Advertising Media Planner DON T MISS YOUR CHANCE TO REACH LEADERS AND

2018 Advertising Media Planner DON T MISS YOUR CHANCE TO REACH LEADERS AND D E C I S I O N M A K E R S I N H E A LT H C A R E T E C H N O L O G Y F o r M o r e I n f o r m at i o n, C o n ta c t: Tom Lasch Advertising Sales Manager P +1-440-247-1060 C +1-440-840-5983 TLasch@aami.org Steve Wafalosky Advertising Sales Manager P +1-440-247-1060 C +1-440-781-0846 SWafalosky@aami.org

The AAMI Advantage AAMI is the best way to reach healthcare technology professionals around the country. These leaders represent billions of dollars in buying power. We choose to partner with AAMI to grow and promote the HTM community. Working with AAMI provides great exposure, networking, and career growth opportunities. Brooke Odenwelder, VP of Sales & Marketing for First Call Parts AAMI offers a variety of opportunities for you to reach these key decision makers through both print and digital outlets. Contact our ad representatives to create an ad package that best meets your needs. Advertise with AAMI, and watch your business grow! For More Information, Contact: Tom Lasch Steve Wafalosky Advertising Sales Manager Advertising Sales Manager P +1-440-247-1060 P +1-440-247-1060 C +1-440-840-5983 C +1-440-781-0846 TLasch@aami.org SWafalosky@aami.org 2 2

AAMI Advertising Options P r i n t AAMI News pages 5 6 The premier news publication in the healthcare technology field, this newsletter reaches roughly 7,000 AAMI members every month. BI&T pages 7 8 Published six times a year, AAMI s award-winning, peer-reviewed journal covers the latest trends and research in the industry. Horizons page 9 Published twice a year, this special supplement provides in-depth coverage of one specific topic per issue. Resource Catalog pages 10 11 This guide in print and digital formats highlights AAMI s product and program offerings. AAMI Calendar page 12 This colorful wall calendar offers you the chance to reach key decision makers all year round. When building our marketing program, we looked at many different periodicals for advertising. It was clear early on that using AAMI publications was the way for us to grow our business. They were easy to work with, had excellent distribution in our marketplace, and had very reasonable pricing for a company our size. Gary Socola, president of HIGHPOWER Validation Testing & Lab Services D I G I T A L AAMI.org page 13 The AAMI website is the go-to resource for all professionals in healthcare technology. Electronic Newsletters pages 14 16 AAMI NewsWeekly Tech News Net Sterilization Today AAMI Conference Daily Career Connection The A-List page 17 An exclusive email featuring your unique message, sent to hundreds of AAMI opt-in subscribers. Podcasts page 18 Informative, engaging, and exclusive interviews with leaders in healthcare technology. Bundle Packages page 19 3

AAMI at a Glance * Work Setting Healthcare Facility 39% Manufacturer 35% Consulting 7% College or University 5% ISO 4% Laboratory 3% Government Agency 3% Other 4% 9 out of 10 members who responded to a publications survey said they played a role in purchasing decisions for their organization. 8 out of 10 members said they expect their organization to spend at least $500,000 on healthcare technology during the next year. * Based on self-reported membership profiles Our Members HTM Professional 34% C-Suite Executive 20% Quality Assurance Expert 18% Compliance Management or Regulatory Affairs Professional 6% Sterilization Professional 6% Clinician 5% Consultant 5% Laboratory Specialist 2% Educator 2% Information Systems Specialist 1% Other 1% 7 out of 10 members work in hospitals or for medical device manufacturers. 7 out of 10 members who responded to a publications survey said AAMI publications lend the greatest credibility to companies that are selling products or services to medical technology professionals. 4

