strategies of problem solving. 9. Psychological regularities of a conflict, strategies of a decision of solving a conflict. 10. Criteria of an effective team: team size, connection of member competences with activity efficiency. The aim of the Creation of Tourism Products and Pricing course unit is to provide the students with knowledge of the principles of creation of a tourism product and their pricing policy and strategy in market conditions, to teach them to forecast the changes of the market prices, to know the national price regulation methods, to master preparatory works for creation of a new tourism product, different pricing methods in market conditions, export, contractual, retail, preferential and flexible pricing methods. 1. The concept of a new tourism product and assumptions for its development. 2. Creation process of a new tourism product. 3. Formation of a strategy for introduction of a new tourism product into the market.. The system of pricing factors. The aims of pricing in tourism business.. Organisation of pricing in tourism business. 6. Setting a price focusing on the costs, demand and competitors. 7. The theory of product value and its application in the pricing in tourism companies. 8. Pricing in different types of market. 9. Discounts in tourism business. 10. Pricing in different phases of a tourism product lifecycle. 11. Forecasting of prices in tourism business. The aim of the course unit is to gain knowledge about the forms of activity of a tour operator, travel geography and travel risk assessment methods; to learn about the features of drawing up tour operator contracts with the providers of tourism services and the features of travel organisation service package; to gain knowledge about trip itinerary planning methods and assessment criteria. 1. Forms of activity of a tour operator. 7
Tourism Project Management * Organization of Hotel Processes * 2. Types and modes of transport of trips organized by tour operators. 3. Trip geography of tour operators.. Assessment of trip risk of tour operators.. Drawing up tour operator contracts with providers of tourism services. 6. Tour operator service package: mass and individual products. 7. Organizers of travel routes and their main characteristics. Tour operators in the tourism system. 8. The levels of integration in tour operation process: vertical and horizontal integration. 9. Trip itinerary preparation methodology. Search for information, analysis and assessment of information databases. 10. Routing software for trip planning and improvement. 11. Criteria for assessment of trip routes. To gain theoretical and practical knowledge about the aspects of project development and implementation in the field of tourism, to gain knowledge and skills necessary to develop and implement a project of a respective type at the necessary level of quality. 1. The importance of project development and management in the global processes. 2. The concept of projects. Aspects of project management. Classification of projects. 3. Selection of an idea for a tourism project.. Development of a project plan.. Making a team for a tourism project. 6. The budget and finances of a tourism project. 7. The specificity of project development process. 8. The implementation process of a tourism project. 9. Assessment of project quality. 10. Project risks. 11. Changes in projects. 12. Preparation and presentation of a tourism project report. To gain knowledge about hotel networks and types, hotel management forms. To learn about the features of organizational structure of hotels, the obligations, responsibilities and functions of hotels employees. To gain knowledge about the types of hotel guests, getting feedback from the hotel guests and guest stay cycles. To learn about the peculiarities of hotel reservations by guests and the application of measures ensuring guest safety in a hotel. 1. Classification and assessment of hotels, motels and guest homes, analysis of classification system. 2. Hotel networks and their types. Hotel management forms. 3. Organizational structure of hotels. Positions, responsibilities and functions of hotel employees.. Classification of hotel facilities.. The functions, composition and significance of guest reception and accommodation service. 6. The functions of the room service in a hotel. 7. Hotel guests, their types. Guests feedback. 8
8. The concept of the guest stay cycle. 9. Booking rooms. Reception and accommodation of individual guests and tourist groups. 10. Services provided by hotels. 11. The activities of security and technical service in a hotel. 12. Marketing and sales division in a hotel. * Intense subject, exam is planned at the beggining of April 9