1 Company Profile
Table of Contents Description Page No. 1. About Redwood 3 2. Why Redwood? 4 3. Client Service Standards 5 4. Key Management Personnel 6 5. Our Services 7 6. Our Clients 14 7. Contact us 15 8. Annexure 1 Our Management Profile 16 2
About Redwood 3 Mission Statement We strive to provide a broad and coordinated range of excellent, timely, value-for-money services that help our clients make the best business decisions. We are committed to meeting the expectations of our clients by maintaining high quality control standards and fully utilizing all advantages of technology Redwood is a growing firm that provides cloud accounting services, including small business advice and consultation, data analytics, tax preparation services, government compliance, financial reporting, complete payroll services, and other services important to small businesses. We operate our services from our Principal office in Karachi and from affiliate offices in Singapore & Canada. 3
Why Redwood? 4 Page # 05 Our philosophy is to regard client service as most important. Our commitment to the service of our clients involves responding quickly to their needs, understanding the business of each client and providing value for money Our rigorous client service standards are designed to ensure that we fulfill our professional responsibilities to the satisfaction of our clients Integrity Confidentiality Professional Services Stringent QC and Review Process Full compliance with laws Process Efficient Secure data storage Complete data backup 4
Client Service Standards 5 Page # 10 Credibility Progressive Service We inspire credibility because we insist on a high level of independence and professionalism in our work. We focus on our clients expectations and always make every effort to go beyond these expectations. Innovation We give high priority to innovative thinking and continuously develop our working methods to the benefit of our clients. Efficiency We demand a high degree of efficiency in our work which is secured through composition of teams with right skill set, planning and choice of appropriate tools. Knowledge Our thorough knowledge of national and regional matters provides exceptional benefits to our internationally oriented clients. Cooperation Our clients close contact to key persons in the firm ensures uncomplicated access to the expertise we offer. We ensure trusting, personal and direct cooperation, which produces results. 5
Key Our Management Team Structure Personnel who we are 6 Pakistan Office Hasnain Badami, ACA Executive Director Singapore office Danish Noorani, ACA Executive Director Canada Office Jibran Nasir Executive Director Rahim Punjwani, FCA Director Shahzad Jaffer, ACA Director 6
Our Services 7 Cost effective Increased productivity` Accuracy Benefits of outsourcing Hassle free Reliability Third Party Assurance 7
Cloud Accounting Services 8 Page # 13 Redwoods has expertise in implementing accounting software at its client, our experienced team of professionals understands the reporting needs of the client and offers them the best accounting solution based on the reporting needs of the client. Our reliable accounting services provides: Fully trained, dedicated professionally qualified and competent bookkeepers and accountants for managing your numbers on a day-to-day basis; Adequately supervised and led by system specialists, qualified Chartered Accountants and tax practitioners; Comprehensive solution to your inventory management, CRM, POS and payroll needs. Powerful dashboards, graphs, Key Performance Indicator (KPI) reports and analysis; Access anywhere anytime for management to their business data and reports just-a-click away; Cost-effective solution, secure and reliable support 24/7. 8
Payroll Outsourcing Services 9 Page # 13 Say goodbye to extra time spent administering your payroll and focus on more important things, like, running your business! So let s start with the most basic question.. Why Outsource to us? Cost savings No cost of initial hardware / software No subsequent maintenance No additional cost of technology upgrades Control operating costs as fewer employees needed to perform these administrative tasks, thus maintaining low headcount. Other indirect time/cost savings Reduces errors of manual data Reduces security risks Fully confidential No risk of employee turnover for stable operations 9
Internal Auditing Services 10 An effective Internal Audit function can not only magnify what the company already knows, but present new findings, offer new perspectives and provide new ways of gleaning such insights We can help you in the following situations: We have in-depth understanding of systems, issues and gaps after the initial understanding of business processes gained from discussion with process owners. Automated Internal audit Observation Tracking System to track identified weaknesses and noncompliance of the systems and Reporting of the same on a regular basis Monthly audit reports Supervision by qualified Chartered Accountants No hassle to recruit, train and retain Internal audit professionals. Independence of Internal audit function Industry knowledge access 10
