MEDIA KIT 2018
MEDIA FACTS Dance for You Magazine - The international dance magazine is dedicated to the dance world. The magazine is published six times per year in German and English Language. It is our intention to make current dance events transparent and to inform objectively about facts and newest developments. TARGET GROUP With a unique mixture of topics and a modern, clear appearance, technically competent and understably presented, Dance for You magazine is read by theatres, dance companies, dancers, choreographers, performers, show business, dance schools, associated clubs, dancewear manufacturers, retailers, dance competitons, dance festivals and more. A feast for the eyes with exclusive interviews and portraits, exciting reviews about the best premiers, festivals, competitions, schools, training opportunities worldwide as well as useful advices for dancers. The main focus of our magazine is the artist himself with his success stories, aims and ideals. From the School to theatre Seeing the whole dance! With Dance for You Magazine! Succes stories. Exciting reviews. Great experiences. Dance related in a different way. With stunning prespectives and high-quality visual content. Because the dance world has changed. Dance for You Magazine too!
PUBLISHING, SALES Magazine DANCE FOR YOU MAGAZINE Editor MIVI Media und Verlag Adress Rotkreuzstr. 58 a, 85435 Erding, Germany Telefon + 49 8122 8471 669 Telefax + 49 8122 8471 670 E-Mail info@danceforyou-magazine.com Internet Frequency Print run Distribution 6 Issues per Year 10.000 Copies national and international, library users, subscribers, ballet schools, academies, theater, dance shops, fairs, LeserAuskunft GmbH, Harrassowitz GmbH & Co. KG., Hoser & Mende KG. TECHNICAL SPECIFICATIONS Magazine size DIN A4 (21,0 cm x 29,7 cm) Type area: 18,6 cm x 26,7 cm + 0,3 cm bleed Cover: 250 g/m 2 glossy Content inside: 115 g/m 2 glossy Artwork as a high-resolution pdf-file are requested. Please send you data per E-Mail to ads@danceforyou-magazine.com Special colours are converted to CMYK.
ADVERTISING RATES Cover inside 2 1.300 Back cover inside 1.190 Back cover 1.500 1/1 210 x 297 + 3 bleed 1/4 horizontal 186 x 74 1/2 horizontal 186 x 130 1/4 vertical 93x133 1/2 vertical 1/8 horizontal 103 x 297 + 3 bleed 93x61 1/3 vertical 1.190 690 690 550 1/6 vertical 450 450 250 190 70 x 297 + 3 bleed 58 x 130 DISCOUNT 5% for 2 x issues 10% for 3 x issues 15% for 6 x issues Prices do not include Value Added Tax. Should you be VAT registered please inform us of your VAT number and once we have this verified we can remove the VAT from future invoices. Special formats and offers and combination discount for print and online by arrangement. Agency fees only on request. CULTURE DISCOUNTS There is a 25% special discount for art and culture advertisments. This includes ads for books, audiovisuals (Videos, CDs, DVDs, Software etc.) or cultural events exibitions for museums. EDUCATION DISCOUNT 25% (ad volume from 300 euros) Applies exclusively to educational offers and image advertisements of private educational institutions ASSOCIATIONS AND SOCIAL INSTITUTIONS 15% discount on the basic price for non-coercial content
TERMS & CONDITIONS METHODS OF PAYMENT For advertisements, payment is due on booking and can be made via bank transfer to our Coerzbank account or by Mastercard/ Visa / Maestro or via Pay Pal. Advertisers wishing to place a series of advertisements per year may apply to open an account with Dance For You magazine and ask for quotation (discounts). VAT - Rates are exclusive of VAT. The german VAT tax is added to all invoices with the exception of VAT registered advertisers residing outside Germany but within the EU. All other advertisers residing outside the EU do not need to pay Value Added Tax. POSITIONING OF ADVERTISEMENTS Aside from the covers, all advertisements are booked on a run-of-the magazine basis. If a specific site is requested, an additional fee is charged. High profile double spreads available - please ask for a quotation.
