TORY MAGUIRE Editor-in-Chief The Huffington Post Australia The Huffington Post Australia On August 19, 2015 The Huffington Post Australia launched packed full of exclusive interviews, gorgeous video, shareable lifestyle content and thought-provoking blog posts by some of Australia s most engaged citizens. In our first year HuffPost Australia has grown our audience reach to more than 5 million Australians and has one of the country's most engaged and fastest-growing Facebook audiences. We've featured blogs by some of Australia's most sought-after voices, including Ian Thorpe, Lisa Wilkinson... and unearthed some incredible previously-unpublished talent. From our global network we've featured everyone from the Dutchess of Cambridge to Jennifer Anniston. The HuffPost Australia team of reporters and editors is driven by Arianna Huffington s vision for modern journalism coverage that s beyond left and right and beyond if-it-bleeds-it-leads. Our editorial ethos is to examine the big issues from every angle, amplify solutions, and inspire and empower readers to get the most out of life. This coverage is served up with a healthy dose of humour and entertainment an acknowledgement that all of us like a little light with our shade. As well as the content produced by our dedicated Australian team of journalists, Huff- Post Australia readers also have access to the best work of 850 other Huffington Post journalists around the world, from US and European politics to what s driving the big economies of Asia, HuffPost s network extends to 14 other editions, soon to be 15 with the launch of HuffPost Mexico.
2005 HuffPost is founded Evolution of HuffPost 2006 & 2007 Best US politic blog, a source of conversation beyond left and right HUFF POST SLEEP Launched first Sleep section 2008 Recognised for coverage US national elections and affecting discourse 2009 Named by Time on 25 Best Blogs of the Year 2010 Pioneered industry-leading First native campaign First branded content partner 2011 Acquired Began international expansion Surpassed in domestic traffic 2012 First digital news site to receive Pulitzer HUFF POST LIVE Launched 2013 Expanded lifestyle content 2014 #1 Publisher on Facebook Launched first agency content partnership 2015 13 International Editions, including the launch of HuffPost AU 214m Global Unique Visitors We have evolved from a political blog to the world s premier digital news source 2016 HUFFPOST AU hits 2.1M UA s Sits at the top of competitive set Welcome Jared Grusd, New Global HuffPost CEO Welcomed first advertiser
World s Largest News Audience We have a premier presence and reach amongst top global media brands GLOBAL Cross Platform UVs UNIQUE VISITORS (M) January 2015 Source: comscore Jan 2015
Digital News Site We connect people with content and engage them in conversations Most Shared Brand on Facebook Globally Currently 536k interactions in AU and growing quickly 87% of Facebook global users are more likely to use HuffPost vs the average online site.* RANK PAGE INTERACTIONS VIDEO VIEWS INTERACTION RATE AVG DAILY POSTS PAGE SIZE - LIKES 1 ABC NEWS 960.6K 22.53M 0.04% 41.52 2.07K +4% 2 7 NEWS SYDNEY 822.3K 32.86M 0.06% 60.77 804.4M +6.3% 3 BUZZFEED AUST 802.5K 1.97M 0.06% 20.97 2.09K +1.3% 4 7 NEWS AUSTRALIA 756.6K 4.13M 0.03% 81.42 1.12M +2.1% 5 SMH 659.8K 3.93M 0.07% 39.45 729.7K +3% 6 9 NEWS 598.7K 1.98M 0.03% 45.29 1.45M +2.2% 7 HUFFPOST AUSTRALIA GROWTH 536.3K 57.16M 0.17% 20.84 499.9K +8.9% 8 MAMAMIA 520.7K 5.38M 0.03% 66.97 1.02M +2.3% 9 GUARDIAN AUSTRALIA 498.3K 7.68M 0.08% 40.77 522.0K +3.5% 10 DAILY TELEGRAPH 496.5K 6.16M 0.05% 34.16 1.01M +3.3% 258% of Twitter global users are more likely to use HuffPost vs the average online site.* 11 NEWS.COM.AU 488.9K 3.55M 0.07% 36.39 619.9K +4.6% 12 SBS NEWS 239.7K 2.54M 0.05% 24.81 692.2K +2.7% 13 THE AUSTRALIAN 226.7K 1.79M 0.05% 30.81 499.8K +4.3% 14 ABC NEWS 24 187.8K 5.60M 0.08% 11.23 674.2K +6% Source: *comscore, NewsWhip, Dec 2014; Facebook as at July 2016
The HuffPost Audience 3,000,000 TOTAL MONTHLY AUDIENCE Australians visiting The Huffington Post* 46 % Male 47 % Tertiary Educated 54 % Female 86 % Grocery Buyer 45 yrs Avg Age $91 K Average Full Time Personal Income Source: emmatm, conducted by Ipsos MediaCT, people 14+ for the 12 months ending November 2016, Nielsen Digital Ratings Monthly November 2016. *Huffington Post includes: huffingtonpost. com, hufingtonpost.com.au, huffingtonpost.co.uk, huffingtonpost.ca *Omniture, January. 90 % intend to travel in the next 12 months 84 % Household finance decision maker
% REACH - A SOCIAL GRADE The HuffPost Audience 31% 30% Huffington Post 2,106,000 29% Huffington Post reaches an affluent audience with spending power 28% 27% 26% The Guardian 3,076,000 MailOnline 3,139,000 BBC 2,501,000 25% 15% 16% 17% 18% 19% 20% 21% % REACH - PERSONAL INCOME $120K+ Source: emmatm, conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2016.Nielsen Digital Ratings Monthly, May 2016
Competitor Comparison Don't miss out on our valuable and significant audience who aren't engaging with other online news platforms. 33% Duplication between HuffingtonPost and BBC 67% of the HuffingtonPost audience DO NOT visit BBC 45% Duplication between HuffingtonPost and MailOnline 55% of the HuffingtonPost audience DO NOT visit MailOnline 41% Duplication between HuffingtonPost and The Guardian 59% of the HuffingtonPost audience DO NOT visit The Guardian Source: emmatm, conducted by Ipsos MediaCT, people 14+ for the 12 months ending November 2016, Nielsen Digital Ratings November MONTH 2016.
