PRINT AUDIENCE 2018 INTEGRATED MEDIA KIT PRINT / DIGITAL / EVENTS
WE ARE CHARLOTTE. Charlotte magazine is far more than a monthly magazine. As Charlotte s only media lifestyle brand, we connect with over 500,000 readers every month through our magazine, website, social media, newsletters, events, and more. For 50 years, readers have come to us for our compelling narrative storytelling, stunning photography, unbiased dining advice and much more. Our audience trusts us to deliver high quality, well researched content every month. Charlotte magazine is an indispensable guide to living life in Charlotte to the fullest. logan cyrus
Strength IN NUMBERS. 1.6 million Estimated impressions per month UNIQUE WEBSITE VISITORS PER MONTH 145,000 456,000 total monthly audience EVENT ATTENDEES 5,000 PRINT READERS PER MONTH 133,000 E-NEWSLETTER SUBSCRIBERS 38,000 SOCIAL MEDIA FOLLOWERS 135,000 *AS OF SEPTEMBER 2016
PRINT AUDIENCE FEMALE 67% MALE 33% 31% 51% 18% 59% MARRIED 48% HAVE CHILDREN LIVING AT HOME AGES 18-44 AGES 45-64 AGES 65+ LOGAN CYRUS LOGAN CYRUS 75% OF OUR READERS ARE COLLEGE EDUCATED 29% HAVE A MASTER S DEGREE OR HIGHER LOGAN CYRUS $277,340 AVERAGE HOUSEHOLD INCOME SOURCE: MEDIA AUDIT AND CVC AUDIT 2016
CIRCULATION & DISTRIBUTION AUDITED READERSHIP 133,000 We take our distribution seriously. Our distribution is audited by Circulation Verification Council, a third-party audit company specializing in community newspapers and magazines. Media decision-makers know CVC is an impartial and trusted source for information regarding market penetration and readership. Charlotte magazine is the city s only magazine with an audited, paid newsstand and subscription circulation. 2% WAITING ROOMS 10% NEWSSTANDS 75% SUBSCRIBERS 2% REAL ESTATE RELOCATION 3% EVENTS 8% HOTELS TOTAL CIRCULATION 35,000 WHERE TO FIND TARGETED DISTRIBUTION INCLUDES Paid subscribers, newsstands, waiting rooms, select hotels (in room only), and relocation packets. NEWSSTANDS Target, Harris Teeter, Publix, Whole Foods, Barnes & Noble, Earth Fare, Park Road Books, BiLo, Food Lion, Fresh Market, and at Charlotte Douglas International Airport. EVENTS An important part of Charlotte magazine s mission is to not only cover the community we live in, but to be involved too. Each year, we organize or partner with numerous charitable and social events. 64% OF OUR READERS KEEP THE MAGAZINE FOR A MONTH OR LONGER
EDITORIAL CALENDAR EDITORIAL SPECIAL ADVERTISING SECTIONS EVENTS JANUARY space close: Nov. 17 Best Restaurants Cracked Crown Awards Private Schools Guide Retirement Living Chef/Restaurant Profiles Private Schools Guide FEBRUARY space close: Jan. 4 Taking Care of Mom and Dad Around Towns Super Lawyers #DiscussCLT Forum MARCH space close: Jan. 18 The Fashion Issue Spring Arts Preview Great Getaways Best Restaurants APRIL space close: Feb. 15 Real Estate Spring Travel Outdoor Living #DiscussCLT Forum MAY space close: Mar. 15 BOB Awards BOB Awards JUNE space close: Apr. 19 Pizza Menu Guide Great Getaways #DiscussCLT Forum JULY space close: May. 10 Top Doctors Travel Physician Profiles Top Doctors #DiscussCLT Forum AUGUST space close: Jun. 19 Young Influencers Around Towns Retirement Living #DiscussCLT Forum SEPTEMBER space close: Jul. 12 Charlotte magazine s 50th anniversary issue 100 Events That Shaped the City Fall Fashion Fall Arts Great Getaways Five Star Wealth Managers OCTOBER space close: Aug. 10 Desserts Travel School Profiles Breast Health Awareness #DiscussCLT Forum School Fair NOVEMBER space close: Sept. 13 How to Entertain Top Dentists Veteran Spotlight Dentist and Oral Specialist Profiles DECEMBER space close: Oct. 11 Charlotteans of the Year Holiday Shopping Guide Faces of Charlotte Fiv e Star Real Estate Agents Holiday Gift Guide Charlotteans of the Year JANUARY 19 space close: Nov. 15 Best Restaurants Restaurant Profiles Retirement Living
