Cereals & food education in France Future is Food Summer School 2013 of Taste Council of Ireland May 3, 2013 @ Cork Julien Couaillier j.couaillier@passioncereales.fr
Who is Passion Céréales? Framework dedicate to public communication. - Non-profit making organization, active since June 2006 at initiative of the French cereal organization. - Governed and funded by French cereal producers and cereal value chain. Mission : Inform on cereals, goods made from it (food and non-food) and farmers craft.
Passion Céréales strategy Produce, provide and spread information to opinion leaders by : - Listening & dialogue - Networking - Transdisciplinary actions
Networking Passion Céréales is member of different organizations - National Association to educate the taste of young people - HealthGrain Forum
Food is not only nutrition Food is history Food is landscape Food is cooking Food is language Food is togetherness Food is life Food is culture Passion Céréales has a pluridisciplinary approach about cereals and cereals products in food
Le Bonheur est dans les blés Previous to communicate and inform, Passion Céréales made a strong work with university professors in humain and social sciences to structure knowledge found. -> Editing a book on cereals culture
How? Because cereals are banalised, Passion Céréales tries to draw a new attention to cereals and cereals products by - Making sense / linking between plate and land - Creating / Improving the language about cereals and cereal products - Showing the cereals diversity as raw products but also as processed products - Developing a new imaginary around cereals and cereal products
Tools for food education Passion Céréales made different pedagogical tools Tools Target Age Once upon a time CAP Teachers 16-18 There are cereals in our life Teachers 11-18 A table with cereals! Chef in instutitionnal catering 12-18 Cereals madness Youth 12-18
Once upon a time CAP / Il était une fois la PAC Food is landscape and history To make sense between plate and land, it seems important to Passion Céréales to explain and raise awareness of Common Agricultural Policy among French junior secondary students (11- to 15-year-old collégiens) and senior secondary students (16- to 18-year-old lycéens)
A transmedia tool A 2 CD-ROM set containing activity sheets, videos, animations, archive documents, etc An agricultural map of Europe A teacher s guide tailored around school curricula A contest with the European Commission A website www.iletaitunefoislapac.com
Very positive results The kit is a hit in France Quantitatively: - Over 10,000 kits circulated. - Schools ordered 2.4 kits each on average, throughout France. Qualitatively: - Users found the kit clear, neutral and comprehensive. - It is particularly suited to upper senior secondary classes (economics and life sciences, which tie in directly with markets, the CAP and farming). Media survey: - 47 articles in print and on the web 100% of articles positive.
There are cereals in our life Objectives : Give teachers all they need to speak about food in biology, using cereal as an approach This pedagogical framework was cocreated with teachers, farmers, dieticians It is a 360 tool about food : how grow a cereal, what are cerals, what are the body needs, what is a equilibrate meal?
Examples cereal s afternoon to cereal s day Results : 6000 kits distributed all around France More than 300 dieticians interventions in 3 years during a biology class to explain the role of cereal in meals A whole day with cereals : combine eat and move everyday - Film
A table with cereals! Objectives : improve the food directory with cereals Tools dedicated to institutional catering chief 20 recipes made with Dominique Valadier, chef in the south of France.
One example : the year of cereals in PACA region Operation done with the French Food and Agricultural Ministry In 2012, 50 high schools participated in the year of cereals In Provence Alpes-Côte d Azur, chef have used the different recipes to show the diversity of cereals Film
Cereals madness Objectives : put cereals in everyday life with cheap easy to cook recipes Results : creation of the event called battle culinaire during the agricultural faire in Paris
Thank you!