International Business (COM-601) The objective of the course is to expose students to the concept, importance and dynamics of international business and India s involvement with global business operations. The course also discusses theoretical foundations of international business to the extent these are relevant to understand the mechanics of global business operations and development. Curriculum Unit I Introduction to International Business: Globalization and its growing importance in world economy; Impact of globalization; International business contrasted with domestic business - complexities of international business, Modes of entry into international business. Unit II International Business Environment: National and foreign environments and their components - economic, cultural and political-legal environments; Global trading environment - recent trends in world trade in goods and services; Trends in India s foreign trade. Unit III Theories of International Trade an overview: Commercial Policy Instruments - tariff and non-tariff measures, Balance of payment account and its components. Unit IV International Organizations and Arrangements: WTO Its objectives, principles, organizational structure and functioning; An overview of other organizations UNCTAD, World Bank and IMF; Commodity and other trading agreements. Unit V International Financial Environment: International financial system and institutions; Foreign exchange markets and risk management; Foreign investments - types and flows. Page 1 of 10
Reference books: Charles, W.L. Hill and Jain, Kumar, Arun. International Business. New Delhi: Tata McGraw-Hill. Johnson, Derbe., and Colin Turner. International Business - Themes & Issues in the Modern Global Economy. London: Roultedge. Cherunilam, Francis. International Business: Text and Cases. Prentice Hall of India Ltd. Daniels John, D. Lee H. Radenbaugh and David P. Sullivan. International Business.Pearson Education (Singapore) Pvt. Ltd. Justin, Paul. International Business. Prentice Hall of India Ltd. Michael R. Czinkota. et al. International Business. Fortforth: The Dryden Press. RBI. Report on Currency & Finance, various issues. Bennett, Roger. International Business. Delhi: Pearson. Page 2 of 10
Business Environment (COM-602) The basic objective of this subject is to make student familiar with the working of the economy, changes in economic environment, Process of industrialization, disinvestment, fiscal and monetary impact, foreign policy and globalization. Unit I Business Environment: concept; components and importance; SWOT Analysis. Agriculture in India- Problems, Importance, contribution in national economy, remedial measures. Unit II Economic Trends (overview): income, savings and investment; industry; Trade and balance of payments. Unit III Problems of Growth: Unemployment, Poverty; regional imbalances, social injustice, inflation, parallel economy and industrial sickness. Unit IV Role of Govt. in Indian Economy: Monetary and Fiscal Policy; Industrial Policy; Industrial Licensing; Privatization and Devaluation; Unit V Liberalization and Globalization: The Process of liberalization, stabilization and structural policy, Approach towards globalization and global challenges. Reference books: Business Environment-Justin Paul-TMH Business Environment-Suresh Bedi-Excel Book Business environment-raj Agrwal-Excel Book Page 3 of 10
Entrepreneurship and Small Business (COM-603) The purpose of the paper is to orient the learner toward entrepreneurship as a career option and creative thinking and behavior for effectiveness at work and in life. Curriculum Unit I Meaning, elements, determinants and importance of entrepreneurship and creative behavior. Classification and Types of Entrepreneurs, Entrepreneurial Competencies, Factor Affecting Entrepreneurial Growth Economic, Non-Economic Factors, EDP Programmes. Unit II Entrepreneurship and Micro, Small and Medium Enterprises. Concept of business groups and role of business houses and family business in India.. The contemporary role models in Indian business, their values. Conflict in family business and its resolution. Unit III Public and private system of stimulation, support and sustainability of entrepreneurship. Requirement, availability and access to finance, marketing assistance, technology, and industrial accommodation, etc. Role of industries/entrepreneur s associations and self-help groups. The concept, role and functions of business incubators, angel investors, venture capital and private equity funds. Unit IV Small Enterprises and Enterprise Launching Formalities : Definition of Small Scale, Rationale; ; Scope; Role of SSI in Economic Development of India, Machinery and Equipment Selection; Project Report Preparation. Unit V Role of Support Institutions and Management of Small Business : Director of Industries, DIC; SIDO, SIDBI; Small Industries Development Corporation (SIDC), SISI, NSIC, NISBUD, State Financial Corporation SIC, Marketing Management; Production Management; Finance Management; Human Resource Management; Export Marketing.. Page 4 of 10
Reference books: Desai, Vasant (2003). Small-Scale Industries and Entrepreneurship. Himalaya Publishing House, Delhi. Kaulgud, Aruna (2003). Entrepreneurship Management. Vikas Publishing House, Delhi. Cynthia, L. Greene (2004). Entrepreneurship Ideas in Action. Thomson Asia Pvt. Ltd., Singapore. Chandra, Ravi (2003). Entrepreneurial Success: A Psychological Study. Sterling Publication Pvt. Ltd., New Delhi. Balaraju, Theduri (2004). Entrepreneurship Development: An Analytical Study. Akansha Publishing House, Uttam Nagar, New Delhi. David, Otes (2004). A Guide to Entrepreneurship. Jaico Books Publishing House, Delhi. Taneja (2004). Entrepreneurship. Galgotia Publishers. Page 5 of 10
