Lecture #5 Identification and analysis of stakeholders, stakeholder groups and their motivations, interests and impacts Warsaw, Poland November 20 th 2012 Phil Richardson
Remember, as we have already discussed: A stakeholder is any individual or organisation that is affected by the project or can have an impact on it. A stakeholder may have a direct or indirect interest in the project activities, and may be in contact with it on a daily basis, or just occasionally. Stakeholders can be very heterogeneous (e.g. local community: families, employees, local political organisations, politicians, local NGOs, ; ) 2
Various stakeholders interests are not only different, they may actually conflict. (industry : local community) Interests of individual stakeholders may also conflict (for example, the local mayor may be in favour of the repository, but doesn t want to lose votes of repository opponents) Pay most attention to those stakeholders who are powerful and/or influential, in a positive or a negative way, and to those who could be most affected. But, make sure you keep all stakeholders in mind! Treat them with respect 3
Undertake a Stakeholder Analysis Identify stakeholders interests What can they control: money, time, resources, people, information? What is their source of influence or power? Who can they influence? How do they use that influence or power? What are the relations among stakeholders? Who cooperates with whom, who is in a conflict with whom? 4
Stakeholders have different perceptions and concerns, play different roles and have different interests. These can be: Legal the process is not supported by laws; how do I know I can trust the actors? Regulator must apply laws etc. Ethical imposition of burdens on future generations; unfair to target poor communities; indigenous peoples etc. Economic what s in it for me (benefits); It will destroy my business or local tourism etc. (disbenefits); correct use of funds (government) T 5
Perceptions and concerns (continued) Technological can t trust the concept; too many uncertainties; nuclear is dangerous, waste especially Societal Anti: we should not be following the nuclear path; we need green energy; Pro: don t let the lights go out; technical fix Ecological/Environmental what impacts on local wildlife? Construction will destroy the environment? dust, health and safety; transport Political Cost to the national budget; Not in the local plan; not my party s policy; decisions should be left to politicians, not the people! Timescales longer than terms of office (NIMTOO) 6
Legal Ethical Economic Technical Societal Ecological Political Government X X X X X Environment Ministry Finance Ministry X X X X X Regulator X X X Radwaste Management Organisation Research Institute Local Government X X X X X X X X X X X X X X X X Mayor X X X X X X X Local Community Opinion Formers Neighbouring Communities X X X X X X X X X X X X X X X NGOs X X X X X X X 7
Continually ask yourself these questions: who makes decisions in the community? who is influential? who will be affected by the project? what are their concerns? who can help promote a decision regarding the project? who can obstruct a decision? who can help and be in alliance with you?...continually review your list stakeholder key concern key message commun. tool commun. channel A B C who can help 8
Types of Stakeholders and their Reactions Recognition of a problem Recognition of obstacles Degree of personal involvement Not active I don t think repository is a problem. / I am not interested in it. I have no influence on the decisions about a repository. I do not care whether a repository is built or not. Potentially active I don t think repository is a problem. / I am not interested in it. If I recognize it as a problem, I can influence it. I do not care whether a repository is built or not. Watchful I think a repository is a very important question. but I have no influence on it. I am not personally involved at the moment, but under certain circumstances I could feel involvement. Active I think repository is a very important question. I can influence it. I am personally affected by the issue. (in a negative or a positive way). 9
Types of Active Stakeholders Dedicated: about 5% of all stakeholders (environmentalists) Motive:(personal) health and safety, concern for environmental protection, moral and ethical (no apparent self-interest) Scope of interest: everything: cost, scope, implementation plans, political authorities, scheduling, safety planning, crisis management,. Activities: numerous, various: phone calls, meetings, appearance in media and in the public., even activities outside the law (assaults, threats, ) 10
Types of Active Stakeholders Specific-interest: about 75% (stakeholders who are directly affected, hospital staff, real estate brokers, students, teachers, and distinguished very influential - stakeholders: local political officials, regulators, local attorneys, local decision makers or from communities on transport routes) Motive: direct personal involvement because of potential impacts on business, properties etc. Scope of interest: status of specific property, job opportunities, risks, liability factors Activities: they demand direct answers on how the project affects them 11
Types of Active Stakeholders General: about 20% (local citizens not directly affected by the project, people from other communities) Motive: simple curiosity Scope of interest: general, basic data on the project, who is affected Activities: not long term, may visit an information centre or an open house or drop-in session 12
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