Accenture and Adobe: Delivering Digital Experiences Together Connect data, content and analytics to power customer experience.
With so much crosstalk in today s global, digitally driven marketplace, it s increasingly difficult to get your message heard over colliding media outlets and divergent messaging. The channels for finding, satisfying, and retaining customers are getting harder to tune in to, as are the means for collecting and analyzing the data required to deliver relevant and seamless experiences. In this cacophonous digital landscape, how can savvy marketers: Acquire and retain customers? Drive new customer insights? Optimize marketing budgets? Gain competitive advantage? Adapt, evolve and scale as markets, channels, customers and enterprises change? And, ultimately create enduring customer relevance? Today s marketing technology platforms can play an important role to enable scaled market execution surpassing earlier generations of technologies. However, maximizing ROI from these investments requires an innovative approach that connects multiple technology platforms to customer engagement strategies and business processes. The Accenture Digital and Adobe global alliance brings together these two elements: a rock-solid technology platform alongside a comprehensive portfolio of business and technology services in analytics, digital marketing and mobile. Bringing together two of the largest successful and influential companies in the digital marketing space, Accenture Digital and Adobe, can help clients unleash the power of digital to drive growth and create new sources of value.
CASE STUDY Information Architecture for McDonald s The Golden Arches created a public Corporate Social Responsibilities site, developed on the Adobe Experience Manager platform; the end result is a scalable, cost-effective solution with Web 2.0 features like dynamic build-your-own content, hosted blogging, and consolidated news feeds. How can your company best deliver the right message to the right customer at the right place and time? Accenture and Adobe: Delivering Digital Experiences Together 3
Accenture Digital: Grow your business in entirely new ways. Digital has fundamentally changed the way businesses and governments operate from how they interact with customers, citizens and suppliers, to how they manage their employees. To address this transformation, Accenture Digital brings together industry-leading digital marketing, analytics and mobility services across industries and geographic markets. Our experience, combined with our integrated digital capabilities, create practical results to help you boost performance and profitability. It s all about delivering tangible results from the digital world. That s how we help you to grow your business in entirely new ways. That s Accenture Digital. Seeing digital through two lenses Because every business is now a digital business, Accenture Digital sees the big picture through two discrete, yet closely interrelated lenses: Digital Consumer Digital Consumers: Developing new experiences and interactions The digital marketing landscape is ripe with new opportunities for brands to engage consumers. Among these are: social networks, mobile commerce, the omnichannel customer experience, direct to consumer, and ecommerce. This is a space that Accenture Digital knows well and works in frequently with clients. Our Digital Customer, Channels & Markets experts help you use digital technologies to enable omnichannel customer experiences, digital customer interactions, digital sales, and digital channel distribution options. The digital enterprise opportunity is here today, and it s here at scale. Smart Grid, Smart Water, Intelligent Pipelines, Digital Utilities, Retail Fuels, the Digital Plant just some of the digital opportunities that we ve successfully enabled for clients. Our Digital Enterprise experts help your business use digital technologies to enable new operating models, connected product platforms, analytics and collaboration, and other digital capabilities that enhance productivity. An industry leader in digital marketing, analytics and mobility Accenture Digital brings all the benefits of a leading, world-class organization to your enterprise. Our group serves over 4,000 clients in 49 countries, including over 23,000 digital professionals, with many working in our 23 Accenture Innovation Centers for Advanced Analytics, 34 Design Studios and Centers for Excellence, and 13 Global Delivery Centers. Our clients include: Six of the top 10 retailers Seven of the top 10 banks Eight of the top 10 telco companies Nine of the top 10 consumer goods companies Ten of the top 10 pharmaceutical groups We ve strengthened our capabilities through acquisitions, including digitalmarketing leader Acquity Group, servicedesign consultancy Fjord and content production leader avventa. We also have deep relationships with all the leading and emerging digital platform vendors. Whatever your business or the size of your enterprise, Accenture Digital has solutions that can help you better engage today s globalized, digitally driven business environment. Digital Enterprise 4 Accenture and Adobe: Delivering Digital Experiences Together
CASE STUDY Rapid Deployment of a New Mobile Site for GM s Chevrolet Chevrolet recognized the need to deliver consistent, quality digital experiences to their consumers. From developing a strategy for mobile content migration and visual design, to a full technology build on the Adobe Experience Manager platform, our team helped reshape the brand s digital experiences, resulting in several major wins, including a 61% increase in mobile site visits in just six months after launch. Will your company be able to seize and profit from the digital opportunities? Accenture and Adobe: Delivering Digital Experiences Together 5
Adobe Marketing Cloud Adobe has revolutionized how the world engages with ideas and measures impact with Adobe Marketing Cloud. Adobe Marketing Cloud is a complete set of integrated solutions that helps you maximize and measure your impact in more ways than ever before. The business challenge In a digital world where consumers demand personalized content across channels and on all devices, marketers must figure out the best way to engage and retain their customers. Delivering the best digital experience to the right person at the right time requires the right combination of data, insights, and digital content. While managing strategies, collaborations, and, ultimately, the delivery of digital experiences, how can marketers ensure that they re making the right digital marketing decisions to deliver relevant customer experiences and ROI? The solution Marketers finally have a complete, integrated solution for all their marketing efforts. Adobe makes marketing smart and accessible online through Adobe Marketing Cloud. Among the tools in Adobe Marketing Cloud are: Adobe Analytics Featuring intuitive and interactive dashboards that create a holistic view, turning customer interactions into actionable