THE VOICE OF THE INDUSTRY 2018 MEDIA KIT accessoriesmagazine.com Plus: Nihts TREND WEBINAR ONLINE MOBILE
AUDIENCE AND REACH WHO WE ARE The only trade publication dedicated to the women s fashion accessories business and with a huge and loyal retail following, Accessories is part of the UBM Fashion Group. We offer an insightful, personal, and fact-filled mix of business features, surveys, fashion trends, interviews and profiles of industry personalities, Accessories is a must read for top industry executives. Our editors are in the market covering what s happening today and what you ll be hearing about tomorrow. The combination of lively features and up-tothe minute reporting keeps our readers coming back for more. MAGAZINE.COM AccessoriesMagazine.com is the worldwide source of news and information covering the women s accessories business. Our readers are the owners, top execs, buyers, fashion directors and other key decision makers at accessories and fashion retailers. Over 92% of our 32,000 readers are retailers; the rest are vendors, manufacturers, reps, showrooms, analysts and others allied to the field. No other publication comes close to Accessories extensive reach among top management in the women s accessories business. We reach over 16,500 via e-mail each business day with our exclusive Accessories NewsFlash updates. It s a powerful branding medium with exceptional loyalty and unmatched dominance of the women s accessories market. There are more than 60,000 unique visitors each month from all corners of the business and all over the world. METRICS 16,500emails sent 3x a week 23,364 unique visitors/month 60,162unique page views/month SOCIAL MEDIA FOLLOWING Accessories has a strong social media following, underscoring our position as trend setters and style leaders. Twitter: 14.1K Followers Instagram: 9.2K Followers Facebook: 11.4K Likes
CUSTOM PUBLISHING CUSTOM PUBLISHING OPPORTUNITIES Do you need to tell a story in a way that doesn t lend itself to conventional advertising? Let the team at Accessories help you do it. We ll use all the tools and considerable resources we ve developed to create a special printed and digital piece that tells your unique story in a compelling way. Then, we ll make sure it reaches all the people you want to sell. We write it, design it, and can do the photography or use yours. We will spend the time working with you and your team to develop something tailored to your needs and check to be sure we are on track at every step in the process. Some ideas for Accessories magazine custom projects include: New product introduction Change in company strategy or direction Milestone anniversary or other event A need to change market perception of your company CUSTOM PUBLISHING TESTIMONIALS Our special insert in Accessories magazine was one of the best marketing pieces we have done. It opened our brand up to a new series of buyers, assured the larger accounts that we were poised for brand partnership and opened the door for new prospects. The editors were able to capture the essence of our brand and evoke the brand image. Thank you to the team at Accessories magazine for the articulate manner in which the project was compiled and completed. Shawn Li, ZENZII The special 80th anniversary insert Danecraft Bridging the Gap had a very powerful impact on our business and our reputation. The Accessories team was more than professional in making this easy for us and the finished product was outstanding. The response from our retailers, even some with whom we are not a dominant resource, was overwhelming. Most said even though they had been doing business with us for decades this article gave them information on Danecraft they never heard before! Accessories did a great job in addressing the pride we take in being family owned, but also stressing the power of our team and brand. The section also gave us a lot of respect from offshore factories and as a result we began doing business with some excellent new people. Bob Soltys, President, Danecraft Whatever it is, we ll make it happen for you, professionally, on time and within your budget. Call us today for more details.