The HuffPost Audience Total* 1,897,000 UA's 6,838,000 Page Views 4 Page View pp 0:05:25 Time spent pp Desktop* 1,259,000 UA's 4,559,000 Page Views 4 Page View pp 00:06:04 Time spent pp Smartphone* 441,000 UA's 1,543,000 Page Views 3 Page View pp 00:04:38 Time spent pp Facebook^ 7,9M Total Followers on HuffPost 653k Total Followers on HuffPost AU Instagram^ 769K Total Followers on HuffPost 8.2k Total Followers on HuffPost AU Twitter^ 769K Total Followers on HuffPost 15.9k Total Followers on HuffPost AU Source: emmatm, conducted by Ipsos MediaCT, people 14+ for the 12 months ending November 2016, Nielsen Digital Ratings Monthly November 2016. ^Followers as at 03/02/2017
The HuffPost Audience Profile The Huffington Post The Guardian BBC MailOnline 27% Social grade A 29% Social grade A 29% Social grade A 26% Social grade A $90,637 Average full-time personal income $89,522 Average full-time personal income $90,749 Average full-time personal income $85,713 Average full-time personal income $103,179 Average household income $103,191 Average household income $103,486 Average household income $99,565 Average household income 47% Tertiary Educated 47% Tertiary Educated 47% Tertiary Educated 44% Tertiary Educated 11% Currently studying at University or other Tertiary institution 10% Currently studying at University or other Tertiary education 10% Currently studying at University or other Tertiary education 11% Currently studying at University or other Tertiary education 28% Occupation - Managers/ Professionals 29% Occupation - Managers/ Professionals 29% Occupation - Managers/ Professionals 27% Occupation - Managers/ Professionals Source: emmatm, conducted by Ipsos MediaCT, people 14+ for the 12 months ending November 2016, Nielsen Digital Ratings Monthly November 2016.
Audience Category FMCG 86% Grocery Buyers 49% Solely/Mainly responsible for buying food in their household 78% Visit a Supermarket once a week or more often 64% Purchased their groceries at specialty stores (butchers, bakeries, etc) in the last 4 weeks 36% Medium spenders on groceries 30% Big spenders on groceries Source: emmatm, conducted by Ipsos MediaCT, people 14+ for the 12 months ending November 2016, Nielsen Digital Ratings Monthly November 2016.
Audience Category Travel 88% Intend to travel domestically in the next 12 mths 32% Frequent domestic Traveller (4+ times in past year) 49% Intend to travel Internationally in the next 12 mths 11% Frequent International Travellers (2+ times in the past year) 69% Like to experience new & exciting places 34% stayed in a 4-5 star accommodation on their last holiday *Compared to Australians 14+ Source: emmatm, conducted by Ipsos MediaCT, people 14+ for the 12 months ending November 2016, Nielsen Digital Ratings Monthly November 2016.
Audience Category Finance $103,179 Avg household income $90,637 Avg Personal Income 83% Finance decision maker in Household 57% have a mortgage 46% Currently have a Superannuation account, with an average value of $185k 11% Currently have a self managed Superannuation fund, with another 3% intending to obtain one in the next 12 months *Compared to Australians 14+ or The Guardian, MailOnline or BBC Audience Source: emmatm, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Nov 2016, Nielsen Digital Ratings Monthly Nov 2016.
