1Word Initial Coin Offering (ICO) O C T O B E R 2017

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Initial Coin Offering. Whitepaper

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Frequently Asked Questions

Transcription:

1Word Initial Coin Offering (ICO) O C T O B E R 2017

Blockchain-powered ENGAGEMENT & REVENUE PLATFORM for publishers & brands

1World Value Proposition 1World Interactive Platform for publishers and brands combines bestin-industry set of engagement and monetization tools (Polls, Quizzes, Debates, Trivia, Insights, Interactive Maps etc.) on the front-end and state-of-the-art Analytics and Audience Insights on the backend. 1World aggregates programmatic and direct deal advertising services linked to our widgets and is in Pilot with additional monetization via commercial data collection in a format of paid Mini-Surveys. 1World introduces its own cryptocurrency (1WO Coins or Tokens) in late 2017 to decentralize the platform use, increase engagement / gamification / monetization options that results in unprecedented Win-Win-Win model between Users, Publishers and Services offered to them (Ads, Research etc. ) No more conflict between good User Experience and monetization via ads and other services on your site!

Deployment Example: 1World Polls & Ads on San Francisco Examiner Publishers Benefits: Engagement increase Audience profiling New revenue streams Advertisers Benefits: Interactive Ad Campaigns Feedback collection Explicit data for targeting Users Benefits: Gamified experience Earning Tokens / Crypto Choice to see or avoid ads

1World Today Key Facts and Statistics 2011 Corporation registered 2012 Operations started 2013 Launched B2C 2014 Launched B2B 2015 Started Ads Revenue 2016 Data service 2017 Blockchain 5 US, India, Ukraine, EU, LatAm, Offices Worldwide 12M TOTAL USERS 46M+ TOTAL VOTES Up to 1.5M MONTHLY PARTICIPANTS 6 PATENTS FILED 5 INDUSTRY AWARDS $8M EQUITY CAPITAL RAISED VC and Angel Investors in USA, Japan, India, Singapore, Europe, HK, Israel, Russia & Korea. BUSINESS : Ads + SaaS / Licensing $0.8M in 2015, $1.3M in 2016 Standardize on 10-20% commission on all services 30 LANGUAGES SUPPORTED Up to 140M+ MONTHLY GLOBAL IMPRESSIONS STRATEGIC PARTNERS GOOGLE, AOL, IBM Watson, AMAZON, CINT, McKANN

1World Business Flow Engage Analyze 1World Backend Tools: Dashboard, Analytics, Syndication network 1World Front-end Tools: Poller / Quiz / Debates / Survey widgets Promote 1World Media Coins Target 1World Campaign Tools: targeted ads, content, services 1World Blockchain Tools: Authentication and conversion

1WO token in an internal cryptocurrency circulated inside the ecosystem that 1World Online has created. All payments inside such ecosystem will be conducted only via 1WO tokens. For a convenient exchange of 1WO tokens into fiat and other popular cryptocurrencies there will be an internal marketplace created. The issuance of 1WO currency is capped at 160 Million tokens and no additional emissions are planned. From the very beginning the issued token mass is designed to support growing volume of transactions inside of the ecosystem during the scaling, which implies ongoing organic growth of the 1WO token market value. The tokens are splittable up to 8 th decimal point position, so the growth of their value won t be a problem for processing transactions of any size within 1World Online ecosystem.

How it works Engagement case EARN: Readers vote, share, contribute (via 1WO widgets) and accumulate tokens SPEND: Redemption via online store (affiliate program) or cash out (crypto & fiat) EXCHANGE: Readers micro-pay to publishers in tokens to eliminate ads (!!!) for good UX Advertising case Brands pay for Ad placement on 1WO widgets / global network of sites Pay via 1WO tokens; publishers decide to hold or keep for later payments* (possibly with discounts) 10% of this ad revenue is allocated as incentive to audience for participation / viewing ads Research case Brands pay for Mini-surveys to poll respondents via 1WO widgets / network of publishers Mini-surveys are conducted based on sample size and targeting, automatic reports generated Participants get paid in tokens, they can redeem or exchange upon reaching a threshold; Publishers earn commission in tokens, decide to hold or keep for later payments* (possibly with discounts)

How it works: The flow SUPPLY SIDE TECHNOLOGY DEMAND SIDE DIGITAL PUBLISHERSS Services via widgets Services to offer SERVICES Marketplace Participation results Services results Participants awarded Participants responded Tools / Widgets Blockchain Stack Analytics / Profiling Service offers Report Analytics Redemption of points Special projects Crypto-currency cash out READERS BRANDS

PROJECT TIMELINE October 5, 2017 ICO starts Oct 05 Oct 12 Phase 1: Token price $1.00 Oct 12 Oct 19 Phase 2: Token price $1.05 Oct 19 Oct 26 Phase 3: Token price $1.10 Oct 26 Nov 06 Phase 4: Token price $1.20 November 6, 2017 ICO ends November 16, 2017 Tokens issued to Wallets

Token Issuance Plan YEAR 2017 Up to $50M of 1WO Tokens offered for sale at average price $1.00 For each 1 Token sold: 1 Token will be issued for mining to Publishers and Partners 1 Token will be issued to Liquidity Pool (as a Reserve) 0.2 Token will be issued to the Team and Advisors / Bounty program ICO time will be restricted to 1 month from Oct 5 till Nov 6 2017 Overall lifetime CAP of all 1WO Tokens set to $160M Minimum ICO target will be set as $5M If less money raised, then all to be returned within 1 month after the ICO completion If a force majeure occurs in tokens issuance, funds will be returned to buyers within 2 months Escrow will be established for the public sale period to keep the funds YEAR 2018 and on Periodic Token transition out of reserve to support the company growth: Either via selling on the market or allocation to partners / publishers Plan to launch new Tier 1 Media Holding every quarter to support this economy This will support the smooth token growth model with a corridor established

Selected 1World Clients: Media Holdings & Brands India and many more..

Disclaimer Nothing provided herein shall be deemed to constitute a prospectus of any sort or a solicitation for investment, nor does it in any way pertain to an offering or a solicitation of an offer to buy any securities in any jurisdiction. This web site is not created in accordance with, and is not subject to, laws or regulations of any jurisdiction which are designed to protect investors. An information provided herein does not constitute an offer, solicitation or sale of the 1WO tokens in any jurisdiction in which such offer, solicitation or sale would be unlawful. Some restrictions on purchase of 1WO tokens may apply. Please check with your legal adviser. Certain statements and estimates contained herein constitute forward-looking statements or information. Such forward-looking statements or information involve known and unknown risks and uncertainties which may cause actual events or results to differ materially from the estimates or the results implied or expressed in such forward-looking statements. The exchange rate and a discount are not guaranteed and may vary for different purchasers depending on the price of purchased 1WO tokens, the total number of 1WO tokens sold, and other factors. Exchangeability of 1WO tokens is subject to the availability of other projects' tokens.