READER TESTIMONIALS FROM MAJOR DEPARTMENT STORES TO E-TAILERS TO INDIE BOUTIQUES, RETAIL BUYERS LOVE MAGAZINE. HERE S WHY: Insightful, intelligent, and always relevant, Accessories continues to be my industry read to keep me up to date and in the know if what's happening in our ever-changing fashion world" Ken Downing, Senior Vice President/Fashion Director, Neiman Marcus Accessories is a great resource for what the trends are and who are the up incoming companies and designers. I also look forward to their Annual Census Report. I follow Accessories on Instagram which is informative and fun. Lastly, the online is a quick go to resource for many things; market dates, resources and trends. Michelle Vlahoyiannis, VP Regional Merchandise Director Shoes and Handbags, Macy s The daily email from Accessories magazine is a must read! I often learn of new resources, stay on top of trends or to gain insights on important business issues. Karen Giberson, President, Accessories Council Accessories has a pulse on the industry and helps us stay ahead of the trends and our competition. Their narrow focus allows the team to write more strategic and in depth pieces that are extremely helpful as we scale. Olga Vidisheva, Founder & CEO, Shoptiques.com We use Accessories as a huge reference tool. There are so many brands that we re not carrying and we spend a lot of time trying seeking new brands so we can offer women something to make them feel special. Nancy Coons, Merchandise Manager, Zulily I look forward to receiving every issue for the industry trend data. It s also a great place to get the temperature on new brands and ideas, industry wide. Mike Edwards, CEO, ebags I use Accessories to reference new vendors and trends in the market. Kristy Luerkens, DMM, Jewelry, Von Maur
DIGITAL RATE CARD MAGAZINE.COM All rates are net and are for one month per spot. All ads go live the 16th of the month. Net Rate Spots available per month Leaderboard (950x90) $1,950 2 advertisers Welcome Ad (640x480) $2,000 2 advertisers per month, (each runs for one week duration) Rectangle (300x250) $850 2 advertisers 300 x 250 950 x 90 640 x 480 FORMAT: Animated sequences cannot loop more than 3 times. Maximum file size is 20K for leaderboard, 15K for all other ads. GIF or JPG files only. NEWS FLASH All rates are net and are for one month per spot. Our cutting-edge newsletter is emailed out every business day. All ads go live the 16th of the month. Top Banner (640x100) Rectangle (300x250) Item of the Day Bottom Banner (640x100) Net Rate Spots available per month $1,350 1 advertiser $1,000 1 advertiser $850 1 advertiser $350 Sponsored Fridays: 1 advertiser per Friday $1,150 640 x 100 640 x 100 300 x 250 FORMAT: Animated sequences cannot loop more than 3 times. Maximum file size is 20K for leaderboard, 15K for all other ads. GIF or JPG files only. TREND FINDER Price is for one picture, per trend. Two trends are featured each Monday in our daily Accessories News Flash and every subsequent day that week (5x total). Trend Finders remain indefinitely on AccessoriesMagazine.com. Trend Finder Ad Image Net Rate # Spots 660x1000 px JPG file $250 Unlimited ONLINE MAGAZINE & NEWS FLASH PACKAGES This package deal combines 1 ad that runs simultaneously on both the website and News Flash in any given month. You can run separate creative. Website Leaderboard (950x90) & News Flash Banner (640x100) Website Leaderboard (950x90) & News Flash Rectangle (300x250) Net Rate $2,950 $2,550 Website Rectangle (300x250) & News Flash Banner (640x100) $2,000 Website Rectangle (300x250) & News Flash Rectangle (300x250) $1,350 STYLE GUIDES Our exclusive Style Guides get a dedicated email blast the last Tuesday of every month and also run on our daily Accessories News Flash. All Style Guides live on the website indefinitely. Net Rate: $300 per featured item. STYLE GUIDE CALENDAR January: Pantone UltraViolet February: Festival Style March: Mother s Day Gifts April: Americana Style May: Summer Beach Style June: Tech Style July: Fall Must-Have Style August: Holiday Gift Guide September: Gifts that Give Back October: Personalized Gifts November: Valentine s Day Gifts December: Spring Style DIGITAL & OTHER OFFERINGS Sponsored e-mail Blast Send us the content (a product shot, an announcement, a call to action, an invitation, etc.) and we ll send a dedicated email blast to our entire digital viewership. All subject to approval. Rate: $3,000 Sponsored Profile Spotlight Written by our editors, this 1000-word spotlight on your company will discuss any new directions, approaches, collections, trends, etc. for the season and show up to 3 images as well. This will run as a Spotlight on our News Flash and be sent out to our entire digital viewship. Rate: $3,500. Classified Ads $195/month