insights. Adobe Campaign An intuitive, automated way to deliver oneto-one messages across online and offline marketing channels, for knowing what customers want even before they do. Adobe Experience Manager Organize, create and manage the delivery of creative assets and other content across digital marketing channels, including Web, mobile, email, communities and video. Adobe Media Optimizer A powerful advertising management platform that provides a consolidated view or how media is performing, along with the tools to both accurately forecast and continually optimize the media mix. Adobe Social A comprehensive solution that lets marketers know if social media is working by building stronger connections through data-guided content Adobe Target A powerful testing and targeting solution for creating digital experiences that deliver real, tangible results. Adobe Marketing Cloud is the platform you need to get ahead and stay ahead. When combined with Accenture Digital services, you get the data to deliver the insights you need. Adobe Marketing Cloud Analytics Target Campaign Experience Manager Media Optimizer Adobe Social 6 Accenture and Adobe: Delivering Digital Experiences Together
CASE STUDY Creating a Digital Strategy and Website Redesign for Veolia Environmental Services With our digital strategy and organizational change management experience, we transformed Veolia s U.S. business into a customercentric digital enterprise with new content development and a fresh site experience to proactively address the needs of its customers from homeowners to nuclear facilities. Do you know what your marketing is doing? Accenture and Adobe: Delivering Digital Experiences Together 7
Accenture Digital and Adobe: An Alliance That Brings Together All The Pieces Together, Accenture Digital and Adobe deliver an alliance of technology and services that offer a comprehensive solution to help businesses unleash the power of digital. The alliance provides joint solutions that help our clients dramatically improve both marketing performance and marketing efficiency by achieving relevance at scale. Adobe Marketing Cloud delivers the platform and comprehensive tools to create, manage, target, measure, and optimize the effectiveness of your content. Accenture Digital can align Adobe Marketing Cloud with your business strategy, systems and people, helping to deliver the right message at the right time in the right place creating compelling and enduring brand experiences. Analytics Campaign Experience Manager Media Optimizer Adobe Social Target Adobe Marketing Cloud Digital Transformation Brand Engagement Content Commerce Omnichannel Customer Acquisition The Right Message Create moments that engage, attract, differentiate, change minds, build momentum and success, and grow relationships. The Right Time Make new revenue streams, innovate strategies and transform business operations. The Right Place Make customer connections anywhere and everywhere. Enduring Brand Experiences Make customers and prospects aware, drive new business, and build loyalty. 8 Accenture and Adobe: Delivering Digital Experiences Together
An Alliance that Makes Sense The Accenture Digital and Adobe alliance provides substantial benefits for all stakeholders, from creative, to media buyers, to content managers, to the C-suite, and ultimately, to advertisers and their customers. Accenture Digital and Adobe 1. Performance The client success stories for Accenture Digital and Adobe speak for themselves, attesting to the experience and abilities of these companies to consistently deliver powerful solutions that really work. 2. Platform Adobe Marketing Cloud revolutionizes how the world engages with ideas and information that expand across knowledge workers, creatives, designers and developers worldwide. 3. Expertise Accenture Digital and Adobe help solve complex business challenges and drive performance across the marketing spectrum, including solutions for Mobile, Digital Marketing, ecommerce, Metrics & Measurement, and Optimization. 4. Breadth Our alliance s breadth of experience is impressive and constantly growing. Marketing is in the DNA of Adobe with an unparalleled 30-year history of innovation in creativity and marketing with its flagship products. Accenture Digital works with 27 of the Fortune 50 and 43 of the Fortune 100. Together, the alliance brings unmatched experience to companies around the world across multiple industries, including Life Sciences, Financial Services, Consumer Packaged Goods, Retail, Media & Entertainment and Manufacturing. Accenture and Adobe: Delivering Digital Experiences Together 9
Awards and Recognition. We have them. Over the last three years, Accenture Digital has received multiple Adobe awards, including: Partner of the Year Regional Partner of the Year Innovation Partner of the Year EMEA Digital Partner of the Year Award Business Digital Marketing Partner of the Year Adobe has been recognized by Forrester Research 1 as the leader in Web experience management for digital experience due to breadth of functionality, market momentum and resources. Together as innovators, Accenture Digital and Adobe are proud partners in helping to deliver the digital experience one-to-one. Or one-to-billions. For more information, visit: accenture.com/digital adobe.com/marketing 1 http://www.adobe.com/aboutadobe/pressroom/pressreleases/ 201304/040813AdobeWebContentManagementLeader.html 10 Accenture and Adobe: Delivering Digital Experiences Together
About Accenture Digital Accenture Digital, comprised of Accenture Analytics, Accenture Interactive and Accenture Mobility, offers a comprehensive portfolio of business and technology services across digital marketing, mobility and analytics. From developing digital strategies to implementing digital technologies and running digital processes on their behalf, Accenture Digital helps clients leverage connected and mobile devices; extract insights from data using analytics; and enrich end-customer experiences and interactions, delivering tangible results from the virtual world and driving growth. Learn more about Accenture Digital at www.accenture.com/digital. About Accenture Accenture is a global management consulting, technology services and outsourcing company, with approximately 281,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$28.6 billion for the fiscal year ended Aug. 31, 2013. Its home page is www.accenture.com. About Adobe Systems Incorporated Adobe is changing the world through digital experiences. For more information, visit www.adobe.com. About Adobe Marketing Cloud Today s marketer is challenged with the complexities of marketing in a digital world. It s new, it s constantly changing, and marketers need a partner to help them move at the speed of digital. Now every marketer can accelerate their shift to digital with Adobe Marketing Cloud to deliver consistent personalized experiences across channels and prove that your marketing dollars are working. Copyright 2014 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.