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About the survey CIO magazine s State of the Work Place 2014 Study - powered by Vodafone Business Services - goes over today s mobile, dispersed yet connected workforce; how it is transforming organisations, and the enterprise IT response to Millennials, Mobility, Security, Collaboration and the Consumerisation of IT. With participation from over 400 mid-sized, large and extremely large organisations, the State of the Work Place 2014 comprehensively and holistically chronicles India s fast-changing corporate ecosystem and the impact that it is having on how information and insight are delivered and consumed.

Survey methodology The State of the Work Place Survey 2014 was administered online over two weeks in January 2014. Four hundred and two Indian IT leaders participated. 24% of respondents were from organisations with annual revenues of over `10,000 Crore; 37% from enterprises between `2,000 Crore and `9,999 Crore; 39% from organisations between `500 and `1,999 Crore. A cross-section of Indian industry participated. CIO editors ensured all participants are bonafide IT leaders. All responses were gathered using a secure server with all individual data kept confidential. The degree of error is +/- 5.5% at a 95% confidence level.

Mobility CHAPTER 1

Mobility Mobility in the enterprise promises to offer enticing productivity gains, yet it continues to erode the traditional top-down model of enterprise IT control. In 2014, companies will continue to face the challenges introduced by user driven adoption of new hardware, apps, and cloud services. Most organsations will need to solve security challenges in order to offer enhanced productivity to employees. 5

Mobility Deployment Status of Mobile Device Management (MDM) Solutions Gearing Up for Mobile Devices A majority of Indian CIOs are open to the idea of implementing a mobile device management solution with more than 20% who are already on it and about 36% who are considering to go mobile this year. Why Go Mobile? Even today, mobility initiatives are increasingly rising on the radar for IT leaders after a relatively slow start last year. More than half of Indian IT executives found payments and transactions over the mobile platforms as the biggest value driver in the enterprise. About half of them also find sales force automation and supply chain over the mobile network, the best pathways to gain ROI. 22.2% YES Location Awareness 39% 40% 35.3% NO. BUT CONSIDERING Dealer / Distribution Enablement 42.5% NO Video Conferencing 45% 72% will not base their mobile strategy on a single OS In the battle of the enterprise-ready mobile OS and pursuit of corporate-grade security and manageability, IT teams are still looking for the holy grail of mobile OS s. Until then, most organisations do not want to base their mobile journey on a single OS. Supply Chain Tracking Sales Force Automation Payments & Transactions 46% 50% 56% Permission to use personal devices at work Productivity vs. Security All CIOs are currently fighting the biggest mobility challenge of empowering users with choice along with ensuring organisational data security, as more than 56% of them allow employees to use personal devices at work. YES 55.7% NO 44.3% 6

Mobility 61% will complete mobility initiatives this fiscal The new mobile market will push corporate IT departments to move faster than they were accustomed to. Unlike last year, more IT teams will aim to mature in their mobility journeys in 2014. Top 5 Platforms Supported Across the Enterprise Android Trumps ios, Blackberry Thanks to its popularity with the end users, the Android OS is the most popular mobile platform with more than 75% of Indian enterprises currently supporting it within their companies. The Android is closely followed by Blackberry and the ios, although the adoption rates of Windows mobile has picked up pace in the last year. 77.1% 62.7% 59.2% 45.4% 9.8% Support for Employee-Owned Mobile Devices and Permission to Access Business Applications Cautious Steps Owing to business-security risks, a majority of Indian organisations still provide only limited support to employee-owned mobiles across the enterprise. 9.2% 7.5% Limited Support No Support Support All Devices Support for Company Devices No Defined Policy Personal Devices Prohibited 11.8% 12.1% 15.7% 43.6% 7

Consumerisation of IT CHAPTER 2

Consumerisation of IT Instant messaging and SMS have characterised communication among millennials, and now, the trend has extended itself into the modern enterprise. That's great for employees, but it limits IT control over corporate communications. That s why, Indian CIOs see a growing demand for support of personal devices within the work place, which brings up security, management and integration issues with other enterprise tools. 9

