The BI Survey 17. Qlik. The world s largest survey of BI software users

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The BI Survey 17 The world s largest survey of BI software users This document is a specially produced summary by BARC of the headline results for Qlik

1. Peer Group Large international BI vendors Top-ranked in Business benefits Project success Business value Recommendation Product satisfaction Customer satisfaction Performance satisfaction Embedded BI... Leader in Project length Price-to-value Vendor support Implementer support Self-service Flexibility for users Ease of use Sales experience Query performance Customer experience Cloud BI Mobile BI Visual design standards Location intelligence Visual analysis Innovation Peer Group Self-service reportingfocused products Leader Business benefits Business value Flexibility for users Query performance Performance satisfaction Customer experience Mobile BI Visual design standards Location intelligence Visual analysis Embedded BI Considered for purchase The BI Survey 17 Highlights Peer Group Data discoveryfocused products 1. Top-ranked in This is s second year in The BI Survey and once Query performance again it achieves an outstanding set of results. Its most notable... achievement comes in the Business value KPI, which Leader in takes into account a top ranking among large international Business benefits BI vendors in the Business benefits KPI and strong results in Project success the Project success and Priceto-value Business value Recommendation Performance satisfaction Customer experience Visual design standards Innovation KPIs. In offering high Business benefits, good Project success and short Project length, delivers real business value to its customers. Its score of 8.4/10 for Business value is well above The BI Survey average of 6.2/10. Competitiveness Summary 2

Easy to use, with a short learning curve. Straight forward deployment with excellent customer support. Person responsible for BI from IT department, services, >2.500 employees Very powerful tool, more then anything I ve ever seen. Member of a cross-departmental BI team, services, >2.500 employees Most modern and best BI tool I have ever worked with (I used to work with ACL, BO, PROGNOZ platform in the last 17 years and Excel for 28 years). I prefer it much as compared to and (evaluated once looking for a replacement for PROGNOZ platform). While recognising the value of I appreciated the better capacity of the ETL of Qlik that suits quite well to my business area and the impressive capacity of a brand new product to breach in the market in such a way with such more convenient costs. Person responsible for departmental BI, public sector, >2.500 employees Customer Quotes The software is easy to use, administer, and gives our users the ability to visualize the role that they play in our company s success. Line of business employee, financial services, 100-2.500 employees Excellent. Fast to develop, handles large volumes of data well, end-user feedback is very positive compared to prior toolset ( EE). Manufacturing, >2.500 employees

Peer Group Large international BI vendors Peer Group Dashboarding-focused products The BI Survey 17 Highlights 1. Top-ranked in Considered for purchase... Leader in Business benefits Project success Project length Business value Price-to-value Recommendation Vendor support Product satisfaction Customer satisfaction Flexibility for users Ease of use Query performance Performance satisfaction 1. Top-ranked in Considered for purchase... Leader in Business benefits Business value Flexibility for users Query performance Location intelligence Visual analysis Competitiveness 1. Peer Group Data discoveryfocused products Top-ranked in Considered for purchase... Leader in Business benefits Query performance Visual design standards Visual analysis Competitiveness Summary receives its most impressive feedback in the Considered for purchase KPI with a top-ranking in all of its peer groups for the last five years in a row. This serves to underline Qlik s high brand awareness and users interest in evaluating the software. Qlik is also viewed as an innovative company, especially when compared to other large international BI vendors. Like its sister product, is also rated as a leader in the Business benefits KPI, one of the most important measures in The BI Survey. Customer experience Mobile BI Operational BI Visual design standards Visual analysis Innovation 4

The ROI was reached within one year of implementation. It continues to pay off year after year of use. Highly recomended. Person responsible for BI from IT department, services, 100-2.500 employees Great tool, that diminished the BI gap between IT and business departments. Also by lowering total cost of ownership allowed SME to have access to BI tools. Their underpinning technology of In Memory (RAM) analysis brought amazing speed and time of response to the Dashboards and the their analytical motor that connects all data also brought the ability to have better insights with way less development effort. A great tool to the BI ecosystem. Person responsible for BI from IT department, services, >2.500 employees We get a lot of value from. The users like the simple interface and IT likes the ease of deployment, development and maintenance. Person responsible for BI from IT department, manufacturing, 100-2.500 employees Customer Quotes Very easy to use, user friendly. Great communication from their support, as well as their community. Overall just a great company with a great product. IT employee, media/publishing, 100-2.500 employees We would struggle to do business without it at this point. Just as I wonder how we communicated (and survived) 25 years ago without cell phones, I can t seem to recall how we got any work done 5 years ago before we had Qlik. Person responsible for departmental BI, services, 100-2.500 employees

The BI Survey 17 Qlik top ranks Top-ranked Top-ranked Top-ranked Top-ranked Top-ranked in in in in in Query performance Business benefits Business value Customer satisfaction Embedded BI Peer Group Data discovery-focused products Peer Group Large international BI vendors Peer Group Large international BI vendors Peer Group Large international BI vendors Peer Group Large international BI vendors Top-ranked Top-ranked Top-ranked Top-ranked Top-ranked in in in in in Performance satisfaction Product satisfaction Project success Recommendation Considered for purchase Peer Group Large international BI vendors Peer Group Large international BI vendors Peer Group Large international BI vendors Peer Group Large international BI vendors Peer Group Dashboarding-focused products Top-ranked Top-ranked in in Considered for purchase Considered for purchase Peer Group Data discovery-focused products Peer Group Large international BI vendors 6

The BI Survey 17 BI User Review Matrix - Peer group: Large international BI vendors Highest Competitiveness Lowest Competitiveness User Experience Highest Customer Satisfaction Lowest Customer Satisfaction BARC The BI Survey 17 Business Value 7

The BI Survey 17 BI User Review Matrix - Peer group: Data discovery-focused products Highest Competitiveness Phocas Lowest Competitiveness Envision Yellowfin Highest Customer Satisfaction User Experience Dundas Sisense Lowest Customer Satisfaction BARC The BI Survey 17 Business Value 8

The BI Survey 17 BI User Review Matrix - Peer group: Self-service reporting-focused products Entrinsik Pyramid Analytics Domo Phocas cubus TARGIT Bissantz Yellowfin Highest Competitiveness Lowest Competitiveness Highest Customer Satisfaction User Experience SAP BO WebI Cyberscience Dimensional Insight Chartio Zoho Reports DigDash Lowest Customer Satisfaction BARC The BI Survey 17 Business Value 9

The BI Survey 17 BI User Review Matrix - Peer group: Dashboarding-focused products Highest Competitiveness User Experience Entrinsik CXO-Cockpit SAP BO Design St. Dundas BOARD Cubeware Domo Longview Analytics DigDash Pyramid Analytics TARGIT Dimensional Insight Chartio Sisense Zoho Reports Lowest Competitiveness Highest Customer Satisfaction Lowest Customer Satisfaction BARC The BI Survey 17 Business Value 10

Qlik overview Qlik, originally founded in 1993 in Lund, Sweden, moved its headquarters to the United States in 2005 after raising funds from several venture capital firms. Until the general availability of in 2014, Qlik was a one-product company offering. Today, the vendor provides a portfolio of visual analytics offerings. With these, Qlik focuses on integrating different data sources and empowering data governance (data), supporting people with its platform (people) and supporting analysis using its associative model (ideas). Qlik s platform consists of several components including Enterprise, Cloud, Qlik Analytics Platform for developers, and Qlik NPrinting. Qlik DataMarket provides external data for analyses such as weather and currency information. In 2017, Qlik acquired its Swedish partner Idevio to provide advanced features in the area of spatial analysis. This solution is now being marketed as Qlik GeoAnalytics. is positioned as a self-service data visualization solution providing immediate analysis Qlik customer responses This year we had 236 responses from and 61 from users. results instead of building applications, and has been furnished with enterprise features such as a central library for common metadata. Qlik NPrinting is a report generation, distribution and scheduling application which can be used to create reports based on Qlik Sense or content. It enables organizations to create reports in a variety of popular formats including Office and pixel-perfect PDF files. is Qlik s original offering: a dashboard and analysis product based on in-memory technology and the first product in the data discovery tools product category. The solution is positioned as a self-service platform targeted at business users, enabling them to analyze data without going to an expert for a new report or dashboard. Introduction The BI Survey 17 is based on findings from the world s largest and most comprehensive survey of business intelligence end users, conducted from February to June 2017. In total, 3,066 people responded to the survey with 2,564 answering a series of detailed questions about their usage of a named product. Altogether, 42 products (or groups of products) are analyzed in detail. The BI Survey 17 examines user feedback on BI product selection and usage across 29 criteria (KPIs) including business benefits, project success, business value, recommendation, customer satisfaction, customer experience, innovation and competitiveness. There are 29 KPIs in total. This document contains just a selection of the headline findings for Qlik. It does not show all the KPI results and focuses mainly on the positive findings. For more information on the survey, visit The BI Survey website. 11

