2018 MEDIA KIT 2018 MEDIA KIT THE AMERICAN MOLD BUILDER amba.org
MARKETING OPPORTUNITIES THE AMERICAN MOLD BUILDER introduces a fresh approach to reporting on the latest market trends, technologies, products/ services and AMBA news. Bonus distribution at tradeshows and conferences throughout the year Reaches 6,000 readers per issue Digital version attracts nearly 3,000 hits annually Each magazine is packed with information on technology advances, operational challenges, industry benchmarks, management topics and production efficiencies. AMBA EBEAT EBeat is distributed to more than 4,000 mold building and die cast building professionals throughout the US on a monthly basis, providing Increased circulation Up-to-date industry news Market reports Product launches and technology trends Association news and events This cost-effective advertising vehicle offers numerous ways to reach a worldwide audience and drive traffic through direct website links. AMBA WEBSITE BANNER ADS Combine electronic advertising with print advertising and increase exposure with a banner ad on AMBA s website. Averaging more than 25,000 page views and 4,000 unique site visitors per month, the AMBA website covers association and industry news and events, provides technical articles from, lists all members and so much more. Banner ads rotate randomly on www. AMBA.org to feature banner advertising on nearly every AMBA website page. A direct link is provided to the advertiser s website, increasing web traffic. Exclusive to AMBA Partners. SOURCEBOOK With an increased circulation of over 2,000 Sourcebooks annually, AMBA distributes directories to AMBA members, as well to additional mold manufacturers and mold buyers at tradeshows and other industry events within the global marketplace. By advertising in the annual Sourcebook, advertisers have a direct link to current and potential customers. 2018 MEDIA KIT THE AMERICAN MOLD BUILDER amba.org
IN EVERY ISSUE u Data Benchmarks u Technology Advances EDITORIAL LINE-UP u Production Efficiencies u Industry Outlooks u Product Introductions u Association and Member Updates WINTER SPRING SUMMER FALL CONTENT NPE 2018 Preview AMBA Annual Conference Preview The Cost of Building Quality Molds Setting Production Expectations and Targets amerimold Show Preview Filling the Talent Pipeline Laser Engraving in Mold Design Minimizing Mold Repair Interruptions Applying Overall Equipment Effectiveness Material Choice in Mold Design Anticipating Emergencies and Reacting Appropriately Capacity Planning and Machine Utilization Rates Vendor-Managed Inventory Systems Building a Culture that Works The Art of Mold Polishing 2019 Mold Building Industry Outlook DATES Articles Due: Feb. 1, 2018 Materials Due: Feb. 13, 2018 Publication Date: Mar. 1, 2018 Articles Due: May 2, 2018 Materials Due: May 15, 2018 Publication Date: June 1, 2018 Articles Due: Aug. 1, 2018 Materials Due: Aug. 14, 2018 Publication Date: Sept. 1, 2018 Articles Due: Nov. 1, 2018 Materials Due: Nov. 13, 2018 Publication Date: Dec. 1, 2018 BONUS DISTRIBUTION NPE 2018 AMBA Plant Tour Workshop amerimold AMBA Plant Tour Workshop EHS Summit PLASTEC Minneapolis MAPP Benchmarking Conference AMBA Plant Tour Workshop 2019 AMBA Leadership Summit PLASTEC West 2019 2018 MEDIA KIT THE AMERICAN MOLD BUILDER amba.org
READERSHIP Advertisers in reach a targeted audience of mold manufacturing companies serving every imaginable industry. Readers include company presidents, owners and upper management personnel all potential customers! magazine has a quarterly print distribution of 6,000 and a digital version that attracts nearly 3,000 hits annually. ADVERTISER PROFILE READERSHIP BY JOB TITLE TOTAL REACH Print Magazine 5,000 Avg. Qtrly. Print Edition 1,000 Avg. Qtrly. Trade Show Distribution Digital Edition 3,000 Avg. Annual Views EBeat 4,000 Avg. Monthly Circulation OFFICIAL PUBLICATION OF AMBA American Mold Builders Association For advertising inquiries, contact Susan Denzio, AMBA business manager, at 317.436.3102 Website 4,000 Avg. Monthly Unique Visitors 25,000 Avg. Monthly Page Views PUBLISHED BY 2150 SW Westport Dr., Suite 101 Topeka, KS 66614 785.271.5801 www.petersonpublications.com 2018 MEDIA KIT THE AMERICAN MOLD BUILDER amba.org
