OnAsset Intelligence Capabilities Brief

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CHAPTER 13 DISTRIBUTION STRATEGIES: PHYSICAL DISTRIBUTION AND DOCUMENTATION

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OnAsset Intelligence Capabilities Brief We deliver Turnkey Solutions: Real time asset location, utilization and condition awareness Control tower visualization of global operations Live alerts for asset arrival/departure/use/misuse/billing FAA compliant equipment We Generate Real Customer Value: ASSET UTILIZATION. A client maintains a large mobile fleet of reusable transportation assets and needed a way to avoid lost revenue situations that were occurring due to errors and lack of visibility with their existing manual barcode scanning inventory system. In the first three months OnAsset s solution identified an immediate 10% increase in the ability to book revenue on assets that would have otherwise been miss-categorized in their existing system. The increase in asset utilization represents several million dollars of additional revenue annually. CASH GAP MINIMIZATION. A client was having an issue with the extended receiving cycle of shipments sent to one of their largest end customers resulting in up to 10 days of additional time before goods could be fully received and invoiced. Their end customer blamed a manual receiving process for this significant delay. OnAsset equipment was deployed to record exact arrival time of the shipment at the customer s dock, and to further detect exactly when the customer opened the package by using the tracking device s onboard light sensor. OnAsset s Vision software was integrated with the client s SAP system to trigger an automatic invoicing event when the end customer accessed the package. Overall this approach resulted in a 20% reduction in our client s accounts receivable cycle yielding in excess of $600K savings annually. THEFT MITIGATION & RECOVERY. One of the largest domestic 3PL providers experienced 6 full truckload thefts of high value electronics over a 3 month window. They decided to test OnAsset technology and on the 9 th shipment (a load of televisions worth nearly $1MM) we alerted on a theft in progress. OnAsset issued external alerts in real time and helped authorities respond and track the criminals back to a warehouse where an additional $4.5MM of stolen goods was recovered. Five individuals with ties to a known local theft ring were arrested and goods were recovered. GLOBAL EFFECTIVENESS. The world s largest global logistics provider won a new contract to ship high value refrigerated pharmaceuticals via ocean cargo. They used OnAsset s satellite and cellular equipped tracking devices to monitor the load. The system issued a temperature compliance alert when the generator from the refrigeration unit was mistakenly unplugged at a port facility in South America. Real time notifications were sent to the client and the load was intercepted and support personnel were dispatched the entire process from alert notification to full resolution occurred within a 2 hour time window and was fully administered from the customer s control center in Germany.

TACTICAL REASONS Problem: Companies operating in the global business environment don t have a tactical method of understanding the deployment and utilization of their asset in real time. Solution: OnAsset s Vision software platform provides a graphically rich control tower approach blending visibility, status and alerting information together in a single interface supporting both fixed and mobile assets. OnAsset s SENTRY hardware enables global visibility and status of those assets in near real time worldwide. SOLUTION COMPONENT #1 the VISION PLATFORM Vision has been designed to provide data visualization from tracking devices as well as other data sources, substantially increasing the value to the user and improving the contextual meaning of the data. Vision can display a variety of external data feeds (including RSS, KML & WMS) with no integration required. Vision can also consume and display existing enterprise data (for example the location of every service hub in your network, every customer location you serve, and any general points of interest such as airports). Vision Feature SENTRY Tracking Shipment Tracking Location Management Notification and Alerting User Management Data Management Branding Customized Views Web Services and API Management Benefits Tracking GPS and sensors on Bing Maps and view current and historical data from all devices. Manage data by shipment and display it by dates and locations defined in the air way bill or bill of lading. Define an unlimited number of virtual boundaries around map locations (geofences) set by the user Set up custom business rules to generate Email or SMS notifications on alert issues regarding departure, arrival, and concerning sensor conditions. Define what users have access to the system and what functions can be performed (Administrator vs. User) View data in graphical charts, view by date and time, and export for business analytics Private-label the system by branding the login page and customizing the UI theme (User Interface) Control end user access to data with external tracking views accessible by package tracking number, air way bill or bill of lading number. Develop specific web service connections to customer back-end systems, ERP systems or customer managed web applications.

