AWS Fallbeispiele zur digitalen Transformation cpacific@amazon.de
Digital transformation means reinvention of core offerings & processes or invention of new ones through digital technologies Changing customer relationship or experience Improve internal processes Create an entirely new value proposition
AWS is a proven Digital platform AWS 3 layers approach AWS can support your digital transformation Digital vision Digital platform Execution Cloud unleashes the innovation lets you be more agile, get more ideas from all organization and lower cost of failure
Digital vision Digital platform Execution Plan
Digital vision Digital platform Execution Plan Executive engagement plan/ EBC Innovation Days/ Lean Enterprise Partnership plan (Retail, Kindle, Mobile, Mktplace) Joint PR & Marketing strategy plan Architecture/ platform support (SAs) Relevant ISVs Prototyping/ POC Cloud Adoption Framework Engage (G)SIs DevOps support Business Plan Technical Plan Implementation Plan
Digital vision Digital platform Execution Plan Lean Enterprise Innovation at Amazon AMZN HR practices workshop Digital architecture Verticals specialism Digital building blocks: IOT, Mobile, Analytics Training Proserv DevOps Corporate Developer program DT Prototype team Cultural & Organisational change Architecture and solutions Devops
Digital vision Digital platform Execution Plan Culture Corporate Governance Organizational Alignment Finance GRC Procurement Micro services Data Lakes Containers Zero integration Teams Tools Training Cultural & Organisational change Architecture and solutions Devops
f(innovation) = (org * arch) (mechanisms * culture)
Primarily DIGITAL PLATFORM THINKING
What s Coming? Technology is deconstructing industries 100% of LOB apps to be mobile by 2017 90% of the world s data created in last 2 years 80% of new cloud workloads data intensive 75B of devices connected to internet by 2020
Digital Business Models
Welcome to the PLATFORM AGE
CONNECTION GRAVITY FLOW How easily others can plug into the platform to share and transact How well the platform attracts participants, both producers and consumers How well the platform fosters exchange and cocreation of value
Toolbox Creates connection by making it easy for participants to plug into the platform. Magnet Creates pull that attracts both producers and consumers (critical mass) Matchmaker Fosters the flow of value (data as business model) by enabling connections between producers and consumers. CONNECTION GRAVITY FLOW
Toolbox Magnet Matchmaker
MyJohnDeere platform Intelligent farming
HealthSuite Digital platform Connected Care
The Drawing Board
Customer Experience Agility Operational Excellence Integration
Evolution of Services Orientation 1990s and earlier 2000s 2010s Pre-SOA (monolithic) Tight coupling Traditonal SOA Loose coupling Microservices Decoupled
Loosely Coupled Systems The looser they are coupled, the bigger they scale, the more fault tolerant they get, the less dependencies, the faster you innovate.
Online Customer Advisor For Nordstrom
It s all about Innovation as a service
Innovation As a Service AWS Marketplace Enterprise Applications Platform Services Administration & Security Core Services Infrastructure
Omni - Everything
Innovation as a Service Transform the client - server Model Agility Integration Event Based Computing Contextual Data
Final Recommendations a. Take control. Lead the disruption. b. Deploy technology to break constraints. c. Lose out on efficiency and go for effective disruption. d. Don t be terrified, the odds are better than you think!
Digital vision Digital platform Execution Plan Culture Corporate Governance Organizational Alignment Finance GRC Procurement Micro services Data Lakes Containers Zero integration Teams Tools Training Cultural & Organisational change Architecture and solutions Devops
cpacific@amazon.de