M E DIA Jenifer Brown, president/ owner of Health Tech Talent Management, LLC A D V E RT IS ING AAMI News is the winner of multiple awards from the American Society of Healthcare Publication Editors (ASHPE). A A MI AAMI News I advertise in AAMI News because of the national industry exposure my ad receives. This is not just for return on investment, but also to demonstrate the importance of supporting and collaborating with our industry s national organization. P LANNE R AAMI News is the premier news publication in the healthcare technology field, reaching roughly 7,000 AAMI members each month. Readers rely on AAMI News for in-depth and timely coverage of regulatory affairs, hospital issues, standards activities, industry updates, career trends, and AAMI programs. Rates (Net/Per Issue) Ad Sizes 4-Color 1 issue 6 issues 12 issues Full Page $1,790 $1,620 $1,450 1/2 Page $1,190 $1,075 1/4 Page $895 Spread Size Width Height Spread Measurements 17.5 11.25 $945 Full Page Bleed 8.75 11.25 $815 $725 1/2 Page 7.375 4.625 $2,865 $2,575 $2,290 1/4 Page 3.6875 4.625 Back Cover 1/2 Page $1,535 $1,380 $1,230 Cover 2 $2,150 $1,935 $1,720 Cover 3 $1,970 $1,770 $1,575 Please provide high resolution (300 dpi or higher) press-ready PDF files. Please do not include crop or printer marks in the PDF. Publication trim size is 8.5 x 11. 5

AAMI News 2018 Editorial Calendar Issue Focus Special Distribution Space Reservation Materials Due January Human Factors Dec. 1, 2017 Dec. 6, 2017 February Cybersecurity HIMSS Annual Conference Jan. 2, 2018 Jan. 8, 2018 March Sterilization and Reprocessing IAHCSMM Annual Conference & Expo APIC Annual Conference AAMI Sterilization Standards Week Feb. 1, 2018 Feb. 5, 2018 April Imaging MD Expo March 1, 2018 March 6, 2018 May Data Analytics April 2, 2018 April 6, 2018 June Career Development AAMI Annual Conference & Expo (inserted directly into registration bags!) AAMI Standards Week HTM Educators May 1, 2018 May 7, 2018 July Service and Support HTM Society Meetings June 1, 2018 June 5, 2018 August Mobile Health MD Expo HTM Society Meetings July 2, 2018 July 9, 2018 September Patient Monitoring HTM Society Meetings Aug. 1, 2018 Aug. 6, 2018 October Sterilization and Reprocessing AAMI Sterilization Standards Week HTM Society Meetings Aug. 31, 2018 Sept. 5, 2018 November Clinical Alarm Management Oct. 1, 2018 Oct. 5, 2018 December Year in Review AAMI Standards Week Nov. 1, 2018 Nov. 6, 2018 6

BI&T Biomedical Instrumentation & Technology A repeat winner in both the APEX and ASPHE national competitions! Rates (Net/Per Edition) 4-Color 1 issue 3 issues 6 issues 8 issues* Full Page $2,440 $2,305 $2,150 $1,680 1/2 Page $1,660 $1,550 $1,425 $1,155 1/4 Page $1,250 $1,170 $1,080 $890 Cover 2 $2,925 $2,765 $2,580 $2,015 Cover 3 $2,802 $2,650 $2,470 $1,930 Cover 4 $3,045 $2,880 $2,685 $2,100 AAMI s award-winning, peer-reviewed journal is published six times a year and mailed directly to 7,000 influential healthcare technology professionals. Our readership is even higher as our members report passing along their copies to colleagues. The professionals who read BI&T play a crucial role in purchasing decisions at their organizations. BI&T is one of the most honored healthcare technology publications in the field. Ads published in the print edition are included in the online archived articles, giving your message staying power. * Sign up for six issues of BI&T and two issues of Horizons. Special Advertising Opportunities Exclusive Polybag Messaging Journal and Polybag Inserts (Pricing available upon request.) Ad Sizes Size Width Height Full Page Bleed 8.75 11.25 1/2 Page 7.375 4.625 1/4 Page 3.6875 4.625 Please provide high resolution (300 dpi or higher) press-ready PDF files. Please do not include crop or printer marks in the PDF. Publication trim size is 8.5 x 11. 7

