Knowledge Structure in International Marketing: A Multi Method Bibliometric Analysis

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Supplemental Appendices For Knowledge Structure in International Marketing: A Multi Method Bibliometric Analysis Saeed Samiee Brian R. Chabowski Journal of the Academy of Marketing Science

THE FOLLOWING APPENDIXES ARE TO BE PUBLISHED AS ONLINE SUPPLEMENTAL MATERIAL Appendix 1 Citations for the IML: 1999 2003 Period V1 = Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99 110. V2 = Bartlett, C. A., & Ghoshal, S. (1989). Managing across borders: The transnational solution. Cambridge, MA: Harvard Business School Press. V3 = Cohen, W. M., & Levinthal, D. A. (1990). Absorptive capacity: A new perspective on learning and innovation. Administrative Science Quarterly, 35(1), 128 152. V4 = Day, G. S. (1994). The capabilities of market driven organizations. Journal of Marketing, 58(4), 37 52. V5 = Deshpandé, R., Farley, J. U., & Webster Jr., F. E. (1993). Corporate culture customer orientation, and innovativeness in Japanese firms: A quadrad analysis. Journal of Marketing, 57(1), 23 37. V6 = Dwyer, F. R., Schurr, P. H., & Oh, S. (1987). Developing buyer seller relationships. Journal of Marketing, 51(2), 11 27. V7 = Hofstede, G. (1980). Culture's consequences: International differences in work related values. Beverly Hills, CA: Sage Publications. V8 = Hofstede, G. (1991). Cultures and organizations: Software of the mind. London, UK: McGraw Hill. V9 = Jain, S. C. (1989). Standardization of international marketing strategy: Some research hypotheses. Journal of Marketing, 53(1), 70 79. V10 = Jaworski, B. J., & Kohli, A. K. (1993). Market orientation: Antecedents and consequences. Journal of Marketing, 57(3), 53 70. V11 = Johanson, J., & Vahlne, J E. (1977). The internationalization process of the firm: A model of knowledge development and increasing foreign market commitments. Journal of International Business Studies, 8(1), 25 34. V12 = Kogut, B., & Singh, H. (1988). The effect of national culture on the choice of entry mode. Journal of International Business Studies, 19(3), 411 432. V13 = Kogut, B., & Zander, U. (1992). Knowledge of the firm, combinative capabilities, and the replication of technology. Organization Science, 3(3), 383 397. V14 = Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: The construct, research propositions, and managerial implications. Journal of Marketing, 54(2), 1 18. V15 = Levitt, T. (1983). The globalization of markets. Harvard Business Review, 61(3), 92 101.

V16 = Morgan, R. M., & Hunt, S. D. (1994). The commitment trust theory of relationship marketing. Journal of Marketing, 58(3), 20 38. V17 = Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. Journal of Marketing, 54(4), 20 35. V18 = Nelson, R. R., & Winter, S. G. (1982). An evolutionary theory of economic change. Cambridge, MA: Harvard University Press. V19 = Pfeffer, J., & Salancik, G. R. (1978). The external control of organizations: A resource dependence perspective. New York, NY: Harper & Row. V20 = Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and competitors. New York, NY: Free Press. V21 = Porter, M. E. (1985). Competitive advantage: Creating and sustaining superior performance. New York, NY: Free Press. V22 = Porter, M. E. (1990). Competitive advantage of nations. New York, NY: Free Press. V23 = Wernerfelt, B. (1984). A resource based view of the firm. Strategic Management Journal, 5(2), 171 180. V24 = Williamson, O. E. (1975). Markets and hierarchies, analysis and antitrust implications: A study in the economics of internal organization. New York, NY: Free Press. V25 = Williamson, O. E. (1985). The economic institutions of capitalism: Firms, markets, and relational contracting. New York, NY: Free Press.

