Colour Workflows for the 21 st Century Nick Price Packaging Director
Print is Profitable Total Market (WW Retail Value of Print, 2005): $560 Billion* Market Segments Regions Commercial Print 51% Packaging 28% North America 33% Europe, Africa & Middle East 33% Asia Pacific 30% Newspapers 7% Digital Service Bureau 8% Data Center/ Transaction 2% In-Plant 4% Latin America 4% *$86/person on earth ($594 in US and $26 in China) *Retail value of print includes prepress, print production, finishing, services and substrates. Sources: Kodak Business Research, Pira, Future of Global Printing to 2010 (2005), NPES Packaging 2005, Pira Future of Global Packaging, 2005
Print and Packaging is Growing around the World USA: Print value add is driving effectiveness of multi-channel communication Mexico: Growth in print from 2000-2005 was more than twice their rate of inflation Western Europe: Growth in print from 2000-2005 was 3 times their rate of inflation Brazil: Recently surpassed Mexico as the largest print market in Latin America Russia: The 2 nd fastest growing market in the world, with revenue projected to increase 69% to $7.1B by 2011 Japan: Represents half the print in Asia despite making up less than 5% of the population China Growth forecast: 10-15% CAGR 2000-2011 China will turn itself into one of the major world printing bases by 2010 Source: China Ministry of Press and Publication India Literacy rate is up from below 50% in 1990 to over 60% in 2003 Packaging consumption is $15 per capita vs $100 for rest of world Packaging growth 15% year-on-year (45% Food, 25% Pharma, 10% Personal, 10% Industrial, 10% Tea!) Rapidly expanding middle class Growth of organised retailing
Print is a Vital Part of Any Marketing Campaign Powerful Adaptable Versatile Sustainable Personal Tactile Print drives the best response rates in today s multimedia environment
Packaging Production Challenges Colour changes when normal production variables occur Production models are changing radically to service global brands
Proofing Solutions QUALITY Press-Proof Actual Substrate, plates, Inks and print conditions. Disadvantages: High cost, Cumbersome process Half-tone Digital Contract Proof Proof on actual printing substrate, true half-tone dots, accurate Pantone, Spot and Metallic Colour. Photo Mechanical Proof Cromalin was proofing standard for many years. Expensive, inconsistent Web based Virtual Proofing Great for remote proofing, accurate Colour, collaborative. Limited due to lack of tactility Inkjet Proofing COST Good commercial Colour (up to 90% accurate), special Inkjet coated media. Low cost of ownership and running
Printing Solutions QUALITY Gravure High quality, high volume printing solution for flexible packaging. Offset High quality, medium to high volume printing solution for commercial and packaging Flexography Medium to long run, good quality print solution. Caters to variety of substrates and applications, tags and labels, flexible packaging etc. High Speed Inkjet Printing Relatively new technology, quality and productivity improving all the time Digital Printing COST Good commercial Colour (up to 90% accurate), special Inkjet coated media. Low cost of ownership and running
Building Solutions for Colour Why? 41.3% indicated Colour matching is most difficult prepress problem (DPIA study) Number one complaint of print buyers is inconsistent Colour Brand Owners want matching Colour globally Challenges today and in the future? Blended and hybrid production processes Distributed design and delivery Remote facilities management
Colour by Eye What are the root problems? Colour is difficult to explain, comprehend and share. Colour Tools are difficult to use and add cost So many variables in production No official process in place to police Colour Traceability and trust So printers resort to visual methods
Colour by the Numbers
What is the Solution? Technology that helps you and your customers to Communicate, Control and Confirm Colour seamlessly from idea to delivery by streamlining connectivity, improving Predictability and eliminating errors.
What is Important? Communicate Colour easily to users and effortlessly to other products Why is it important? Minimizes effort to get products, workflows or locations to work well together Reduces operator confusion error How? Support open Colour standards and formats Easy interface for managing profile, links and data Communicate
What is Important? Control Colour in a manner that allows It s data to be processed efficiently with advanced Colour modification tools Why is it important? Accurate and efficient handling of complex Colour data Colour management becomes productivity tool not a stumbling block How? Measure and calculate Colour fast and accurately Mix, match and share source and destination profiles efficiently Control Offer advanced control tools for tweaking and adjusting manually
What is Important? Confirm Colour via a Certified Process to verify that the correct steps have been performed in the correct order with the correct data Why is it important? Eliminates errors by ensuring processes have been followed as specified Allows for Colour standards and tolerances to be defined How? Ensures all proofs meet standards Provides final QA check Confirm
Unified Packaging Workflow
Integrated Workflow Solution Workflow Solutions have four key components that help printers operate more profitably and adapt to changing business needs. Business Production Colour Data
Colour is more than Colour Management Tools alone
Data Unify data across your and your customers business Enables one-to-one communication Direct mail and trans-promo applications Increases revenue through higher value print services Creates a secure, managed data environment Data Data Comprised of: Business applications Data mining and cleansing Data sorting and programming Data transformation Digital asset management Variable data composition Variable data processing Data management
Colour Unify Colour across your business and with your customers Consistent Colour from idea to delivery Drive the delivery of accurate, predictable Colour Integrate Colour from design and specification through to production and final output Meet customer Colour expectations Allow clients to specify desired Colour Data Colour Comprised of: Tools within the prepress workflow systems Web portal-based tools Proofers and production presses
Production Unify production processes for conventional and digital printing Seamlessly integrated blended production environment Centralized management, tracking and status of production tasks Leverage existing workflow and technology investments Provide greater flexibility, automation and collaboration Reduce costs and errors and increase productivity Data Production Comprised of: Prepress workflow systems Web Portal-based tools Production planning systems Variable data systems
Business Unify the business systems across your enterprise Get a single management view of production Make decisions based on real-time production data Enable better cost allocation Optimize inventory Automate processes and reduce errors Business Comprised of: Print MIS and ERP systems Production Planning tools
Tight Workflow Integration Workflow Solution components are tightly integrated, providing greater communication, consistency and control between people and applications. Business Production Colour Data
Colour in a Unified Workflow Remote Softproofing Colour Management Software www Asset Library Creative Workflow System Thermal Halftone Proofing Inkjet Proofing System Digital Inkjet Imprint Web-to-print Solutions Prepress Portal System Colour & Proofing digital production Colour presses Digital Offset System Digital Inkjet Production Collaboration and Job Submission Workflow System Imposition Software Step-and-Repeat Software New Job Digital Printing Finished Job Workflow Systems Offset Platesetter Flexo Platesetter Newspaper Platesetter Business Production Colour Data Conventional Printing Curve Software
Kodak Unified Workflow Remote Softproofing Colour Management Software www Asset Library Creative Workflow System Thermal Halftone Proofing Inkjet Proofing System Digital Inkjet Imprint Web-to-print Solutions Prepress Portal System Colour & Proofing digital production Colour presses Digital Offset System Digital Inkjet Production New Job Collaboration and Job Submission Data Management Workflow System Imposition Software Step-and-Repeat Software Digital Printing Finished Job Workflow Systems Offset Platesetter Flexo Platesetter Business Production Business Software Production Planning Software Newspaper Platesetter Curve Software Colour Data MIS Production Planning Conventional Printing
Kodak Colour Graphic Arts professionals will experience optimized Colour reproduction. Greater Colour accuracy and consistency will simplify and speed production. Lower costs and faster cycle times will be realized through improved automation and reduced rework. Products will deliver: Consistent, accurate Colour Easy implementation and use Compatibility with customers environment via open standards Tight integration with workflow
Colour Workflows for the 21 st Century Thank You