BI&T 2018 Editorial Calendar Issue January/ February March/ April Cover Story Women in Healthcare Technology Software Patch Management Roundtable Discussion Risk Management Imaging Advertising with AAMI gives us access to some of the best, brightest, and most influential people in healthcare. It is a key vehicle for letting them know about Healthmark and the innovative solutions we have for proper device reprocessing. Ralph Basile, Vice President, Healthmark Industries Special Distribution HIMSS Annual Conference iahcsmm Annual Conference AAMi Sterilization Standards Week HtM Society Meetings Space Reservation Materials Due Nov. 2, 2017 Nov. 9, 2017 Jan. 9, 2018 Jan. 16, 2018 May/ June Quality Control Career Development AAMI Annual Conference & Expo APIC Annual Conference March 14, 2018 March 21, 2018 AAMI Standards Week July/ August Pediatrics and Healthcare Technology Medical Device Service and Support HTM Society Meetings May 10, 2018 May 17, 2018 September/ October Simulation and Computer Modeling Sterilization and Reprocessing AAMI Sterilization Standards Week July 11, 2018 July 18, 2018 November/ December Tracking Medical Devices Clinical Alarm Management MD Expo AAMI Standards Week Sept. 11, 2018 Sept. 18, 2018 HTM Society Meetings 8

Horizons BI&T s Specialty Supplement Published twice a year, AAMI s award-winning and peer-reviewed Horizons magazine provides in-depth coverage of one specific topic per edition making it widely read and a keeper. This specialty publication: Enables you to effectively target your advertising placement with articles important to your customers Expands recognition of your products and services to new audiences and customers, as other associations serve as partners on the publication Is archived online, extending the visibility of your ad Reaches more than 7,000 readers and is used as a go-to reference by experts in the industry Rates (Net) 4/Color 1 issue 2 issues Full Page $2,625 $1,945 1/2 Page $1,995 $1,365 1/4 Page $1,025 $710 Issue Summer Decisions through Data Winter Technology on the Edge * 2018 Deadlines Space Reservation Materials Due March 14, 2018 March 21, 2018 Sept. 11, 2018 Sept. 18, 2018 Cover 2 $3,150 $2,330 Cover 3 $3,020 $2,235 Cover 4 $3,280 $2,430 Ad Sizes Size Width Height Full Page Bleed 8.75 11.25 1/2 Page 7.375 4.625 * This issue of Horizons will explore forward-thinking concepts, such as innovative technology in development (e.g., wearables) and combination products, as well as look at what innovative technology means from a regulatory standpoint among other topics. 1/4 Page 3.6875 4.625 Please provide high resolution (300 dpi or higher) press-ready PDF files. Please do not include crop or printer marks in the PDF. Publication trim size is 8.5 x 11. 9

New Expanded Options Resource Catalog Print Edition For the first time, the Resource Catalog will be published on a quarterly and targeted basis. The first version of the year will provide a comprehensive overview of AAMI s products and services, and will be offered in both a print and digital format. The remaining three quarterly print versions will focus on specific topics, such as sterile processing, quality systems, and device and data integration. The first edition will be mailed to AAMI members and customers, and will be distributed at AAMI and industry events. The later editions will be distributed to targeted audiences. Rates (Net/Per Edition) 4-Color Rate Full Page * $2,750 1/2 Page * $1,850 Cover 2 $3,500 Cover 3 $3,000 Print Ad Sizes Size Width Height Full Page Bleed 8.75 11.25 1/2 Page 7.375 4.625 Please provide high resolution (300 dpi or higher) press-ready PDF files. Please do not include crop or printer marks in the PDF. Publication trim size is 8.5 x 11. 2018 Print Deadlines Issue Space Reservation Materials Due Winter Dec. 1, 2017 Dec. 15, 2017 Spring March 2, 2018 March 23, 2018 * Ad space in the spring, summer, and fall editions is limited, so please make your reservation early. Summer June 1, 2018 June 22, 2018 Fall Aug. 31, 2018 Sept. 21, 2018 10