Data Analytics 11 We provide services to our clients that helps them to make better business decision by using concepts of data science. We provide important data insights and analytics that help our clients make the best business decisions. We are committed to meeting the expectations of our clients by using data science techniques and approaches for predictive analysis: IT arm of Redwood focusing on Data Science Data prediction Affinity analysis Data visualization Affinity Analysis Predictive Analytics Data insights Data classification and segmentation Anomaly detection 11
Business Process Reengineering Services 12 Reengineering is the fundamental rethinking and redesign of business process to achieve dramatic improvements in critical, contemporary measures of performance such as cost, quality, service and speed With the help of the modern tools and with our thinking mind, Redwood does not merely map your processes into flowcharts or in narrative forms but also review them critically from the perspective of controls and fraud perspective to ensure that recurring human and system errors do not become impediment to the growth of your business. Redwood hold expertise of process reengineering in the following areas: Revenue Cycle Complete Procure-to-pay (p2p) process Treasury operations process Accounts payables process Accounts receivables process Marketing process Logistics process Supply chain process Fixed asset management process Warehouse operations and management process Cash and bank process Petty cash process Payroll process 12
Value Added Services 13 Keeping our client s needs at the fore front we provide value added services to them based on their business requirements Increase d productivit y Hassle free Cost effective Benefits of outsourcin g Third Party Assuranc e Accuracy Reliabilit y Our value added services includes: Working directly with your tax consultants to determine your business income and deductibles Providing support to your CFO/COO in developing financial strategies / what if scenarios Periodical business budgets / forecasts Advice on which customers and / or vendors to keep a watch on enabling you to keep your receivables / payables at a reasonable level 13
Our Clients 14 14
Contact Us 15 Page # 23 Pakistan Canada Singapore Suite # 604, 6th Floor, Westland Trade Center, Shaheed e Millat Road, Block 7 & 8 K.C.H.S, Karachi Tel: 03000 341 733 (RED) info@redwood.com.pk www.redwood.com.pk Mr. Hasnain Badami Director 03000 205 733 (RED) hasnainbadami@redwood.com.pk Mr. Danish Noorani Director 0321 827 3585 danish@redwoodglobalservices.co m 3085, Highbourne Crescent Oakville, OH L6M 5H1 Canada Mr. Rahim Panjwani Director +1 (416) 276 2994 rahimpanjwani@redwoodglobalse rvices.com Mr. Shehzad Jaffer Director +1 (416) 505 0447 shehzadjaffer@redwoodglobalserv ices.com 13-00, 14 Robinson Road, Singapore 048545 Tel: 61001961 Mr. S. Jibran Nasir Director 15
16 Annexure 1 Management Profile
Hasnain Badami, Executive Director 17 Background Hasnain R. Badami is an associate member of the Institute of Chartered Accountants of Pakistan, having over 9 years of extensive professional experience in auditing, accounting, financial & management consultancy, corporate advisory services and corporate trainings. Professional and Industry Experience Prior to co-founding Redwood, Hasnain worked as Audit Manager at Engro (largest Pakistani local conglomerate) and served at Ernst & Young Karachi, Dubai and Jeddah offices leading large teams to provide external audit, accounting, advisory and internal audit services to wide range of clients. His over-the-top interpersonal skills has enabled him to inspire and develop extraordinary relationships with his clients performing troubleshooting for the client's most intricate issues. Hasnain is spearheading Cloud accounting and advisory service lines at Redwood Karachi office and providing convenient solutions to diversified range of SMEs. His exposure from Ernst & Young of dealing with clients in construction, textile, automobile, engineering, oil and gas, NGO, telecom, chemicals, pharmaceutical industry allowed him to comprehend and address key issues faced by his clients. 17
Danish Noorani, Executive Director 18 Background Danish is a seasoned Management professional with over 14 years of rich experience in the Project Management, Compliance, Risk Management, budgeting & forecasting, audit and training & development areas. Danish is a an associate member of Institute of Chartered Accountants of Pakistan and MA Economics (Pakistan). Professional and Industry Experience Prior to joining Redwood as executive director, Danish has worked on various positions at Siemens Pakistan including Head of Compliance responsible for Pakistan and Afghanistan Regions. Danish has also handled key assignments for Siemens in Germany and Middle East Regions. Prior to this Danish has also worked for Ernst & Young Johannesburg and Karachi offices and was responsible for various key assignments. Danish is now looking after Business Process Outsourcing (BPO) and advisory service lines at Redwood Global Services. Danish is passionate trainer and speaker with focus on education and ethics. He loves to mentor and guide the young talent and often meets and counsel students. 18
19 THANK YOU