PARTNERSHIP OPPORTUNITIES February 16-20, 2017 29 Years on Collins Avenue
WATER TAXI BRANDING Over 30,000 people utilize the free water taxi transportation system 7 to 8 stops along Indian Creek from the north at 65 th Street Miami Rowing Club to the south at 24 th Street and Collins at the Traymore Hotel dock Provide sampling opportunities on board all of the water taxis as well as the water taxi station(s). Brand logo and recognition on the show web site for water taxi information. Partner may provide branded pillows on board for décor. Show Management will produce all branded signage for the water taxi stops to include banners, flags, directional signs, and embroidery of brand on attendant shirts. Cost to brand the official public water taxi transportation system: $40,000
SHUTTLE BUS BRANDING Over 15,000 people utilize the shuttle bus transportation system. From the South: 17 th Street Miami Beach Convention Center Garage; shuttles to YMB and MIBS Shuttle service: between YMB and MIBS Brand all 10 shuttle buses and boarding areas with signage. Sponsor can provide brand logo hats to drivers. Brand logo and web banner on show web site for transportation information. Cost to brand the official bus transportation system: $10,000
INFORMATION CENTERS The show is producing 6 brand new information centers that will be in multiple locations along Collins Avenue. Each tent is hosted by staff to provide show programs, maps and information about the show to attendees. Information booths are 5 x 5 in size. Partner logos will appear on 3 sides of the side box panels Information staff shirts will also include sponsor logo. Cost to brand the official information centers: Yachts Miami Beach: $15,000 All 5 shows in 2017: Miami, Palm Beach, Sarasota, Ft. Lauderdale, St Petersburg: $50,000
EXCLUSIVE SPIRITS Show Management has built partnerships with brands such as Gosling Rum and Budweiser that have grown in sales year after year due to the branding and exclusivity provided at the boat shows. The beverage brand should donate and/or sell to the show at distributor cost. Brand a cocktail lounge area, activate a tasting kiosk, brand bar items, and decorate the area. Logo within Print campaign newspaper and magazine ads Logo included in Direct Mail campaigns and E-mail campaigns Posts on the show s social media sites Banner ads on Show website Logo on Showmanagement.com sponsors page with link 4C page in Official Show Program Complimentary tickets Credentials Parking passes Cost dependent on activation
February 16-18, 2017 29 Years on Collins Avenue $125 per person, per day: lounge only $215 per day with show ticket, valet and water taxi package
VIP YACHT EXPERIENCE - LOCATION 4600 Collins Avenue Fountainbleau Eden Roc The 126 Floridian Princess boat will be located in the center of the show among the new yachts and will also have a private tender dock for VIP access Access to the VIP boat from Collins Avenue across from the Eden Roc and Fountainbleau hotels located at 4600 Collins Avenue Requires a show ticket for entry
VIP YACHT - EVENING EVENT SPONSOR: $25,000 Ability to host a 2-hour event on board the VIP boat between 7:30pm and 9:30pm on the evening of choice (February 16, 17 or 18) Food and beverage provided for up to 100 people (including staff representatives) Additional guests are $125 each (max 300) DJ provided (music to be discussed prior to event to ensure ambiance of choice) Security guard provided for safety Personalized electronic invitations with required registration provided by the show in collaboration w/sponsor Official day-time VIP sponsor representatives may be on board if approved by sponsor VIP ticket holders for that particular day can receive an invitation to your event at your choice Only one evening event sponsor Sponsor can bring another partner if desired but the joining partner(s) must be approved in advance with the show Six (6) staff show credentials (access to show only) Includes ticket to show and water taxi Additional show credentials ($30 each)
VIP VIDEO SCREEN ADVERTISING On board the VIP Floridian Princess will be multiple televisions that will showcase advertiser commercials intertwined with video coverage of the show. 300 VIP s per day for Thursday, Friday and Saturday of the show. 3 evening events during the same dates with up to 300 people per night. 30 second commercial shown once per hour during all show hours and after hour events. $500 per 30 second spot
SHOW LANYARDS AND WRISTBANDS Over 30,000 people attending Yachts Miami Beach are required to wear a show credential or wristband from the show. Credentials are issued to all exhibitors and their staff, media, and VIPs. Wristbands are provided to all guests wishing to leave the show and return on the same or subsequent days. Lanyard Sponsorship Includes: Sponsor logo printed on 3000 lanyards Lanyards handed out at credential booth for all exhibitors, media, and special guests. Sponsor receives complimentary show credentials for staff (10) Wristband Sponsorship Includes: Sponsor logo printed on 10,000 wristbands Wristbands handed out at main entrances and water taxi stations to attendees. Sponsor receives complimentary show credentials for staff (10) Cost: $5,000 Cost: $10,000
SHOW DIRECTORY 12,000 copies printed and distributed at entrances and guest service booths throughout the show. Digital edition available via ShowManagement.com Digital edition shared on social media. All exhibitors are listed in multiple cross reference directories. Show maps with detail location of exhibitors, parking and transportation Section of all seminar details an schedules Marine related editorial and 200 pages of advertisers. We are looking for an artist to design the cover of the show program! Benefits: Media remotes and photo opportunities at the show Social media package to promote the designer on social media and e-newsletters Highlight article about the designer in the Show Program and web site Send your ideas to: marketing@showmanagement.com Deadline is January 15th
SHOW MAPS 12,000 maps are printed and handed out at entrances and guest service booths throughout the show. Maps contain visuals of all locations as well as key information about show dates, times, and ADVERTISERS!! Back Cover $10,000
SOLD
Video screens will be placed around the show inside the cocktail bar lounge areas as well as on the show s YouTube channel and Social media sites.
