media kit 2017
the brand footprint Prevention Australia is fresh, energetic and bold setting a positive, empowering tone for consumers who are passionate and highly engaged in health and wellness. Preventionaus.com.au is the daily source with the inspiration and information today s woman needs to lead a healthier, more inspired life. Prevention magazine CIRCULATION 50,083 (AMAA June 2016) READERSHIP 122,000 (emma April 2017) preventionaus.com.au PAGE VIEW UNIQUE USERS 255,000 73,000 Prevention e-newsletters DIGITAL SUBSCRIBERS 13,000+ Prevention social media FACEBOOK 200,000+ INSTAGRAM 9,000+ TWITTER PINTEREST 4,000+ 2,000+
editorial vision AUGUST/SEPTEMBER 2016 WALK OFF 6 KILOS: YOUR HEALTHIEST BODY STARTS HERE WALK OFF 6 KILOS Flatten your belly and burn fat faster SONIA KRUGER It s almost like life starts again at 50 SUPER SMOOTHIES (p.28) THE NEW PLANT POWERED PLATE YOUR SKIN ONLY BETTER The lates anti-ageing science SLEEP TIGHT EVERY NIGHT Low sex drive? answers you 9need tonigh CURE ANY PAIN NATURALLY PREVENTIONAUS.COM.AU TREND REPORT: DIGI HEALTH Why it s the next big thing in wellness Prevention is dedicated to inspiring women 35+ to live and love their life with energy and confidence Healthy Eating Weight loss Sugar-free Clean eating Food trends Fast, healthy meals Smart snacking Nutrition advice Low-GI Smoothies Grocery Guru products selected by our staff dietitian Fitness Exercises for a flat belly 10 minute workouts Walking Yoga Running Total body toning Weight loss Pain management Fitness gear, clothing, shoes Beauty Skin care Anti-ageing products Cosmetics 30+ Hair care Body firming New gen cosmeceuticals Sunscreen Hand care New science Natural products Wellness Exercise Vitality Natural remedies Spa and wellness retreats Sleep solutions Hormonal health Digestive health Age-related health issues Heart health Mind-body advice
the reader Who is our reader? FAST FACTS She is 35+ Her primary focus is on energy and health She believes that strength, vitality and confidence are the cornerstones of a happy life She wants to look fresh and fabulous, defy her age, and reflect outwardly the inner sense of youth she feels She is positive ready to embrace the best years of her life She is influential she is an information seeker and socially connected She is decisive and does what it takes to achieve her best self She is significant she has more buying power and a willingness to spend on products aligned with her beliefs and needs She has a higher-than-average household income ($84,626*) She s the main grocery buyer in the home, with an average grocery spend of $276.54 a month (per household member*) She has a positive attitude to life and the way she looks *emma Sept 2016
magazine editorial planner Our readers are information seekers and every issue provides inspiring advice and practical tips for having more energy, getting stronger, losing weight and looking and feeling great! On sale OCT/NOV 2017 17 September 2017 Detox your life Walk off kilos 12 best walking shoes DEC/JAN 2018 9 November 2017 Supercharge your metabolism Wellness & spa special New generation sunscreens Christmas Gift Guide FEB/MARCH 2018 4 January 2018 Sugar detox Readers choice: best beauty buys for women 35+ Age-proof your brain APRIL/MAY 2018 8 March 2018 Best natural remedies Top superfoods Age-defying facials JUNE/JULY 2018 10 May 2018 Anti-ageing special issue Healthy winter getaways Walking AUG/SEPT 2018 5 July 2018 Strong bones, flat belly Hair care after age 40 Guide to gut health
digital advertising preventionaus.com.au offers opportunities to surround your brand with our authentic and credible voice on health, beauty, fitness, nutrition and mind. PAGE VIEW UNIQUE USERS 255,000 73,000 Digital Display Opportunity 100% Monthly Buyout (includes Leaderboard, MRec and Skin digital ads) - $5,500 + gst
native content Engage and educate the preventionaus.com.au audience by leveraging our expertise to create sponsored content for your brand All native content is written for you by Prevention s own editors in the style of the magazine. Readers are engaged by the way the content is written and presented, and topic-themed hyperlinks throughout the story encourages them to visit your website. Native content package: $9,750 + gst 1 x custom-written article that appears across all our digital platforms: Home page of our website for one week, and a further three weeks alongside relevant topic-themed stories. Inclusion in our weekly e-newsletter Posting on Facebook
social media facebook Our social media platforms provide today s woman with a daily source of inspiration and information to lead a healthier, more inspired life. Facebook: 200,000+ Boosted Facebook posts Cost: $3,000 + gst per post
digital e-newsletter Get your message noticed and drive traffic to your digital destination with a Prevention e-newsletter sponsorship. Database: 13,000+ Cost: $1,500 + gst Ad Format: 2 x Leaderboards and 1 MRec Frequency: Every Wednesday morning Content: a curated mix of short stories and videos to inspire readers to take charge of their health and wellness, and have them looking and feeling their best. Editorial content can be tailored around sponsorships.