User and Use Case Demographics Comment was introduced in 2014 and attracted an impressive total of 61 responses in this year s BI Survey. Even more surprisingly, survey responses indicate that a median of 150 users (and a mean of over 2000 users) use the solution within customer organizations. These numbers are very high for such a young product and point to quick adoption of the software. Qlik has invested a lot of time in s support for data stores and in providing a single QIX engine and data storage for both solutions. This has undoubtedly greased the wheels of s rapid rise to prominence. The product is mostly used for dashboard creation, basic data analysis and standard/enterprise reporting. The latter use case has risen from 58 percent last year to 64 percent this year. Recent versions of NPrinting, Qlik s reporting solution, now support as well as. This development is likely to drive the percentage of users using for enterprise reporting even higher in the future. Only 59 percent of respondents use for ad hoc query, the original focus of the solution. Customers now seem to be using the software for a broader set of use cases. Current vs. planned use n=61 Dashboards/ Scorecards Basic data analysis Standard/Enterprise reporting Ad hoc query Financial consolidation Advanced analysis Budgeting/Planning 38% 28% 28% 74% 67% 64% 59% In use 31% 61% 44% 5 products most often evaluated in competition with n=59 24% 19% 26% 31% 33% 38% Planned 42% 61% 80% Percentage of employees using n=59 Average of all products 17% 10% Number of users using n=59 Median 150 Mean 2053 Company size (employees) n=60 Less than 100 100-2500 More than 2500 12% Average of all products 120 1794 Tasks carried out with by business users n=58 Navigate Explore/Analyze View Model/Enrich 91% 82% 90% 80% 84% 91% 38% 29% Average of all products 40% 48% 13

Peer Groups and KPIs The KPIs The BI Survey 17 provides the reader with well-designed KPI dashboards packed with concise information, which can be absorbed at a glance. The KPIs all follow these simple rules: Only measures that have a clear good/ bad trend are used as the basis for KPIs. KPIs may be based on one or more measures from The BI Survey. Only products with samples of at least 20-30 (depending on the KPI) for each of the questions that feed into the KPI are included. For quantitative data, KPIs are converted to a scale of 1 to 10 (worst to best). A linear min-max transformation is applied, which preserves the order of, and the relative distance between, products scores. The terms top-ranked and leader are used in the following KPI chart titles. Top-ranked indicates first position. Leader usually denotes a position in the top 25-30% of products listed in the chart. Peer Group Classification The BI Survey 17 features a range of different types of BI tools so we use peer groups to help identify competing products. The groups are essential to allow fair and useful comparisons of products that are likely to compete. The peer groups have been defined by BARC analysts using their experience and judgment, with segmentation based on two key factors: 1. Usage scenario - functional peer groups are mainly data-driven and based on how customers say they use the product. 2. Regional focus - is the vendor a large international vendor with a truly global presence or does it focus on a particular region? We also take into account the location of BI Survey respondents. features in the following peer groups: Large international BI vendors Data discovery-focused products Self-service reporting-focused products Peer Groups Overview Large enterprise BI platforms Includes products equipped with functionality for enterprise deployments that focus on a broad range of BI use cases. Dashboarding-focused products Includes products that focus on creating advanced and highly sophisticated dashboards. Self-service reporting-focused products Includes products that focus on self-service reporting and ad hoc analysis. OLAP analysis-focused products Includes products that focus on analysis in dimensional and hierarchical data models. Data discovery-focused products Includes products that focus on visual data discovery and advanced data visualization. Integrated performance management products Includes products that provide integrated functionality for BI and performance management, especially planning and budgeting. Large international BI vendors Includes products from companies with annual revenues of $200m+ and a truly international reach. EMEA-focused vendors Includes products from vendors that have a significant presence in - and focus on - the EMEA region. Americas-focused vendors Includes products from vendors that have a significant presence in - and focus on - the Americas region. 14

Business benefits This KPI is based on the achievement level of a variety of business benefits.

Business benefits Leader Peer group: Self-service reporting-focused products Business benefits Top-ranked Peer group: Large international BI vendors 1. Business benefits Phocas Domo TARGIT Pyramid Analytics Dimensional Insight cubus Bissantz Yellowfin Chartio Zoho Reports DigDash Entrinsik Cyberscience SAP BO WebI 2.4 10.0 9.5 9.3 8.8 8.5 8.4 8.1 8.0 8.0 7.8 7.5 7.4 7.1 5.9 5.2 4.4 1.0 9.5 9.3 7.9 7.2 7.1 7.1 6.0 5.4 5.3 5.1 5.0 4.2 3.7 3.3 2.9 2.6 Business benefits Leader Peer group: Data discovery-focused products Phocas Yellowfin Sisense Envision Dundas 2.9 10.0 9.5 9.3 8.0 7.8 7.1 7.0 5.4 5.3 5.0 Viewpoint receives excellent feedback from its customers for its abilities to provide business benefits. With, Qlik ranks as the number one large international BI vendor and comes second in its other two peer groups. Business benefits is a very important KPI which demonstrates that a BI solution is not only able to support decision-making by visualizing information but also to bring real value to customers as they use the analysis results to achieve business goals. With Qlik DataMarket, Qlik aims to provide data as well as tools for data analysis. External and internal data sources may give a more accurate picture in certain business areas and therefore offer better decision support. 16

Improved in business benefits Peer group: Large international BI vendors Improved in business benefits Peer group: Data discovery-focused products Business benefits 1. 1. Phocas 2. 2. 3. 3. 4. 5. 6. 7. 4. 5. 6. Yellowfin Sisense 8. 7. Envision 9. 8. Dundas 10. 11. 12. 13. 9. 10. 11 12 13 14 15 16 17 14. 15. 16. 11 12 13 14 15 16 17 17

Project success This KPI is based on the implementation satisfaction level and the frequency of projects completed on time and on budget.

Project success Top-ranked Peer group: Large international BI vendors 1. Project success Leader Peer group: Data discovery-focused products Project success 1.3 1.0 7.4 7.2 6.7 6.1 6.1 6.0 5.7 5.7 5.2 4.7 4.3 4.3 2.9 2.6 2.5 Phocas Yellowfin Sisense Dundas Envision 10.0 9.7 7.4 7.2 7.2 7.1 7.1 6.9 5.7 5.2 4.3 Consistently high ratings in project success Peer group: Data discovery-focused products 1. Phocas 2. Yellowfin 3. 4. Sisense 5. 6. Dundas 7. Envision 8. 9. Viewpoint 10. 14 15 16 17 is the top-ranked large international BI vendor for implementing successful projects on time and on budget. The solution has also been ranked as a leader for the last two years in the Data discovery-focused products peer group for this KPI. s rating of 7.4/10 is well above this year s BI Survey average of 6.3/10. These results underline that projects with Qlik and its partners often have successful outcomes. The similar architectures in and seem to be an advantage for employees and partners in adopting the new solution quickly and executing successful customer-side projects. 19

Project length & Price-to-value The Project length KPI is based on how quickly the product is implemented. The Price-to-value KPI is based on how users rate their BI tool in terms of priceto-value ratio.

Project length Leader Peer group: Large international BI vendors Viewpoint Project length 7.7 7.7 7.2 7.0 6.7 5.2 4.8 4.3 4.2 3.8 3.2 2.6 2.4 2.3 1.9 1.8 1.0 is a leading large international BI vendor in terms of the short duration of its customer projects. Its above-average score of 6.7/10 is very good when one considers that the solution is usually deployed for classic use cases such as dashboarding, reporting and basic analysis. The other products in Qlik s Large international BI vendors peer group are primarily used for ad hoc querying so one would normally expect them to be quicker to implement. The vendor has invested heavily in providing intelligent ways to automate manual tasks and speed up the process of creating analyses and dashboards. For instance, Qlik has always created automated models based on loaded data. Price-to-value Leader Peer group: Large international BI vendors Price-to-value Viewpoint The Price-to-value KPI demonstrates whether a deployed BI solution is considered to have delivered value for money in terms of its benefits. is rated as a leading large international BI vendor based on this metric. With a score of 8.1/10, it is rated some way above The BI Survey average of 7.5/10. Good results in the Business benefits, Project success and Project length KPIs already show that customers are satisfied with the projects Qlik and its partners work on. With the high level of business benefits the product brings, customers see as a solution worth paying for. 9.8 9.0 9.0 8.1 7.3 6.9 6.7 6.6 6.0 6.0 5.8 4.2 3.6 3.6 3.5 3.3 3.2 21

Business value This KPI combines the Business benefits, Project success and Project length KPIs.

Business value Leader Peer group: Self-service reporting-focused products Business value Top-ranked Peer group: Large international BI vendors 1. Business value Phocas Yellowfin Pyramid Analytics TARGIT cubus Zoho Reports Dimensional Insight Domo Bissantz Chartio DigDash Cyberscience Entrinsik SAP BO WebI 2.2 9.7 8.9 8.6 8.4 8.4 8.1 7.8 7.7 7.7 7.5 7.4 7.4 7.1 6.8 6.2 5.7 1.0 8.4 8.2 6.8 6.5 6.5 6.0 5.5 5.3 5.1 5.0 4.3 4.2 3.7 3.0 2.9 2.9 Business value Leader Peer group: Data discovery-focused products Phocas Yellowfin Sisense Envision Dundas 3.7 9.7 8.9 8.4 8.2 7.7 7.2 6.8 6.5 6.2 5.5 Viewpoint When a product provides good Business benefits, Project success and Project length, we consider it to deliver high business value to its customers. With 8.4/10 (compared to The BI Survey average of 6.2), Qlik Sense scores an excellent result here. We often see customers struggling to calculate or explain the value of BI. Vendors that achieve good results in this KPI seem to be able to serve their customers with valuable information and encourage them to actively use the software for decision-making. Qlik is ranked as the number one large international BI vendor for its product in terms of business value. 23

Consistently top-ranked in business value Peer group: Large international BI vendors Consistently outstanding in business value Peer group: Data discovery-focused products Business value 1. 1. Phocas 2. 2. Yellowfin 3. 3. 4. 5. 6. 7. 4. 5. 6. Sisense 8. 7. Envision 9. 8. Dundas 10. 11. 12. 13. 9. 10. 16 17 14. 15. 16. 16 17 24

Recommendation Recommended This KPI is based on the proportion of users that say they would recommend the product to others.