SOLUTION COMPONENT #2 the SENTRY HARDWARE PLATFORM The SENTRY hardware platform is a unique, modular hardware architecture that provides support for a variety of radios, sensors, and battery options. A key attribute of the SENTRY platform is the adaptability of the electronics to be repurposed in new form factors that address all modes of freight and all types of cargo. The product platform includes multiple mounting configurations and flexibility to enable several wireless networks including cellular and satellite in a single device. Sensors: All SENTRY devices contain a rich set of sensor capabilities. Customers can set alert parameters directly on the device to communicate immediately when pre-set thresholds are breached or events of interest occur. The following list of sensors are available on every device: - GPS location - Humidity - Cell tower location - Shock - Light - Vibration - Temperature - Motion detection - Pressure Communications: The SENTRY product platform includes options for multiple wireless connectivity nodes including GSM/GPRS worldwide cellular, CDMA domestic cellular and global Iridium satellite. The product is adaptable to use wireless data services from nearly any carrier to provide connectivity anywhere in the world. Battery: Battery options for long and short haul transportation are available ranging from as few as three days for short duration air cargo shipments to as long as two months for long haul ocean voyages. Battery life is based on the type of device and frequency of reporting, which is defined and selected based on customer requirements. Device reporting parameters can also be changed remotely or automatically by Vision using pre-defined business rules. Equipment can be powered from external sources if more permanent installation is desired. Installation: All SENTRY and ContainerSafe devices can be easily installed in seconds without requiring tools. All products have been designed to allow for rapid installation and use across a wide range of applications. No other manufacturer provides a single product platform for such a wide variety of assets and modes of travel that are also easy and fast to install.

UNIQUE CAPABILITY Problem: Traditional tracking equipment is limited in capability and cannot be used on aircraft. Solution: OnAsset s products incorporate our patented FlightSafe feature an FAA compliant technology that allows our products to be used on aircraft. OnAsset s FlightSafe technology is protected by U.S. Patent 7,791,455 awarded to OnAsset in September, 2010. This is a core technology patent and protects the Company s position as the global leader in airborne asset tracking. On May 18, 2011, the FAA completed a thorough review of SENTRY FlightSafe test results and issued a formal statement to OnAsset that the devices are safe for aircraft and also granted airlines the ability to approve for transport without first requiring physical aircraft testing. Since FAA review OnAsset s air carrier network has increased to over twenty-five international operators. OnAsset can provide carriers with a copy of the FAA s carrier guidance letter as well as a complete certification packet for approval on your aircraft fleet. EASY INTEGRATION Problem: 3 rd party software systems aren t flexible enough to work within your existing IT architectures and business processes. Vendors are just providing dots on the map, but you need more. Solution: Every aspect of our hardware and software can be customized and enabled based on your unique requirements. We offer completely turnkey out-of-the-box solutions as well as extensible services that can connect to and feed your existing systems. OnAsset generates ROI at multiple levels to add value to users throughout the organization. OnAsset offers a large amount of ready-to-go integration and data forwarding options that reduce your integration efforts. We can also private label and theme any portions of our software and hardware allowing you to harvest the additional value and still lead with your brand. Because we engineer the hardware and write the software ourselves (all aspects of OnAsset s solutions are controlled in house) we have the flexibility to customize and shape the overall solution to fit your business. We concentrate on layering value around what you already have and working within your established business process. SERVICE TYPE Report Forwarding KML/GEORSS Feeds Remote Device Configuration Map Web Views Vision Login Branding Vision UI Theme Shipment/Waybill Integration Shipment Status Updates Foreign Device Integration Benefits Sends a copy of each device report to a customer s web service in near-real time Provides data feeds that enables customer to plot device location data on a map control on their web site Provides ability for customer to dynamically change the sensor settings for a device Provides an OnAsset hosted popup map view that can be linked to from 3 rd party sites Provides a customer branded login page for Vision Provides a customer themed color pallet for Vision Provides the ability for customers to send shipment information electronically to Vision for automated shipment tracking Provides the ability for Vision to report shipment events to the customer s portal including Shipping Completed, Stop Departure, and Stop Arrivals Provides ability for devices from other manufacturers to report to Vision

We Want Your Business OnAsset can enable a solid value proposition for your business today, not tomorrow. I sincerely appreciate the opportunity to introduce OnAsset and I hope the information contained in this brief resonates with you. Thank you, Adam Crossno President & CEO OnAsset Intelligence, Inc. 972-659-1619 ext.137 (office) 678-596-8517 (cell) acrossno@onasset.com