Charter your CDI MDM Implementations with Effective Data Management Dileep Srinivasan Practice Lead CDI-MDM & Customer Analytics Cognizant March 25, 2007 2006, Cognizant Technology Solutions. All Rights Reserved. The information contained herein is subject to change without notice.
Agenda Cognizant s CDI-MDM Offerings Enterprise Information Management Framework Data Stewardship Roles & Models Operational Data Stewardship Cognizant s Data Management Accelerators Questions
Cognizant History & Background Cognizant Revenue Millions $1,400 $1,200 $1,000 $800 $600 $400 $200 $- 1.7 7.2 12 24.7 58.6 88.9 137 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 (Est.) 177.8 229 368 586.7 885.8 1405 2002 2004 2006 Cognizant added to S&P 500 Index Revenue run rate over $1.5 Billion Top-tier IT Services Provider using 4 th Generation Model: Rated top-tier IT services provider by industry analysts 1994 Captive offshore D&B company Started off as an ODC for D&B 1997 Servicing other clients: Started servicing third party clients focusing on a global model 1998 Verticalization: First global IT services provider to truly verticalize operations IMS Health picks majority stake: Formed as a division of IMS Health and listed on NASDAQ Widely held on NASDAQ: IMS Health divests its stake and CTSH becomes widely held Global service provider: Partnering with Global clients for delivering wide range of services Only global delivery IT services company to be part of the NASDAQ-100 Index Market Capitalization of over USD 10.0 Billion
Customer Solution Practice Vertically Aligned by industries to bring the advantages of domain expertise, best practices and industry templates Integrated Solutions encompassing Customer Analytics, Customer Data Integration, Business Process Management and Traditional CRM Extensive Experience on industry standard packages» CRM mysap CRM, Peoplesoft CRM, Siebel» BPM Fuego, Pega, Savvion» E-Business - Comergent» CDI Siperian, Initiate» Analytics Siebel Analytics Integrated Global Delivery model provides mitigated risks Accelerators & Value Creators ensure rapid solution repeatability and faster ROI 100+ Clients and 1300+ Professionals
CDI-MDM Service Offerings 2006, Cognizant Technology Solutions. Confidential
Enterprise Information Management Framework EIM Council * Data Governance PMO EIA Group * Information Security Process Management Data SME Group Domain Modeling Group Systems Modeling Group Organization Modeling Group Data Stewards Data Administrators Data Helpdesk Business Stewards Operational Stewards Data Modeling Data Access / Security Business Rules Data Quality Meta-data Maintenance Reporting Industry / Domain SME Data Lifecycle Maintenance Knowledge Management Roadmap Planning Source System SME End user Service EIM Council Enterprise Information Management Council EIA Group Enterprise Information Architecture Group
Data Stewardship Defining the Role Business Data Stewardship Acts as the single point of contact for business users and Data Governance PMO for all data related issues Has thorough understanding of domain and business subject area Understand current processes, its limitations and required improvements Represents consumers of data and works in conjunction with ODS to satisfy ad-hoc data requests Perform periodic data assessment and strategize roadmap to address gaps, addition of new sources etc. Operational Data Stewardship Operational ownership over data Data Quality Data Integrity Maintenance of Data Lifecycle Typically focused on specific subject area Has thorough understanding of systems related to subject area Identify and report trends in data to improve processes or systems Reflect updates to data based on market information
Other Data Stewardship Roles Meta-Data Steward In a true information integration paradigm, meta-data management is an essential component of the enterprise strategy. Recording, updating and applying meta-data management principles throughout the organization is performed by the meta-data stewards Process Steward Managing business processes and the functional aspects of enterprise information management is a task requiring dedicated attention of a data steward. Such a data steward is known as functional data steward. Data Governance PMO Business Data Steward Process Steward Operational Data Steward Meta-data Steward
Data Stewardship Models Ops Data Steward LOB 1 BDS LOB 2 BDS LOB 3 BDS LOB 1 Ops Data Steward LOB 2 Ops Data Steward LOB 3 Ops Data Steward LOB 1 BDS LOB 2 BDS LOB 3 BDS LOB 1 LOB 2 LOB 3 Data Governance PMO BDS Operational Data Steward Operational Data Steward Operational Data Steward
Components of Operational Data Stewardship New Record Management Matching and merging of new records investigating unmatched records Recommending creation of new hierarchies, nodes and implementing updates Ongoing Data Quality Management Conversion Certification Data Quality monitoring, review and assessment Aligning data feeds to effect better gold copy as well as recommending source system improvements / updates Performing manual conversion / auditing automated conversion Conducting fall out analysis post automated conversion Event Management Identifying important customer events (M & A, Acquisitions, Divestitures etc.) and implementing updates to gold copy Updating customer hierarchy changes Managed Transformations Enforced customer definition, business rule conformity, complete data cleansing
High Level Activity Flow Operational Maintenance Data from Source Systems Auto-matching Process Matched? Yes Update Master Data Repository No Data Investigation & Manual Matching Suggest Update to Source System Update Business Rules Yes Yes Issue updating & Log Creation Source System Error? No Matching Process error? Resolution Signoff from Business No
Cognizant s Data Management Accelerators People Cognizant provides a valuable set of solution accelerators to help enterprises establish and scale the Information Management Maturity model Process Technology The accelerators are divided into addressing the needs of organizations by -People -Processes -Technology
Process Accelerators Sample Process Map Industry Best Practices Current State Assessment EIM Strategy & Roadmap Process Accelerators ODS Process engineering Process Prioritization Matrix BDS Process engineering Sample - Roadmap Plan Sample - Prioritization Matrix
Technology Accelerators Accelerate the value and benefits of stewardship through plug-in modules to your existing CDI-MDM implementations. Cognizant has helped many data stewards manage and improve data quality through effective enhancements to CDI-MDM implementations. Operational Data Stewardship Data Record completeness Record Identification Workflow Management Data De-duplication Cognizant s external data identification interfaces with IMS, D&B etc. automate the process of record identification in online or batch modes Integration of BPM tools such as Pega and Lombardi with CDI MDM tools helps increase the automation and management of workflows The versatile dual match matrix tool from Cognizant can help organizations automate the de-duplication of records during initial load processes Data De-duplication
Important Mindshare Engage Management support to the initiative by establishing tangible returns Establish Data Stewardship Charter with defined activities & Prioritization Formalize the ownership of organizational data with data stewards Establish a common vocabulary around the organizational data Communicate upwards and manage downwards Data decisions should be manually performed upwards and automated downwards Enforce adoption of data rules, registries and validation on your CDI-MDM projects Provide adequate training to data stewards to ensure they perform their activities at all stages of the initiative Empower the Data Stewards, make them own responsibility and accountability for the data relating to their business processes
Questions? 2006, Cognizant Technology Solutions. Confidential