we are the source >> From St. John s, Newfoundland to Victoria, British Columbia >> From Yellowknife, Northwest Territories to Windsor, Ontario Our readers are the movers and shakers of the Canadian arts scene influential people who rely on The Dance Current to keep them in-the-know and up-to-date. According to a recent subscriber study: > 98% of our readers find out about dance-related events through The Dance Current > 85% of our readers attend several performances every month > 87% of our readers regularly attend live dance, music, theatre, film, opera and visual art exhibits Our readers trust us to deliver the information they need and the context they want. Our advertisers agree! For DanceWorks, a long-term advertiser in The Dance Current magazine, the decision to advertise is frankly a no-brainer. We are virtually guaranteed to reach our core audience for contemporary dance as well as artists nationwide, with the additional advantage that this excellent and user-friendly magazine encourages dance literacy in its readers. Rosslyn Jacob Edwards, Toronto, ON General Manager, DanceWorks Since its inception, The Dance Current magazine has been a valuable asset to the Canadian dance community, providing well-written and insightful articles on the Canadian dance scene. Not only has the magazine been extremely useful to our students in their dance history and theory classes, but we also appreciate the opportunity it affords us to promote our Professional Dance and Teacher Training programs across Canada. Margaret Flynn, Edmonton, AB Director, Edmonton School of Ballet We advertise in The Dance Current because we believe it is the only print format Canadian dance publication that reaches a broad audience. We want to show our support for a national forum for dance and to say hello out there in central Canada. Dance at the University of Calgary has been a constant presence since 1968 and so we want to be a constant presence in The Dance Current. Anne Flynn, Calgary, AB Head of Dance Department, University of Calgary
our readers = your market >> Dynamic and growing Our readers are active & engaged members of the arts scene. Dancers, choreographers, directors, producers, managers, educators, students and audiences, they represent a broad cross-section of the market. Through The Dance Current, you will: > establish immediate and lasting relationships with our dedicated readership > reach core and pass-along readership of over 2,500 discriminating consumers > be in the eyes and minds of youth, cultural innovators and opinion leaders According to a recent readership survey: > over 85% of our readers say Yes they have acted on an advertisement they saw in our magazine. With our committed and responsive readership at your fingertips, you can make an impact > over 85% of our readers also tell us that they reference their monthly issue repeatedly so your ad will be seen again and again Our subscriber demographics indicate that: > 91% are female > 47% are ages 18 35 > 40% are ages 36 55 > 85% live in major urban areas > 40% have an undergraduate university education
multiply your exposure >> Exposure is the key to consumer response At The Dance Current, we recognize and value the partnerships we create with our advertisers. Work with us and we ll work with you to create the perfect package that suits your promotional needs, and your budget. > 10% off your first ad purchase > HUGE savings when you book more than three ads at once > MAJOR discounts on ads in our special Summer Annual when you book as part of your full-season contract We also offer a variety of value-added benefits to make your advertising dollar go even further: > FREE bold-faced print performance listing or Marketplace listing with any display ad (value = $30) > FREE listing on our website with any ad (value = $30) > WEB ADS including your logo and link on our Partners web page for the duration of your booking (value = $125). Stay top-of-mind with our readers. Take advantage of our special Profile Builder Package (see rates page). Keep your name and image circulating so that when your next event rolls around, you don t have to promote from scratch. > Pique their interest, stimulate their curiosity, hold their attention
terms & contact info Payment > For single issue ad purchase, payment is due in full at the time of invoicing. A deposit may be required at the time of booking. > For multiple issue ad purchase, the full payment is due at the time of first invoicing. > The Dance Current accepts payment by cash, cheque or VISA. Cancellation Policy If a completed booking is cancelled before printing, there will be a 15% service charge on the booking, plus the full design fee if applicable. This charge is subject to GST. Disclaimer Please note that if art work is not submitted in the required format as outlined on the rates page, Dance Media Group and/or The Dance Current cannot be held responsible for any inadvertent changes to the material during transfer or as a result of any formatting completed by The Dance Current. All dates and times are subject to change without notice. Liability Dance Media Group and/or The Dance Current is not responsible for damages arising out