FREQUENCY Issue Date of Publication Day/Month Advertising Deadline Day/Month DFY 01 February/March 28.01. 09.01. DFY 02 March/April 24.03. 06.03. DFY 03 May/June 25.04. 06.04. DFY 04 July/August 25.06. 05.06. DFY 05 October/November 28.09. 09.09. DFY 06 December/January 28.11. 06.11. CLASSIFIED ADS 35 characters per line - 15,90 Booking via ads@danceforyou-magazine.com All advertisements must be pre-paid (Lineage advertisements include VAT) SUPPLEMENTS Up to 20 g 120 plus shipping rates Higher weights on request
INFORUM DANCE SCHOOLS The Inforum in DANCE FOR YOU MAGAZINE A really affordable alternative Small Format 1 space Up to two lines at the beginning bold and colored. Please send your desired text by email. You have up to 250 characters (without spaces) at your disposal. The last row in your text will be in bold. 290 per Year Logo TITLE Width 62 x Height 48,6 Space for logo 1 column, characters per line 35 Maximum lines 10. All ads are subject to a uniform design. Logo or heading only in 300 DPI resolution. Last row in bold 62 48,6 Important for dance teachers, schools, seminar centers, courses and workshops Published every two months Present your work, raise interest, win new students and customers PLUS free entry on the Schools/Colleges Directory ONLINE Medium Format 2 spaces Up to two lines at the beginning bold and colored. Please send your desired text by email. You have up to 500 characters (without spaces) at your disposal. The last row in your text will be in bold. 390 per Year Photo 124 Logo TITLE Width 124 x Height 48,6 Space for logo and photo 1 column, characters per line 35 Maximum lines 10. All ads are subject to a uniform design. Logo, photo or heading only in 300 DPI resolution. Last row in bold 48,6 Big Format 3 spaces Up to two lines at the beginning bold and colored. Please send your desired text by email. You have up to 500 characters (without spaces) at your disposal. The last row in your text will be in bold. 490 per Year Photo TITLE Width 186 x Height 48,6 Space for logo and photo 2 Columns, characters per line 35, Maximum lines 12. More space for details and description of your offer. All ads are subject to a uniform design. Logo, photo or heading only in 300 DPI resolution. Last row in bold 186 Logo 48,6
42 DANCEforYOU magazine he Roch Valley brand has its origins in the North West of England, an area known for its lively arts and culture, and especially for its love of dance. Roch Valley began and remains a family business started by husband and wife team Jack and Marianne Doughty in 1969. Madame Marianne, famous for her dancing academy near Manchester was already an influential examiner and board member of the United Kingdom s prestigious Imperial Society of Dance (I.S.T.D). Initially operating from a number of retail outlets esty in the dancewear industry and these values throughout the North West, it soon became obvious run right through the company. that the quality and range of goods on offer was not We believe that our people are at the very heart keeping up with the growth in the burgeoning dance of everything we do, we encourage and nurture market, it was decided therefore that the company our employees and we have a strong coitment would diversify by manufacturing its own garments to the personal and professional development of and shoes, it was also decided that these products everyone who works within the organization. We would now be sold nationwide and gradually expanded throughout Europe and the rest of the world. ty fabrics and products in a responsible and ethical have a coitment to sourcing the highest quali- Roch Valley have always believed that dance is for way, we hold our responsibility to our counity everyone to enjoy and participate in, no matter and the dance world in the highest regard. The what age, nationality, or level of ability, this ethos Roch Valley brand is now prevalent in almost all has been the driving force behind our success as of the independent dancewear retailers throughout the UK, and many shops and schools across we have grown throughout the decades. The success company have concentrated on making the Europe and worldwide are supplied by us, overseas accounts are supported by our multilingual highest quality performance