solus edm Solus EDM s are a targeted opportunity to deliver your message directly to the in-box of our best customers and provide them with important information solely about your brand. Featuring your brand logo, product images, custom copy and URLs. Solus EDM s receive the highest level of engagement. Database: 13,000+ engaged health and wellness consumers. Cost: $2,500 + gst
events PREVENTION EVENTS Our popular events provide readers with the opportunity to engage with the Prevention brand - Australia s leading healthy lifestyle destination for women 30+. High profile guest speakers share tips and inspire women to boost their fitness, mental and physical wellbeing, happiness and energy. Sponsorships offer an unmissable opportunity to align yourself with Prevention. Cost: $30,000 + gst bookazines PREVENTION BOOKAZINES Prevention s Bookazines deliver in-depth coverage on popular health and wellness topics. They are published in addition to our bi-monthly magazine and stay on-sale for a longer period. Printed on premium paper, and sold for $12.95, these are collectible publications with extended shelf lives in consumers lives. Past Issues have included: 9see Bog Book of Walking, Flat Belly Diet, Sugar Smart Express Prevention Off-The-Couch Weight Loss Guide coming October 2017 SPONSORSHIP PACKAGE: $6,000 + gst
magazine rate card deadlines Advertising schedule 2017/2018 ISSUE BOOKING DEADLINE MATERIAL DEADLINE ON-SALE DATE Oct/Nov 2017 3 August 2017 10 August 2017 17 September 2017 Dec/Jan 2018 5 October 2017 12 October 2017 9 November 2017 Feb/Mar 2018 30 November 2017 7 December 2017 4 January 2018 Apr/May 2018 1 February 2018 8 February 2018 8 March 2018 Jun/Jul 2018 5 April 2018 12 April 2018 10 May 2018 Aug/Sep 2018 31 May 2018 7 June 2018 5 July 2018 Oct/Nov 2018 2 August 2018 9 August 2018 6 September 2018 Dec/Jan 2019 4 October 2018 11 October 2018 8 November 2018 Feb/Mar 2019 29 November 2018 6 December 2018 3 January 2019 Rate card VOLUME CASUAL 3X 6X 9X 12X 15X 18X DISCOUNT 2.5% 5% 7.5% 10% 12.5% 15% Full page 7950 9265 9025 8790 8550 8315 8075 DPS 19000 18530 18050 17580 17100 16630 16150 Half page 6650 6480 6320 6155 5985 5820 5650 Third page 5225 6095 4965 4835 4705 4575 4445 IFC spread 24700 24090 23465 22855 22230 21620 20995 OBC 12350 12045 11730 11425 11115 10810 10500 IBC 11400 11120 10830 10550 10260 9980 9690 Sizes PAGE SIZE TRIM (mm) TYPE (mm) BLEED (mm) Double Page Spread 412 x 275 402 x 245 (please allow for spine) 422 x 285 Full page 206 x 275 176 x 245 216 x 285 Half horizontal 136 x 206 106 x 176 146 x 216 Third vertical 275 x 68 245 x 38 285 x 78 For more information, contact your Prevention representative today: Melissa Fernley Phone: (02) 9901 6191 Mob: 0416 010 274 mfernley@nextmedia.com.au Bianca Preston Phone: (02) 9901 6327 Mob: 0400 540 180 bpreston@nextmedia.com.au Rose Pamilar Phone: (02) 9901 6164 Mob: 0414 239 437 rpamilar@nextmedia.com.au
production specifications Technical information SPECIFICATIONS PDFs Please supply a high-res PDF. Resolution is 300 dpi. All fonts must be embedded in the PDF. These fonts must be active on your system at the time of creating the PDF. Please supply DPS material as two single pages. Image specifications Image resolution is 300 dpi. All colours must be set to CMYK. Do not enlarge images more than 25%. Check all linked images are updated and no fonts are missing. Document specifications Digital files must be prepared to the correct final size - check that type, trim and bleed areas are correct. Ensure all live elements you wish to print are kept within the type area. Bleed - provide 5mm of bleed where bleed is required. Check that crop marks are visible. Colour specifications For a rich solid black use: 40% Cyan and 100% Black. Total sum density (total ink weight) should fall between 290% and 310%. Convert all spot colours to CMYK. Text level type