TERMS & PRODUCTION TERMS & CONDITIONS CANCELLATIONS WILL NOT BE ACCEPTED AFTER THE ADVERTISING SPACE CLOSING DATE. Prepayment of the first advertisement is required for all agencies, accounts and foreign advertisers who have not established credit with the publisher. Payment otherwise due within 30 days of billing. Production charges are in addition to any quoted space and color rate. If contract is not fulfilled within 12 months, advertiser is short-rated to the frequency rate for the number of ads run. A delinquency charge of 1.5% per month shall be added to any amount in arrears if not received prior to the next monthly billing date, and thereafter to all amounts 30 days or more in arrears until paid in full. All advertising rates are net. Advertisers and/or agencies with accounts more than 90 days past due will forfeit right to publication of any further advertising until satisfactory payment is made. Advertisers sent for collections are responsible for all legal and collection costs. Accessories magazine will discard advertising materials one year after month of publication. Advertiser and advertising agency assume liability for all content (including text, representation and illustration) of advertisements printed, and also assume responsibility for any claims arising therefrom made against the publisher. The publisher reserves the right to reject any advertising which he feels is not in keeping with the standards of the publication. Customer understands that this publication is one of many different available alternate advertising sources and that occasional errors or omission or commission occur and can not be corrected until the next issue. The customer agrees that potential harm from an error of omission or commission is speculative in nature and that the rates offered by the company reflect value to each individual advertiser not withstanding the fact that occasional errors may occur. For these reasons, the customer agrees that UBM Plc s liability for damages arising from errors or omissions in the making up or printing of its publications shall be limited to the amount to be charged for such advertising. The limitations of liability to UBM Plc., any authorized sales agent, all employees of the company and any affiliated companies, including any vendors contracted by the company and applies to claims in contract, tort, strict liability and specifically limit any claims for loss of business, profits, and additional consequential damages. PRODUCTION REQUIREMENTS ALL ADS IN PDF/X-1A:2001 FORMAT ONLY: Hi-Res, printer ready PDF files created with PDF/X-1a:2001 setting in Acrobat 4 or later with all fonts and images embedded. No native application files accepted. (Spreads must be separated as two separate PDF files and marked for left and right and a combined file must also be sent.) Hi-Res PDF File Requirements: 1. Final PDF file and color images must be CMYK. Black and White converted to grayscale. No RGB, LAB or embedded color profiles accepted. 2. Spot colors MUST be converted to CMYK. No files with PMS spot colors accepted. 3. OPI must NEVER be included in the file. 4. Resolution: 300 DPI for all submitted images and files. 5. All ads must have position marks for non-bleed ads and trim and bleed marks for bleed ads. AD DIMENSIONS (INCHES) 2 Page Spread Bleed: 16.5 x 11 trims to 16 x 10.75 (Gutter at 8.125) Leave.25 inch safety for live matter. Full Page Bleed: 8.25 x 11 trims to 8 x 10.75. Leave.25 safety. Full Page Non-Bleed: 7x 9.875 Full Page 2/3 Page Vertical: 4.75 x 9.875 1/3 square 1/2 Island: 4.75 x 7.5 1/2 Page Horizontal: 7.25 x 4.75 1/3 Page Square: 4.75 x 4.75 1/3 Page Vertical: 2.25 x 9.875 1/2 island 1/2 horizontal FTP UPLOAD INFORMATION: One ad ONLY per PDF/X1a:2001 accepted. (Spreads must be separated as two separate PDF files and marked for left and right and a combined file must also be sent.) NAMING YOUR ADVERTISING FILE: Ensure that your filename does not contain any spaces or special characters. When naming your ad file for your company BrandX, use the following example, with magazine name and issue date, i.e. BrandX_Accessories_January Issue 2017 UPLOAD ADS TO: www.dotgeneration.com user name: accessories_upload no password Your file must be a Hi Res, Printer Ready PDFx1a:2001 All ads should have a proof. The proof must be sized at 100%, look exactly as the advertiser expects and be generated directly from the file you submit. Proofs MUST be created with SWOP Web Offset gains. Publication not responsible for variance between digital files. Proof must be screened at 150 line screen on publication base, color calibration SWOP Standards, Density max 260%-280%. A color proof of the digital files will be made if requested at cost to the advertiser or ad agency. All ads supplied without a color proof will have one made (time permitting) at advertiser or ad agency s expense. Since client will not be able to sign off on the proof made, the publication is not responsible for color of proof. Publication is not responsible for color or content of proofs or files that do not conform to the specifications listed. Please confirm due dates with the production department. If you have questions, and or problems with supplying a digital format, please contact the Production Department. Please note: Charges will be made to advertiser or agency at commercial rates for digital files that require operator intervention. 