YOOSE We are the market expert 7 years helping brands exploit the hyperlocal advantages 1 1
How businesses can benefit from HYPERLOCAL TARGETING (HLT)? Advertise activation campaigns (e.g. a new product in a new area). Gain location insights to optimize various sales channels. Attract footfall traffic to drive sales and event participation at physical stores. Drive location-specific goals in Awareness Campaigns on relevant apps/sites. 2
WHAT IS HLT? IMAGINE Daisy is a fashionista who is also an avid mobile user. Your brand just released the latest line of bags and you want to target strollers at the busiest shopping streets. HYPERLOCAL TARGETING Target the right people in the right context at the right time 3
OUR PRODUCTS YOOSE FOOTFALL YOOSE RETARGETING YOOSE HYPERLOCAL Bring Global Brands on to the Local maps and help them to leverage on location advantages. YOOSE AWARENESS YOOSE SOCIAL RE-ENGAGEMENT YOOSE TRUEVIEW 4
Why YOOSE? We unlock full advantages of location-based strategies Aggregate all available inventory from Ad Exchanges Proactive campaign KPIs management YOOSE HYPERLOCAL & YOOSE PRODUCTS Deep expertise in location-specific campaigns Proprietary, Dynamic, Customizable targeting capabilities 5
YOOSE HYPERLOCAL TAILORED FOR MARKETING OBJECTIVES Driving Footfall to Stores Driving Tactical Promotions Engaging with Potential Consumers TARGETING CAPABILITIES Desktop & Mobile Points of Interest (Malls, Offices, Etc.) Custom Geofences Competitor Conquesting Cities FORMAT Dynamic Banners (YOOSE unique banner format) Static Banners Rich Media Videos PRICING MODELS CPM CPC 3km HYPERLOCAL Identify where your customers are, at what time, and when they want and need your product or service the most. 6
YOOSE HYPERLOCAL User Experience Journey She sees and engages with an ad for the latest Dior perfume. She visits the store and bags the latest fragrance with an early bird discount. A user enters an activated location. The interactive ad leads her to the closest Dior store 300m away. 7 7
YOOSE HYPERLOCAL Ads with smart functionality Map* Directions to nearest stores or points of sale Call* Link to call a toll free number Download Download promotional contents for campaigns Social Plugins Drive traffic to social media channels 3D Banners & Videos Drive traffic with video ads Mobile App Promote app installs through campaigns 8 7
YOOSE FOOTFALL Footfall, also known as traffic or customer counting, is an important indicator of a brand's success in bringing people into their brick and mortar stores. Although it is an important indicator of a retailer s reach, the crucial link is the conversion to in-store sales. How does YOOSE measure Footfall Attribution? STEP 1 Target people in larger area and capture their Advertising IDs. STEP 2 Target people in the smaller area covering the POI and capture their Advertising IDs. STEP 3 Matching Advertising IDs to measure the footfall traffic generated by Step 1. 9 7
YOOSE RETARGETING Consumer is served a mobile ad. TAILORED FOR MARKETING OBJECTIVES Reaching Your Potential Consumers Reinforcing Previous Campaign Messages PRICING MODELS CPM TARGETING CAPABILITIES Consumers who have engaged with your ads Consumers who have previously converted Consumer sees and/or clicks the ad and their advertising ID is collected for retargeting. FORMAT Dynamic Banners (YOOSE unique banner format) Static Banners Rich Media Retarget users regardless of location and time with relevant product content to increase loyalty and repeat visits. 10
YOOSE AWARENESS NEWS TAILORED FOR MARKETING OBJECTIVES Product Launches Reaching Contextually Relevant Audience Drive Tactical Promotions PRICING MODELS CPM CPC SOCIAL TARGETING CAPABILITIES Desktop & Mobile News Channel Social Channel Travel Channel Business Channel Entertainment Channel ENTERTAINMENT FORMAT Dynamic Banners (YOOSE unique banner format) Static Banners Rich Media 11
YOOSE SOCIAL RE-ENGAGEMENT Supported Social Platforms Upcoming Retarget Audience Profiles from Hyperlocal Targeting (HLT) campaigns on Social Platforms such as Google and Facebook.* 12
YOOSE TRUEVIEW 1 Measure Viewability Rate for campaigns according to MRC guidelines. 2 Select and procure a list of publishers with the highest viewability rate. 3 Determine viewability as a KPI for the campaign 4 Opt for vcpm (100% viewability), more economical than headers/persistent ad bookings 13
BRAND SAFETY & FRAUD PROTECTION Leverage on the best machine-learning fraud protection technologies Protect brands with the strictest advertising standards 14
YOOSE DYNAMIC BANNERS REAL-TIME DISTANCE & DESTINATION Direct your target consumers to your retail outlets with real-time distance indicators. OUT-OF-RADIUS DESTINATION Direct desired consumers in your target vicinity to a destination outside of the geofence. DYNAMIC WEATHER & TEMPERATURE Enhance engagement with real-time weather & temperature, customizing your offer to fit the immediate needs of your target consumers. TRANSPORTATION TYPE Direct your target consumers to your retail outlets with real-time distance indicators. 15
ADVANCED CAMPAIGN REPORTING Verified Location Based Audience Capture Advertising IDs 1:1 Engagement Footfall Attribution Behavioral Insight Location Performance 16
TRUSTED BY GLOBAL BRANDS 17
CONTACT US YOOSE Pte. Ltd. 16 Purvis Street #02-00 Singapore 188595 sales@yoose.com +65 3151 8130 FELIX BRAUN Head of Sales felix.braun@yoose.com +66 8 3189 1440 SINGAPORE - VIETNAM