To all parties concerned: (Translation) April 2, 2012 Fields Corporation President and COO: Takashi Oya (JASDAQ code 2767) Inquiries: Hideaki Hatanaka ; General Manager, Corporate Communications Office Tel.: +81-3-5784-2111 Announcement of Organizational and Personnel Changes Fields Corporation hereby announces that the following organizational and personnel changes (effective April 1, 2012) were implemented as set out below. 1. Purpose of changes Fields Corporation has been continuing to acquire intellectual properties (IP) such as well-known characters while providing products and services with a focus on the Pachinko/Pachislot (PS) market. The Company has been pursuing a strategy based on the multi-faceted use of IP in a broad range of non-pachinko/pachislot entertainment fields as well. In these circumstances, the Company s latest organizational changes have as their purpose the building of a platform for achieving powerful and fast-paced growth during the course of business operations over the coming years. 2. Organizational changes (1) Realignment of the Contents, Group Business and Pachinko/Pachislot Business The Contents, Group Business and Pachinko/Pachislot Business were reorganized into 6 divisions, comprising the Contents, the Animation Produce, the Imaging & Live Entertainment, the Interactive Media Business, the Consumer Products Business and the. 1. The Company set up the Planning and Promoting I, the Planning and Promoting II and the Business Promoting as business units under the Contents. 2. The Company set up the Media Relations, the Imaging Produce and the Food Concept, as business units under the Imaging & Live Entertainment. 3. The Company set up the Research &Investment and the Game Business, as business units under the Interactive Media Business. 4. The Company set up the Consumer Products Business, as a business unit under the Consumer Products Business. 5. The Company set up the Planning Development, the Pachinko/Pachislot Products, the Pachinko/Pachislot License, the Business Innovation Office, the Customer Understanding Promotion Office, the Sales Strategy and the Branch Administration, as business units under the. (2) Establishment of Offices 1. As a step to enhance the functions of the Legal of the Corporate, the Company established a new Legal Office. 2. As a step to enhance the functions of the Research and Development of the Contents, the Company established a new Research and Development Office. 3. As a step to enhance the functions of the Group Communication Strategy of the Contents, the Company established a new Group Communications Office. 1
(3) Reorganization of business units under the Planning and Administration 1. The Accounting and the Finance and Budget of the Planning and Administration were reorganized into the Accounting and Finance and the Group Planning and Administration. 3. Organization chart as of April 1, 2012 Please see the accompanying organization chart. 4. Personnel changes (1) s New position Name Current position President and COO Manager, Animation Produce Senior Managing Manager, Interactive Media Business and Manager, Consumer Products Business Senior Managing Manager, Pachinko/Pachislot Business Management Managing Manager, Contents and General Manager, Planning and Promoting II, Contents Manager, Planning and Administration and General Manager, Accounting and Finance, Planning and Administration and General Manager, Business Innovation Office, Pachinko/Pachislot Business Management and General Manager, Customer Understanding Promotion Office, Pachinko/Pachislot Business Management General Manager, Legal Office Takashi Oya Tetsuya Shigematsu Kiyoharu Akiyama Masakazu Kurihara Hiroyuki Yamanaka Akira Fujii Toru Suenaga President and COO Senior Managing Responsible for Group Business and Manager, Business Senior Managing Responsible for Pachinko/Pachislot Business Managing Manager, Contents and General Manager, Planning and Promotion, Contents and General Manager, Operational Planning, Contents and General Manager, Group Communication Strategy, Contents Manager, Planning and Administration and General Manager, Accounting, Planning and Administration Manager, Sales and General Manager, Business Innovation Office, Sales and General Manager, Customer Understanding Promotion Office, Sales General Manager, Office of the Chairman 2
(2) s New position Name Current position Planning and Administration and General Manager, Group Planning and Administration, Planning and Administration General Manager, Branch Administration, Pachinko/Pachislot Business Management and Manager, Hokkaido-Tohoku Regional Office, Pachinko/Pachislot Business Management Imaging & Live Entertainment and General Manager, Imaging Produce, Imaging & Live Entertainment and EP, Imaging Produce, Imaging & Live Entertainment General Manager, Research and Development Office Manager, Imaging & Live Entertainment and General Manager, Media Relations, Imaging & Live Entertainment and EP, Media Relations, Imaging & Live Entertainment EP, Imaging & Live Entertainment (Representative / CEO, Digital Frontier Inc.) Kenichi Ozawa Teruo Fujishima Hideo Wakazono Yosuke Ozawa Tadamasa Oshio Nobuyuki Kikuchi Hidenori Ueki Planning and Administration and General Manager, Finance and Budget, Planning and Administration Manager, Development Sales General Manager, Sales Strategy, Sales and Manager, Hokkaido-Tohoku Regional, Office, Sales General Manager, Group Business Development, Business and EP, Group Business Development, Business Contents and General Manager, Research and Development, Contents General Manager, Consumer Business, Business and EP, Consumer Business, Business EP, Business (Representative / CEO, Digital Frontier Inc.) 3