Recommendation Top-ranked Peer group: Large international BI vendors 1. Recommendation Leader Peer group: Data discovery-focused products Recommendation Recommended 2.0 1.0 8.2 7.1 7.0 6.4 6.3 6.3 6.0 5.8 5.8 5.4 5.0 4.5 3.4 3.0 2.4 Phocas Envision Yellowfin Sisense Dundas 10.0 8.4 8.2 7.9 7.3 7.1 7.0 6.4 6.4 5.8 5.5 Viewpoint Recommendation is more important than ever, not just for consumer products but also for business software. Peers always communicate at conferences or digitally about their experiences with software. Other people s opinions are very important as they can influence decision-makers and ultimately software selection projects. users are happier to recommend their solution than customers of all the other large international BI vendors. Among data discovery-focused products, s most competitive peer group, the product achieves a leading position. 26

Improved in recommendation Peer group: Large international BI vendors Improved in recommendation Peer group: Data discovery-focused products Recommendation Recommended 1. 1. Phocas 2. 2. Envision 3. 3. 4. 5. 6. 7. 4. 5. 6. Yellowfin 8. 7. Sisense 9. 8. 10. 11. 12. 13. 9. 10. 12 13 14 15 16 17 Dundas 14. 15. 16. 12 13 14 15 16 17 27

Implementer support & Vendor support The Implementer support KPI measures user satisfaction with the level of the implementer s support for the product. The Vendor support KPI measures user satisfaction with the level of vendor support provided for the product.

Implementer support Leader Peer group: Large international BI vendors Viewpoint Implementer support 7.3 7.2 7.1 6.8 6.5 6.3 5.9 5.3 5.2 5.1 4.6 4.2 4.1 3.7 3.6 3.6 3.5 Large international BI vendors typically provide inferior implementer support to their customers due to their size and the level of additional effort required to educate all partners to the right level. Impressively for a relatively new solution from a large organization, manages an above-average score in the Implementer support KPI. Vendor support Leader Peer group: Large international BI vendors Vendor support Viewpoint Year after year, we see large international BI vendors being outscored by their smaller, locally-focused rivals in the Vendor support KPI. As a young solution, and considering the size Qlik now is, an above-average Vendor support rating from customers is notable indeed. 7.6 6.9 6.9 6.9 6.8 6.2 6.0 5.9 5.8 5.7 5.6 5.5 4.7 4.4 3.2 3.1 2.8 29

Product satisfaction This KPI is based on the frequency of problems encountered with the product.

Product satisfaction Product satisfaction Top-ranked Peer group: Large international BI vendors 1. Improved in product satisfaction Peer group: Large international BI vendors Viewpoint 1.1 1.0 6.5 5.4 5.1 5.1 4.9 3.7 3.5 3.4 3.2 3.1 2.8 2.8 2.5 2.3 1.9 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. customers enjoy greater business value, are more likely to recommend the solution to similar companies and have a higher level of product satisfaction than customers of Qlik s rivals in the Large international BI vendors peer group. has improved on its rating from last year and is now the top-ranked large international BI vendor for product satisfaction. 12. 13. 14. 15. 16. 12 13 14 15 16 17 31

Customer satisfaction This KPI combines the Price-to-value, Recommendation, Vendor support, Implementer support and Product satisfaction KPIs.

Customer satisfaction Customer satisfaction Top-ranked Peer group: Large international BI vendors 1. Consistently top-ranked in customer satisfaction Peer group: Large international BI vendors Viewpoint 7.2 7.1 6.6 6.2 6.0 5.9 5.7 5.4 5.1 4.9 4.9 4.7 4.6 3.3 3.2 2.9 2.8 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. The Customer satisfaction metric combines results from the Price-to-value, Recommendation, Vendor support, Implementer support and Product satisfaction KPIs. Qlik Sense is the top-ranked large international BI vendor for customer satisfaction. The bigger a company becomes, the harder it is to satisfy all its customers. This result shows that Qlik is able to maintain customer satisfaction while continuing to achieve pretty good annual growth. s score of 7.2/10 is above The BI Survey 17 average and also gives many of the smaller, local BI vendors a run for their money. 12. 13. 14. 15. 16. 12 13 14 15 16 17 33

Self-service This KPI is based on how many sites currently use self-service features with their BI tool.

Self-service Self-service Leader Peer group: Large international BI vendors Consistently outstanding in self-service Peer group: Large international BI vendors Viewpoint 2.4 9.5 9.1 8.1 8.1 7.5 7.2 7.1 6.9 6.7 6.7 6.4 6.3 6.3 6.2 4.9 4.3 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. Qlik is ranked as a leading large international BI vendor for self-service. With an excellent score of 8.1/10, clearly above the average of 6.5/10 for all products, is often used to perform self-service tasks. The product was designed to support different usage scenarios. It started more as an ad hoc visualization product and has since evolved into a dashboarding and reporting solution still targeted at business users. capabilities for analysis and data discovery have also improved from release to release. Therefore, we may even see further improvements in this KPI over time as the product is enhanced with new features on a regular basis. 12. 13. 14. 15. 16. 14 15 16 17 35

Flexibility for users This KPI is based on how often the product was chosen for its flexibility, and on the frequency of complaints about user flexibility post-implementation.

Flexibility for users Leader Flexibility for users Leader Peer group: Self-service reporting-focused products Peer group: Large international BI vendors Flexibility for users cubus Dimensional Insight DigDash Chartio Zoho Reports Cyberscience Phocas Entrinsik Bissantz TARGIT Domo Pyramid Analytics Yellowfin SAP BO WebI 1.0 9.7 6.6 6.6 5.9 5.6 5.4 5.4 5.4 5.1 5.1 4.8 4.6 4.4 4.3 3.7 3.7 8.7 8.2 7.8 7.0 6.6 6.4 6.0 5.4 4.8 4.1 3.9 3.7 3.2 2.1 1.9 1.3 1.2 Consistently outstanding in flexibility for users Peer group: Self-service reporting-focused products 1. cubus 2. Dimensional Insight 3. 4. DigDash 5. Chartio 6. Zoho Reports 7. Cyberscience 8. Phocas 9. Entrinsik 10. Bissantz Viewpoint 11. TARGIT 12. Domo provides good flexibility to its users, ranking as a leader in the Large international BI vendors and Self-service reporting-focused products peer groups for this KPI. The product is particularly used in dashboards, basic data analysis and reporting scenarios. For these types of use cases, scores highly, confirming that the applications it can be used to create provide a good deal of flexibility through high interactivity. was actually created as an ad hoc visualization product aimed at providing increased flexibility to end users and business analysts alike. s data preparation capabilities have improved in recent releases. 13. 14. 15. 16. 14 15 16 17 Pyramid Analytics Yellowfin SAP BO WebI 37

Sales experience & Ease of use The Sales experience KPI is based on how respondents rate the sales/ purchasing experience with the vendor. The Ease of use KPI is based on how often the product was chosen for its ease of use, and on the level of complaints about ease of use post-implementation.

Sales experience Leader Peer group: Large international BI vendors Viewpoint Sales experience 2.4 1.7 9.0 7.8 7.4 6.8 6.6 6.5 6.3 6.3 5.2 4.6 4.0 3.9 3.7 3.3 3.2 A customer s contact with the vendor typically starts with the sales process. These first experiences lay the foundation for future collaboration and interaction with the vendor, as well as being an important influencer of customer satisfaction and the likelihood of cross-selling and future business. is rated as the second best large international BI vendor in the Sales experience KPI with a score of 7.8/10, some way clear of The BI Survey average of 6.9/10. Ease of use Leader Peer group: Large international BI vendors Ease of use Viewpoint The Ease of use KPI is based on how often a product is purchased for its ease of use, and on the level of complaints about ease of use post-implementation. ranks as one of the leading large international BI vendors in terms of ease of use. However, customers are more attracted by other values the vendor offers. The number one reason, which is cited by 60 percent of customers, is fast query performance. Other major factors influencing buyers are functionality, ease of use for report designers and flexibility. 2.3 1.0 7.1 6.0 6.0 5.8 5.8 5.7 4.9 4.8 4.7 4.7 4.5 4.4 4.3 4.2 3.0 39

Query performance This KPI is based on how quickly queries respond (adjusted by data volume).