PRINT SPECS & RATES Contact your account representative for 2018 advertising rates. 2018 DEADLINES JANUARY Nov. 17 FEBRUARY Jan. 4 MARCH Jan. 18 APRIL Feb. 15 MAY Mar. 15 JUNE Apr. 19 JULY May 10 AUGUST Jun. 14 SEPTEMBER Jul. 12 OCTOBER Aug. 10 PRINT AD SIZES AD SIZES (inches) WIDTH HEIGHT Full page (trim size)* 8.125 x 10.812 Full page (bleed) 8.375 x 11.062 Full page non-bleed (live area) 7 x 10 2/3 page Vertical 4.625 x 9.875 1/2 page Horizontal 7.125 x 4.875 1/2 page Vertical 4.625 x 7 1/3 page Square 4.625 x 4.875 1/3 page Vertical 2.171 x 9.875 1/6 page Horizontal 4.625 x 2.75 1/6 page Vertical 2.171 x 4.875 Spread Trim 16.25 x 10.812 Spread Bleed 16.5 x 11.062 NOVEMBER Sept. 13 DECEMBER Oct. 11 JANUARY '19 Nov. 15 Additional advertising opportunities: Quoted on request. Materials not meeting second-class postal requirements will be charged third-class postal surcharge. All are non-commissionable. 1/2 H FULL WITH BLEED FULL NON-BLEED 1/2 V 1/3 V 2/3 V 1/6 V 1/3 SQ 1/6 H
PRINT MECHANICAL REQUIREMENTS Printing Process: Web Offset Binding Method: Perfect Trim Size: 8.125 x 10.812 Bleed and/or preferred position 10% of earned page rate. Production Policy Artwork production is included with your advertising contract. If you would like to use your ad or photography outside of Charlotte magazine, additional charges will apply. Please contact your account executive for more information. Artwork created by and for Charlotte magazine cannot be used in another publication. Cancellation Policy Ad cancellation or moving of insertions requires written notice, submitted 30 days prior to that month s space reservation date. If ad cancellation affects the original earned frequency discount, the advertiser will be billed the difference. If 30-day notice is not provided, ad cancellations and change orders will not be honored and the advertiser will be responsible for full payment as stated on the original ad contract. Submitting your ad: Please send all ads to your account representative or to kyle.coulom@ morris.com on or before ad close. All ads submitted must be print quality, CMYK and 300 dpi. Ads that come in with spot color, pantone or RGB will be converted. Ads sent that are not print quality may be refused. Make sure all fonts, logos and images are included with the file. Acceptable files: JPG, PDF and TIFF files. If you are sending an InDesign file, please make sure it s saved as CS3 or lower. If you are sending an Illustrator file, please make sure you convert all text to outlines and make sure it s saved as a CS3 file or lower. Do not send files over 10MB. Large files may be submitted on a CD or through internet file shares such as yousendit, sharefile, Dropbox, etc. Note: Presentation software such as Microsoft Publisher and Microsoft Powerpoint are not usable and will not be accepted. GIF, PNG and BMP are not acceptable files. Images will not be accepted from a Word document. We do not guarantee color quality if a color SWOP is not received. Ad Creation: Ad creation is included with your advertising contract. Photos and text/copy must be supplied. Submit all elements and ideas for your ad to your account representative or to kyle.coulom@morris.com on or before ad close to ensure a proper proofing process. All images and logos submitted must be print quality, CMYK and 300 dpi. Images/logos that come in with spot color, pantone or RGB will be converted. Any images/logos received that are not print quality may be refused. Acceptable files are JPEG, PDF, EPS and TIFF files.