E-Commerce (COM-604) The advent of e-commerce has posed many new issues in the development of business information systems, including Accounting Information Systems. In order to develop effectively and efficiently information systems for contemporary business, the IS specialists should understand new contexts, practices, and appropriate IT - specifically web-based technologies. The purpose of this course is to introduce e-commerce, its impacts on business processes, and keys issues in the development of web-based business information systems and applications. Curriculum Unit I Internet and Commerce: Business operations; E-commerce practice vs. traditional business practice; Concepts b2b, b2c, c2c, b2g, g2h, g2c; Benefits of e-commerce; Management issues relating to e-commerce. Unit II Operations of E-commerce: Credit card transaction; Secure Hypertext Transfer Protocol (SHITP); Electronic Payment System; Secure Electronic Transaction (SET); SET s encryption; Process; Cybercash; Smart Cards; Indian Payment models. Unit III Applications in B2C: Consumers shopping procedure on the internet; Impact on disintermediation and re-intermediation; Global market; Strategy of traditional department stores; Products in b2c model; Success factors of e-brokers; Broker-based services online; Online travel tourism services; Benefits and Impact of e-commerce on travel industry; real estate market; Online stock trading and its benefits; Online banking and its benefits; Online financial services and their future; E-auctions-benefits, implementation, and impact. Unit IV Applications in B2B: Application of b2b; Key technologies for b2b; Architectural models of b2b; Characteristics of the supplier-oriented marketplace, buyer-oriented marketplace, and intermediary-oriented marketplace; Benefits of b2b on procurement reengineering; Just in Time delivery in b2b; Internet-based EDI from traditional EDI; Integrating EC with back-end information systems; marketing issues in b2b. Page 6 of 10
Unit V Applications in Governance: EDI in governance; E-government; E-governance applications of the internet; Concept of government-to-business, business-to-government and citizen-togovernment; E-governance models; Private sector interface in e-governance. Emerging Business Models: Retail model; Media model; advisory model, Made-to-order manufacturing model; Doit-yourself model; Information service model,emerging hybrid models; Emerging models in India. Reference books: Turban, Rainer, and Potter, Introduction to E-Commerce, second edition, 2003 H. M. Deitel, P. J. Deitel and T. R. Nieto, E-Business and E-Commerce: How to Programe, Prentice hall, 2001 E-Business and E-Commerce Management: Strategy, Implementation and Practice, 3rd Ed., Prentice Hall, 2007 J. E. Rayport and B. J. Jaworski, Case in E-Commerce, McGraw Hill, 2002 Page 7 of 10
Advertising and Personal Selling (COM-605) The objective of this course is to familiarize students with the basic concepts, tools and techniques of advertising and promotion used in marketing for communicating with customers. Curriculum Unit I Introduction: Meaning, nature and importance of advertising; Types of advertising; Advertising objectives and audience selection; Setting of advertising budget. Media Decisions: Major media types - their merits and demerits; Factors influencing media choice. Unit II Message Development; Advertising appeals, Advertising copy and elements. Measuring Advertising Effectiveness: Evaluating communication and sales effects; Pre and Post testing techniques. Advertising Agency: Role, types and selection of advertising agency. Ethical and legal aspects of advertising. Unit III Personal selling- Introduction: Nature and importance of personal selling; Types of personal selling situations and selling jobs; Personal selling and salesmanship, Characteristics of a successful salesman; Customer knowledge buying motives and selling appeals. Unit IV Sales Planning and Control An Overview: Sales forecasting; Sales budget; Sales quota; Sales territories. Unit V Management of Sales Force: Recruitment and selection; Training and development; Direction and supervision; Sales force motivation and compensation; Sales force performance appraisal. Page 8 of 10
Reference books: Dunn, S. Wats and Arnold M. Barban. Advertising: Its Role in Marketing. Belch and Belch. Advertising. McGraw Hill Co. Burnett, Wells, and Moriatty. Advertising: Principles and Practice. 5th ed. Prentice Hall of India, New Delhi. Batra, Myers and Aakers. Advertising Management. 5th ed. Prentice Hall of India,New Delhi. William, J. Stanton and Rosann Spiro. Management of Sales Force. 10th ed. Irwin McGraw Hill. Richard, H. Buskirk and D Buskirk Bruce. Selling: Principles, and Practice. 14th ed. McGraw Hill, Inc. Eugene M. Johnson, David L. Kurtz, and Berhard E Schening. Sales Management; Concepts, Practices and Cases. 2nd ed. McGraw Hill. Dasgupta. Sales Management in the Indian Perspective. Prentice Hall of India, New Delhi. Terence A. Shimp. Advertising and Promotion: An IMC Approach. South Western, Cengage Learning. Sharma, Kavita. Advertising : Planning and Decision Marketing, First editioin, Taxmann Publication Pvt. Ltd. Page 9 of 10
Project Report and Viva-Voce (COM-606) The objective this paper is intended to expose the student to day to day aspects of business so that s/he may be able to understand the real life meaning of any of the concepts exposed to during the learning in the class room. Curriculum During the sixth semester each student shall undertake a project to be pursued by him / her under the supervision of an Internal Supervisor to be appointed by the Director / Principal. Both the subject and the name of the Supervisor will be approved by the Director / Principal of the Institution. The Project Report in duplicate along with one soft copy in a floppy will be submitted at least four weeks prior to the commencement of the End TermExamination of the Sixth Semester. Project Report shall carry 100 marks. Duration of the project shall be of 6 weeks (with a 5 days week).these shall be evaluated by an External Examiner appointed by the University for 50 marks and for the rest of the 50 marks by an Internal Board of Examiners to be appointed by the Director /Principal of the Institution. This internal Board of Examiners shall comprise of a minimum of two Internal Faculty Members. The student should select any Topic arising out of any of the papers s/he has studied and prepare a report based on the following secondary sources: a) Book and reports in the area. b) Journal and magazines, and their back issues. c) Business/economic news papers, and its back issues d) Internet / web based sources. e) Other innovative literature review project idea the mentor may assign. S/he should study the entire material chosen and understand its contents. S/he should do some research on the Topic /subject matter to gather background material related to the chosen text. This background material may also be based on Internet search of relevant and useful websites. The student may also conduct an Internet search to locate websites relevant. The report should be written in a minimum of 4000 to 5000 words. Page 10 of 10