Query performance Leader Peer group: Self-service reporting-focused products Query performance Leader Peer group: Large international BI vendors Query performance Pyramid Analytics Domo cubus TARGIT Dimensional Insight Phocas Bissantz DigDash Yellowfin Zoho Reports Cyberscience Chartio Entrinsik SAP BO WebI 1.2 1.0 7.8 6.9 6.4 6.4 6.3 6.1 6.0 5.2 5.1 5.0 4.4 4.4 3.1 2.0 10.0 7.0 6.9 6.6 6.4 6.2 5.9 5.8 5.2 4.8 4.3 4.0 3.9 3.7 3.4 3.2 2.6 2.4 Query performance Top-ranked Peer group: Data discovery-focused products Envision Phocas Dundas Yellowfin Sisense 6.9 6.7 6.6 6.1 5.8 5.4 5.2 4.7 4.4 3.7 3.6 1. Viewpoint The Query performance KPI is based on query response times adjusted by queried volumes of data. Qlik Sense is chosen for its fast query performance in 60 percent of closed deals, far more often than with other vendors (32 percent). Once in use, also does a good job keeping its promise of good query performance. In the Data discovery-focused products peer group, the product is ranked number one in the Query performance KPI. In addition, is rated as the second best large international BI vendor and the third placed self-service reporting-focused product in this important KPI. 41

Consistently outstanding in query performance Peer group: Large international BI vendors Consistently top-ranked in query performance Peer group: Data discovery-focused products Query performance 1. 1. 2. 2. Envision 3. 4. 5. 6. 3. 4. 5. Phocas 7. 6. 8. 7. Dundas 9. 10. 11. 12. 8. 9. 10. Yellowfin Sisense 13. 11 12 13 14 15 16 17 14. 15. 16. 11 12 13 14 15 16 17 42

Performance satisfaction This KPI measures the frequency of complaints about the system s performance.

Performance satisfaction Leader Peer group: Self-service reporting-focused products Performance satisfaction Top-ranked Peer group: Large international BI vendors 1. Performance satisfaction Cyberscience Zoho Reports Pyramid Analytics Domo TARGIT Phocas DigDash cubus Dimensional Insight Entrinsik Bissantz Chartio SAP BO WebI Yellowfin 10.0 10.0 9.7 9.5 9.5 9.4 9.1 8.9 8.8 8.4 8.1 8.0 7.9 7.2 5.5 4.6 3.8 1.0 4.1 9.7 9.5 9.3 8.5 8.3 8.1 7.8 7.3 6.9 6.9 6.9 6.5 5.8 5.8 5.3 Performance satisfaction Leader Peer group: Data discovery-focused products Dundas Envision Phocas Sisense Yellowfin 3.8 10.0 10.0 9.7 9.5 9.3 8.9 8.5 8.3 6.9 6.4 Viewpoint seems to satisfy customers with its performance in general. Alongside its good rating in the Query performance KPI, also ranks highly for Performance satisfaction, which takes into account the level of complaints about the system s performance. It is the number one ranked product for this KPI in the Large international BI vendors peer group and a leader in its other two peer groups. The vendor has always provided an integrated in-memory engine with its products. Qlik also took the opportunity to redesign its in-memory engine, now called QIX, when developing. This engine seems to work well and causes fewer problems than rival solutions. 44

Performance satisfaction Improved in performance satisfaction Peer group: Self-service reporting-focused products Improved in performance satisfaction Peer group: Large international BI vendors 1. Zoho Reports 1. 2. Cyberscience 2. 3. 3. 4. 4. 5. Pyramid Analytics 5. 6. 7. 8. 9. 10. Domo TARGIT Phocas DigDash cubus 6. 7. 8. 9. 10. 11. 11. Dimensional Insight 12. 12. Entrinsik 13. 13. Bissantz 14. 14. Chartio 15. 15. SAP BO WebI 16. 16. Yellowfin 12 13 14 15 16 17 12 13 14 15 16 17 45

Customer experience The Customer experience KPI combines the Ease of use, Self-service, Performance satisfaction, Flexibility for users, Data volume, Query performance and Sales experience KPIs.

Customer experience Leader Customer experience Leader Peer group: Self-service reporting-focused products Peer group: Large international BI vendors Customer experience cubus Pyramid Analytics Domo Phocas TARGIT Entrinsik Dimensional Insight Yellowfin Bissantz Cyberscience Chartio DigDash Zoho Reports SAP BO WebI 7.6 7.6 7.6 7.2 7.0 6.6 6.5 6.3 6.3 6.1 6.1 6.0 6.0 5.7 5.4 5.3 4.1 4.0 2.9 7.8 7.0 6.9 6.5 6.2 6.1 5.9 5.9 5.7 5.6 5.3 5.3 5.2 4.5 4.3 Customer experience Leader Peer group: Data discovery-focused products Phocas Envision Yellowfin Dundas Sisense 7.8 7.2 7.0 6.6 6.5 6.4 6.1 5.9 5.7 5.7 5.3 Viewpoint As a direct result of good ratings for Ease of use, Self-service, Performance satisfaction, Flexibility for users, Query performance and Sales experience, is a leader in all its peer groups in the Customer experience KPI. With an above-average score of 7.0/10, customer feedback underlines the positive overall impression customers have of the solution. 47

Cloud BI This KPI is based on how many sites currently use the product in a cloud environment.

Cloud BI Cloud BI Leader Peer group: Large international BI vendors Improved in Cloud BI Peer group: Large international BI vendors Viewpoint 9.2 5.4 5.0 3.8 3.8 3.4 3.3 2.8 2.7 2.7 2.7 2.7 2.1 2.1 2.0 1.9 1.2 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. Qlik chose to bide its time before launching its cloud BI business. After a few years of tests and initial cloud offerings, the vendor began promoting its business cloud towards the end of 2016. Its smooth launch is reflected in an improved Cloud BI ranking in the Large international BI vendors peer group this year. We see more and more operational data stored in the cloud and fully expect adoption of cloud analytics to continue rising in the near term. 12. 13. 14. 15. 16. 12 13 14 15 16 17 49

Mobile BI This KPI is based on how many survey respondents currently use their BI tool on a mobile device.

Mobile BI Leader Mobile BI Leader Peer group: Self-service reporting-focused products Peer group: Large international BI vendors Mobile BI Domo Phocas Yellowfin TARGIT Chartio Pyramid Analytics DigDash Dimensional Insight Zoho Reports Bissantz Cyberscience SAP BO WebI Entrinsik cubus 9.5 9.2 8.7 8.1 7.4 6.8 6.0 5.5 5.3 4.1 3.9 3.6 2.9 2.8 2.4 2.0 1.8 8.7 7.4 7.1 5.6 5.5 4.4 4.1 4.1 4.0 3.4 3.0 2.9 2.3 2.2 2.0 1.9 1.0 Consistently outstanding in mobile BI Peer group: Large international BI vendors 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Viewpoint 11. 12. 13. 7.4/10 of respondents report using the product on their mobile devices, way above The BI Survey average of 4.4/10. ranks second in the Large international BI vendors peer group in terms of use in mobile BI scenarios. Furthermore, it is a leader among self-service reporting-focused products in this category. Qlik recently improved its mobile application and now provides offline analysis capabilities in existing applications. This may inspire even more customers to run on their phones and tablets in the future. 14. 15. 16. 11 12 13 14 15 16 17 51

Visual design standards This KPI is based on how many sites currently use visual design standards with their BI tool.

Visual design standards Leader Visual design standards Leader Peer group: Self-service reporting-focused products Peer group: Large international BI vendors Visual design standards Bissantz Pyramid Analytics cubus SAP BO WebI Domo TARGIT Dimensional Insight Chartio Entrinsik Yellowfin DigDash Cyberscience Zoho Reports Phocas 10.0 6.0 5.3 4.6 4.4 4.1 3.8 3.7 3.6 3.4 3.3 2.8 2.7 2.1 1.4 1.4 1.0 2.8 2.5 6.7 6.6 5.5 5.4 5.3 5.0 4.9 4.9 4.7 4.6 4.5 4.5 4.3 4.1 4.1 Visual design standards Leader Peer group: Data discovery-focused products Dundas Envision Sisense Yellowfin Phocas 1.0 6.6 5.5 5.3 5.0 4.6 4.6 4.2 3.7 3.3 2.7 Viewpoint Visual design standards guide users through BI content using standard representations for information such as measures. has open APIs for system functionality. Customers and partners can use those to extend or modify the software. Qlik s partners in particular have built specific extensions to Qlik Sense to provide HICHERT and other visual design features to customers. As a result, occupies a leading position in all of its peer groups for this KPI. 53

Consistently outstanding in visual design standards Peer group: Self-service reporting-focused products Consistently outstanding in visual design standards Peer group: Data discovery-focused products Visual design standards 1. Bissantz 1. 2. Pyramid Analytics 2. 3. 3. 4. 4. 5. 6. 7. 8. 9. 10. 11. cubus SAP BO WebI Domo TARGIT Dimensional Insight Chartio Entrinsik 5. 6. 7. 8. 9. 10. Dundas Envision Sisense Yellowfin Phocas 12. Yellowfin 14 15 16 17 13. DigDash 14. Cyberscience 15. Zoho Reports 16. Phocas 14 15 16 17 54

Location intelligence This KPI is based on how many sites currently perform spatial/location analysis with their BI tool.