dance clothing, and is priced at a level which is still affordable to everyone sales team. Our development team are constantly regardless of social status or income, our clothing striving to further improve our offer through innovation, testing and design to take us into the fu- is worn by everyone from the tiny child taking her first tentative steps at ballet class to the principal ture with confidence. We employ over 100 people dancer with a world famous ballet company. across our manufacturing, wholesale and retail operation, and we are proud to still be a 100% private- The company managed in a highly professional but caring and responsible way. ly owned British company, we are also proud to be Roch Valley have a reputation for integrity and hon- part of Europe and to be citizens of the world. CUSTOMER COMMENTS As a dance teacher my school s uniform is so important to me. It sets me apart when new parents come to see the school. It makes the school look professional and well organised when they see all the happy children in their uniform. For nearly 30 years I have been using Roch Valley. It s a simple decision top quality at a price the parents can t complain about! Bernadette Heys School of Theatre Dance As a retailer who supplies ballet schools in Denmark, I can thoroughly recoend Roch Valley as my main supplier. The quality of their items are super and I know I can always rely on them to offer a fast and friendly service. To sum up, I d be lost without them! My number one supplier! Always reliable, friendly and the quality and fit of their garments is second to none. SPECIAL ADVERTISING FORMS - PRINT & ONLINE WHAT WE DO FOR YOU! We listen to you, adapt our solutions to your specific requirements. Individual customer magazine (print) Completely individually developed Editorial and layout by MIVI Media & Publishing Advertorial & Promotion s Promotion s are customized and created from the idea to the design Your editorial content with Text + Photos on 1 to 4 s will be marked as advertisement or special publication Promotions are designed from 1/2 s and charged at the valid advertising price. SUCCES STORIES optional: editing and layout Roch Valley by MIVI Media & Publishing T 1/2 590 1/1 890 2/1 1.590 Roch Valley Bernadette Heys Founder and Owner OUR AD SPECIALS OFFER ONLINE Choose from our Ad Specials: Digital Special we create your own section on (featured schools, featured theaters/companies, featured festivals and competitions or events) What s On? Stand Alone Newsletter Go your own way! Gallery Ad Take advantage of reach and the emotional environment of pictures. Video Ad Your message on Interested? Please ask for quotation: ads@danceforyou-magazine.com Sylvia Laidlow-Petersen Daisy Dance Shop, Denmark Example Claire Caley Quality Leotards, Felixstowe
danceforyou-magazine.com ONLINE ADVERTISING After our relaunch in 2018, our website is completely redesigned in a new look and clear structure. INTEGRATIONS Advertorial and topic sponsoring Newsletter / Stand-Alone-Newsletter Online contests ONLINE BANNER - STANDARD FORMATS Ad form Pixels Period Rates Superbanner Header 1000 x 90 1 Month 290 Big Size Banner 1130 x 145 1 Month 390 Half Page Ad (Sidebar) 300 x 600 1 Month 390 Medium Rectangle (Sidebar) 383 x 288 1 Month 200 Superbanner 1000 x 90 1 Month 290 (apears between the themes) All advertisements may rotate with others SOCIAL MEDIA Maintain and enjoy ongoing conversations across multiple social networks. We make it possible for you! More information at request. NEWSLETTER (Published 2x per Month) Direct Response Marketing - an ideal medium to complement your sales strategy. Text (200 characters) plus color photo Button or Banner Choose STANDALONE NEWSLETTER to spread unique offers, special events or event-related advertising messages. In addition to our bi-monthly newsletters we offer you the option to address your target group through a stand-alone newsletter. Interested? Please ask Sabrina at ads@danceforyou-magazine.com Click here!
CONTACT MIVI Media & Verlag Office: Rotkreuzstr. 58a 85435 Erding, Deutschland E-Mail: post@mivi-verlag.com www.mivi-verlag.com Dance for You Magazine Consulting and Sales Tel. +49 8122-8471 669 Fax: +49 8122-8471 670 E-Mail: ads@danceforyou-magazine.com