Innovations with Data Agility In Insurance

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Title and Content 109 207 246 131 56 155 0 99 190 85 165 28 214 73 42 Dark 1 Light 1 Dark 2 Light 2 Accent 1 Accent 2 185 175 164 151 75 7 193 187 0 221 62 236 137 29 Accent 3 Accent 4 Accent 5 Accent 6 Hyperlink Followed Hyperlink Innovations with Data Agility In Insurance Vijaya Deepti 127 175 221 Tata Blue 50% 203 215 238 Tata Blue 25% 179 149 197 Vice President & Head Global Delivery, Insurance Purple 50 % 212 195 223 Purple 25 % 242 171 Yellow 50 % 249 213 Yellow 25 % 229 205 186 248 235 180 213 154 Information Excellence Summit, February 25, 2012 Bangalore Brown 50 % Brown 25 % Green 50 % http://informationexcellence.wordpress.com 214 231 200 Green 25 % 240 202 Light Green 50% 251 251 Light Green 25%

Vijaya P H Deepti Profile Vijaya P. H. Deepti Vice President and Head of Global Delivery Insurance unit Tata Consultancy Services Limited. With an experience of 29 years in TCS, Vijaya Deepti is currently responsible for global delivery for the Insurance unit. She has the additional responsibility to grow UK and European Insurance business. Her experience in delivering large scale transformations, coupled with thought leadership enables her to be a business advisor to CXOs of global insurance corporations. Her ability to significantly impact the organizational context by bringing innovativeness in her ideas, solutions and approaches along with her strength in building customer relationships has helped anchor the business during the downturns. In recognition for her contribution to the Insurance unit within TCS, Women Leaders In India (WLII) conferred the Leading Businesswoman Of The Year award in Dec 2009. Under her leadership, the unit won a number of large strategic deals, acquired new customers and grew volume by 100% within 2 years of taking charge of the unit. She has been a role model and inspiration for emerging women leaders in TCS and the industry. Deepti has been a member of TCS Business Excellence Council, responsible for driving TATA Groups Business Excellence(TBEM) initiative. She worked as head of Quality Council and has championed various Six Sigma Initiatives within TCS and customer engagements. A quick learner who brings passion and fervor to whatever she does, Deepti is also a change agent. Deepti is a voracious reader who likes to read books on management, leadership, and innovation amongst others and bring these learning to drive positive change within the organization. Vijaya Deepti has a Bachelor's Degree in Mechanical Engineering, from Bombay, India. She has authored and published white papers and research studies, one of which was on Effective Risk Management: Risk Analysis Using Enhanced FMEA. (link?) Deepti is a strong believer in work life balance and encourages this across the organization through effective time management. For customers, Deepti is fondly known for her ability to deliver certainty, for her teams she is the leader who trusts and empowers and for associates in the unit, she is a role model as much for her vision, insights and technical expertise, as for her people management skills.

Customer Centricity drives Agility Digital Strategy Need Based Selling Lead Management Business Agility Service Differentiation Improve Acquire Customer Retain Campaign Management Business Analytics Loyalty Reward Programs Cross Sell- Up Sell Personalized Services Customer Centric Organization and Culture driven by a leader who can cut across Product silos. Focus is on Customer Experience and Customer Perception

Data Agility Journey towards Excellence Collaborative Relationships Social commerce Social CRM Socially-enabling business processes Socially-enabling and integrating digital assets Integrated multi-channel touch points Location-based services Partner communities Customer communities Employee communities Mobile applications Crowd Sourcing Social Media footprint expansion (e.g. Twitter) Social Media functional expansion (e.g. sales) Collaboration tools expansion (e.g. SharePoint) In-memory analytics BI for the masses Sentiment analysis Mobile dashboards and reports Expanding Business Intelligence footprint Sustained Competitive Advantage Relationship-based, Prescriptive Enterprise Collective intelligence and knowledge management Business & decision processes driven by analytics Integrated Big Data with enterprise data and decision processes Advanced marketing attribution Predictive analytics, simulation and optimization Analytic applications Awareness-to-action capabilities Stream computing analyzing data in motion Actionable Intelligence

Innovations with Data Agility in Insurance Customer focused Predictive Analytics Claims Triaging Adjuster Assignment Usage Based Insurance Pay-How-You-Drive Adaptive Data Warehousing Adaptive Model Driven Data Agility it is not about technology but the ability to move, process, consume the data within or across the enterprise quickly.

Customer focused Predictive analytics Claims Triaging and Adjustor Assignment Insurance Distribution (Understanding customers, targeting the right markets, Hiring and deploying the right agents) Personalized Claim Handling(Proactively approach the customers leveraging the insights derived from claims data) Personalized claim Handling(Proactively approach the Analyze Online User experiences customers leveraging the insights derived from claims data) Big Data Analytics (Social media, Facebook etc.)

Insurance Telematics in Action Telematics in Action Telematics in action 7

Adaptive Data warehousing A shift from Traditional Approach Acquire and manage data in a way it can be utilized better automate core data warehousing functions Focus on a business model rather than a physical model as the core of Data warehouse. (Insurance specific models). Reduce the update cycle of data warehouse

Title and Content 109 207 246 131 56 155 0 99 190 85 165 28 214 73 42 Dark 1 Light 1 Dark 2 Light 2 Accent 1 Accent 2 185 175 164 151 75 7 193 187 0 221 62 236 137 29 Accent 3 Accent 4 Accent 5 Accent 6 Hyperlink Followed Hyperlink Thank You 127 175 221 203 215 238 179 149 197 212 195 223 242 171 249 213 Tata Blue 50% Tata Blue 25% Purple 50 % Purple 25 % Yellow 50 % Yellow 25 % 229 205 186 248 235 180 213 154 214 231 200 240 202 251 251 Brown 50 % Brown 25 % Green 50 % Green 25 % Light Green 50% Light Green 25%

Innovations with Data Agility In Insurance