Appendix 2 Citations for the IML: 2004 2008 Period V1 = Anderson, J. C., & Narus, J. A. (1990). A model of distributor firm and manufacturer firm working partnerships. Journal of Marketing, 54(1), 42 58. V2 = Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99 110. V3 = Buckley, P. J., & Casson, M. (1976). The future of the multinational enterprise. New York, NY: Holmes & Meier. V4 = Cavusgil, S. T., & Zou, S. (1994). Marketing strategy performance relationship: An investigation of the empirical link in export market ventures. Journal of Marketing, 58(1), 1 21. V5 = Cohen, W. M., & Levinthal, D. A. (1990). Absorptive capacity: A new perspective on learning and innovation. Administrative Science Quarterly, 35(1), 128 152. V6 = Day, G. S. (1994). The capabilities of market driven organizations. Journal of Marketing, 58(4), 37 52. V7 = Ganesan, S. (1994). Determinants of long term orientation in buyer seller relationships. Journal of Marketing, 58(2), 1 19. V8 = Hofstede, G. (1980). Culture's consequences: International differences in work related values. Beverly Hills, CA: Sage Publications. V9 = Hofstede, G. (1991). Cultures and organizations: Software of the mind. London, UK: McGraw Hill. V10 = Hofstede, G. (2001). Culture's consequences: Comparing values, behaviors, institutions, and organizations across nations. Thousand Oaks, CA: Sage Publications. V11 = Jaworski, B. J., & Kohli, A. K. (1993). Market orientation: Antecedents and consequences. Journal of Marketing, 57(3), 53 70. V12 = Johanson, J., & Vahlne, J E. (1977). The internationalization process of the firm: A model of knowledge development and increasing foreign market commitments. Journal of International Business Studies, 8(1), 25 34. V13 = Kogut, B., & Singh, H. (1988). The effect of national culture on the choice of entry mode. Journal of International Business Studies, 19(3), 411 432. V14 = Kogut, B., & Zander, U. (1992). Knowledge of the firm, combinative capabilities, and the replication of technology. Organization Science, 3(3), 383 397. V15 = Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: The construct, research propositions, and managerial implications. Journal of Marketing, 54(2), 1 18.

V16 = March, J. G. (1991). Exploration and exploitation in organizational learning. Organization Science, 2(1), 71 87. V17 = Morgan, R. M., & Hunt, S. D. (1994). The commitment trust theory of relationship marketing. Journal of Marketing, 58(3): 20 38. V18 = Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. Journal of Marketing, 54(4), 20 35. V19 = Nelson, R. R., & Winter, S. G. (1982). An evolutionary theory of economic change. Cambridge, MA: Harvard University Press. V20 = Penrose, E. T. (1959). The theory of the growth of the firm. New York, NY: John Wiley and Sons. V21 = Pfeffer, J., & Salancik, G. R. (1978). The external control of organizations: A resource dependence perspective. New York, NY: Harper & Row. V22 = Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and competitors. New York, NY: Free Press. V23 = Porter, M. E. (1990). Competitive advantage of nations. New York, NY: Free Press. V24 = Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509 533. V25 = Wernerfelt, B. (1984). A resource based view of the firm. Strategic Management Journal, 5(2), 171 180. V26 = Williamson, O. E. (1985). The economic institutions of capitalism: Firms, markets, and relational contracting. New York, NY: Free Press.