Location intelligence Leader Location intelligence Leader Peer group: Self-service reporting-focused products Peer group: Large international BI vendors Location intelligence Pyramid Analytics Bissantz Domo Yellowfin DigDash Dimensional Insight TARGIT Chartio Phocas cubus SAP BO WebI Entrinsik Zoho Reports Cyberscience 1.0 1.0 6.7 6.4 6.3 5.9 5.4 5.4 4.6 4.3 4.2 4.2 3.7 3.7 3.1 2.0 10.0 8.3 6.9 6.4 6.1 5.9 5.6 5.1 5.1 4.5 4.0 3.7 3.5 3.2 3.0 2.0 2.0 1.5 Viewpoint In the past, offered geo mapping with point and shape mapping, data profiling features based on integrated KML information and visualizations based on CartoDB background maps. Partners were able to extend these features using APIs, and customers report extensive use of these geo possibilities in this year s BI Survey. In 2017, Qlik acquired its partner Idevio in order to provide more sophisticated support for geo analysis. In the latest version of, Qlik GeoAnalytics (previously known as IdevioMaps) is now available as an add-on module. This major investment will further improve s rating for location intelligence in the future. 56

Visual analysis This KPI is based on how many sites currently perform visual analysis with their BI tool.

Visual analysis Leader Peer group: Self-service reporting-focused products Visual analysis Leader Peer group: Large international BI vendors Visual analysis Pyramid Analytics TARGIT Domo Chartio DigDash Dimensional Insight Bissantz Phocas Yellowfin Entrinsik Zoho Reports Cyberscience cubus SAP BO WebI 3.6 3.3 10.0 8.8 8.6 8.6 8.4 8.3 8.2 7.5 7.1 7.1 6.9 6.7 6.2 6.1 5.4 8.9 8.6 8.6 8.3 7.4 7.4 6.6 6.0 5.8 5.7 5.6 5.2 4.5 4.3 3.0 2.7 2.6 Viewpoint is a visually appealing product and its score of 8.6/10 in the Visual analysis KPI is some distance above The BI Survey average of 6.1/10. Users are offered interactive visuals that they can navigate to gain new information. Besides using predefined dashboards and analysis applications, business users can query data using visual elements as well. Qlik has also invested in providing a visual design environment for data preparation which is being enhanced with new features from release to release. This continuing investment in product improvement is reflected in leading ranks in the Self-service reporting-focused products and Large international BI vendors peer groups. 58

Embedded BI This KPI is based on how many survey respondents use embedded BI.

Embedded BI Leader Peer group: Self-service reporting-focused products Embedded BI Top-ranked Peer group: Large international BI vendors 1. Embedded BI Entrinsik Pyramid Analytics TARGIT Zoho Reports Yellowfin Phocas Chartio SAP BO WebI Bissantz Domo DigDash cubus Cyberscience Dimensional Insight 10.0 9.4 9.3 9.2 8.1 7.6 6.9 6.5 6.2 5.3 5.0 4.4 4.2 4.0 3.6 3.5 2.5 3.1 2.6 2.5 1.0 8.1 7.8 7.6 6.8 6.6 6.5 6.3 5.2 5.1 5.0 4.9 4.9 4.8 Viewpoint was designed to be an open and embeddable solution from the very beginning. The vendor exposes all functions as APIs, which can be used to extend, embed or modify the solution. Many partners have taken this cue and work on providing extensions and embedding the software in their applications. Therefore it is not surprising to see ranked as the number one large international BI vendor in terms of its use in embedded scenarios. It is also ranked as a leader in the Embedded BI KPI in the Self-service reporting-focused products peer group. 60

Innovation This KPI combines the Embedded BI, Cloud BI, Visual analysis, Mobile BI, Operational BI, Location intelligence and Visual design standards KPIs to measure the product s level of innovation.

Innovation Leader Innovation Leader Innovation Peer group: Data discovery-focused products Peer group: Large international BI vendors Yellowfin Envision Sisense Dundas Phocas 6.7 6.5 6.4 6.1 6.0 6.0 5.9 5.6 5.6 5.6 5.4 6.7 6.4 6.1 5.9 5.6 5.6 5.5 4.8 4.7 4.3 4.3 3.9 3.8 3.7 2.9 2.8 2.7 Improved in innovation Peer group: Large international BI vendors 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. Viewpoint 12. 13. Qlik is strong on innovation in general and ranks as a leader in the Innovation KPI this year. The BI Survey determines a vendor s innovation rating by aggregating its scores in KPIs such as Embedded BI, Cloud BI, Visual analysis, Location intelligence and Visual design standards. performs well in most of these categories, resulting in leading ranks in the Large international BI vendors peer group as well as the hotly competitive Data discovery-focused products peer group. 14. 15. 16. 11 12 13 14 15 16 17 62

Considered for purchase This KPI is based on whether respondents considered purchasing the product.

Considered for purchase Leader Peer group: Self-service reporting-focused products Consistently outstanding in considered for purchase Peer group: Self-service reporting-focused products Considered for purchase SAP BO WebI Bissantz Domo Pyramid Analytics Yellowfin Zoho Reports TARGIT Chartio Entrinsik cubus Phocas Cyberscience DigDash Dimensional Insight 4.2 3.2 2.7 2.3 2.3 1.9 1.8 1.7 1.6 1.6 1.2 1.2 1.2 1.0 9.4 9.0 8.6 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. SAP BO WebI Bissantz Domo Pyramid Analytics Yellowfin Zoho Reports TARGIT Chartio cubus Viewpoint With an excellent rating of 9.0/10, is the second most likely self-service reporting-focused product to be considered for purchase in this year s BI Survey, maintaining its position from 2016. This score compares very favorably to The BI Survey 17 average of 4.5/10 and confirms Qlik s high brand awareness. 12. Entrinsik 13. Phocas 14. Cyberscience 15. DigDash 16. Dimensional Insight 13 14 15 16 17 64

Competitiveness This KPI combines the Considered for purchase and Competitive win rate KPIs.

Competitiveness Leader Peer group: Data discovery-focused products Improved in competitiveness Peer group: Data discovery-focused products Competitiveness Phocas Dundas Sisense Yellowfin Envision 6.0 5.8 5.5 5.1 4.6 4.1 4.0 2.8 2.8 2.5 1.9 1. 2. 3. 4. 5. 6. Phocas Dundas 7. Sisense 8. Yellowfin 9. 10. Envision 11 12 13 14 15 16 17 Viewpoint Being frequently considered for purchase leads to s above-average rating for competitiveness. Qlik is a very well-known vendor throughout the world and its strong brand awareness is underlined by this result. Despite its relative youth, the product is considered for purchase in many BI projects. 66

User and Use Case Demographics Comment Qlik s original product has been on the market for many years and offers very good support for the creation of individual guided applications. Customers use the solution for dashboarding, standard reporting and basic data analysis. 79 percent of respondents to this year s survey also say they use the solution for ad hoc queries. However, responses indicate that most users explore/analyze, view and navigate data with the product. s main competitor is actually its sister product. Customers seem to see overlaps between the solutions and want to make sure they pick the right one to match their needs. The BI Survey uncovers some interesting differences between the two products: s penetration rate in customer organizations is far broader than with 15 percent of employees using compared to 10 percent for. Qlik- View was also the first solution supported by Qlik NPrinting to provide enterprise reporting capabilities, which may be a factor in its broader usage. NPrinting now supports too so this gap may close in the future. Finally, seems to be more popular with larger companies, while is mostly used in mid-sized companies. Current vs. planned use n=236 Dashboards/ Scorecards Standard/Enterprise reporting Basic data analysis Ad hoc query Financial consolidation Budgeting/Planning Advanced analysis 40% 35% 28% In use 88% 82% 82% 79% 23% 30% 46% 5 products most often evaluated in competition with n=226 15% Planned 27% 26% 33% Percentage of employees using n=233 Average of all products 17% 15% 11% 11% 11% 14% 49% Number of users using n=233 Median 220 Mean 2989 Tasks carried out with by business users n=228 Explore/Analyze View Navigate Model/Enrich Company size (employees) n=235 Less than 100 100-2500 More than 2500 8% Average of all products 120 1794 88% 80% 86% 91% 83% 82% 23% 29% Average of all products 43% 49% 68

Peer Groups and KPIs The KPIs The BI Survey 17 provides the reader with well-designed KPI dashboards packed with concise information, which can be absorbed at a glance. The KPIs all follow these simple rules: Only measures that have a clear good/ bad trend are used as the basis for KPIs. KPIs may be based on one or more measures from The BI Survey. Only products with samples of at least 20-30 (depending on the KPI) for each of the questions that feed into the KPI are included. For quantitative data, KPIs are converted to a scale of 1 to 10 (worst to best). A linear min-max transformation is applied, which preserves the order of, and the relative distance between, products scores. The terms top-ranked and leader are used in the following KPI chart titles. Top-ranked indicates first position. Leader usually denotes a position in the top 25-30% of products listed in the chart. Peer Group Classification The BI Survey 17 features a range of different types of BI tools so we use peer groups to help identify competing products. The groups are essential to allow fair and useful comparisons of products that are likely to compete. The peer groups have been defined by BARC analysts using their experience and judgment, with segmentation based on two key factors: 1. Usage scenario - functional peer groups are mainly data-driven and based on how customers say they use the product. 2. Regional focus - is the vendor a large international vendor with a truly global presence or does it focus on a particular region? We also take into account the location of BI Survey respondents. features in the following peer groups: Large international BI vendors Data discovery-focused products Dashboarding-focused products Peer Groups Overview Large enterprise BI platforms Includes products equipped with functionality for enterprise deployments that focus on a broad range of BI use cases. Dashboarding-focused products Includes products that focus on creating advanced and highly sophisticated dashboards. Self-service reporting-focused products Includes products that focus on self-service reporting and ad hoc analysis. OLAP analysis-focused products Includes products that focus on analysis in dimensional and hierarchical data models. Data discovery-focused products Includes products that focus on visual data discovery and advanced data visualization. Integrated performance management products Includes products that provide integrated functionality for BI and performance management, especially planning and budgeting. Large international BI vendors Includes products from companies with annual revenues of $200m+ and a truly international reach. EMEA-focused vendors Includes products from vendors that have a significant presence in - and focus on - the EMEA region. Americas-focused vendors Includes products from vendors that have a significant presence in - and focus on - the Americas region. 69

Business benefits This KPI is based on the achievement level of a variety of business benefits.