2018 PRINT ADVERTISING MAXIMUM IMPACT MARKETING introduces a fresh approach to reporting on the latest market trends, technologies, products/services and AMBA news. With a quarterly print circulation of 6,000, The American Mold Builder continues to be one of the industry s leading sources for US moldmaking news and technologies. Beyond the pages of the magazine, offers advertisers additional marketing opportunities to connect with customers and prospects, thereby achieving maximum impact for each advertising dollar. MARKETING OPPORTUNITIES BONUS DISTRIBUTION. Advertisers maximize their presence at industry tradeshows and AMBA events with bonus distribution throughout the year. See the editorial calendar for more information. ADVERTISERS INDEX. Advertisers are listed in a user-friendly index (in alphabetical order), including page number of ad(s) and website address for easy access. PRESS COVERAGE. Gain additional exposure through advertiser-specific news releases (as submitted) in both and online EBeat. WEB DISTRIBUTION. s digital version attracts nearly 3,000 hits annually increasing the exposure received for the advertising dollar. (For additional electronic marketing opportunities, see the EBeat and Website sections of this Media Kit.) Advertising: Susan Denzio 317.436.3102 sdenzio@amba.org
2018 PRINT ADVERTISING RATES PRIME POSITIONS 4-Color Rates (Full page only) 1x 4x Back Cover $2,840 $2,785 Inside Front Cover $2,635 $2,595 Inside Back Cover $2,635 $2,595 4-Color Rates 2-Color Rates B&W Rates 1x 4x 1x 4x 1x 4x Full Page $2,035 $2,005 $1,875 $1,820 $1,510 $1,480 1/2 Page (horizontal or vertical) $1,115 $995 $1,025 $880 $825 $740 1/4 Page (horizontal or vertical) $665 $585 $620 $525 $490 $430 AMBA Partners receive 15% discount on print advertising. PRINT SPECIFICATIONS DIMENSIONS Web Offset, Saddlestitched. Trim Size: 8.375" x 10.875" Size Dimensions Full Page (Bleed) 8.625" x 11.125" (Trim 8.375" x 10.875") Full Page (Non-Bleed) 7.5" x 10" 1/2 Page (h.) 7.5" x 4.875" 1/2 Page (v.) 3.75" x 10" 1/4 Page (h.) 7.5" x 2.5" 1/4 Page (v.) 3.75" x 4.875" Advertising: Susan Denzio 317.436.3102 sdenzio@amba.org ADVERTISING SPECIFICATIONS Required Formats: Please send ad as a PDF file saved at a minimum of 300 dpi. (All fonts should be embedded.) TIF files also are acceptable. Application files (Quark, PageMaker, Publisher, etc.) are NOT acceptable. Advertisements should be sent via email. Do not try to email files over 8MB. Web photos are generally 72 dpi and, therefore, are NOT acceptable for print. For full-page bleed ads, keep live matter 3/8" inside bleed on all four sides to allow for trimming and variation in flooding or binding. Files should NOT include crop marks, bleed marks, registration marks, or any printers marks. Grayscale format files should be saved at 300-600 dpi. Visit www.petersonpublications.com for more detailed instructions. GENERAL REGULATIONS As used in this section entitled Terms & Conditions, the term Publisher shall refer to. 1. Terms: Payment due upon receipt of invoice. 2. Rate Change: All rates are subject to change with 30-day notice. 3. Positioning of advertisements is at the sole discretion of the Publisher. A request for specific positioning will be taken into consideration and honored whenever possible, but cannot be guaranteed. 4. Conditions other than rates are subject to change by the Publisher without notice. 5. No cancellations will be accepted after the closing date without incurring a special production charge. 6. All contents of advertisements are subject to Publisher s approval. Publisher reserves the right to reject or cancel any advertisement or space reservation at any time without notice. 7. Responsibility for ad changes is entirely up to the advertiser. 8. Publisher shall have the right to hold advertiser and/or its advertising agency jointly liable for such monies as are due and payable to the Publisher for advertising which advertiser or its agents ordered and for which advertising was published. 9. Publisher shall not be liable for any costs or damages if for any reason it fails to publish an advertisement. The Publisher s liability for any error will not exceed the cost of the space occupied by the error. 10. No conditions other than those set forth in this media/rate schedule shall be binding on the Publisher unless specifically agreed to in writing by the Publisher. Publisher will not be bound by conditions printed or appearing on order blanks or copy instructions that conflict with provisions in this media/rate kit.