Resource Catalog Winter Digital Edition Advertisers can: Hyperlink to their company website. Embed a video in the ad. Link to a landing page to collect leads. Add social media links to develop followers. Target products to specific topics, such as sterilization. Ad Positions To learn about options, features, and prices, please contact: Tom Lasch Steve Wafalosky Advertising Sales Manager Advertising Sales Manager P +1-440-247-1060 P +1-440-247-1060 C +1-440-840-5983 C +1-440-781-0846 TLasch@aami.org SWafalosky@aami.org Extend your advertising investment with digital media: Link your ad to the landing page of your choice. Increase website traffic. Interact with viewers to help the buying process. Generate an immediate response from customers. 11

AAMI Calendar AAMI s popular calendar is sent to more than 7,000 healthcare technology professionals. Sponsorship includes: Prominent placement of your company logo Company description (up to 100 characters) and contact information on the chosen month Listing of AAMI Conference exhibitor booth number, if applicable 4-Color Calendar Sponsorships Rate (Net) First Month $1,400 Each Additional Month $1,100 2019 Calendar Deadlines Space Reservation Materials Due Oct. 19, 2018 Nov. 2, 2018 For More Information, Contact: Tom Lasch Steve Wafalosky Advertising Sales Manager Advertising Sales Manager P +1-440-247-1060 P +1-440-247-1060 C +1-440-840-5983 C +1-440-781-0846 TLasch@aami.org SWafalosky@aami.org Size and layout of the calendar may vary from the image depicted. 12

AAMI.org Make AAMI.org an essential component of your online marketing strategy. Our website is the perfect environment to: Build and strengthen awareness of your company. Market your products and services. Connect directly to the key decision makers in the healthcare technology field who visit AAMI s website. There are 12 options available to meet your company s specific needs. Choose a header banner or sidebar for placement in one of the six spots listed below. Header Banner (468 x 60 pixels) Two Rotations Sidebar (200 x 200 pixels) Two Rotations AAMI Website Options AAMI Website Months Rates* AAMI Home Page 12 $6,180 AAMI Web Metrics More than 156,000 page views per month More than 33,800 unique visitors per month More than 56,600 sessions per month An average of more than three page views per session Traffic numbers from Jan. 1, 2017 to March 31, 2017 Events (excluding Annual Conference) Membership & Community Professional Development Products & Publications 12 $3,090 12 $3,090 12 $3,090 12 $3,090 News & Views 12 $3,090 * Rates are per position, per landing page for header banner or sidebar. 13

Electronic Newsletters Deliver your message directly to your customers inboxes with a link to your company s website. AAMI NewsWeekly Our weekly newsletter emailed to AAMI members and subscribers on Wednesdays is filled with breaking news, features, industry updates, guidance, and interviews. Tech News Net This newsletter emailed the last full week of every month to more than 12,000 clinical engineer and biomedical equipment technicians is packed with practical and timely news for healthcare technology management (HTM) professionals. Career Connection This quarterly newsletter (February, May, August, and November) is distributed to more than 1,000 students, educators, and young professionals in the industry. It provides the latest news about job opportunities, as well as career advice. Sterilization Today Published quarterly (March, June, September, and December), this newsletter targets more than 5,000 sterilization and reprocessing professionals in healthcare. AAMI Conference Daily Our daily recap of the Annual Conference & Expo is sent to all conference registrants and AAMI members. AAMI NewsWeekly Annual Rate Size (pixels) (48 issues) Leaderboard 600 x 70 $4,120 Sponsored Content All AAMI enewsletters have a 98% delivery rate 200 x 160 plus text $3,090 1st Banner Ad 600 x 70 $2,575 2nd Banner Ad 600 x 70 $1,545 AAMI Conference Daily Size (pixels) Rate (for all four days) Leaderboard 600 x 70 $1,290 Sponsored Content 200 x 160 plus text $1,030 1st Banner Ad 600 x 70 $1,030 2nd Banner Ad 600 x 70 $775 Career Connection, Sterilization Today Size (pixels) Annual Rate (four issues) Leaderboard 600 x 70 $2,060 Sponsored Content 200 x 160 plus text $1,545 1st Banner Ad 600 x 70 $1,290 2nd Banner Ad 600 x 70 $1,030 14