Business benefits Leader Business benefits Leader Peer group: Dashboarding-focused products Peer group: Large international BI vendors Business benefits Domo TARGIT Pyramid Analytics Dimensional Insight Sisense Chartio Zoho Reports BOARD Cubeware Longview Analytics DigDash Dundas Entrinsik CXO-Cockpit SAP BO Design St. 2.9 2.7 1.6 9.3 9.3 8.8 8.5 8.4 7.8 7.8 7.5 7.1 6.7 6.6 6.5 6.4 5.9 5.3 5.2 5.0 1.0 9.5 9.3 7.9 7.2 7.1 7.1 6.0 5.4 5.3 5.1 5.0 4.2 3.7 3.3 2.9 2.6 Business benefits Leader Peer group: Data discovery-focused products Phocas Yellowfin Sisense Envision Dundas 2.9 10.0 9.5 9.3 8.0 7.8 7.1 7.0 5.4 5.3 5.0 Viewpoint Qlik products provide several business benefits to customers. Like, is a leader in all its peer groups in the Business benefits KPI. has been shipped for years as pre-defined applications especially built for different operational systems. With ready-to-use analysis and data modules, customers can push ahead with analyzing their data faster and see this as a key advantage. Moreover, the solution has always offered particularly good support for the flexible creation of tailored applications so Qlik, its partners and customers are able to create BI applications specifically focused on users requirements. 71

Improved in business benefits Peer group: Dashboarding-focused products Improved in business benefits Peer group: Large international BI vendors Business benefits 1. 2. 3. Domo TARGIT 1. 2. 3. Improved in business benefits Peer group: Data discovery-focused products 4. 5. 6. Pyramid Analytics Dimensional Insight Sisense 4. 5. 6. 1. 2. Phocas 7. Chartio 7. 3. 8. 9. 10. 11. 12. Zoho Reports BOARD Cubeware Longview Analytics 8. 9. 10. 11. 12. 4. 5. 6. 7. Yellowfin Sisense Envision 13. DigDash 13. 8. Dundas 14. Dundas 14. 9. 15. 16. 17. Entrinsik 15. 16. 11 12 13 14 15 16 17 10. 11 12 13 14 15 16 17 18. CXO-Cockpit 19. SAP BO Design St. 11 12 13 14 15 16 17 72

Project success This KPI is based on the implementation satisfaction level and the frequency of projects completed on time and on budget.

Project success Project success Leader Peer group: Large international BI vendors Consistently outstanding in project success Peer group: Large international BI vendors Viewpoint 1.3 1.0 7.4 7.2 6.7 6.1 6.1 6.0 5.7 5.7 5.2 4.7 4.3 4.3 2.9 2.6 2.5 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. Qlik is rated as a leading large international BI vendor for Project success with its solution. The product ranks consistently highly, indicating customers general satisfaction with the success of projects. This result reflects a high level of satisfaction with the product and shows that a good proportion of projects are completed on time and budget. As a relatively mature product, plenty of partners and customers know their way around by now, which also contributes to the success of projects. 12. 13. 14. 15. 16. 14 15 16 17 74

Project length & Price-to-value The Project length KPI is based on how quickly the product is implemented. The Price-to-value KPI is based on how users rate their BI tool in terms of priceto-value ratio.

Project length Leader Peer group: Large international BI vendors Viewpoint Project length Price-to-value 7.7 7.7 7.2 7.0 6.7 5.2 4.8 4.3 4.2 3.8 3.2 2.6 2.4 2.3 1.9 1.8 1.0 With, Qlik is ranked as a leading large international BI vendor for Project length. Considering s focus is on creating individual applications for customers, this is a very good result indeed. It shows that even when custom requirements have to be gathered to implement and deploy a tailored solution, seems to be able to support partners and customers in creating their applications in a reasonable timeframe. Viewpoint is ranked as a leader in the Large international BI vendors peer group when it comes to customers price-to-value perception. The vendor is able to provide a tool that offers benefits to its customers and makes them feel they have spent their money wisely. Applications built with are tailored to users needs and are therefore predefined. However they have always been interactive so end users can navigate data. This interactivity encourages data analysis so we often see consumers of applications claiming to analyze data and not feeling restricted by predefined content. This is one of the reasons customers find so valuable. Price-to-value Leader Peer group: Large international BI vendors 9.8 9.0 9.0 8.1 7.3 6.9 6.7 6.6 6.0 6.0 5.8 4.2 3.6 3.6 3.5 3.3 3.2 76

Business value This KPI combines the Business benefits, Project success and Project length KPIs.

Business value Leader Business value Leader Peer group: Dashboarding-focused products Peer group: Large international BI vendors Business value Pyramid Analytics TARGIT Zoho Reports Dimensional Insight Sisense Domo Chartio DigDash Longview Analytics BOARD Dundas Cubeware Entrinsik CXO-Cockpit SAP BO Design St. 3.7 2.8 8.6 8.4 8.2 7.8 7.7 7.7 7.7 7.4 7.1 6.8 6.6 6.4 6.3 6.2 6.0 5.7 5.7 5.5 1.0 8.4 8.2 6.8 6.5 6.5 6.0 5.5 5.3 5.1 5.0 4.3 4.2 3.7 3.0 2.9 2.9 Viewpoint With above average results in the Business benefits, Project success and Project length KPIs, ranks as a leader in the Large international BI vendors and Dashboarding-focused products peer groups for the aggregated Business value KPI. We see applications used in a variety of different BI contexts, such as operational and traditional BI, as well as in various business departments such as sales or finance. Survey responses show that projects are invariably successful and also underline how critical its applications seem to be. 78

Improved in business value Peer group: Dashboarding-focused products Improved in business value Peer group: Large international BI vendors Business value 1. Pyramid Analytics 1. 2. TARGIT 2. 3. 3. 4. Zoho Reports 4. 5. Dimensional Insight 5. 6. Sisense 6. 7. Domo 7. 8. Chartio 8. 9. DigDash 9. 10. 10. 11. Longview Analytics 11. 12. BOARD 12. 13. Dundas 13. 14. Cubeware 14. 15. Entrinsik 15. 16. CXO-Cockpit 16. 17. 18. 19. SAP BO Design St. 16 17 16 17 79

Recommendation Recommended This KPI is based on the proportion of users that say they would recommend the product to others.

Recommendation Leader Peer group: Large international BI vendors Consistently outstanding in recommendation Peer group: Large international BI vendors Recommendation Recommended 2.0 1.0 8.2 7.1 7.0 6.4 6.3 6.3 6.0 5.8 5.8 5.4 5.0 4.5 3.4 3.0 2.4 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Viewpoint Compared to other large international BI vendors, customers are more likely than most to recommend their BI product to others. has performed consistently well in this KPI for the last six years. Given that customers report high benefits and business value from using the solution, this strong Recommendation rating comes as no surprise. A good result in the Price-to-value KPI also increases the tendency of customers to feel they can recommend the solution. 13. 14. 15. 16. 12 13 14 15 16 17 81

Vendor support This KPI measures user satisfaction with the level of vendor support provided for the product.

Vendor support Leader Peer group: Large international BI vendors Improved in vendor support Peer group: Large international BI vendors Vendor support 7.6 6.9 6.9 6.9 6.8 6.2 6.0 5.9 5.8 5.7 5.6 5.5 4.7 4.4 3.2 3.1 2.8 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. Viewpoint Large international BI vendors are rarely able to match the level of support that smaller local vendors provide. These software manufacturers have much higher organizational and global complexity to manage. As a large international BI vendor, Qlik s improving vendor support rating is a good sign which shows that the vendor is working on its customer focus. For both and, Qlik provides good support compared to other large international vendors. Its score of 6.9/10 in this KPI places in second position in the Large international BI vendors peer group. 15. 16. 12 13 14 15 16 17 83

Performance satisfaction & Product satisfaction The Performance satisfaction KPI measures the frequency of complaints about the system s performance. The Product satisfaction KPI is based on the frequency of problems encountered with the product.