1/3 vertical 2/3 PRODUCTION QUESTIONS: Francis Heid, francis.heid@ubm.com
DAILY NEWS FLASH INDUSTRY E-NEWSLETTER An industry must-read, the daily Accessories News Flash is the answer to retailers demands for up-to-the-minute news and breaking fashion trends. Emailed daily to over 17,600 accessories industry professionals (mostly retailers), this newsletter offers advertisers a vehicle to reach their retail market anytime, anywhere with a side spot or banner. THE DAILY NEWSLETTER FEATURES WHAT READERS DEMAND: Item of the Day Retail News Licenses New Product Launches Marketing & Merchandising Initiatives Statistics Stock Reports Celebrity News Store Secrets and much more... PLUS: Accessories Trend Finder A weekly update featuring the week s hottest two trends. Trend Finder is featured on the newsletter each day that week for consistent impact.
MAGAZINE.COM ONLINE! Accessories magazine s website is a mustvisit for all retailers in the industry, complete with daily updated news, breaking trends, runway coverage, forum discussions, article comments and much more. Within this community, members engage, interact, shop and buy, and as a result, grow the entire industry. Experts also lend their knowledge to help the industry expand. Who we reach: Our retail viewers include presidents, GMMs, DMMs and buyers from every class of trade: department stores, fashion boutiques, specialty stores, e-commerce, specialty chains, mass merchants, catalogs, corporate buying offices, shoe stores, leathergoods stores, gift stores, museums, duty free shops, home shopping and much more. Leaderboard: Take the lead with the accessories industry s premier online advertising position. Your advertising message is situated first and foremost as the leaderboard banner. This power position enables every viewer who enters our sites to see your message first and to continue seeing it as they navigate from page to page on the site. A click-through feature links directly to your website or Accessories Circle page. ADVERTISING OPTIONS Rectangles: Whether retailers and other viewers are looking at the latest news blurb or party pictures, checking dates for an upcoming show or discovering the latest trend, rectangle ads keep your ad message next to the viewer s line of sight. These ads are strategically placed adjacent to the content on the right side with 12 ads sharing 6 spots and continually rotating position. Plus, as viewers scroll down, your ad message always remains to the right of the content. Rectangle ads feature click through linking to your website or Accessories Circle page. Welcome Ads: The first thing a retailer sees when he or she goes to Accessoriesmagazine.com will be your ad, which will appear for one week (a perfect place to place your message to retailers the week before Market).
TREND FINDER AND STYLE GUIDES WHAT S HOT AND WHERE TO FIND IT Accessories offers digital trend guides featuring micro trends and more seasonal gift/style guides. In response to retailers requests for the right product at the right time, our online Accessories Trend Finder and Style Guides match a hot trend right off the runway or a seasonal trend with a selection of manufacturers selling that trend, complete with style # s and weblinks. TREND FINDERS Two trends are featured each Monday in our daily Accessories News Flash, and every subsequent day that week (3x total). Trend Finders remain indefinitely on AccessoriesMagazine.com. Price: $250 per featured item. STYLE GUIDES Our exclusive Style Guides get a dedicated email blast the last Tuesday of every month and also run on our daily Accessories News Flash. All Style Guides live on the website indefinitely. Price: $300 per featured item. 2018 STYLE GUIDE CALENDAR January: Pantone Color of the Year: UltraViolet February: Festival Style March: Mother s Day Gifts April: Americana Style May: Summer Beach Style June: Tech Style July: Fall Must-Have Style August: Holiday Gift Guide September: Gifts that Give Back October: Personalized Gifts November: Valentine s Day Gifts December: Spring 2019 Style