MOPS INTERNATIONAL media kit 2018
Who We Are MOPS International is celebrating a 40-year history and aiming to reach more than 1 million moms on our journey! Here at MOPS, we are on a mission to celebrate motherhood. We build circles of women who love each other like family, because raising humans is beautiful and hard and having each other to lean on is life-giving. We re connecting moms all over the world to communities of women, in their own cities, coming together to laugh, cry and embrace the journey of motherhood. Together we can change the world. BETTER MOMS BETTER WORLD TABLE OF CONTENTS Introduction Our Audience Demographics E-newsletters Web Sponsorship Magazine Advertising MOMcon 2018 What Our Sponsors Say Contact 1 2 3 4 5 6 7 9 9 Revised November 2017 1
Our Audience Here at MOPS, we see firsthand the profound influence of moms and take pride that they are deeply engaged with us. As a household s main consumer, MOPS moms and your target audience are likely one and the same. MOPS has a highly social, energetic and engaged audience of over 98,000 Members who we would love to introduce you to. HERE ARE A FEW STATS ABOUT THE MOPS AUDIENCE: Blog Subscribers 185,000+ Magazine Circulation 106,000+ Instagram Followers 14,500+ Facebook Likes 110,000+ Notable Trends Moms are influential consumers, making up 85% of purchasing decisions in a household. Moms represent 44% of the women s market and account for: 55% OF TOTAL SPENDING ON electronics 51% OF TOTAL SPENDING ON food 49% OF TOTAL SPENDING ON health and beauty products 48% OF TOTAL SPENDING ON home furnishings 47% OF TOTAL SPENDING ON clothing 2
Demographics In 2016-17, MOPS had over 98,000 active MOPS Members, and that number is continuing to grow as we move toward reaching 1 million moms. As this number increases, we have more moms engaging with us online. WHO ARE WE? MOPS Mom Demographics Average Age: 30-39 years Education: 48% hold a 4-year college degree 20% hold a graduate degree Marital Status: 97% are married Household Income: $83,649 Average Household Size: 4 people Employment Status: 66% stay at home full-time 18% work outside the home 9% are self-employed WHERE ARE WE? MOPS is continuing to grow throughout the United States and in over 40 countries around the world. Countries with MOPS Groups 3
E-newsletters Moms only want the best of the best emails coming to their inboxes. That s why we compile email digests to ensure only relevant and engaging content is sent directly to our audience. WEEKLY BLOG DIGEST* Sent every Tuesday. We ve designed our ad modules to highlight your organization: STANDARD SPONSORSHIP COST: $1,500 AUDIENCE: 185,000+ SPECS: 72 DPI in RGB (JPG format) CONTENT: 200 x 107 PX graphic, 250 characters of copy, including spaces, 30 character copy title limit, including spaces, one designated hyperlink PLACEMENT: Above the fold SECONDARY SPONSORSHIP COST: $750 within body copy, below the fold MOPS LEADER EMAIL Sent on the second and fourth Thursday of each month. This audience has a history with MOPS and an incredibly high level of engagement and influence. COST: $1,000 AUDIENCE: 30,000+ SPECS: 72 DPI in RGB (JPG format) CONTENT: 200 x 107 PX graphic, 135 characters of copy, including spaces, one designated hyperlink SECONDARY SPONSORSHIP COST: $500 Within body copy, below the fold SEASONAL E-BLAST Choose from the following: winter, Mother s Day, fall, Christmas. Special occasions call for special emails we like to think of seasonal e-blasts as digital marketplaces. COST: $850 AUDIENCE: 68,000+ SPECS: 72 DPI in RGB (JPG format) CONTENT: Name of your organization in copy, 200 x 107 PX graphic, 135 characters of copy, including spaces, one designated hyperlink 4
Web Sponsorship Our online presence is a force to be reckoned with; moms connect to the world through their electronic devices and we want to connect them with you. With these engagements, your reach extends far beyond the current MOPS Member audience. RESERVED FOR ELITE SPONSORS CENTER 300 X 300 PX LOWER 300 X 150 PX THE MOPS BLOG The go-to destination for everything moms are talking about. AVERAGE FOLLOWERS: 185,000+ SHOW YOUR BUSINESS OFF FOR A MONTH ON THE MOPS BLOG BLOG.MOPS.ORG. AVERAGE VIEWS PER MONTH: 50,000 CENTER BLOG AD COST: $1,000 SPECS: 72 dpi in RGB (JPG format) 300 x 300 px graphic, one hyperlink LOWER BLOG AD COST: $500 SPECS: 72 dpi in RGB (JPG format) 300 x 150 px graphic, one hyperlink CONTENT BLOG POST Content blog posts are featured on our Facebook page and included in our weekly The MOPS Blog email digest. BLOG POST COST: $3,500 SPECS: 72 dpi in RGB (JPG format) 1200 x 645 px graphic, three hyperlinks 500 word article and byline If you would like the MOPS Editorial team to write the content of your blog, we are happy to provide that service. COST: $5,000 5
