Introducing Let us share our experience with you
Who is CoolSign? CoolSign is a true pioneer in delivering business-class software solutions for the rapidly emerging digital signage and digital out of home sectors. With more than a decade in the business and high profile client deployments around the globe, our digital signage solutions allow companies to create, manage and deliver powerful, dynamic content across an entire network, no matter the size. We have vast experience across many vertical categories, and have a level of field and operating insights unparalleled in the sector. We not only develop software, but we have used and applied it in the real world. We have not only been a partner to hardware and service companies, we ve been buyers of PCs, displays, installation services and the many other elements that make or break digital signage networks. That means we understand the aspirations and demands of our partners, because we ve been there. Digital signage is in our DNA. It s not a business unit, or a part of our product line. It is our company. We believe there is an art and science to digital signage, and we think developing and delivering the best enabling technology requires understanding and addressing the key business drivers behind networks. Networks that really work understand and respect their audiences, communicate powerfully, and deliver on objectives that were well-defined and understood from the start. We believe that we have developed the most robust, full-featured digital signage application on the market for small businesses all the way up to Fortune 500 companies because it simply works.
What s in it for me? CoolSign has all the features and functions to drive the most sophisticated multi-screen landmark displays, and run highly-targeted advertising media and communications networks. We do all the cool stuff, and do it well. But many years of direct experience has taught us that the things that truly matter to our resellers are reliability and efficiency, and what they mean to the true total cost of ownership (TCO) of networks. Controlling TCO is among the most critical factors in determining success or failure, no matter what else defines success. A digital signage network must run reliably. We ve put over 12 years of hard-learned experience into a platform architecture that ensures when you deploy your networks using CoolSign, you re using something that will create very few headaches, and can be effectively managed and controlled remotely. A network also needs to be efficient. CoolSign is designed to make planning, scheduling, distributing and monitoring media an easy, quick and accurate process. This is critical as you grow your network. Businesses today simply cannot have to grow headcount to manage it as well. With CoolSign, you can manage even the largest networks extremely efficiently with minimal time requirements. CoolSign s client base covers a broad spectrum, from retail to corporate, to pure-play out-of-home advertising (DOOH) networks. With every project, we ve learned new things and incorporated that learning into our products. Two of the key things we ve learned through the years are to stick to what you re good at and invest in education for our clients, partners and the industry as a whole. We only build software. Our partner ecosystem helps deliver best practice work in all of the many areas that contribute to excellence. We sell exclusively through our resellers, because they have direct, ongoing relationships with customers, allowing them to most effectively deliver the full, turn-key solutions that clients demand. With CoolSign, you will get the requisite products and knowledge to execute a successful signage solution. Said another way, with CoolSign, you can make more money doing what you do best designing, installing, operating and maintaining digital and dynamic media solutions for your customers.
What s in it for me? continued We empower custom branding of the user experience, meaning resellers can market the platform as their own; z Multi-tenant support that lets customers manage one network and rent out parts of it to other operators. You can be your own micro-software as a Service provider, but control the back office and sell on your own schedule and terms; z Our Application Programming Interface (API) that lets resellers and end-users write their own GUI and specialty vertical applications; z We support multiple languages, starting with German and Spanish, and more to come; z We provide total life cycle management of deployed English, German and Spanish media players, including staging, retired and cloning; Resellers and partners who get involved with our ecosystem are opting in to a world-class software platform that has been designed to deliver a reliable, industrial-strength software platform that represents years of direct experience and the application of the latest advancements for PCs, mobile, Web services and other complementary technologies. We ve packaged that up in an easily learned, easily used system that lets resellers and clients effectively manage screen networks. Our digital signage platform allows companies to create, manage and deliver powerful, dynamic content across an entire organization, no matter the size. That s important for our resellers because they must have absolute confidence the services and people they are introducing into their client system will help their business, not hurt it. Resellers who sign up with CoolSign get new business, not new headaches.
The Product CoolSign is proud to offer the most complete feature set in the digital signage industry. Some highlights of our capabilities include: Broadcast Quality Playback z Multi-layer compositing z No retrace tearing z Smooth 60Hz tickers z Multi-screen multi-pc video synchronization Powerful & Easy to use z Intuitive Graphical User Interface (GUI) z Point and click attribute based scheduling z Day-parting point and click Distribution z N-Tier architecture z Intrinsic Multi-casting z Any transport from DSL to cellular to satellite z Simple bandwidth controls Fully Managed z Configurable alerting mechanism z Rich remote configuration and maintenance toolset z Lifecycle management features z Device control and monitoring, including Conduit
Architecture CoolSign Manager Purpose: User interface for managing digital signage solution. CoolSign Server Purpose: Manages overall digital signage network Data Source Central Datawatcher Purpose: For incorporating external data for dynamically generated content or schedulling. Transfer Server Purpose: Load balancing and data aggregation. Recommendation of 1 Transfer Server per 100 player nodes. Back-end components Site Controller Purpose: Data aggregation. Data Source Local Datawatcher Purpose: For incorporating localized external data for generating content or scheduling. (Optional) s Purpose: Playback of scheduled content.
