GENERAL PAYER CONSIDERATIONS FOR NEW HEALTH TECHNOLOGIES (INCLUDING DIAGNOSTICS)

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FORUM Payer perspectives and actions impacting diagnostics in the US and Europe Eric Faulkner, MPH Director, Quintiles Global Market Access Consulting; Executive Director, Genomics Biotech Emerging Medical Technology Institute, National Association of Managed Care Physicians; Assistant Professor, Institute for Pharmacogenomics and Individualized Therapy, University of North Carolina at Chapel Hill, Research Triangle Park, NC USA [eric.faulkner@quintiles.com] GENERAL PAYER CONSIDERATIONS FOR NEW HEALTH TECHNOLOGIES (INCLUDING DIAGNOSTICS) How can we best ensure the right test or treatment solution is targeted to the right patients? Do we have the right strength and level of evidence to inform access and management decisions? Which technologies & procedures are better than others? What are the differentiating characteristics among them? Do coding or health information systems enable sufficiently granular health outcomes assessment and resource management? 1

GENERAL PAYER CONSIDERATIONS FOR NEW HEALTH TECHNOLOGIES (INCLUDING DIAGNOSTICS) (2) How do we manage the array of technologies that end up being additive in terms of budget impact when things don t fall off the conveyor belt? Do any regulations, policies or perceptions prevent us from doing the prudent thing? What are the right incentives & levers to support innovation and appropriate access, while limiting marginal or ineffective technologies? OTHER STAKEHOLDERS BEYOND THE PAYER ARE ALSO CRITICAL FOR TEST ACCEPTANCE & HAVE DIFFERENT DECISION DRIVERS & EVIDENCE NEEDS Key Dx & CDx Stakeholders Oncologist suspects cancer and orders biopsy Hospital Administrator may influence acceptance based on cost factors Sample procurer collects tumor sample and sends to lab Lab / Pathologist tests tissue for malignancy and for biomarker with companion diagnostic Patient may have preferences on test acceptance (e.g., if invasive or surfaces information they d rather not know Payers reimburse test and drug Common Questions Related to Test Acceptance What testing platforms & laboratory contracts are in place? Would the new test disrupt operations? Would the lab conduct the test inhouse or outsource to a reference lab? What are the economics associated with running the new Dx in terms of cost, sample flow & staff requirements? Is there sufficient tissue to support testing? Are there provisions for storing samples? Would the hospital support a loss leader test if there is sufficient cost offset related to treatment use? 2

PROMISE VS. PRACTICE DISCONNECT: US PAYERS VIEW DIAGNOSTICS AS ONE OF THE MOST IMPACTFUL TECHNOLOGIES BUT MOST HAVE NOT DEVELOPED HTA CRITERIA On a scale from 1-10, please rank the following technology types in terms of greatest potential to impact quality & cost of care, where 1 = lowest impact and 10 = highest impact. Nanotech. Cell & Gene Therapy Personalized Medicine Molecular Dx Medical Device Vaccine Biologic Small Molecule 0% 20% 40% 60% 80% 100% 1-2 3-4 5-6 7-8 9-10 Over 60% of respondents indicated that molecular diagnostics had high potential to impact quality + cost of care Molecular diagnostics and personalized medicines ranked second only to vaccines (9-10) in terms of potential to impact quality + cost of care BUT only 44% have evolved criteria or practices for Dx AND 52% indicated limited understanding of Dx issues Source: 2012 US commercial payer survey of National Association of Managed Care Physicians (NAMCP) membership. N = 56 US PAYER PERSPECTIVES ARE HIGHLY VARIABLE IN TERMS OF WHAT TYPES OF DIAGNOSTICS EVIDENCE IN MOST IMPORTANT Clinical utility, and change in patient management were view as most important by greatest proportion BUT responses were mixed suggesting that perspectives remain highly heterogeneous in regards to payer perspectives on diagnostic tests and we are still in learning curve mode While Ex-US perspectives may be differently distributed, similar heterogeneity would not be unexpected 10% 13% What evidence of test value is important in developing policies on molecular or companion diagnostics? 8% 5% 3% 15% 23% 21% Clinical utility Test use changes patient mgmt/care pathway Clinical validity Test application (e.g., screening, diagnosis, monitoring) Absolute test performance Cost-effectiveness of test vs. SOC Absolute test cost Incremental test performance Source: 2012 US commercial payer survey of National Association of Managed Care Physicians (NAMCP) membership. N = 56 3