should be 100% black only. Fonts Nextmedia supports Open type fonts and PC Postscript fonts only. Applications supported InDesign, Photoshop, Illustrator, Word docs, Text docs, PDF. DELIVERY OPTIONS Quickcut to Nextmedia (preferable) Websend or Dropbox Hightail (previously YouSendIt) www.hightail.com Email We accept email files under 30mb. Please note the booking number and magazine title in the subject field and email to adops@nextmedia.com.au FTP FTP files over 30mb to our ftp server. ftp.next. com.au. Email the Advertising Coordinator to obtain login details at adops@ nextmedia.com.au CONTACT US Nextmedia ad creation Need help creating your advertisement? Please supply high resolution images, logos and text copy to be used in the advertisement. Contact the Prevention magazine Advertising Manager on (02) 9901 6191 for more information. You may contact your advertising representative to discuss ad creation inhouse at Nextmedia. Advertising production If you use our graphic design service, your deadline is two weeks prior to the dates stated. Advertorials must be produced in a font not used in the magazine, and must carry the word Advertorial at the top of the page, in 10pt type. Inserts, onserts, sachets The expertise of the Sales and Production teams at Nextmedia is available to assist with planning, placement, design and testing of your insert. Please contact your advertising representative for full details and specification sheets. CANCELLATION The cancellation deadline for advertising is three weeks prior to booking deadline. Cancellation of any booked advertising must be in writing and received by the Account Manager and/or Sales Director prior to the cancellation deadline. The Publisher reserves the right to repeat the most recent material or material of the Publisher's choice. If a cancellation occurs mid-contract, the difference between the contract appearance rate and the actual appearance rate card will be surcharged. WET SACHET SPECIFICATIONS Sachet laminate (what the sachet is made of) must be a minimum: 12 micron for PET (Polyester), or 12 micron for Aluminium (Foil), or 75 micron for PE (Polyethylene). The Polyethylene must be modified linear low (LLPE) or equivalent. For each 1ml of fill, the sachet's internal area must be at least 8 square cm. A sachet must be free from excessive air - as much as possible needs to be removed prior to sealing. Under a compression test, sachets must withstand at least 3,300 psi (1,500kg) of pressure for 10 seconds and the bonding must resist 2,200 psi (1,000 kg) for a minimum of 5 hours. Maximum total weight for individual sachets, including fill = 20 grams. The quantity of fill must remain the same throughout the production run. Sachet packing Sachets must be packed in nested cartons so that they do not curl or stick together. If more than 1 deck of sachets is packed in a carton, each deck must have a strong cardboard base so they will sit stable on that base. All sachets are to be packed the same way up and the same way around. All cartons and pallets must be accurately labelled, indicating product, quantity and host publication. Approval of samples Suppliers/manufacturers of sachets must submit samples for testing by Nextmedia. Such samples must be identical to any product supplied for inclusion with a production run of our magazine. A minimum of 200 samples may be required they must conform to all the above specifications, otherwise testing and approval will not proceed. Size specifications (subject to testing) Minimum dimensions = 90mm x 55mm. Maximum dimensions = 140mm x 100mm. Magazine production run During binding of our magazine, should we encounter a problem with the sachets which could stop the magazine going on sale to schedule or which could cause damage to the magazine - either physically or by affecting potential sales - we reserve the right to omit the sachet.