EVENTS Connect with the most desirable audience in Charlotte. Our signature events fuse our brand and soughtafter content with sponsorship opportunities tailored to meet your marketing needs. And event sponsorship with us is about much more than one day or night it s a sustained marketing program with multiple audience touchpoints. DOCTORS 2016 BEST RESTAURANTS PARTY March 2017 Estimated Attendees 375 For over 15 years, Charlotte magazine has been producing a Best Restaurants issue showcasing Charlotte s top restaurants as well as providing a guide to the best new restaurants in the city. This March, for the first time, we will provide the opportunity for readers to taste the food from these best restaurants as well as meet the talented chefs one-on-one at our Best New Restaurants Party. It will be a decadent evening of fine food, wine, beer, and craft cocktails. This event promises to wow partygoers with what the Charlotte restaurant scene has to offer, while raising money for a Charlotte non-profit. CHARLOTTE MAGAZINE S BEST OF THE BEST (BOB) AWARDS May 2017 Attendees 750 Since 1997, Charlotte magazine has dedicated its May issue to the BEST OF THE BEST. We call it The BOBs, and we recognize the city s finest in food and drink, nightlife, entertainment, shopping, mind and body, and more hundreds of winners in all. And then we throw a huge PARTY! The best businesses, best food, best entertainment, and best people all come together in one place for a fun, classy event. TOP DOCTORS RECEPTION July 2017 Attendees 200 Every year, Charlotte magazine releases a list of the Top Doctors in the city, based on our peer survey of 3,000 area physicians. The Top Doctors list is printed in our July issue, and we celebrate the honorees at our exclusive Top Doctors reception. The honored physicians and their guests mix and mingle with hospital administrators, practice managers, and others associated with the healthcare industry. SCHOOL FAIR October 2017 Attendees 900 Charlotte magazine partners with Charlotte Parent to bring together Charlotte-area public and private schools for a family-fun-filled afternoon where parents can meet one-on-one with the school representatives. CHARLOTTEANS OF THE YEAR December 2017 Attendees 300 Every December, Charlotte magazine honors individuals whose recent contributions to the city or larger world deserve special attention. Starting in January, our editors keep a running list of people from Charlotte and the surrounding region who ve made Charlotte a better place. They also solicit nominations from the community at large. The winners are featured in our December issue and honored at our Charlotteans of the Year Awards Luncheon. #DISCUSSCLT February, April, June, August, and October 2017 Attendees 150 at each event Charlotte magazine invites readers for an evening of inspiration, enlightenment and engagement. These forum events are a spin off from our Charlotteans of the Year program. We invite some of the honorees to each event to discuss how to make Charlotte a better place. Each forum covers a different topic. This event is free to the public to attend. Ask your sales representative how you can partner with us on our 2018 events.
DIGITAL Opportunities Reach our engaged digital audience through custom content, digital advertising, email newsletters, social media and integrated digital programs. DISPLAY ADVERTISING Run-of-site banners Video ads EMAIL MARKETING Dedicated E-blasts E-newsletters NATIVE ADVERTISING Custom Sponsored Content Sponsored Calendar Events CONTEST SPONSORSHIP ENHANCED LISTINGS
DIGITAL AUDIENCE STATS 300,000 page views per month and growing, with the average time spent on page over 2.5 minutes Reaching 38,000 greater Charlotte-area residents through email channels Over 135,000 Social media followers 44% 35% LOGAN CYRUS AUDIENCE 55% FEMALE 45% MALE AGES 25-44 Our readers are: 3X more likely to live in a home valued between $750,000-$1,000,000 6X more likely to wear high end attire 10X more likely to own a luxury car AGES 45-65+ AS OF AUGUST 2017. SOURCE: GOOGLE ANALYTICS, QUANTCAST
DIGITAL DISPLAY ADS DIGITAL ADVERTISING Reach hundreds of thousands of visitors each month while they are actively searching for information, products and services. Media campaigns are sold on a flat fee, monthly basis. AD UNITS 728x90 300x50 Mobile 300x250 300x250 Video ads 300x600
EMAIL MARKETING Our rapidly growing newsletters offer subscribers information on the region s best restaurants, events, trends and more. Deliver your message or special offer directly to the inboxes of a niche, opt-in audience. EXCLUSIVE DEDICATED E-BLASTS (SPONSORED NEWSLETTER): Send a unique message to our subscribers where your brand has 100% ownership of the email message and content Email must feature an special offer or timely event with a strong call to action Sold at a flat rate, per send - reach up to 35,000 subscribers Limited inventory, dates based on availability E-NEWSLETTER DISPLAY ADS: Advertiser has exclusive advertising ownership of display ads Present your brand along with hyper-local, curated content Sold weekly, at a flat rate, per e-newsletter Four newsletter options:» The Buzz (25,000 subscribers, sent weekly)» Food + Drink (11,500 subscribers, sent twice per month)» Home + Garden (4,000 subscribers, sent once per month) TRAVEL PLANNER E-NEWSLETTER: This quarterly roundup features deals, seasonal activities and event from Charlotte magazine s top travel partners. Can only be purchased as an add-on to the magazine s print Great Getaways special advertising section. Sent to 35,000 subscribers. 2018 send dates: March 14, June 13, Sept. 12, Dec. 12 Sponsored placement includes 50 words, link and image provided by advertiser. One leaderboard placement is available in each e-newsletter.