of errors for which it is responsible in regards to graphics, composition or non-insertion beyond the amount charged for the particular ad in which the error occurred. Copyright Infringement If The Dance Current is involved in any way with the production and/or the composition of the advertisement for the advertiser, then the advertiser agrees that it will not publish the advertisement in any other publication without the consent of The Dance Current. Standards The Dance Current reserves the right to refuse any advertisement that might be considered offensive or misleading. Contact Info Dance Media Group/Groupe Danse Media publishers of The Dance Current magazine 55 Mill St. #312, Case Goods Warehouse Toronto, ON M5A 3C4 Phone: 416-588-0850 Email: advertising@thedancecurrent.com
rates, sizes, specs Rates* (per ad) single 2-4 times 5-8 times summer annual** BACK COVER $505 $455 n/a $775 INSIDE COVERS $485 $440 $400 $725 FULL PAGE $455 $410 $370 $670 1/2 PAGE $285 $260 $235 $415 1/3 PAGE $240 $215 $195 $355 1/6 PAGE $150 $135 $120 $225 1 COLUMN $80 $70 $60 $125 MARKETPLACE $30 $25 $25 $42 *All rates are net of GST and agency commission **Expanded distribution & in circulation for 3 months (subject to change) Profile Builder Package: Purchase any size display ad in 8 consecutive issues and get the same size ad in the Summer Annual for the regular 8 times rate. Dimensions (w x h) square vertical horizontal FULL, BACK & INSIDE COVERS n/a 7.5 x 10 n/a 1/2 PAGE n/a n/a 7.5 x 4.875 1/3 PAGE 4.875 x 4.875 2.375 x 10 7.5 x 3.125 1/6 PAGE n/a 2.375 x 4.875 n/a 1 COLUMN 2.375 x 2.375 n/a n/a MARKETPLACE 60-word maximum including headline Note: All ad sizes must be exact. No bleed. Sizes are in inches, formatted for computer input. File formats for artwork All art work must be in electronic format. Illustrator (up to v. CS2) AI or EPS with images either embedded OR linked and included, and all fonts outlined. Illustrator files must be comprised of greyscale only; no colours or spot colours. Photoshop (up to v. CS2) TIF (flattened layers), or JPG; greyscale only. Quark- or Indesign-generated PDFs, fonts embedded, 300 dpi image resolution; greyscale only. QUARK AND INDESIGN FILES ARE NOT ACCEPTED. ALL artwork (Photoshop and Illustrator) must have an accompanying JPG for proofing and confirmation purposes. ZIP or Stuffit archives are both acceptable for file compression. Mac files must have the correct three letter suffix at the end of every file name. For instance, advertisement.eps, not simply advertisement.
2006/2007 deadlines >> Book your ad now for the best value! Contact 416-588-0850 or advertising@thedancecurrent.com Issue *ad bookings *artwork subscriptions posted May 2006 Mar. 24 Mar. 31 Apr. 21 May 3 street date Summer Annual** Apr. 14 Apr. 21 May 19 May 31 September 2006 July 21 July 28 Aug. 18 Aug. 30 October 2006 Aug. 25 Sept. 1 Sept. 22 Oct. 4 November 2006 Sept. 22 Sept. 29 Oct. 20 Nov. 1 December/January Oct. 20 Oct. 27 Nov. 17 Nov. 29 February 2007 Dec. 1 Dec. 8 Jan. 19 Jan. 31 March 2007 Jan. 19 Jan. 26 Feb. 16 Feb. 28 April 2007 Feb. 23 Mar. 2 Mar. 23 Apr. 4 May 2007 Mar. 23 Mar. 30 Apr. 20 May 2 Summer Annual** Apr. 13 Apr. 20 May 18 May 30 * Please note that all Ad Bookings and Artwork deadlines are at 12:00 noon. ** SUMMER ANNUAL OF CANADIAN DANCE: Special Issue (on newsstands through June, July & August) Schedule is subject to change. Please call to confirm.
>> This is Canada s dance magazine The Dance Current is Canada s only dance magazine devoted exclusively to Canadian dance art and culture. The Dance Current places dance in context for those working within it and those participating as audience members. It informs, communicates and educates through the accessible medium of a magazine. Each print edition features articles on the personalities, events and issues that shape the Canadian dance scene. Serving a dedicated print readership, The Dance Current also provides a portal to an online audience. The Dance Current print: > Frequency: 8 regular + 1 special issue per year > Readership: Dance Professionals Arts & Culture Workers Teachers & Educators Students & Parents Dance Audiences > Editorial Features: Artist Profiles featuring artists on the current scene Interviews with dancers, choreographers and artistic directors Reports and essays on current and relevant issues Perspectives and opinion editorials > Departments: Short Waves: Canadian dance news Making Waves & Undercurrents: mini-profiles on personalities in Canadian dance In the Wings: student snapshot and Q&A Expert Advice: from professionals in dance and health care Marking Time: historical anecdote Resource Listings: performance calendar, classes and Marketplace In Performance: photo feature and web reviews The Dance Current online: > Frequency: Weekly updates & monthly e-bulletins > Editorial: Reviews & Responses: critical reviews & response forum for the public News: news updates and announcements Listings: performance calendar and Marketplace Links: easy-to-navigate Canadian dance links by category This Month in Print: highlights from the current print issue Forums: online discussions and debates Use this communications interface to your advantage!