Get the latest news with AAMI s enewsletters AAMI NewsWeekly Career Connection AAMI Conference Daily Tech News Net Sterilization Today Leaderboard (600 x 70 pixels) Sponsored Content (photo or graphic that is 200 x 160 and paired with a description of 35 words or less) 1st Banner Ad (600 x 70 pixels) 2nd Banner Ad (600 x 70 pixels) enewsletter Deadlines Space Reservation 25th of prior month Materials Due 5 days later Please provide file as a jpg or gif. No flash animation is allowed. 50k maximum. 15

Featured Example: Tech News Net Ad Position Size (pixels) Annual Rate (12 issues)* Leaderboard 600 x 70 $2,060 Sponsored Content 200 x 160 plus a description of 35 words or less $1,545 1st Banner Ad 600 x 70 $1,290 2nd Banner Ad 600 x 70 $1,030 3rd Banner Ad 600 x 70 $750 4th Banner Ad 600 x 70 $550 *Per issue rates also available. enewsletter Deadlines Space Reservation Materials Due 25th of prior month 5 days later Please provide file as a jpg or gif. No flash animation is allowed. 50k maximum. 16

A-List This sponsored email, which is an opt-in resource, is an exclusive opportunity for you to educate AAMI members about the benefits of using your product or service. This opportunity gives you the chance to position yourself as a thought leader and solution provider in the industry. The cost is only $515. A-List Deadlines Materials Due 20th of prior month Images may not exceed 600 pixels in width or height. For More Information, Contact: Tom Lasch Steve Wafalosky Advertising Sales Manager Advertising Sales Manager P +1-440-247-1060 P +1-440-247-1060 C +1-440-840-5983 C +1-440-781-0846 TLasch@aami.org SWafalosky@aami.org 17

Podcasts The AAMI Podcast covers the latest topics in the ever-changing world of healthcare technology through engaging conversations with leaders and experts. All podcasts are available on the AAMI website and through three major podcast distributors: itunes, TuneIn, and Stitcher. For $1,450, you can be the sole sponsor of an individual podcast. As part of the package, you will get: A 20-second voice-over introduction AND closing Mention of your company, with a hyperlink, on the AAMI website and in AAMI NewsWeekly A banner advertisement on the AAMI website during the month of sponsorship 2018 Podcast Schedule March June September December For More Information, Contact: Tom Lasch Steve Wafalosky Advertising Sales Manager Advertising Sales Manager P +1-440-247-1060 P +1-440-247-1060 C +1-440-840-5983 C +1-440-781-0846 TLasch@aami.org SWafalosky@aami.org 18

Bundle Package Rates Platinum Package 6x Full Page FC AAMI News 6x Full Page FC BI&T +two complimentary issues of Horizons Resource Catalog Full Page FC Non-Corporate Member Rate: $22,000 Corporate Member Rate: $19,800 * Earn 15% off any website placement of six months or more! More than 20% OFF Gold Package 6x 1/2 Page FC AAMI News 6x 1/2 Page FC BI&T +two complimentary issues of Horizons Resource Catalog 1/2 Page FC Non-Corporate Member Rate: $14,000 Corporate Member Rate: $12,600 * Earn 15% off any website placement of six months or more! More than 15% OFF Silver Package 6x 1/4 Page FC AAMI News More than 10% OFF 6x 1/4 Page FC BI&T +two complimentary issues of Horizons FC = four color Non-Corporate Member Rate: $10,000 Corporate Member Rate: $9,000 Contact our advertising sales managers for additional package options: Tom Lasch Steve Wafalosky Advertising Sales Manager Advertising Sales Manager P +1-440-247-1060 P +1-440-247-1060 C +1-440-840-5983 C +1-440-781-0846 TLasch@aami.org SWafalosky@aami.org 19