SOCIAL MEDIA TRACKING Leverage over 600,000 social media fans and reaching over 5 million. Dedicated social media team to post photos, videos and content for our partners across all our social channels on Facebook, Twitter, Instagram, Periscope, and YouTube. Get creative and track the social media effectiveness of our audience. Direct people to your display, a local restaurant, a seminar, a boat outing, a special private event at your location, a discount coupon, etc. We implement Raydr tracking to measure exactly how many people have viewed these posts and who the key influential people are that re-share our messages. We review this valuable information in real-time so we can engage theses influential people and track what works!
SUPPORTING INFORMATION ABOUT THE SHOW
SHOW OVERVIEW YMB is hosted in Miami Beach, one of the world s most attractive, luxury destinations with energy, vibe, and fashion. YMB brings people from around the globe who are interested in the boating lifestyle, but specifically from Latin America as Miami is the hub for luxury goods shopping and a pristine boating lifestyle. Promise: A full in-water display of new and brokerage boats from world-renowned brands and brokerage houses ranging from 30 to over 400. YMB is easy to get to and incorporates an enjoyable free transportation system of water shuttles and buses between various parking options and multiple entrances of the show. YMB is a fun, beach-like setting environment with entertainment, seminars, VIP packages, affordable high quality fresh food and beverages, night life activities, and more.
AN INTERNATIONAL YACHT SHOW FOR THE AFFLUENT Collins Avenue from 41st Street to 54th Street in Miami Beach. The show spans more than a mile-long strip along the Indian Creek Waterway across from the legendary Fontainebleau and Eden Roc hotels. Super Yachts Miami located at the Island Gardens Deep Harbour Marina, also known as the hotspot THE DECK, located on Watson Island on the MacArthur Causeway. Accommodating 35 to 75 yachts from 80 to 480 feet, the largest collection of slips for yachts of this size in the U.S.A. Over 500 new and brokerage yachts in sizes ranging up over 400 feet and marine accessories. Over 50,000 attendees visiting over 200 exhibitors. VIP events and packages to accommodate the most sophisticated clients. All connected with free shuttles, water taxis, valet and preferred parking.
NEW SHOW LAYOUT
SUPER YACHTS MIAMI ISLAND GARDENS DEEP HARBOUR The marina will host an impressive array of deep draft Superyachts up to 500 feet 10 minutes from Miami Airport located on the main causeway between Miami and Miami Beach Proximity to I-95 Parking and heliport available State of the art Techno-Marine Floating Dock Deep water draft up to 25 feet Unlimited air draft Tender service to Fisher Island Transportation to and from Collins Ave. On site restaurant, The Deck
YMB AUDIENCE Over 50,000 people are attending YMB from around the world! A hotspot yachting destination and home to many of the top wealthiest multimillionaires and billionaires in the world. 25% reported an annual income over $1million and 55% of $500,000 or more. Over 50% have a waterfront residence 65% own a boat. 40% of attendees are in the process or considering a boat purchase within 12 months. When asked if they would attend again, 96% said YES! 80% have a USA residency
A WIDE VARIETY OF BOAT TYPES AND SIZES Over 200 exhibitors and 540 of the most prestigious manufacturer boats and yachts in the water.
MEDIA DEMOGRAPHICS Boating enthusiasts & experienced boaters Adults 30-70, tech savvy, use internet to research the show. South Florida residents (tri-county) TV, Cable, Radio, Newspaper, Digital, billboards, partner magazines Core USA boating markets (East Coast, Great Lakes, Texas, West Coast) Digital, partner magazines Key International Markets (Central/S. America, Europe, Asia) Digital, trade magazine partners, direct mail / e-campaigns to dealers, marinas & service yards. Timing: 8-10 weeks prior for out of market advertising and 4-5 weeks prior for local outreach efforts. November & December are core months for print and digital for travel planning.
YACHTS MIAMI BEACH MEDIA The 2017 media plan is set to achieve 5 times more impressions and coverage than in previous years. Over 100 million impressions across various media partners. Local TV, Cable, and Radio with key morning and evening schedules. Billboards and Newspapers across Miami, Broward and the Keys. National news and luxury publication advertising. Digital ads, social media, retargeting and search word campaigns. Extensive direct mail to USA boat owners and custom invitation packages through exhibitor dealers, marinas and yacht service yards in various countries with concentration in Latin America. As a media partner of Yachts Miami Beach, journalists have special benefits at the show to support interviews, meeting space and a lounge. Media Lounge across from show center at the Eden Roc Hotel Video editing team provides continuous coverage at the show and can provide clips to the media to promote on social media, we b, and tv. Coordinated press conferences and invitations from world-renowned yacht manufacturers and their senior teams to launch new products and status of services.
TARGETED COMMUNICATIONS Digital campaigns support the new web site using social media, retarget marketing, e-mail, newsletters, and videos. E-Mail Invitations: 500,000 email invitations designed by target audience. The Official Show Program: Print and digital versions. 12,000 copies and shared on social media and e- newsletters E- Newsletter: sent to 50,000 contacts 3 or more times to promote the show detail Digital & Retarget Marketing: Promoting the show details and new VIP Experience aimed at 5 million impressions. Direct Mail: 100,000 invites to boat owners and key demographic areas. Exhibitors contributing lists.
If you are looking for a special showcase in addition to promotion and advertising opportunities please contact us right away. Brett Keating - Vice President of Marketing bkeating@showmanagement.com 954-764-7642 ext 245 Sarah Sibley - Media Coordinator ssibley@showmanagement.com 954-764-7642 ext 246 If you are only looking for display space, please contact John Nigro Tent Exhibits jnigro@showmanagement.com Richard Sturm In Water Sales rsturm@showmanagement.com
Feb 16-20, 2017 YachtsMiamiBeach.com