HOW TO MAKE MONEY WITH DIGITAL TEXTILES

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Transcription:

Mike Horsten General Manager Marke=ng EMEA HOW TO MAKE MONEY WITH DIGITAL TEXTILES

Mimaki Engineering Company Overview Founded in August 1975 Tomi City Nagano, Japan Market Segments Sign Graphics Industrial Products Tex=le & Apparel

WITH OFFICES AROUND THE WORLD Japan* Europe Netherlands Paris France Munich Germany Hagen Germany Istanbul Turkey USA* China* Brazil India Indonesia* Singapore Australia *Mul=ple Offices

Mimaki Europe (EMEA)

Mimaki Overview Product Leadership Strategy Technological innovabon Superior brand- image Fast Time- To- Market Customer in=macy ConBnuous improvement of our products Listen- To- Market Mimaki World Wide Market share in Digital Tex=les Over 60%!!

And now tex=les

What do I need to know first Ques=ons? Volume or Short run! Specials or Bulk goods ProducBon need M 2 (non peak) 25-50.000 M 2 per year 50.000-150.000 M 2 per year 150.000 M 2 plus per year

What should choose Print Technology Direct prinbng (Dye/ReacBve/Acid) Transfer prinbng (DyesublimaBon Direct/Paper) Finishing Calander / Hot press IR heat / Inline heater Steaming/Washing Checking

What should choose Print Technology Direct prinbng (Dye/ReacBve/Acid) Transfer prinbng (DyesublimaBon Direct/Paper) Finishing Calander / Hot press IR heat / Inline heater Steaming/Washing Checking

Understand your market Tex=le prin=ng is not easy PrinBng MulBple opbons - Direct / Indirect Finishing Dry / Wet ConfecBon In House or External

Last but not least what market Home Tex=les Furnishings Curtains Garments and Apparel Fashion Sportswear High end like Ski/Cycling Team sport Apparel

More Tex=le So` sign TexBle Signs / In store AdverBsing

Entry Level Dye Sublima=on Dye Sublimation Textile Solution Business examples of dye sublimation printing Polyester / PET materials Mugs Sportswear Swimwear Eco bags Interior design Tiles Business examples of heat transfer vinyl printing Polyester / cotton materials Sportswear T-shirts & Polo shirts Pet wear Bibs Caps / Visors

JV5-320DS 3.2 meter DyeSub (D&P) High Quality & High Speed Top Selling Dye SublimaBon printer in the last 5 years

Fast, Faster, Fastest (P) 150 Sqm max per Hour produc=on speed High Quality Uninterrupted Ink supply (Acid/Reac=ve/Dyesub) Degassing Module

Lets do some Calcula=ons Say we would like to do 10k Sqm High Quality Dyesub Prin=ng per Month @ 180cm wide A Mimaki TS34-1800 = 17.4 sqm HQ per hour @ 10 hours a day = 174 sqm @ 5 Days a week x 4 weeks = 3480sqm You would need 3 printers Two Operarators Two Shi`s 3x Maintanance PS: you can run the TS34 at higher speeds

Lets do some Calcula=ons Or we would choose a different solu=on A Mimaki TS500-1800 = 120 HQ sqm per hour @ 5 hours a day = 600 sqm @ 5 Days a week x 4 weeks = 12000 sqm This means! One Printer One Operator One Shi` = Big savings

So what is the ROI TS34-1800 = 25K Euro x 3 = 75.000EUR 3 year investment 75K/36 months = 2083 EUR per Month 2 Operator cost per month 8000EUR Total cost per month excluding paper and inks 10.083 EUR TS500-1800 = 80K Euro 3 year investment 80K/36 months = 2222EUR per Month Operator cost per month 4000EUR Total cost per month excluding paper and inks 6222 EUR

Difference in purchase Mul= Machine op=on is save for produc=on If a printer fails 66% op producbon can sbll be done No possibility to grow producbon with out adding shi`s Max produc=on for one TS34-1800 per month 20.000 sqm per month x 3 = 60.000sqm (at high speed) Single Machine op=on is faster and open for more If the printer fails you have a problem 50% of the machine capacity is not used so growth is possible by just adding one shi` + one operator Max produc=on for a TS500-1800 per month 70.000 sqm per month

Some facts The Poten=al for Digital Tex=les is 164bn USD Today only 1% is printed digitally 60% of all consump=on is EU, China, Japan and USA 60% of all Produc=on India, Bangladesh, Pakistan, Vietnam, Thailand and Indonesia

WHAT ABOUT US Upcoming EU Markets for digital Tex=le Produc=on Turkey 3% Spain 1% Portugal 1% SOFTSIGN Germany, Scandinavia, Benelux are the big markets Fashion Italy, Spain, Portugal Star=ng UK, France and other EU countries

So how to make Money Difficult Ques=on but look at your chain

Make Specials

Make Cycling Specials

Make Fashion Specials

Make Sportsware Specials

Make Volume Fashion Parts

Decora=ons for Hotels

The Big I trust you Mistake Don t buy if you don t understand Tex=les or get informed Don t believe everything you hear Speed per hour (3000+ meters per hour top quality) Light fastness (10 years+) No washing / finishing needed

One last TIP Quality must be top! Don t compromise on quality Don t underesbmate your customer Don t rush it or cut corners Educate your operators they are Key! Its easy to produce garbage Do it right the first =me keeps customers coming back and back

If you want tex=les So when all things work together! Your profits will arrive