Components of a CoolSign Network CoolSign Server the core of any CoolSign network. Available in various sizes to fit the needs of networks from small to large, the CoolSign Server software acts as the main repository for all network data and controls the actions of all other devices on the network. There is always one and only one CoolSign Server per network. CoolSign Transfer Servers and Site Controllers the keys to scalability. As networks scale, it is optimal to have intermediate servers acting as caching and redistribution nodes for downstream content and schedules, as well as aggregation points for upstream logging and monitoring information. CoolSign supports n-tier architectures, meaning that these products can be combined as needed to optimize network efficiency. CoolSign Manager - the user s primary window into controlling, managing, and monitoring the activities of a CoolSign network. CoolSign Manager s Core Functions z Import and manage CoolSign content z Create channels and playlists to schedule content for playback z Configure and manage CoolSign players connected to your network z Create and populate dynamic data tables to provide rich data sources for dynamic content z Remotely configure and monitor many aspects of your network including status, bandwidth usage, play history, and security settings
Components of a CoolSign Network continued CoolSign - media playback software Our player was designed from the ground up to support all key aspects of today s digital signage deployments: z Wide media format support MPEG 2, MPEG 4 (H.264), WMV, AVI, Flash, stills and more z Native dynamic data support text, images, video, tickers z Broadcast quality playback including 1080p and beyond z Ability to drive multiple screens from a single PC z Multi-player frame synchronization z Interactive capabilities z Support Windows XP, Vista, Windows 7 and Embedded CoolSign Creator template creation software. Want to design you own layouts for RSS feeds, weather, databases of pictures, text, products, etc? Creator lets you easily assemble multiple media elements in layers and animate them. Elements include: z Dynamic text and images z Static text z Still images z Videos z Shapes In true WYSIWYG fashion, you can see how your dynamic message templates will look in real-time and you can populate sample data right in the Creator.
Components of a CoolSign Network continued CoolSign Datawatcher Easily connect to outside data sources With point and click simplicity, Datawatcher makes it easy to bring in data from virtually any source and have it easily flow into your dynamic template content. By centrally ingesting the data, it can be monitored, secured, and given a controlled lifespan. Data is automatically distributed by your CoolSign network, so no need to punch holes in your firewalls for each player trying to fetch the data itself. Easily access these data sources and more: z Files z SQL & ODBC z RSS z HTML z Shell Commands Interactive Interactivity is increasingly becoming a part of signage networks. CoolSign natively supports multiple forms of interactivity. From built in support for hotspots and chaining, to full Flash support - the most popular authoring environment for interactive applications. But interaction doesn t stop there... With our straightforward data integration capabilities and multiple real time triggering methods, CoolSign lets you engage customers as never before. Further, with our advanced Application Programming Interface (API), the possibilities are endless for you to develop your own applications that run on, and integrate with the CoolSign operating system. SMS, RFID, Bluetooth, physical buttons, motions sensors. SMS, RFID, Bluetooth, physical buttons, motion sensors, etc. -- are all easily integrated and monitored for health status. Imagine the possibilities!
Software Hardware NOC services Integration Content Field services Data Feeds Our Ecosystem Our experience has taught us that no one company can serve the needs of every customer with excellence. That is why we choose to focus on developing world-class infrastructure software, while partnering with your organization and others -- best-of-breed in their own specialty areas. Together, we use our combined knowledge and strengths to ensure successful deployments. We look at the digital signage and DOOH business as a steadily evolving ecosystem, with various groups that all have roles to play in keeping the system in balance. We think the ecosystem is stronger than the sum of its parts, and our partners, each with strong skills, deep experience and an earned reputation for quality service delivery are paramount to our success. We place a huge amount of time and effort into the people and organizations surrounding our company. That s one of the reasons we don t sell directly and instead use a channel-only selling strategy around the globe. We have excellent relationships with top-tier resellers in the industry and are continually building strategic partnerships with hardware, software, and various other service providers that bring value to our ecosystem.
Training Education is a key component to our mutual success. Our CoolSign Certified Professional programs are readily available to partners and end-users, and are held regularly across the globe. Network Operator This course provides training for integrators and end-users on how to perform routine tasks using the CoolSign Network Manager. z Content Ingestion & Metadata z Schedule Creation z Management & Reporting z Network Monitoring z Basic Configuration z Troubleshooting Advanced Technician An advanced course aimed at providing integrator partners the tools necessary to support complex digital signage deployments. z Advanced Network Best Practices z Custom Device Management z Update Deployment Development z Advanced Content Scripting z Advanced Log Analysis Content Specialist Focused on arming content developers with the tools and knowledge necessary to provide compelling, effective content for the digital signage medium. z Loop Design Best Practices z Content Development Best Practices z Dynamic Content Development z Interactive Content Development z Advanced Content Scripting Technician An introduction to installing, deploying and supporting CoolSign. Geared towards partners and end-user technical staff. z Setup and Installation z Scheduling Management z Content Management z Dynamic Content Development z Synchronized Content Setup z Troubleshooting Techniques Developer Provides solution partners with the tools and knowledge necessary to develop custom applications that address specific end-user needs. z Introduction to the CoolSign API z Custom Interface Development z Custom Data Injection z Task Automation z Playback Device Integration z Scheduling Management z Data Reporting Consultant Provides solution partners with the tools and knowledge necessary to develop custom applications that address specific end-user needs. z Network Design Best Practices z Content Program Design z Effective Screen Placement z Total Cost of Ownership z Pilot Programs & ROI z Providing Custom Solutions