Appendix 3 Marketing Specific Citations: 1999 2003 Period V1 = Anderson, E., & Coughlan, A. T. (1987). International market entry and expansion via independent or integrated channels of distribution. Journal of Marketing, 51(1), 71 82. V2 = Anderson, E., & Weitz, B. (1992). The use of pledges to build and sustain commitment in distribution channels. Journal of Marketing Research, 29(1), 18 34. V3 = Anderson, J. C., & Narus, J. A. (1990). A model of distributor firm and manufacturer firm working partnerships. Journal of Marketing, 54(1), 42 58. V4 = Cavusgil, S. T., & Zou, S. (1994). Marketing strategy performance relationship: An investigation of the empirical link in export market ventures. Journal of Marketing, 58(1), 1 21. V5 = Day, G. S., & Wensley, R. (1988). Assessing advantage: A framework for diagnosing competitive superiority. Journal of Marketing, 52(2), 1 20. V6 = Day, G. S. (1994). The capabilities of market driven organizations. Journal of Marketing, 58(4), 37 52. V7 = Deshpandé, R., & Webster, Jr., F. E. (1989). Organizational culture and marketing: Defining the research agenda. Journal of Marketing, 53(1), 3 15. V8 = Deshpandé, R., Farley, J. U., & Webster, Jr., F. E. (1993). Corporate culture customer orientation, and innovativeness in Japanese firms: A quadrad analysis. Journal of Marketing, 57(1), 23 37. V9 = Dwyer, F. R., Schurr, P. H., & Oh, S. (1987). Developing buyer seller relationships. Journal of Marketing, 51(2), 11 27. V10 = Erramilli, M. K., & Rao, C. P. (1993). Service firms international entry mode choice: A modified transaction cost analysis approach. Journal of Marketing, 57(3),19 38. V11 = Ganesan, S. (1994). Determinants of long term orientation in buyer seller relationships. Journal of Marketing, 58(2), 1 19. V12 = Heide, J. B., & John, G. (1992). Do norms matter in marketing relationships? Journal of Marketing, 56(2), 32 44. V13 = Jain, S. C. (1989). Standardization of international marketing strategy: Some research hypotheses. Journal of Marketing, 53(1), 70 79. V14 = Jaworski, B. J., & Kohli, A. K. (1993). Market orientation: Antecedents and consequences. Journal of Marketing, 57(3), 53 70. V15 = Johanson, J., & Vahlne, J E. (1990). The mechanism of internationalism. International Marketing Review, 7(4), 11 24.

V16 = Kerin, R. A., Varadarajan, P. R., & Peterson, R. A. (1992). First mover advantage: A synthesis, conceptual framework, and research propositions. Journal of Marketing, 56(4), 33 52. V17 = Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: The construct, research propositions, and managerial implications. Journal of Marketing, 54(2), 1 18. V18 = Kohli, A. K., Jaworski, B. J., & Kumar, A. (1993). MARKOR: A measure of market orientation. Journal of Marketing Research, 30(4), 467 477. V19 = Morgan, R. M., & Hunt, S. D. (1994). The commitment trust theory of relationship marketing. Journal of Marketing, 58(3), 20 38. V20 = Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. Journal of Marketing, 54(4), 20 35. V21 = Samiee, S., & Roth, K. (1992). The influence of global marketing standardization on performance. Journal of Marketing, 56(2), 1 17. V22 = Shimp, T. A., & Sharma, S. (1987). Consumer ethnocentrism: Construction and validation of the CETSCALE. Journal of Marketing Research, 24(3), 280 289. V23 = Slater, S. F., & Narver, J. C. (1994). Does competitive environment moderate the market orientation performance relationship? Journal of Marketing, 58(1), 46 55. V24 = Slater, S. F., & Narver, J. C. (1995). Market orientation and the learning organization. Journal of Marketing, 59(3), 63 74. V25 = Tse, D. K., Lee, K., Vertinsky, I., & Wehrung, D. A. (1988). Does culture matter? A cross cultural study of executives choice, decisiveness, and risk adjustment in international marketing. Journal of Marketing, 52(4), 81 95. V26 = Webster, Jr., F. E. (1992). The changing role of marketing in the corporation. Journal of Marketing, 56(4), 1 17.