Magazine Advertising If you think our website is beautiful, you have to check out The MOPS Magazine. Our MOPS moms say this quarterly magazine is one of their favorite Membership benefits. Moms read this beauty cover to cover, so step in and allow our entire Member base to see your amazing offers! THE MOPS MAGAZINE Released quarterly CIRCULATION: 106,000+ FILE SETUP FORMAT: BLEED: CROP MARKS: LIVE AREA: COLOR: ALSO: Press ready PDF, version 1.3, PDF/X-1a compliant. At least.125 on all sides included on the PDF output. Offset by at least.18. Keep text within non-bleed area, at least.25 away from the trim size. Must be CMYK. 4-color solids should not exceed SWOP density of 300%. Include or embed all fonts, images, logos and other artwork. Do not nest file types inside the same file type. All materials must be properly trapped. Resolution must be 300 DPI. FULL PAGE (BLEED) FULL-PAGE AD INSIDE COVER COST $3,000 INTERIOR AD COST $2,000 SIZE OPTIONS: NON-BLEED 7.25 x 10 BLEED 8.25 x 11 TRIM SIZE 8 x 10.75 1/3 PAGE (BLEED) VERTICAL,1/3 PAGE AD COST $1,000 SIZE OPTIONS: NON-BLEED 2.25 x 10 BLEED 2.9375 x 11 TRIM SIZE 2.6875 x 10.75 BLEED TRIM NON-BLEED AREA MAGAZINE INSERT An opportunity to package a printed piece with our magazine. Inserted in polybag. Printing services can be provided. BLOW-IN OR BIND-IN CARD Include a blow-in card (unattached) or bind-in card (attached) in The MOPS Magazine. This card can easily be taken out and used as a reminder for readers or as a call-to-action to mail back with contact information. Printing services can be provided. MAGAZINE AD One or two page ad spreads showcasing your sponsored content. DATES Issue: Winter 18 Spring 18 Summer 18 Fall 18 Ad Closing: October 5 January 10 April 10 July 5 Ad Due:* November 2 February 7 May 9 August 2 Mail Date: December 27** April 2** July 3** September 20** * Materials and payment are due six weeks prior to the mail date. Ask about advertising in our Leader s magazine, Connections. ** In house arrival is approximately 2-3 weeks after mail date. New product offerings are always being developed. Share your ideas with us. Interested in webinars, podcasts and video sponsorships? Give us a call. CONTACT: advertise@mops.org 6
MOMcon 2018 MOPS INTERNATIONAL CONFERENCE - Louisville, KY - September 20-22, 2018 Every year, approximately 3,000 moms gather for a weekend of inspiration, networking and leadership training at MOMcon. MOMcon sponsorship gives you three days of face-to-face interaction with our mom audience. When you sign up early, you ll be listed inside our MOMcon program as well as on mops.org with a hyperlink to your website. Exhibitors who register after July 1 will not be listed in the MOMcon program, but will still receive a listing and hyperlink on mops.org. PREMIUM EXHIBITOR PACKAGE COST $1,200 Includes premium location in the MOPS Marketplace STANDARD EXHIBITOR PACKAGE COST $1,000 EXHIBITOR BOOTH INFORMATION Booths are equipped with the following amenities: 10 X 10 BOOTH SPACE DRAPED WALLS (8 back, 3 sides) PRINTED SIGN with your name and booth number (7 x 44 ) 6 TABLE TWO CHAIRS TRASH CONTAINER CARPETED AISLES TWO EXHIBITOR REGISTRATIONS giving you access to general sessions and the MOPS Marketplace CONFERENCE PROGRAM ADVERTISEMENT Full color advertisement DUE DATE: June 15, 2018 1/2 PAGE: FULL-PAGE: INSIDE FRONT COVER: INSIDE BACK COVER: BACK COVER: $500 $1,000 $1,200 $1,200 $2,000 VISIT mops.org/exhibit CONTACT exhibit@mops.org 7
MOMcon 2018 SESSION & WORKSHOP SPONSORSHIP Looking for more brand engagement at MOMcon? Session and workshop sponsors receive exhibitor amenities plus the following perks: PERK GENERAL SESSION SPONSORSHIP LARGE WORKSHOP SPONSORSHIP MEDIUM WORKSHOP SPONSORSHIP Audience Size 3,000+ - - Cost $15,000 $4,500 $3,500 Booth Size 20 x 10 10 x 10 10 x 10 Location Premium Premium Premium Exhibitor Registrations 2 per booth 2 per booth 2 per booth Program Ad Full-page Full-page Half-page 3-minute video or Presentation During 2-minute script read by 2-minute script read by Sponsored Session 3-minute video MOPS staff MOPS staff Collateral Item - distributed to session attendees Your Logo - on MOMcon banner and program Sponsor Table - outside workshop room for 30 minutes before and after workshop No DUE DATES: All payments due by June 1, 2018. All videos, scripts and collateral due by June 15, 2018. 8
What Our Sponsors Say The people at MOPS have a deep love for mothers. It doesn t matter who I work with, they all possess an authentic passion to do their very best to care for and look after the best interest of moms. MOPS is daring themselves to show up differently, meeting moms where they are, while growing this beautiful sisterhood. I am super excited to be working alongside MOPS while they grow their community. - BRIGHTPEAK FINANCIAL We have never felt like we were just another advertiser when we partner with MOPS. MOPS has been supportive, responsive and dedicated in helping us achieve our goals. It s been an absolute pleasure to work with them. - SPARKHOUSE FAMILY METRICS Upon request, MOPS provides detailed metrics outlining the impact of each of your engagements and illustrates the return on your investment with our audience. CUSTOMIZED PACKAGES All of our packages are customized to fit your needs and maximize your resources. Let us know what your priorities are and we will design a package with three or more engagements for you. Elite sponsor packages available ranging from $18,000 - $100,000. Just as moms take careful consideration into the products they bring into their homes, MOPS takes careful consideration into the products we put in front of our moms. We form successful partnerships with the foremost goal of connecting you to our audience. Big or small, we have a place for you. Let us know how we can best expand your reach. Contact exhibit@mops.org advertise@mops.org sponsor@mops.org mops.org/advertise 888.910.MOPS 9