Performance satisfaction Leader Peer group: Large international BI vendors Viewpoint Performance satisfaction 1.0 4.1 9.7 9.5 9.3 8.5 8.3 8.1 7.8 7.3 6.9 6.9 6.9 6.5 5.8 5.8 5.3 With, Qlik ranks as one of the leading large international BI vendors in the Performance satisfaction KPI. Its score of 8.5/10 is above The BI Survey average of 7.4/10. This result clearly supports Qlik s strategy from the very beginning to appeal to business users by providing a flexible and fast solution. has always been equipped with integrated in-memory storage, which was redesigned with the launch of. Soon afterwards, was further developed to support the new QIX engine. Both and score well in this KPI, confirming Qlik s ability to develop software that performs well. Product satisfaction Leader Peer group: Large international BI vendors Product satisfaction Viewpoint customers rate the product as a leader in the Large international BI vendors peer group. In general, Qlik seems to satisfy its customers more than other large international BI vendors can as both its products receive good feedback compared to their competitors. 1.1 1.0 6.5 5.4 5.1 5.1 4.9 3.7 3.5 3.4 3.2 3.1 2.8 2.8 2.5 2.3 1.9 85

Customer satisfaction This KPI combines the Price-to-value, Recommendation, Vendor support, Implementer support and Product satisfaction KPIs.

Customer satisfaction Leader Peer group: Large international BI vendors Consistently outstanding in customer satisfaction Peer group: Large international BI vendors Customer satisfaction 7.2 7.1 6.6 6.2 6.0 5.9 5.7 5.4 5.1 4.9 4.9 4.7 4.6 3.3 3.2 2.9 2.8 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Viewpoint The Customer satisfaction KPI aggregates customer feedback from the Price-to-value, Recommendation, Vendor support, Implementer support and Product satisfaction KPIs. receives very good feedback in most of these categories resulting in a leading rank for Customer satisfaction compared to competitors in the Large international BI vendors peer group. With a score of 6.6/10, lies just above the overall BI Survey average of 6.5/10. 13. 14. 15. 16. 12 13 14 15 16 17 87

Flexibility for users This KPI is based on how often the product was chosen for its flexibility, and on the frequency of complaints about user flexibility post-implementation.

Flexibility for users Leader Flexibility for users Leader Peer group: Dashboarding-focused products Peer group: Large international BI vendors Flexibility for users Longview Analytics BOARD Dundas Sisense Dimensional Insight CXO-Cockpit DigDash Cubeware Chartio Zoho Reports Entrinsik SAP BO Design St. TARGIT Domo Pyramid Analytics 9.5 8.7 8.7 8.4 7.5 7.0 6.6 6.1 5.9 5.9 5.8 5.6 5.4 5.1 4.8 4.6 4.4 4.3 4.1 3.7 8.7 8.2 7.8 7.0 6.6 6.4 6.0 5.4 4.8 4.1 3.9 3.7 3.2 2.1 1.9 1.3 1.2 Viewpoint Flexibility is the third most popular reason for buying, cited by 44 percent of survey respondents. Once projects go live, users seem to have few complaints about flexibility so the product ranks as a leader in the Large international BI vendors and Dashboarding-focused products peer groups. Its score of 7.0/10 comfortably exceeds The BI Survey average of 5.7/10. 89

Ease of use This KPI is based on how often the product was chosen for its ease of use, and on the level of complaints about ease of use post-implementation.

Ease of use Leader Peer group: Large international BI vendors Consistently outstanding in ease of use Peer group: Large international BI vendors Ease of use 2.3 1.0 7.1 6.0 6.0 5.8 5.8 5.7 4.9 4.8 4.7 4.7 4.5 4.4 4.3 4.2 3.0 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. Viewpoint Ease of use for report recipients and report designers are the number four and five most common reasons why is purchased. The product has been ranked as a leader in the Large international BI vendors peer group for the last four years. This result shows that customers have fewer complaints about the software s ease of use than users of other products from large international BI vendors. It also endorses Qlik s hard work on improving this facet of its product and its appeal to business users. Qlik continues to invest in this area, especially with the product. 15. 16. 14 15 16 17 91

Query performance This KPI is based on how quickly queries respond (adjusted by data volume).

Query performance Leader Query performance Leader Peer group: Dashboarding-focused products Peer group: Large international BI vendors Query performance Pyramid Analytics Longview Analytics Domo TARGIT Dimensional Insight CXO-Cockpit Cubeware DigDash BOARD Dundas Zoho Reports SAP BO Design St. Sisense Chartio Entrinsik 2.0 1.2 7.8 6.6 6.4 6.3 5.8 5.7 5.5 5.4 5.2 5.0 4.8 4.7 4.4 4.2 3.7 3.6 10.0 9.8 7.0 6.9 6.6 6.4 6.2 5.9 5.8 5.2 4.8 4.3 4.0 3.9 3.7 3.4 3.2 2.6 2.4 Query performance Leader Peer group: Data discovery-focused products Envision Phocas Dundas Yellowfin Sisense 6.9 6.7 6.6 6.1 5.8 5.4 5.2 4.7 4.4 3.7 3.6 Viewpoint is among the leaders in all of its peer groups for query performance. This KPI is based on how quickly queries respond, and is adjusted by data volume. A score of 6.6/10 compares impressively with The BI Survey average of 5.2/10. This result and s strong showing in the Performance satisfaction both reflect the fact that the vendor views strong performance as a crucial element of its offering and one that requires ongoing investment. Business users tend to be impatient about software performance and it is often a tough task to satisfy them. Above-average feedback in this KPI is a good indication that Qlik is staying on the right side of its customers with its performance. 93

Consistently high ratings in query performance Peer group: Dashboarding-focused products Consistently high ratings in query performance Peer group: Large international BI vendors Query performance 1. Pyramid Analytics 1. 2. Longview Analytics 2. 3. Domo 3. 4. 4. 5. TARGIT 5. 6. Dimensional Insight 6. 7. 7. 8. CXO-Cockpit 8. 9. Cubeware 9. 10. 10. 11. DigDash 11. 12. BOARD 12. 13. Dundas 13. 14. Zoho Reports 14. 15. SAP BO Design St. 15. 16. 16. 17. 18. 19. Sisense Chartio Entrinsik 11 12 13 14 15 16 17 11 12 13 14 15 16 17 94

Customer experience & Innovation The Customer experience KPI combines the Ease of use, Self-service, Performance satisfaction, Flexibility for users, Data volume, Query performance and Sales experience KPIs. The Innovation KPI combines the Embedded BI, Cloud BI, Visual analysis, Mobile BI, Operational BI, Location intelligence and Visual design standards KPIs to measure the product s level of innovation.

Customer experience Leader Peer group: Large international BI vendors Viewpoint Customer experience Innovation 4.0 2.9 7.8 7.0 6.9 6.5 6.2 6.1 5.9 5.9 5.7 5.6 5.3 5.3 5.2 4.5 4.3 Viewpoint Qlik is seen as an innovator in the BI market, especially now with its product, which achieves an excellent ranking in the Large international BI vendors peer group. Most of the recent enhancements to have been in its technical development. Nevertheless, a leading rank for among its large international competitors confirms Qlik s strong focus on remaining an innovative vendor. Customers seem not to have lost this perception. Compared to other large international BI vendors, Qlik achieves good results in several KPIs such as Ease of use, Flexibility for users and Query performance with its product. All these results have a positive bearing on s above-average score of 6.5/10 in the aggregated Customer experience KPI. Indeed, achieves a leading rank in the Large international BI vendors peer group in this KPI. Innovation Leader Peer group: Large international BI vendors 6.7 6.4 6.1 5.9 5.6 5.6 5.5 4.8 4.7 4.3 4.3 3.9 3.8 3.7 2.9 2.8 2.7 96

Mobile BI & Operational BI The Mobile BI KPI is based on how many survey respondents currently use their BI tool on a mobile device. The Operational BI KPI is based on how many sites currently use real-time data from transactional systems with their BI tool.

Mobile BI Leader Peer group: Large international BI vendors Viewpoint Mobile BI Operational BI 8.7 7.4 7.1 5.6 5.5 4.4 4.1 4.1 4.0 3.4 3.0 2.9 2.3 2.2 2.0 1.9 1.0 Viewpoint ranks as one of the leading products in the Large international BI vendors peer group for its level of use in operational BI scenarios. Operational use cases have always been a particular strength of. A huge number of Qlik partners provide predefined applications for different operational data sources such as Microsoft Dynamics. As our general product usage data shows, Qlik- View is particularly suitable for creating interactive applications tailored to users needs. Qlik, together with its partners and customers, have used this strength to create individualized operational applications to support users day-to-day work. is among the leaders for Mobile BI in the Large international BI vendors peer group. Scoring 5.6/10, is rated above average (4.4/10) in this category. is equipped with an HTML5 mobile client for accessing applications from Apple ios and Android devices, and a native ios app for ipad that wraps the HTML5 mobile client (a so-called hybrid app). This app enables users to create views of data to take offline. also scores well in this KPI, underlining the vendor s strong commitment to innovation in areas such as mobile BI. Operational BI Leader Peer group: Large international BI vendors 2.0 2.0 8.1 7.9 6.4 6.0 5.8 5.1 5.0 4.8 4.6 4.0 4.0 3.9 3.0 2.9 9.4 98

Visual design standards This KPI is based on how many sites currently use visual design standards with their BI tool.