Appendix 4 Marketing Specific Citations: 2004 2008 Period V1 = Anderson, E., & Weitz, B. (1992). The use of pledges to build and sustain commitment in distribution channels. Journal of Marketing Research, 29(1), 18 34. V2 = Anderson, J. C., & Narus, J. A. (1990). A model of distributor firm and manufacturer firm working partnerships. Journal of Marketing, 54(1), 42 58. V3 = Cavusgil, S. T., & Zou, S. (1994). Marketing strategy performance relationship: An investigation of the empirical link in export market ventures. Journal of Marketing, 58(1), 1 21. V4 = Day, G. S. (1994). The capabilities of market driven organizations. Journal of Marketing, 58(4), 37 52. V5 = Deshpandé, R., Farley, J. U., & Webster, Jr., F. E. (1993). Corporate culture customer orientation, and innovativeness in Japanese firms: A quadrad analysis. Journal of Marketing, 57(1), 23 37. V6 = Doney, P. M., & Cannon, J. P. (1997). An examination of the nature of trust in buyer seller relationships. Journal of Marketing, 61(2), 35 51. V7 = Dwyer, F. R., Schurr, P. H., & Oh, S. (1987). Developing buyer seller relationships. Journal of Marketing, 51(2), 11 27. V8 = Erramilli, M. K., & Rao, C. P. (1993). Service firms international entry mode choice: A modified transaction cost analysis approach. Journal of Marketing, 57(3), 19 38. V9 = Ganesan, S. (1994). Determinants of long term orientation in buyer seller relationships. Journal of Marketing, 58(2), 1 19. V10 = Han, J. K., Kim, N., & Srivastava, R. K. (1998). Market orientation and organizational performance: Is innovation a missing link? Journal of Marketing, 62(4), 30 45. V11 = Heide, J. B., & John, G. (1992). Do norms matter in marketing relationships? Journal of Marketing, 56(2), 32 44. V12 = Hurley, R. F., & Hult, G. T. M. (1998). Innovation, market orientation, and organizational learning: An integration and empirical examination. Journal of Marketing, 62(3), 42 54. V13 = Jain, S. C. (1989). Standardization of international marketing strategy: Some research hypotheses. Journal of Marketing, 53(1), 70 79. V14 = Jaworski, B. J., & Kohli, A. K. (1993). Market orientation: Antecedents and consequences. Journal of Marketing, 57(3), 53 70. V15 = Johanson, J., & Vahlne, J E. (1990). The mechanism of internationalism. International Marketing Review, 7(4), 11 24.

V16 = Klein, J. G., Ettenson, R., & Morris, M. D. (1998). The animosity model of foreign product purchase: An empirical test in the people s republic of China. Journal of Marketing, 62(1), 89 100. V17 = Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: The construct, research propositions, and managerial implications. Journal of Marketing, 54(2), 1 18. V18 = Kohli, A. K., Jaworski, B. J., & Kumar, A. (1993). MARKOR: A measure of market orientation. Journal of Marketing Research, 30(4), 467 477. V19 = Moorman, C., Zaltman, G., & Deshpandé, R. (1992). Relationships between providers and users of market research: The dynamics of trust within and between organizations. Journal of Marketing Research, 29(3), 314 328. V20 = Morgan, R. M., & Hunt, S. D. (1994). The commitment trust theory of relationship marketing. Journal of Marketing, 58(3), 20 38. V21 = Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. Journal of Marketing, 54(4), 20 35. V22 = Shimp, T. A., & Sharma, S. (1987). Consumer ethnocentrism: Construction and validation of the CETSCALE. Journal of Marketing Research, 24(3), 280 289. V23 = Slater, S. F., & Narver, J. C. (1995). Market orientation and the learning organization. Journal of Marketing, 59(3), 63 74. V24 = Steenkamp, J B. E. M., Hofstede, F., & Wedel, M. (1999). A cross national investigation into the individual and national cultural antecedents of consumer innovativeness. Journal of Marketing, 63(2), 55 69. V25 = Zou, S., & Cavusgil, S. T. (2002). The GMS: A broad conceptualization of global marketing strategy and its effect on firm performance. Journal of Marketing, 66(4), 40 56.