Animation Produce and EP, Animation Produce (President, Lucent Pictures Entertainment, Inc.) EP, Interactive Media Business (President & CEO, FutureScope Corporation) Eiichi Kamagata Masao Tominaga EP, Business (President, Lucent Pictures Entertainment, Inc.) EP, Business (President & CEO, FutureScope Corporation) * EP stands for Executive Producer 4
(3) manager positions New position Name Current position General Manager, Office of the Chairman Vice General Manager, Legal Office Vice General Manager, Legal Office General Manager, Group Communications Office Deputy Senior General Manger, Contents and General Manager, Business Promoting, Contents General Manager, Planning and Promoting I, Contents General Manager, Food Concept, Imaging & Live Entertainment and EP, Food Concept, Imaging & Live Entertainment Interactive Media Business and General Manager, Research & Investment, Interactive Media Business and EP, Research & Investment, Interactive Media Business Vice General Manager, Interactive Media Business and Vice General Manager, Consumer Products Business General Manager, Game Business, Interactive Media Business and EP, Game Business, Interactive Media Business Consumer Products Business and General Manager, Consumer Products, Consumer Products Business and EP, Consumer Products, Consumer Products Business Masakazu Kido Hiroyuki Hamaoka Makoto Fukumoto Yoshitaka Nomoto Noritada Shimizu Ryoma Kowaka Yasuhiro Shibuya Takao Yamamura Tomohiro Inoue Kazuyoshi Tominaga Hirotaka Kunikyo Vice General Manager, Office of the Chairman General Manager, Legal, Corporate Vice General Manager, Legal, Corporate Section Manager, Group Communication Strategy, Contents and Producer, Group Communication Strategy, Contents General Manager, Intellectual Property Research, Contents Assistant Senior General Manager, Contents EP, Consumer Business, Business General Manager, R&I Business, Business and EP, R&I Business, Business General Manager, Business Strategy, Business Producer, R&I Business, Business General Manager, Group Business Promotion, Business and EP, Group Business Promotion, Business 5
EP, Consumer Products Business and EP, Interactive Media Business General Manager, Planning and Development, and EP, Planning and Development, Pachinko/Pachislot Business Management Vice General Manager, Planning and Development, General Manager, Pachinko/Pachislot Products, Pachinko/Pachislot Business Management General Manager, Pachinko/Pachislot License, Pachinko/Pachislot Business Management Manager, Tokyo Regional Office, and General Manager, Sales Strategy, Pachinko/Pachislot Business Management Vice General Manager, Group Planning and Administration, Planning and Administration Vice General Manager, Operational System, Corporate Shohei Sawa Takanori Hattori Tetsuya Matsukawa Yuzuru Ono Koki Seki Osanori Tsutsumi Toshiyuki Taue Eiji Minakawa General Manager, Product Development, Development and EP, Product Development, Development Vice General Manager, Research and Development, Contents and Vice General Manager, Planning and Promotion, Contents General Manager, Development Management, Development General Manager, Intellectual Property, Contents Manager, Tokyo Regional Office, Sales and Vice General Manager, Sales Strategy, Sales Vice General Manager, Finance and Budget, Planning and Administration Assistant Senior General Manager, Operational System, Corporate * EP stands for Executive Producer 6
5. Reference: Management structure after the organization changes (as of April 1, 2012) Position Name Chairman and CEO Hidetoshi Yamamoto President and COO Manager, Animation Produce Takashi Oya Senior Managing Manager, Interactive Media Business and Manager, Consumer Products Business Senior Managing Manager, Pachinko/Pachislot Business Management Tetsuya Shigematsu Kiyoharu Akiyama Managing Manager, Contents Masakazu Kurihara Manager, Planning and Administration Hiroyuki Yamanaka Manager, Corporate Hideo Ito Pachinko/Pachislot Business Management Akira Fujii General Manager, Legal Office Toru Suenaga Outside Shigesato Itoi For inquiries or further information please contact: Corporate Communications Office, Fields Corporation E Space Tower, 3-6 Maruyama-cho, Shibuya-ku, Tokyo 150-0044 Tel.: +81-3-5784-2109 Fax: +81-3-5784-2119 7
Organization As of April 1, 2012 General Meeting of Shareholders Board of s Board of Statutory Auditors Chairman & CEO Office of the Chairman President & COO Internal Audit Office Legal Office Corporate Communications Office Group Communication Office Research and Development Office Contents Planning and Promoting I Planning and Promoting II Business Promoting Animation Production Imaging and Live Entertainment Media Relations Imaging Produce Food Concept Interactive Media Business Research & Investment Business Game Business Consumer Products Business Pachinko/Pachislot Business Administration Consumer Products Planning and Development Pachinko/Pachislot Products Pachinko/Pachislot License Business Innovation Office Customer Understanding Promotion Office Sales Strategy Branch Administration Hokkaido-Tohoku Regional Office North Kanto Regional Office Tokyo Regional Office Nagoya Regional Office Osaka Regional Office Chugoku-Shikoku Regional Office Kyushu Regional Office Planning and Administration Accounting and Finance Group Planning and Administration Corporate General Affairs Personnel Operational System