2018 EBEAT ADVERTISING MAXIMUM ONLINE VISIBILITY Connect with customers and prospects, reach decision-makers and build advertising visibility in the industry in the AMBA EBeat online resource. AMBA EBEAT MARKETING OPPORTUNITIES EBeat is distributed to more than 4,000 (and growing) mold building and die cast die manufacturers throughout the US on a monthly basis, providing Product launches Increased circulation Technology trends Up-to-date industry news Association news and events Market reports This cost-effective advertising vehicle offers numerous ways to get in front of a national audience and drive traffic through direct links to your website. LEADERBOARD 600x75 pixels SKYSCRAPER 120x350 pixels EBEAT ADVERTISING SPECIFICATIONS LEADERBOARD AD Ad Size: 600 x 75 pixels Located directly under the EBeat masthead, this prime advertising opportunity provides advertisers instant, maximum exposure with direct links to their websites. One Leaderboard Ad is available per issue. SKYSCRAPER AD Ad Size: 120 x 350 pixels Located at the top of the EBeat in the left-hand column, this prime-positioned advertising opportunity provides advertisers immediate, forefront exposure with direct links to their websites. One Skyscraper Ad is available per issue. BANNER 120x180 pixels BANNER Ad Size: 120 x 180 pixels Located in the EBeat left-hand column, this advertising opportunity provides advertisers instant exposure with direct links to their websites. PRIME POSITION TEXT BANNER Ad Size: 125 x 125 pixels with 25-30 words of text Located after the first EBeat story, this unique advertising forum includes a 125x125 pixel image or logo, 25 to 30 words of text and a direct link to desired site. One available per issue. Advertising: Susan Denzio 317.436.3102 sdenzio@amba.org PRIME POSITION TEXT BANNER
2018 EBEAT ADVERTISING THE AMERICAN MOLD BUILDER EBEAT RATES AND SIZE Size Frequency 3 months 6 months Leaderboard (600x75 pixels) $425 (per month) $370 (per month) Skyscraper (120x350 pixels) $425 (per month) $370 (per month) Banner (120x180 pixels) $320 (per month) $265 (per month) Prime Position Text Banner* $215 (per month) $160 (per month) Required Formats Send all banners as.jpg files only. Files should be at least 72 dpi and RGB color, and no larger than 50KB in size. * Includes a 125x125 pixel photograph or logo and 25 to 30 words of text with a direct link to desired URL. The Prime Position Text Banner will be located after the first news story. Advertising: Susan Denzio 317.436.3102 sdenzio@amba.org
SOURCEBOOK ADVERTISING WANT TO SHOWCASE YOUR COMPANY TO POTENTIAL CUSTOMERS? With an increased circulation of more than 2,000 Sourcebooks annually, AMBA distributes directories to AMBA members, as well as to additional mold manufacturers and mold buyers at tradeshows and other industry events within the global marketplace. By advertising in the 2018 Sourcebook, advertisers have a direct link to current and potential customers. ADVERTISE IN THE 2018 AMBA SOURCEBOOK! Ads placed in the AMBA Sourcebook provide value for the money spent to reach a targeted audience. The Sourcebook is a key resource in the industry and on the shelves of purchasers and referred to throughout the year. Don t miss the chance to be a part of it! AD RATES 4-Color/BW Full page $1,468 (4.875 w x 7.875 h) Includes border Half page $1,153 (4.875 w x 3.9 h) Orders for the 2018 Sourcebook must be received by December 29, 2017. Advertising: Susan Denzio 317.436.3102 sdenzio@amba.org
2018 WEBSITE ADVERTISING ONLINE VISIBILITY offers additional advertising opportunities to connect with customers and prospects through strategically placed banners on the main AMBA website. Combine electronic advertising with print advertising and increase exposure with a banner ad on AMBA s website. Averaging more than 25,000 page views and 4,000 unique site visitors per month, the AMBA website covers association and industry news and events, technical articles from, a complete listing of all members and partners an interactive Q&A forum and so much more. Reach decision-makers and build visibility through this cost-effective advertising vehicle. Banner ads rotate randomly on www.amba.org to feature banner advertising on nearly every AMBA website page. A direct link is provided to the advertiser s website, increasing web traffic. Exclusive to AMBA Partners WEBSITE ADVERTISING OPPORTUNITIES BANNER - 275x90 BANNER Located on the main AMBA website in the the left-hand column, this 275x90 pixel banner will be available on a 6- or 12-month cycle. BANNER - 275x90 THE AMERICAN MOLD BUILDER WEBSITE RATES BANNER - 275x90 Size BANNER - 275x90 Banner (275x90 pixels) Frequency 6 months $650 12 months $1,200 Required Formats Banner ad files must be in.gif or.jpg format. Maximum file size is 30KB. Advertising: Susan Denzio 317.436.3102 sdenzio@amba.org
2018 ADVERTISING FORM Company Name Name Title Authorized Signature to validate your advertising request(s): Signature Date Print Advertising Please reserve space for a print advertisement in. o ¼ page o Full page (Prime location: ) o ½ page Cost per issue: $ In the following issues: o Winter (Publishes in February) o Summer (Publishes in August) o Spring (Publishes in May) o Fall (Publishes in November) Total print advertising: $ EBeat Advertising January February March Leaderboard Skyscraper Banner Prime Position Text Rate Website Advertising January February March Banner Rate April April May May June June July July August August September September October October November November December December Total EBeat advertising: $ Total website advertising: $ Payment Method o Invoice quarterly o Invoice annually (5% discount if paid in full by March 1, 2018) o Please charge $ to my: o Visa o Mastercard o American Express Card Holder s Name Expiration Date Card Number Signature Billing Address American Mold Builders Association P: 317.436.3102 F: 317.913.2445 www.amba.org Susan Denzio, sdenzio@amba.org