Valentine s Day Marketing For Hair And Beauty Salons Copyright Liz McKeon 2015 all rights reserved No part of this workbook can be reproduced without the permission from Liz McKeon This workbook has been created to accompany a specific development programme. Liz McKeon intends it as information towards improving your business performance and no liability, responsibility or guarantee, whether expressed or implied, can be assumed or taken from information contained in the workbook or from the seminar when implemented in a members or attendees business. Because of its general nature the information cannot be taken as comprehensive and should never be used as a substitute for legal or professional advice. We cannot guarantee that the information applies to the individual circumstances of your business. 1
Welcome to Valentine s Day Marketing For Hair And Beauty Salons 2
Marketing Strategies to Keep in Mind: 1. Give out Valentine s Day Themed Coupons 2. Target Men 3. Decorate Your Salon 4. Spread Love to Your Clients 5. Have a Valentine s Day Free Zone 3
6. Under 20 7. Customise Note Cards 8. Gift Wrapping 9. Create a Mood 10. Provide Variety 4
11. Make your Valentine s Day Gifts Stand Out 12. Market to the Right Buyers 13. Send Virtual Valentines 14. Valentine s Day Make- Overs 15. Have a Happy Hour 5
16. Reward Your Best Clients 17. Social Media for Valentine s Day 18. Find a Valentines Marketing Partner 19. I just called to say I love you 20. Play Cupid 6
21. Retail Therapy 22. Spoil the Singles 23. Attract New Clients 24. Support a Local Charity 25. Theme Your Salon 7
26. Promote Gift Vouchers 27. Send an Email 28. Stand out from the Competition 29. Have fun in the Salon 30. Appreciate Your Employees 8
Facebook Marketing 9
Types of Adverts 10
Who is your audience? Where are you targeting What is your message? Is your message strong enough? 11
Write down 10 phrases that you can use in your advert campaign (under 120 characters) 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 12
Creating Offers 13
Creating Adverts 14
What s next? Do you want to attract more clients to your salon from your local area? Do you have a Facebook page but not sure how to effectively use it to promote your hair or beauty salon? Are you spending time writing posts everyday to find that nobody is even seeing them? Do not worry! My new Facebook training video is the answer to your problems! Includes: Two hours of online training and workbook Price: 39 for each part, or 66 for both. In Part 1, learn how to: Generate thousands of engaged fans in your local area. Create engaging and interesting posts that fans will interact with. Make sure that your posts are seen by as many people as possible. Turn your hard earned fans into regular salon clients. Receive amazing reviews and referrals from fans and clients. Design eye catching cover photos that will encourage fans to call/visit your salon. Create a full weekly or monthly plan for posts and schedule them in advance to save time. Run successful competitions that will generate hundreds of entries. Use videos and images to show off your work in a professional way. In Part 2, learn how to: Create specific offers for your salon business and get fans to redeem them. Create cheap Facebook adverts that will attract lots of new fans to your page. Get targeted traffic to your salon website Managing advert costs. Follow the link below to order now: http://bit.ly/lizfbwebinar Well one week is almost up and great results from your mentoring. 51 new likes, and so far 5 brand new customer bookings!!! Thanks a million for you help. - Valerie, Bright Eyes Beauty I did this course a month ago. Probably one of the best things I ve done for my business all year. The educator was super helpful and there was no technical lingo. The main thing I ve learned is what NOT to do with Facebook for my business. I ve ultimately saved money and that s always a good thing. Thanks again - Emma McAndrew, Nailandbeautycare.ie 15