Visual design standards Leader Visual design standards Leader Peer group: Large international BI vendors Peer group: Data discovery-focused products Visual design standards 2.8 2.5 6.7 6.6 5.5 5.4 5.3 5.0 4.9 4.9 4.7 4.6 4.5 4.5 4.3 4.1 4.1 Dundas Envision Sisense Yellowfin Phocas 1.0 6.6 5.5 5.3 5.0 4.6 4.6 4.2 3.7 3.3 2.7 Consistently outstanding in visual design standards Peer group: Data discovery-focused products 1. 2. 3. 4. 5. 6. 7. Dundas Envision 8. Sisense 9. Yellowfin Viewpoint 10. 14 15 16 17 Phocas ranks second in the Data discovery-focused products peer group and third in the Large international BI vendors peer group for supporting visual design standards. Compared to other data discovery-focused products, has received consistently strong results for visual design standards over the last four years. Qlik s partners in particular have invested heavily in providing applications which standardize layout and format to support an enterprise-wide notation concept for information consumption. 100

Visual analysis This KPI is based on how many sites currently perform visual analysis with their BI tool.

Visual analysis Leader Visual analysis Leader Peer group: Dashboarding-focused products Peer group: Large international BI vendors Visual analysis Pyramid Analytics TARGIT Dundas Domo Chartio DigDash CXO-Cockpit Dimensional Insight Sisense BOARD Entrinsik Zoho Reports Longview Analytics Cubeware SAP BO Design St. 10.0 8.9 8.8 8.8 8.6 8.6 8.4 8.3 8.2 7.8 7.5 7.5 7.5 7.4 7.3 6.2 6.1 5.2 4.9 4.6 8.9 8.6 8.6 8.3 7.4 7.4 6.6 6.0 5.8 5.7 5.6 5.2 4.5 4.3 3.0 2.7 2.6 Visual analysis Leader Peer group: Data discovery-focused products Dundas Sisense Phocas Yellowfin Envision 8.9 8.8 8.6 8.6 8.3 7.8 7.5 7.4 6.9 6.7 6.6 Viewpoint is among the leaders in all of its peer groups in the Visual analysis KPI. Qlik has always focused on the creation of visually appealing and interactive solutions for business users. applications offer good, interactive support for navigation in data. We know of many consumers of such applications who claim to analyze and only navigate the data, and do not feel restricted by the predefined environment. This project knowledge is backed up with outstanding results for Visual analysis in The BI Survey this year. 102

Location intelligence Mobile BI This KPI is combines based on the how Ease many of sites use, currently Self-service, perform Performance spatial/location analysis with their Flexibility BI tool. for the user and Recommendation satisfaction, KPIs.

Location intelligence Viewpoint Location intelligence Leader Peer group: Dashboarding-focused products is used for location intelligence more often than most other dashboarding-focused products. The solution provides support for geo-analysis mainly via integration with numerous third party add-ons and custom integrations using APIs. Several Qlik partners have developed popular solutions to address various aspects of location intelligence. However, Qlik decided it wanted to offer more sophisticated geo-analysis support itself and so acquired its Swedish partner Idevio in 2017. The IdevioMaps product is now called Qlik GeoAnalytics and is available as an add-on module to. We expect this to improve s rating for this KPI in the future. Pyramid Analytics Domo DigDash SAP BO Design St. Sisense Dimensional Insight TARGIT Chartio Dundas Cubeware BOARD Longview Analytics Entrinsik CXO-Cockpit Zoho Reports 1.6 1.0 8.3 6.9 6.4 6.3 5.6 5.4 5.2 4.8 4.6 4.3 4.2 4.2 2.8 2.6 2.6 2.4 2.0 10.0 104

Considered for purchase This KPI is based on whether respondents considered purchasing the product.

Considered for purchase Top-ranked Peer group: Dashboarding-focused products 1. Considered for purchase Top-ranked 1. Peer group: Large international BI vendors Considered for purchase SAP BO Design St. BOARD Cubeware Domo Longview Analytics Sisense Pyramid Analytics Dundas Zoho Reports TARGIT Chartio Entrinsik CXO-Cockpit DigDash Dimensional Insight 4.3 4.0 3.7 3.7 2.7 2.4 2.4 2.3 2.1 1.9 1.8 1.7 1.6 1.3 1.2 1.0 5.9 10.0 9.9 9.4 4.3 3.7 3.5 2.7 10.0 9.9 9.5 9.4 9.3 9.3 9.2 9.0 8.9 8.9 7.8 7.6 6.9 Considered for purchase Top-ranked Peer group: Data discovery-focused products Sisense Yellowfin Dundas Envision Phocas 1.2 1.2 5.1 3.7 2.4 2.3 2.1 10.0 9.9 9.4 9.0 1. Viewpoint scores a perfect 10/10 in the Considered for purchase KPI, continuing a five-year run of topping all its peer groups in this category. Even, which was only launched in 2014, is catching up with a score of 9.0/10 this year. These results underline the strength of Qlik s brand and its continuing ability to appeal to customers. In general, Qlik is an innovative vendor and it seems to have struck a good balance between being a large international BI and analytics vendor and retaining its customer focus in the manner of a younger, smaller software company. 106

Consistently top-ranked in considered for purchase Peer group: Dashboarding-focused products Consistently top-ranked in considered for purchase Peer group: Large international BI vendors Considered for purchase 1. 1. Consistently top-ranked in considered for purchase 2. 2. Peer group: Data discovery-focused products 3. 3. 4. 5. SAP BO Design St. BOARD 4. 5. 1. 6. Cubeware 6. 2. 7. 7. 3. 8. 9. 10. 11. Domo Longview Analytics Sisense Pyramid Analytics 8. 9. 10. 11. 4. 5. 6. Sisense 12. Dundas 12. 7. Yellowfin 13. Zoho Reports 13. 8. Dundas 14. 15. 16. 17. TARGIT Chartio Entrinsik CXO-Cockpit 14. 15. 16. 13 14 15 16 17 9. 10. 13 14 15 16 17 Envision Phocas 18. DigDash 19. Dimensional Insight 13 14 15 16 17 107

Competitiveness This KPI combines the Considered for purchase and Competitive win rate KPIs.

Competitiveness Leader Competitiveness Leader Competitiveness Peer group: Dashboarding-focused products Peer group: Data discovery-focused products Entrinsik SAP BO Design St. Dimensional Insight DigDash Longview Analytics CXO-Cockpit Dundas TARGIT Zoho Reports Chartio Pyramid Analytics Cubeware Sisense BOARD Domo 6.6 6.0 5.8 5.8 5.8 5.5 5.1 5.0 4.9 4.3 4.0 4.0 3.7 3.6 3.3 3.2 2.8 2.8 2.5 1.7 Phocas Dundas Sisense Yellowfin Envision 6.0 5.8 5.5 5.1 4.6 4.1 4.0 2.8 2.8 2.5 1.9 Viewpoint s excellent result in the Considered for purchase KPI contributes largely to its leading position in the Dashboarding-focused products and Data discovery-focused products peer groups for the Competitiveness KPI. Its score is above this year s BI Survey average and underlines the strength of the Qlik brand as well as the high level of interest in evaluating the software to find out whether it fulfils customers requirements. 109

LOG TB TB TB LOG BARC Business Application Research Center A CXP Group Company BARC is a leading enterprise software industry analyst and consulting firm delivering information to more than 1,000 customers each year. Major companies, government agencies and financial institutions rely on BARC s expertise in software selection, consulting and IT strategy projects. For over twenty years, BARC has specialized in core research areas including Data Management (DM), Business Intelligence (BI), Customer Relationship Management (CRM) and Enterprise Content Management (ECM). BARC s expertise is underpinned by a continuous program of market research, analysis and a series of product comparison studies to maintain a detailed and up-to-date understanding of the most important software vendors and products, as well as the latest market trends and developments. BARC research focuses on helping companies find the right software solutions to align with their business goals. It includes evaluations of the leading vendors and products using methodologies that enable our clients to easily draw comparisons and reach a software selection decision with confidence. BARC also publishes insights into market trends and developments, and dispenses proven best practice advice. BARC consulting can help you find the most reliable and cost effective products to meet your specific requirements, guaranteeing a fast return on your investment. Neutrality and competency are the two cornerstones of BARC s approach to consulting. BARC also offers technical architecture reviews and coaching and advice on developing a software strategy for your organization, as well as helping software vendors with their product and market strategy. BARC organizes regular conferences and seminars on Business Intelligence, Enterprise Content Management and Customer Relationship Management software. Vendors and IT decision-makers meet to discuss the latest product updates and market trends, and take advantage of valuable networking opportunities. Along with CXP and Pierre Audoin Consultants (PAC), BARC forms part of the CXP Group the leading European IT research and consulting firm with 140 staff in eight countries including the UK, US, France, Germany, Austria and Switzerland. CXP and PAC complement BARC s expertise in software markets with their extensive knowledge of technology for IT Service Management, HR and ERP. For further information see: www.cxpgroup.com Other Surveys BI Trend Monitor 2017 The world s largest survey on BI trends ISO BARC Research Study The BARC BI Trend Monitor 2017 reflects on the trends currently driving the BI and data management market from a users perspective. We asked close to 2,800 users, consultants and vendors for their views on the most important BI trends. BI and Data Management in the Cloud : A BARC and Eckerson Group study on current attitudes, issues and trends relating to the use of BI and DM technologies in the cloud. Download here. The Planning Survey 17 is the world s largest survey of planning software users. Based on a sample of over 1,600 responses, it offers an unsurpassed level of user feedback on 18 leading planning products. Find out more at 110