MediaKit
ABOUT THE BRAND Essentials is the go-to lifestyle glossy for thoroughly modern Millennium Moms. These family-orientated, working women lead busy lives, and turn to Essentials for practical advice on fashion, beauty, health, home and food. Essentials is all about advice, tips and solutions that help this 30-something simplify her life so she can devote time and energy to things that matter. Brand Insights Essentials is a monthly practicals glossy that reflects real South African women.
Print Monthly Readership: 133,000 Circulation: 34,105 TV/Video We produce quality television and online programming, underpinned by our iconic magazine brands, that showcases key sponsors within a glossy, magazine-style content marketing strategy. A first of its kind. online Website: 10,071 UBS Facebook: 9,637 Twitter: 4,635 Mailer: 10,868 Brand PLATFORMS Special issues Fashion & Beauty trends The Inspiration Issue Sources: AMPS 2014 (Jan-Dec) ABC Apr-Jun, 2015, Effective Measure, Everlytic, individual social media platforms
demographics male 6% male 14% print female 86% 19% 11% 25-34 15-24 35-49 37% 50+ 33% black 37% coloured/indian 22% white 41% prefer not to say 0% 4% 15-24 7% 25-34 11% 35-49 24% black 7% coloured/indian prefer not to say 3% R0-R5 999 12% 13% R0-R5 999 R6 000 - R11 999 11% 21% R6 000 - R11 999 R12 000 - R19 999 21% 8% R12 000 - R19 999 R20 000+ 27% 58% R20 000+ Other 29% 0% Other Gender AGE RAce HH income 94% female 62% 50+ 86% white Website 81% 19% 0% LSM 7-LSM 10 LSM 4-LSM 6 LSM 1-LSM 3 Sources: AMPS 2014 (Jan-Dec), Effective Measure
Fashion & BEAUTY *59% fashion and beauty influencers 85% like to dress well 62% are intrested in fashion and beauty content 71% regularly visit the hair salon Food *73% foodie influencers 86% enjoy cooking for pleasure 81% are interested in cooking and entertaining content Craft 54% enjoy DIY activities online 81% have a Facebook account 64% shop online Buy online; music, media, home and kitchen items, and health and beauty items Health *66% health influencers 76% are interested in health and wellbeing content 73% enjoy participating in sport Décor and gardening *67% home, decor and gardening Influencers 80% are interested in home, decor and gardening content 75% regularly decorate their homes Travel 72% enjoy reading about holiday and travel content 47% have gone on holiday to the beach/coast in the past year About the audience *Influencers Brandmapp indicates Influencer Level by asking the following: How interested are you in the content category AND The likelihood of friends and family to ask your advice about a content category. More than 50% of the audience consider themselves to be highly influential to their networks in this content category. Sources: AMPS 2014 (Jan-Dec), CREAM 2014, BrandMapp 2014
Print ratecard 2015 Print ratecard RATES COST VAT TOTAL FULL COLOUR DPS FP 1/2 DPS 1/2 Hor/Ver 1/3 Hor/Ver 2/3 Hor/Ver 2/3 By 2 Col 2/3 DPS Ch/Board R61 000.00 R30 500.00 R45 400.00 R22 700.00 R21 200.00 R25 900.00 R24 100.00 R51 500.00 R24 100.00 R8 540.00 R4 270.00 R6 356.00 R3 178.00 R2 968.00 R3 626.00 R3 374.00 R7 210.00 R3 374.00 R69 540.00 R34 770.00 R51 756.00 R25 878.00 R24 168.00 R29 526.00 R27 474.00 R58 710.00 R27 474.00 SPECIAL POSITION Inside Front Inside Back Outside Back 1st Double-Page Spread 2nd Double-Page Spread 3rd Double-Page Spread Any Guaranteed Full Page R37 900.00 R34 700.00 R36 300.00 R66 600.00 R66 600.00 R66 600.00 R33 400.00 R5 306.00 R4 858.00 R5 082.00 R9 324.00 R9 324.00 R9 324.00 R4 676.00 R43 206.00 R39 558.00 R41 382.00 R75 924.00 R75 924.00 R75 924.00 R38 076.00 ADVERTORIAL* RATES Double-Page Spread Full Page Full Colour Half Page R69 600.00 R34 700.00 R26 000.00 R9 744.00 R4 858.00 R3 640.00 R79 344.00 R39 558.00 R29 640.00 The above rates include agency Commission but exclude VAT. Advertorial rates exclude VAT and agency commission. SMALL AD SIZES Please contact our classified department on 011-889-0885 for all small colour or black and white ad sizes. * The advertorial rate covers normal photography, recipe development (if applicable), layout, design and production costs. * However, it excludes agency commission and the costs of any specialised photography, models, styling, hair and/or make-up artists. For terms and conditions, refer to Caxton Magazines general conditions.