GRAPPLING WITH THE RELEVANT VERNACULAR: THE DEVIL IS IN THE DETAIL FOR MARKET ACCESS How do you define clinical utility of a diagnostic test? 13% 28% 10% 49% Test is used to improve outcomes Test is used to inform patient mgmt Test performance (i.e., sensitivity, specificity, etc.) Test measures a clinically meaningful variable In 2007 an NAMCP survey showed that only 38% of payers correctly defined clinical utility this improved to 49% in 2012 reflecting payer business emphasis on diagnostics Also suggests that payers can learn new things given enough time! [Direct evidence on health economists not available] Source: 2012 US commercial payer survey of National Association of Managed Care Physicians (NAMCP) membership. N = 56 EVEN GIVEN HETEROGENEITY, A GLOBAL LOOK AT POINT OF CARE (POC) DIAGNOSTICS SHOWS SOME COMMONALITIES A November 2012 analysis of POC tests indicated that clinical utility & validity, comparative effectiveness vs. SOC tests, and characterization of unmet need were key HTA focal points For tests that were rejected, HTA agency reports reflected greater scrutiny of budget impact & comparative effectiveness Although CER has not been a key focus of Dx historically, if this emphasis increases it will influence the scope and nature of study designs that may be applicable Source: Spinner et al. Point-of-Care Diagnostic Test Reimbursement and Market Access: Lessons from a Survey of Global Health Technology Assessments. 2012. Involved eview of 66 HTAs from 15 agencies in 10 countries. 4

Development Timeline (Years) Enrolled Patients Development Cost ($M) GETTING SPECIFIC: SOME HTA AGENCIES AND PAYERS ARE EVOLVING EXPLICIT AND DETAILED CRITERIA FOR DIAGNOSTICS AND COMPANION DIAGNOSTICS PBAC MSAC Guidance on Assessing Codependent Technologies Is there a clear definition of the biomarker(s)? What is the biological rationale for targeting that biomarker(s) with the drug? What is the analytical test performance? Retains the prize for most organized & transparent approach Sample Qs cover multiple dimensions Role of biomarker Test performance What is the prevalence of a true positive biomarker in the population likely to receive the test? Is the test an additional test to other(s) currently defining the condition? Or a replacement test? Or both Can the proposed drug be used with other specific tests for that biomarker, other than the test proposed? What methodologies are available to test for the marker? Is there direct evidence of prognostic impact associated with different biomarker status? Does the direct evidence provided show a clinically important and statistically significant impact on patient relevant health outcomes? Is there linked evidence available of the test's impact on patient health outcomes? Epidemiology Comparative effectiveness Patient Management Outcomes Was the positive predictive value (PPV) of the test calculated and included in the model? Was the incidence of drug related adverse events for true positives and false positives included? Cost-effectiveness WHILE TEST PERFORMANCE IN INCREASINGLY INTEGRATED INTO PERSONALIZED MEDICINE HTA, IT IS OFTEN NOT THE DOMINANT FACTOR FOR REIMBURSEMENT REJECTION While development for Crizotinib was superior, costing 30% less, requiring 2,000 fewer patients, and 3 years quicker for regulatory approval, the drug was initially rejected for reimbursement based on cost-effectiveness & mixed treatment comparison issues Clinical Trial Development Costs $26 $38 $40 Initial HTA Rejection Xalkori Iressa Tarceva 960 Total Clinical Trial Enrollment 2850 3110 Xalkori Iressa Tarceva Phase 1 Initiation to New Drug Application 1.8 7.0 5.3 Xalkori Iressa Tarceva Core Outcomes Median PFS increased by of 4.7 months compared with chemotherapy, nonsignificant OS difference Source: Quintiles analysis Core Rationale: Insufficiently costeffective ( 181K / QALY) No comparative effectiveness data; PFS with no mixed treatment analysis, QoL assumptions Core Rationale: Insufficient comparative effectiveness evidence vs. best supportive care Methodological issues making interpretation difficult Key Considerations: Test information played a minor role in terms of key rationale Is there a pricing threshold for personalized medicine irrespective of responder size? What are the implications for personalized medicine business models? 5

GETTING REAL?: ARE EVOLVING REAL WORLD EVIDENCE STUDY METHODOLOGIES RELEVANT FOR DX THE JURY IS STILL OUT Existing system for rewarding value for Dx makes it difficult for test manufacturers to develop evidence to explore every nook & cranny in developing a comprehensive evidence base Key RWE Considerations How clear is evidence characterizing the association between the biomarker & target disease state? How to characterize differential value & outcomes given that most IVD tests (for now) have nondescript coding? How and to what extent is do studies characterize the role and use of the test in patient management? What evidence around clinical utility for standalone tests may need to be filled outside of a pivotal validation study? What about CER? How to address evidence gaps for lab developed tests vs. FDA approved tests? How will pressure mount for this and what are the rules of the road? How to balance additional evidence asks given lack of value-based reimbursement? Source: Faulkner E. Real world evidence and implications for emerging technologies. NAMCP Spring Managed Care Forum 2013. DON T FORGET THE CURVEBALLS THAT MAY RESHAPE HEOR & ACCESS EXPECTATIONS A variety of additional factors complicate development, launch, and market access planning for diagnostics. Each of these can be curveballs influencing evidence development, willingness to innovate, and evolution of testing technology Technological Clinical & Value-based Economic Next generation sequencing Circulating tumor cell Decision analytic tools & algorithms Health information technology & data resource development Clinical pathways & more rigid guidelines Comparative effectiveness Value-based reimbursement models Evolution of test evidence standards & development models Market economy collapse & belt tightening Regulatory & reimbursement reform Cost-effectiveness ACO models (US) Conditional coverage/ced 6