DIGITAL NATIVE ADVERTISING/CONTENT PUBLISHING We have the ability to produce authentic and inspiring content that allows your business to publish on our site through native advertising. SPONSORED CONTENT PACKAGE: 1-month campaign 1 article produced by Charlotte magazine s in-house content team 1 dedicated article page (advertiser owns display advertising on page)» Advertiser can provide up to 50 words for a company profile and link. This information will appear on the bottom of dedicated advertiser page, below the article. 2-week placement on Charlotte magazine s home page feed (includes title, image, business name and teaser copy) and within the Partner Content feed - this appears on the right rail and runs sitewide; 100,000 impressions guaranteed. Additional site placement for 1 month within one of the featured website sections (Restaurants, Things to Do, Travel, etc.) 1 social push (posted once on Facebook and Twitter); content is labeled as sponsored and advertiser is tagged. Additional content syndication within 1 weekly e-newsletter The package is sold on a monthly basis at a flat fee, per article SPONSORED EVENT PREVIEW: 1 week campaign 1 dedicated landing page to promote your upcoming event Advertiser provides description (up to 200 words maximum), photos and a video (optional) 1 week placement on Charlotte magazine s home page feed (includes title, image, business name and teaser copy) 1 week placement on Charlotte magazine s Things to Do page feed (includes title, image, business name and teaser copy) 1 social push (posted once on Facebook and Twitter); content is labeled as sponsored and advertiser is tagged. Additional content syndication within 1 weekly e-newsletter The package is sold on a weekly basis at a flat fee, per article
DIGITAL CONTEST PACKAGE Promote your brand and grow your email database through an interactive contest. Our monthly contest package allows you to reach our engaged audience through print, website, social and e-newsletter placements. Estimated print + digital impressions: 1.6 million SPONSORED CONTEST PACKAGE INCLUDES: 1 Full page ad in one one issue of Charlotte magazine promoting the contest and your business (Ad designed by in-house team) 1 dedicated web page promoting the sponsor and contest. Page can include image gallery and video from sponsor. Contest hosted through Charlotte magazine s contest platform 2 run-of-site display ads featuring the destination and contest on Charlottemagazine.com 1 dedicated e-blast to the entire Charlotte magazine subscriber list (min 35,000 subscribers) promoting the contest and sponsor 2 e-newsletters mentions - promoting contest and sponsor during the month of the contest 9 social posts on Facebook (24k followers), Twitter (78k followers) and Instagram (32.4k followers). 4 posts on Facebook, 4 posts on twitter and 1 on Instagram. Charlotte magazine will provide the sponsor with all email addresses collected during the contest promotion period.
DIGITAL ENHANCED LISTING Get your business in front of a targeted audience and build SEO at the same time. Our online city resource guides give readers a convenient way to find Charlotte area businesses and services. ENHANCED BUSINESS DIRECTORY LISTING INCLUDES: One year program Enhanced listing page that includes photos, company description and logo, links to business website, video and more Premium positioning within directory search results Directory categories include: Retirement Living, Restaurants, Find a Doctor, Private Schools, Find a Dentist
DIGITAL SPECS DIGITAL ADS AD UNITS: 728x90 & 300x50 (leaderboard + mobile leaderboard) 300x250 (medium rectangle) 300x250 (video placement) 300x600 (large rectangle) SUPPORTED AD TYPES: Static Ads: JPG, PNG Animated Ads: GIF Video: Mpeg4 RESOLUTION: 72 dpi; Max File Size: 40KB for static/1mb for GIF. Video: Less than 1MB. Recommended length 30 seconds, audio should be user initiated. Please Provide: URL with artwork SPONSORED DIGITAL CONTENT & SPONSORED EVENT PREVIEW SPECS: Logo: high resolution JPG Images: 5 horizontal images, 800 px wide Article: Max 250 words Please Provide: URLs Display ads: 728x90, 300x50, 300x250 ENHANCE BUSINESS DIRECTORY LISTINGS SPECS: Images: Up to 5 horizontal images, high resolution (min 300 px wide) Logo: Must be SQUARE (200 x 200 px); if a square logo is unavailable for your business, a 200x200 px image can be used in place of the logo. Copy: up to 150 words Please provide: URL Video (optional): embedded code EMAIL MARKETING SPECS: 75 words max intro copy Digital ad (600px X maximum height: 1000 px) URL Custom options available, speak to your sales representative E-NEWSLETTERS SPECS (PROVIDE ALL SIZES): Leaderboard: 600x120 Medium Rectangle: 300x250 Medium Rectangle: 300x250 Format: JPG or PNG Please provide: corresponding URLs for each ad TRAVEL PLANNER E-NEWSLETTER SPECS: 50 words of copy describing deal or event, URL to company website, 3 high-resolution images Leaderboard inclusions: 600x120px digital ad (JPG or PNG) SOCIAL MEDIA SPECS: 1 high-resolution photo 30 words of copy URL CONTEST PACKAGE SPECS (PROVIDE ALL SIZES): Prize description and terms & conditions (150 words max) Logo 5 high-resolution images URLs Contact your account representative for 2018 advertising rates.
Call to advertise: (T) 704-335-7181 // (F) 704-335-3757 214 W. Tremont Ave., Suite 302, Charlotte, NC 28203