deadlines 2015 (All deadlines to be understood as 12 NOON on each respective day) ISSUE DATE January February March ADVERTORIAL BOOKING & MATERIAL DEADLINE DATE 30 Oct 20 Nov 05 Jan ADVERTISEMENT BOOKING DEADLINE DATE 13 Nov 04 Dec 15 Jan ADVERTISEMENT MATERIAL DEADLINE DATE 20 Nov 11 Dec 22 Jan DELIVER ALL ADDED VALUE/INSERT 26 Nov 15 Dec 28 Jan ON SALE DATE 15 Dec 19 Jan 16 Feb deadlines April 29 Jan 12 Feb 19 Feb 25 Feb 16 Mar May 05 Mar 18 Mar 26 Mar 01 Apr 20 Apr June 02 Apr 16 Apr 23 Apr 29 Apr 18 May July 07 May 21 May 28 May 03 Jun 22 Jun August 04 Jun 18 Jun 25 Jun 01 Jul 20 Jul September 02 Jul 16 Jul 23 Jul 29 Jul 17 Aug October 06 Aug 20 Aug 27 Aug 02 Sep 21 Sep November 03 Sep 17 Sep 23 Sep 30 Sep 19 Oct December 01 Oct 15 Oct 22 Oct 28 Oct 16 Nov TECHNICAL SPECIFICATIONS TRIM 276mm deep x 210mm wide BLEED 286mm deep x 220mm wide TYPE AREA 256mm deep x 190mm wide MATERIAL X1A PDF supplied via Adsend or Quickcut SCREEN 150#
insert ratecard 2015 insert ratecard PAGES COST VAT TOTAL COST VAT TOTAL 400.00 500.00 550.00 650.00 750.00 800.00 900.00 56.00 70.00 77.00 91.00 105.00 112.00 126.00 456.00 570.00 627.00 741.00 855.00 912.00 1026.00 2 4 6+8 10+12 16 20 24 32 36 40 44 48 52 56 60 64 68 72 76 80 LOOSE PRE-PRINTED INSERTS (PER 1000) 320.00 450.00 500.00 550.00 650.00 750.00 850.00 900.00 1 000.00 1 100.00 1 200.00 1 250.00 1 300.00 1 400.00 1 450.00 1 400.00 1 550.00 1 650.00 1 700.00 1 750.00 44.80 63.00 70.00 77.00 91.00 105.00 119.00 126.00 140.00 154.00 168.00 175.00 182.00 196.00 203.00 196.00 217.00 231.00 238.00 245.00 364.80 513.00 570.00 627.00 741.00 855.00 969.00 1 026.00 1 140.00 1 254.00 1 368.00 1 425.00 1 482.00 1 596.00 1 653.00 1 596.00 1 767.00 1 881.00 1 938.00 1 995.00 BOUND/STITCHED PRE-PRINTED INSERTS (PER 1000) ALL NON-STANDARD BOUND INSERTS REQUIRE PRE-INSERTION. R405.00 PER 1000 COPIES LOOSE INSERTS LARGER THAN 32 PAGES REQUIRE BAGGING R765.00 PER 1000 COPIES TIP-ONS, GATEFOLDS, PRODUCT SAMPLES, BAGGING AND ANY OTHER NON-STANDARD INSERTS PRICE PROVIDED ON APPLICATION
2015 digital ratecard ELEMENT PLACEMENT SIZES COST Web banners Rich Media Email Marketing Digitorials SOCIAL MEDIA Leaderboard Half page MPU/Island Leaderboard Half page MPU/Island Editorial mention or banner in magazine s newsletter Digitorial development, design & hosting (R10,000 per month) Facebook & Twitter standard campaign E-cards 728 x 90 300 x 600 200 x 250 728 x 90 300 x 600 200 x 250 Banner: 468 x 60, Max size: 40KB 2 Facebook posts & 2 tweets per month Standard social media campaign with 2 e-cards R350 CPM R350 CPM R350 CPM R400 CPM R400 CPM R400 CPM R3500 R12,000 to R20,000 depending on execution R8000 R11,000 Digital ratecard Digital Extensions (sold as part of a holistic campaign) Microsite development, design & hosting (R10,000 per month) Advent calendar Native articles Augmented Reality SMS/USSD campaign Video Site takeovers Site skins/wallpaper Pop-up banners R50,000 - Price on application Set of three online banners design cost: R3 000 Studio design fee: R1 000 per hour Digital development fee: R850 per hour Content creation at R1 000 per hour (All costs excl content creation, except social media) All rates are CPM (cost per thousand impressions). Rates subject to change with 2015 supplier increases. Cost is subject to client brief, activity mechanic, production requirements and editorial approval. All prices include agency commission. All prices exclude VAT, and are subject to the standard Terms and Conditions of Caxton Magazines. If content is supplied booked as, no changes will be made except agreed upon otherwise.
Caxton Events Caxton Events provides the opportunity to engage with readers on a more intimate level. Whether the event concept is small or majestic, Caxton Events puts the stylish Essentials stamp on every event, scouting the hottest venues and most in-demand decor trends to ensure your brand integration makes maximum impact. Events are designed based on client requirements and a tailor-made package is applied to each event, ensuring maximum consumer engagement. For more information, please contact: Reinhard Lotz Group Marketing Manager reinhardl@caxton.co.za
CAXTONmagazines caxtonmags.co.za Cape Town Uitvulgt, 3 Howard Drive, Pinelands tel 021 530 8600 durban 1st floor, 8 Richefond Circle, Ridgeside Office Park, Umhlanga Ridge tel 031 536 8165 JOHANNESBURG 368 Jan Smuts Avenue, Craighall, 2196 PO Box 1610, Parklands, 2121 tel 011 889 0600