Appendix 5 Marketing Specific Citations: 2009 2010 Period V1 = Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name. New York, NY: Free Press. V2 = Alden, D. L., Steenkamp, J B. E. M., & Batra, R. (1999). Brand positioning through advertising in Asia, North America, and Europe: The role of global consumer culture. Journal of Marketing, 63(1), 75 87. V3 = Anderson, E., & Weitz, B. (1992). The use of pledges to build and sustain commitment in distribution channels. Journal of Marketing Research, 29(1), 18 34. V4 = Anderson, J. C., & Narus, J. A. (1990). A model of distributor firm and manufacturer firm working partnerships. Journal of Marketing, 54(1), 42 58. V5 = Cannon, J. P., & Perreault, Jr., W. D. (1999). Buyer seller relationships in business markets. Journal of Marketing, 36(4), 439 460. V6 = Cavusgil, S. T., & Zou, S. (1994). Marketing strategy performance relationship: An investigation of the empirical link in export market ventures. Journal of Marketing, 58(1), 1 21. V7 = Day, G. S. (1994). The capabilities of market driven organizations. Journal of Marketing, 58(4), 37 52. V8 = Deshpandé, R., Farley, J. U., & Webster, Jr., F. E. (1993). Corporate culture customer orientation, and innovativeness in Japanese firms: A quadrad analysis. Journal of Marketing, 57(1), 23 37. V9 = Dwyer, F. R., Schurr, P. H., & Oh, S. (1987). Developing buyer seller relationships. Journal of Marketing, 51(2), 11 27. V10 = Erramilli, M. K., & Rao, C. P. (1993). Service firms international entry mode choice: A modified transaction cost analysis approach. Journal of Marketing, 57(3), 19 38. V11 = Ganesan, S. (1994). Determinants of long term orientation in buyer seller relationships. Journal of Marketing, 58(2), 1 19. V12 = Han, J. K., Kim, N., & Srivastava, R. K. (1998). Market orientation and organizational performance: Is innovation a missing link? Journal of Marketing, 62(4), 30 45. V13 = Heide, J. B. (1994). Interorganizational governance in marketing channels. Journal of Marketing, 58(1), 71 85. V14 = Homburg, C., & Pflesser, C. (2000). A multiple layer model of market oriented organizational culture: Measurement issues and performance outcomes. Journal of Marketing Research, 37(4), 449 462.

V15 = Jaworski, B. J., & Kohli, A. K. (1993). Market orientation: Antecedents and consequences. Journal of Marketing, 57(3), 53 70. V16 = Johanson, J., & Vahlne, J E. (1990). The mechanism of internationalism. International Marketing Review, 7(4), 11 24. V17 = Keller, K. L. (1993). Conceptualizing, measuring, and managing customer based brand equity. Journal of Marketing, 57(1), 1 22. V18 = Kirca, A. H., Jayachandran, S., & Bearden, W. O. (2005). Market orientation: A meta analytic review and assessment of its antecedents and impact on performance. Journal of Marketing, 69(2), 24 41. V19 = Klein, J. G., Ettenson, R., & Morris, M. D. (1998). The animosity model of foreign product purchase: An empirical test in the people s republic of China. Journal of Marketing, 62(1), 89 100. V20 = Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: The construct, research propositions, and managerial implications. Journal of Marketing, 54(2), 1 18. V21 = Morgan, N. A., Kaleka, A., & Katsikeas, C. S. (2004). Antecedents of export venture performance: A theoretical model and empirical assessment. Journal of Marketing, 68(1), 90 108. V22 = Morgan, R. M., & Hunt, S. D. (1994). The commitment trust theory of relationship marketing. Journal of Marketing, 58(3), 20 38. V23 = Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. Journal of Marketing, 54(4), 20 35. V24 = Shimp, T. A., & Sharma, S. (1987). Consumer ethnocentrism: Construction and validation of the CETSCALE. Journal of Marketing Research, 24(3), 280 289. V25 = Slater, S. F., & Narver, J. C. (1994). Does competitive environment moderate the market orientation performance relationship? Journal of Marketing, 58(1), 46 55. V26 = Slater, S. F., & Narver, J. C. (1995). Market orientation and the learning organization. Journal of Marketing, 59(3), 63 74. V27 = Steenkamp, J B. E. M., Hofstede, F., & Wedel, M. (1999). A cross national investigation into the individual and national cultural antecedents of consumer innovativeness. Journal of Marketing, 63(2), 55 69. V28 = Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of Marketing, 68(1), 1 17. V29 = Zou, S., & Stan, S. (1998). The determinants of export performance: A revew of the empirical literature between 1987 and 1997. International Marketing Review, 15(5), 333 346.

V30 = Zou, S., & Cavusgil, S. T. (2002). The GMS: A broad conceptualization of global marketing strategy and its effect on firm performance. Journal of Marketing, 66(4), 40 56.

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