Audience Category Auto 85% Currently own a car 15% more likely* to intend to buy a car in next 12 months 15% more likely* to intend to spend $70k+ on their next car 8% more likely* To be opinion leaders in Auto 8% more likely To be influencers in auto purchase. They encourage others to buy based on their own experience. 70% Prefer well known brands *Compared to Australians 14+ Source: emmatm, conducted by Ipsos MediaCT, people 14+ for the 12 months ending November 2016, Nielsen Digital Ratings Monthly November 2016.
Audience Category Employment 61% Are employed (13% more likely) 26% more likely* To Be a Manager/Professional 16% of those Employed work in the public sector Most likely To be in the Information Education and Training, professional/scientific and tech services, or retail trade. 17% more likely* To be a white collar worker 23% more likely* To work from home *Compared to Australians 14+ Source: emmatm, conducted by Ipsos MediaCT, people 14+ for the 12 months ending November 2016, Nielsen Digital Ratings Monthly November 2016.
Audience Category Retail 79% Went shopping at a local shopping strip/are in the last month 68% Shopped at a large shopping complex/centre in the last month 64% Bought something online in the last 3 months Half Shopped at a hardware store in the last month 74% Agree that quality is more important than price 29% Agree that brands are important to them *Compared to Australians 14+ Source: emmatm, conducted by Ipsos MediaCT, people 14+ for the 12 months ending November 2016, Nielsen Digital Ratings Monthly November 2016.
The Team A strong Australian team backed by 600 journalists, producing 1700+ stories/day JJ Eastwood CEO HUFFPOST AUSTRALIA TEAM News editors Blog editor Engagement editor Video editors Politics editor Lifestyle editor GLOBAL NEWSROOM SYDNEY Front page editors Assignment editors Reporters Tory Maguire Editor-in-chief Sport editor Associate editors Partner Studio editor Lisa Wilkinson Editor-at-large
Blog Our blog platform unites 85,000 voices, including the world s premier influencers LISA WILKINSON Australian Journalist & News Presenter HILLARY CLINTON American Politician & Democratic Presidential Nominee TIM COSTELLO CEO of World Vision Australia SIR RICHARD BRANSON English Businessman, Investor & Philanthropist LENA DUNHAM American Actress, Writer, Producer & Director DUCHESS OF CAMBRIDGE Wife of Prince William & Duke of Cambridge JAMIE OLIVER British Celebrity & Restaurateur MICHELLE OBAMA American Lawyer, Writer and First Lady to United States JENNIFER ANISTON American Actress, Producer and Businesswoman WILL.I.AM International Musician & Entrepeneur
Native Solutions that drive engagement Brand Blog Establish a thought-leadership position on a specific topic or initiative important to a brand. Infographic Provide an engaging and visual representation of information, data, or knowledge. Slideshow Tell a compelling visual story that features on a relevant topic that aligns with brand themes. Feature Article Develop custom editorial with a professional journalist. Listicle Align with relevant content in an easily digestible and sharable format. Collage Post Drive purchase consideration through an appealing visual layout featuring integrated product links. Content Destination Blending native with quality editorial and leading influencers. Video Entertain, inform and compel users to take action through a 1-5 minute clip.
SECTIONS
Front Page Everything you need today From breaking news, political analysis, and powerful blogs to viral videos, entertainment and how to make the perfect poached egg, the HuffPost Australia front page is the ideal one-stop-shop. Now Now looks at the latest trending topics across the globe and here in Australia. Politics With coverage driven by our highly- respected Political Editor Karen Barlow, our politics section has the best analysis and breaking news, with a bit of political humour thrown in for good measure. World Refresh Style Food Our world section is backed by the huge resources of WorldPost and the best coverage from our 14 other international editions. Refresh is the go to destination for content designed to improve your life and wellbeing. Style is a new, fresh approach to modern style in the live's of everyday people. Australians are obsessed with it. The HuffPost Australia team is obsessed with it.
Travel While gorgeous photo galleries of holidays we can afford are great, and we have those, HuffPost Australia also covers travel from the ground up the way most of us do it. Innovation Tech coverage is no longer just for techies, it s for all of us, every day. Small Business While gorgeous photo galleries of holidays we can afford are great, and we have those, HuffPost Australia also covers travel from the ground up the way most of us do it. What s Working One of Arianna Huffington s key initiatives, our What s Working coverage finds and amplifies solutions to problems that sometimes appear insurmountable. The Blog Where everyone from Australia s biggest names to people who ve never been published before can make their case and sometimes make things happen. Video Video content is at the heart of HuffPost Australia s coverage, across all sectors. The video section showcases the extraordinary talents of our team.
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Ashleigh Thomas Head of Advertising & Commercial Partnerships t 02 8024 8354 m 0404 228 161 ashleigh.thomas@huffingtonpost.com.au Chloe Latham Commercial Brand Manager t 02 8024 8353 m 0431 935 305 chloe.latham@huffingtonpost.com.au Scotty Thomas Commercial Brand Manager m 0411 390 142 scott.thomas@huffingtonpost.com.au