SUSTAINABILITY NATURAL CAPITALISM THROUGH INNOVATION John Bradford Chief Innovations Officer Interface Americas, Inc. Twitter hashtag: #psforum
Which is the Environment and which is the Economy?
Which is the Environment and which is the Economy? Endangered Species Loss of Coral Reefs Dying Bird Population $ Loss of the Rain Forest Glacier Recession Loss of Estuary Habitat
Which is the Environment and which is the Economy? Global Warming Soil Wars Hurricanes Water Wars $ Forest Fires Oil/Energy Wars Food Wars Drought
Business Principles Buy Low and Sell High How? Know where the market is going...
Is Sustainability... A Trend or is it... A Leading Indicator
Well ahead of slow moving government, companies of every size and in every part of the World are now waking up to Humanity s impending, interlocking crisis, and the vastly Lucrative Rewards that solving them might bring. Fast Company March 2007
1st Industrial Revolution 1712 Thomas Newcomen e Steam Driven Pump 1733 John Kay Flying Shuttle Loom Eat, Drink, Be Happy and Multiply!
We had the whole world in our hands...
and dropped it into a sea of oil.
Take Make Waste AWAY AWAY
If the course is wrong, the solution is CHANGE
How Do We Change? Crisis Incrementally Legislation War
How Does Nature Change? Generally, Nature is Opportunistic in its Change Strategy Adapt or Die
Change Process Meaningful Change LEADERSHIP Personal Growth LEARNING Gaining and Sharing Knowledge Discovery Realization Commitment Perspective Contemplation Courage Alignment Input Inspiration Vision Brainstorming Chelating Filtering Strengths Self Awareness Personal Dev. Prioritization Process Learning precedes ALL Personal Growth and Performance Improvement Action Curiosity Measurement Assurance
Out of the Box - Ideation Adaptation ti Happens Best at Boundaries Researcher vs. Businessperson Designer vs. Operations Manager Language of Biology Evangelist vs. Scientist Engineer vs. Biologist
We ask Nature How She Would Solve Our Problem and Take a Vow to Listen to Her Answers for Three Months
Life Cycles in Nature
Take Conversion Make Waste Algae + CO2 = Bio-diesel Renewable Cycle Energy Cycle Recycle
When on a Maiden Journey a plan is good but... a Compass is better!
If Mother Nature were CEO She would hold us accountable for: Acidificatio Ecotoxicit Human Fossil Global Eutrophicatio Human Ozone Embodied Smog Health Fuel Health Creation Warming Depletion Non Energy Air Cancer ny
These are the Elements of a Life Cycle Assessmen A Footprint
LifeCycle Footprint Diagram Interface Inc. 2006 vs Interface Inc. 2020 Acidification Embodied Energy 10 Ecotoxicity 8 Fossil Fuel Depletion 6 4 Eutrophication 2 Smog Global Warming Interface 2006 Ozone Depletion Cancer Interface 2020 Air Non Cancer
LifeCycle Footprint Diagram Material vs. Material Fossil Fuel Depletion Embodied Energy Global Warming 100% Air 80% 60% Ozone Depletion 40% 20% Cancer Smog EVA Non Cancer Acidification Vinyl Ecotoxicity Eutrophication
LifeCycle Footprint Diagram Material vs. Material Acidification Embodied Energy Eutrophication Fossil Fuel Depletion 100% 75% 50% 25% Non Cancer Ecotoxicity Global Warming Nylon 6 Nylon 6.6 Smog Cancer Ozone Depletion Air
LifeCycle Footprint Diagram Process vs. Process Acidification Fossil Fuel Depletion Ecotoxicity 100% Embodied Energy 80% 60% Eutrophication 40% 20% Smog Global Warming Old Glasbac RE Ozone Depletion Cancer New CoolBlue Non Cancer Air
LifeCycle Footprint Diagram Process vs. Process Acidification Embodied Energy Eutrophication Fossil Fuel Depletion 100% 75% 50% 25% Non Cancer Ecotoxicity Global Warming Green Glue Tactiles Smog Cancer Ozone Depletion Air
LifeCycle Footprint Diagram Product vs. Product Acidification Embodied Energy Ecotoxicity 100% Fossil Fuel Depletion 80% 60% Eutrophication 40% 20% Smog Global Warming Old Entropy Ozone Depletion Cancer New Entropy Non Cancer Air
LifeCycle Footprint Diagram Product vs. Product Acidification Fossil Fuel Depletion Ecotoxicity 100% Embodied Energy 80% 60% Eutrophication 40% 20% Smog Global Warming 20 oz Nylon Ozone Depletion Cancer 20 oz 20% PLA Non Cancer Air
LifeCycle Footprint Diagram Business vs. Business Fossil Fuel Depletion Embodied Energy Global Warming 100% Air 80% 60% Ozone Depletion 40% 20% Cancer Smog InterfaceFLOR Commercial 1994 Non Cancer Acidification InterfaceFLOR Commercial 2006 Ecotoxicity Eutrophication
LifeCycle Footprint Diagram Interface Natural Inc. 2006 Capitalism vs Interface Inc. 2020 Acidification Embodied Energy 10 Ecotoxicity 8 Fossil Fuel Depletion 6 4 Eutrophication Smog 2 $ Global Warming Interface 2006 Ozone Depletion Cancer Interface 2020 Air Non Cancer
Interface, Inc. Net Greenhouse Gas Emissions Global Carpet Facilities 90% Net Reduction in GHG Emissions 3/5 from improved efficiencies and renewable energy 2/5 from development of offset projects
Interface, Americas Total Recycled Content and Significant Changes Re:Entry 2.0 Convert GlasBac RE Cool Blue Universal PI Recycled Yarn Invista PI Recycled Yarn Fly Ash
Interface, Inc. (Consolidated) Gross Sales and Profitability from Continuing Operations ($ in millions) Recession: 36% industry decline 16% Interface decline
Interface Inc. Corporate Vision To be the first company that, by its deeds, shows the entire industrial world what Sustainability is in all of its dimensions: people, process, product, place and profits - by 2020 - and in doing so, we will become restorative through the power of influence.