Consumerisation of IT Top Concerns with Consumerisation of IT With Consumerisation of IT, CIOs are facing new pressures to support and secure new platforms, devices, and apps. The top challenges are as follows. 55% Policy at Workplace Enterprise mobile adoption may hit a low if IT departments do not take mobile strategies seriously. While only about 36% of Indian enterprises have laid out mobile policies to support a limited list of devices, others do not plan on supporting personal devices or even set up a policy in place. 33% of CIOs, however, plan on setting up a mobile strategy in the future. Potential Theft of IP Compliance Issues Security Breaches 48.5% 53.7% 52.4% 6.7% No plans to implement a policy 6% Provide support for all devices 35.8% Support a Limited List of Devices Additional Overheads 45.6% Possible Loss of Customer Data 18.4% No support for personal devices 6.8% No Concerns 33.1% Plan to put a policy in place Top Benefits of Consumerisation of IT The immediately apparent benefits of consumerisation which results in increasing credibility of the IT department has pushed many CIOs to bring about larger scales of adoption. A high improvement in employee productivity and enhanced access to information are just some of the popular benefits that act as drivers. 39.4% Better Employee Satisfaction 41.4% Improved Customer Service 8.9% Risks Outweigh any Benefits 64.2% Improved Productivity 44.4% Better Internal Collaboration 53.6% Better Access to Information 10

Consumerisation of IT Most Common Business Tasks performed using Personal Devices End User Favourites Contrary to popular belief that smartphones may bring up app usages, Email and Phone calls are still the most performed business tasks using personal devices. Email 90.2% Phone Calls 80.7% Social Media Apps 38% Collaboration 30.8% ERP CRM 18% 17.3% Other Enterprise Apps 8% Most Commonly Used Personal Devices Smart Phones Reign Supreme Smartphones are undoubtedly the favourite mobile devices across mobile devices, and across platforms. 90% 80% 70% 74.7% Tablet Laptop 60% 50% 40% 30% Smart Phones 43.5% 32.8% 20% 10% 0.% 11

Collaboration CHAPTER 3

Collaboration Probably the most popular enterprise technology in the Indian market place, collaboration has come a long way since it was first introduced in the form of Email. Not surprisingly, Email is still the most favoured collaboration tool owing to its manageability and security features. With the advent of both, quantity and quality, of mobile devices within the work force, most IT leaders have realised that social collaboration will effect some improvement in the enterprise in the immediate future. 13

Collaboration Top Goals of Collaboration Strategy The Push towards Collaboration The current enterprise market is slowly realising the rise of the modern work environment which is disconnected, more complex and global. Collaboration within the enterprise promises to address this challenge, as Indian CIOs look to improve their end user decision making process, reduce costs and time-to-market with a collaboration strategy in place. 76% 53% 49.7% 15.7% 9.7% Improve Decision Making Reduce Cost Reduce time to market Improve Recruiting & Retention No defined Goals Top Devices for Collaboration Not surprisingly, most internal collaboration still takes place off devices rolled out by the organization itself (company - supplied notebooks, desktops, and smartphones). 88.9% 84.3% 54.4% 45.6% 44.9% 30.8% Company Laptop Company Desktop Company Smartphone Employee owned Smartphone Company Tablet Employee owned Tablet Anticipated Business Impact with Collaboration Tools in Next 18 Months Some Improvement 53.5% Future Value of Collaboration CIOs have quickly realised that social collaboration is less a technological pursuit and more a people initiative. Most of them remain hopeful that social collaboration will effect some improvement in the enterprise in the next 18 months. Big Improvement No Change in Impact Negative Impact 13.2% 2% 31.4% 14

Collaboration Top Tools for Collaborating with External Stake-holders Changing Dynamics The most basic collaboration tool today, still is, Email. But, since the tool isn t bounded by specifics like data size and projects, organizations are constantly on the lookout for better collaboration tools; Skype and Linkedin being the most popular of them all. 100 94% 80 60 40 38.1% 34.4% 31.8% 20 19.9% 13.9% 12.3% 0 Email Skype LinkedIn Facebook Microsoft Sharepoint Twitter Google Top Reasons that Hinder Collaboration Top Collaboration Concerns Although collaboration has moved from a nice-to-have to a necessity at the work place, enterprise security policies act as the main barriers that prevent social tools from flourishing. User behaviour, organisational culture and access restrictions are some of the other concerns that are hindering collaboration currently. 60% 50% 40% 30% 55% 20% 36.5% 41.1% 42.6% 10% 0% Limited Access Organisation Culture User Behaviour Security Policies 15

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