Solution Offerings from Cognos and IBM

Agenda IBM + Cognos Unlocking the Value of Information Cognos Industry Solutions IBM + Cognos Industry Software Solutions IBM + Cognos Industry Systems Solutions 2 Copyright IBM Corporation 2007. All Rights Reserved.

IBM Information Management Software Major Product Brands Plan, understand & optimize business performance Optimize business processes & streamline compliance Establish a trusted, accurate view of information Optimize the management of data over its lifetime 4 Copyright IBM Corporation 2007. All Rights Reserved. 4

Information On Demand End-to-End Capabilities Optimization Customer & Product Profitability Financial Risk Insight Workforce Optimization Business Optimization Dynamic Supply Chain Multi-Channel Marketing IBM Offerings Industry Models, Blueprints & Frameworks IBM Cognos TM1 IBM Cognos 8 Planning IBM Cognos 8 BI Flexible Architecture for Leveraging Existing Investments IBM InfoSphere Warehouse IBM InfoSphere MDM Server IBM Information Server Automation Other Information & Application Sources DB2, IMS, Informix IBM Content Manager, IBM FileNet 5 Copyright IBM Corporation 2007. All Rights Reserved.

New Information On Demand Framework for BI Unlocking the Business Value of Information for Competitive Advantage Industry Frameworks Banking Retail Telco Public Sector Etc. Etc. Expertise & Accelerators Business Strategy and Planning Services Reporting & Analysis Industry Models and Pre-Built Solution Assets IBM Cognos 8 Scorecarding & Dashboarding Integrated IBM Partner Components Planning, Budgeting & Forecasting Unified Performance System Platform IBM InfoSphere MDM Server Define Manage Transact IBM InfoSphere Warehouse Reliable Real-Time Delivery Party, Product, Account Manage Analyze IBM Information Server Understand Cleanse Transform Deliver Unified Metadata Management Parallel Processing Rich Connectivity 6 Copyright IBM Corporation 2007. All Rights Reserved.

Agenda IBM + Cognos Unlocking the Value of Information Cognos Industry Solutions IBM + Cognos Industry Software Solutions IBM + Cognos Industry Systems Solutions 7 Copyright IBM Corporation 2007. All Rights Reserved.

How We Talk to Customers About PM: Finance We Speak to Customers in Context to Industry and Function Sales Product Development Marketing Operations Customer Service Human Resources IT/Systems 8 Copyright IBM Corporation 2007. All Rights Reserved.

Agenda IBM + Cognos Unlocking the Value of Information Cognos Industry Solutions IBM + Cognos Industry Software Solutions IBM + Cognos Industry Systems Solutions 10 Copyright IBM Corporation 2007. All Rights Reserved.

IBM Expands Information On Demand Initiative Cross-company initiative combines IBM's strengths to unlock the business value of information as clients focus on business optimization 6 new pre-integrated product offerings leveraging Cognos acquisition 10 new and enhanced industry solutions leveraging IBM software and services assets from IBM Global Business Services 3 new services offerings from IBM Global Technology Services extend value of IBM hardware and software components 11 Copyright IBM Corporation 2007. All Rights Reserved.

World Class Best of Breed Software from IBM New Software Integrations Leverage Both IBM & Cognos End-to-end Capabilities Easier Deployment Lower TCO Balanced Warehouse with IBM Cognos 8 BI IBM FileNet Compliance Warehouse leveraging Cognos for Reporting, Analytics and Process Monitoring 12 Copyright IBM Corporation 2007. All Rights Reserved.

IBM Addresses Business Challenges Solutions Target Industry Specific Needs 10 New & Enhanced Industry Solutions leveraging Cognos Financial Risk Insight for Banking Risk Adjusted Profitability for Banking Health Analytics Life Sciences Promotional Spending and Compliance Store Operations & Planning for Retail Integration Framework Municipal Scorecard Crime Management and Insight Manufacturing Sales and Operations Planning Financial Planning Workforce Analytics 13 Copyright IBM Corporation 2007. All Rights Reserved.

The Crime Information Warehouse Solution Value Proposition For leading law enforcement agencies, the Crime Information Warehouse (CIW) is the only solution that provides a single, integrated and coordinated source of crime information data that enhances a department s ability to resolve crimes quickly and effectively. The solution leverages the combination of Cognos software and the business expertise of IBM s Consultants. Technical superiority: high performance Cognos business intelligence software coupled with the consulting expertise of IBM s consultants Industry expertise: leverages our leadership in implementing this solution for other clients One view of the truth: Consolidates record information from departmental and inter-agency organizational silos Immediate Insight: Provides access to a wide range of information which aids the police department in solving crimes more quickly Scalable: Creates a flexible and scalable information environment Facilitates interagency coordination: Allows for incorporation of data from communities physically surrounding the main city police department and compare crime patterns 16 Copyright IBM Corporation 2007. All Rights Reserved.

IBM Compliance Warehouse for Legal Control Leveraging IBM End-to-end Capabilities Disorganized Enterprise Content Operational Processes Paper Storage Organize / Control Automatic Classification Records Management Intelligent Content Archiving Optimize Legal Discovery Operational Controls Analytics, BI & Reporting 17 Copyright IBM Corporation 2007. All Rights Reserved.

IBM Compliance Warehouse for Legal Control Leveraging IBM End-to-end Capabilities Disorganized Enterprise Content Operational Processes Paper Storage Organize / Control Automatic Classification Records Management Intelligent Content Archiving Optimize Legal Discovery Operational Controls Analytics, BI & Reporting Real Time Monitoring with IBM Cognos Now! Content and Process Analysis with IBM Cognos 8 (Reporting Analytics - Scorecarding Dashboards) 18 Copyright IBM Corporation 2007. All Rights Reserved.

Agenda IBM + Cognos Unlocking the Value of Information Cognos Industry Solutions IBM + Cognos Industry Software Solutions IBM + Cognos Industry Systems Solutions 19 Copyright IBM Corporation 2007. All Rights Reserved.

IBM Can Deliver End-to-End Systems System Driven Needs Leverage IBM Hardware, Software & Services Balance Warehouse Offerings C Class Balanced Warehouses now include Cognos 8 BI (including new C4000) GTS implementation services IBM Compliance Warehouse Leverages Cognos for reporting, analytics and process monitoring Supporting infrastructure services from GTS IBM GTS Establishes IOD Infrastructure Community of Practice; Introduces New Service Offerings IOD Infrastructure Acceleration Storage Optimization Data Mobility 20 Copyright IBM Corporation 2007. All Rights Reserved.

InfoSphere Warehouse Supporting Advanced Analytics Universal Access Portals & Web Apps Reporting Solutions MS Office / Share-point Web Services SQL/MDX MDX COGNOS COGNOS COGNOS Analytical Acceleration No Copy Analytics Advanced Design & Management Extreme Performance Advanced Capability Text Analytics Data Mining Design Studio Embedded Data Movement Workload Management Data Compression On-line Analytical Processing (OLAP) Remote Data Access Data Retention MPP Data Server Platform C-Class D-Class E-Class Linux/ Windows AIX/SUN/HP 21 Copyright IBM Corporation 2007. All Rights Reserved.