SAP BusinessObjects Lumira Expert Webinar Series

SAP BusinessObjects Lumira Expert Webinar Series SAP BusinessObjects Lumira and Predictive Analytics Presenter: Ashok Kumar Product Manager, SAP Analytics Brought to you by Product Management, SAP Analytics

Legal disclaimer The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the permission of SAP. This presentation is not subject to your license agreement or any other service or subscription agreement with SAP. SAP has no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation and SAP's strategy and possible future developments, products and or platforms directions and functionality are all subject to change and may be changed by SAP at any time for any reason without notice. The information in this document is not a commitment, promise or legal obligation to deliver any material, code or functionality. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. This document is for informational purposes and may not be incorporated into a contract. SAP assumes no responsibility for errors or omissions in this document, except if such damages were caused by SAP s willful misconduct or gross negligence. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions. 2013 SAP AG or an SAP affiliate company. All rights reserved. 2

Agenda SAP Lumira Overview. SAP Predictive Analytics Overview. Predictive capabilities in SAP Lumira Building Model in SAP Predictive Analytics and consuming in SAP Lumira. SAP BusinessObjects Licensing model. Q&A 2016 SAP SE or an SAP affiliate company. All rights reserved. Customer 3

Two analytics development tracks SAP Business Objects Cloud Provide new SaaS Analytics capabilities All analytics capabilities in one product Consumer-grade user experience Embedded and standalone Software-as-a-Service in the Public Cloud High-performance, real-time platform Continued investment in existing solutions Enterprise BI SAP BusinessObjects BI Suite BI 4.2 Design Studio 1.6 SP2 Analysis Office 2.2 Agile Visualization SAP BusinessObjects Lumira Lumira 1.31 Advanced Analytics SAP Predictive Analytics Predictive Analytics 3.0 EPM Ex. SAP Business Planning and Consolidation (BPC) BPC 10.1 NW SP08 GRC Ex. SAP Risk Management Risk Management 10.1 SP11 On-premise and/or Private Cloud Deployment Options 2016 SAP SE or an SAP affiliate company. All rights reserved. Customer 4

SAP BusinessObjects Lumira Product Overview Visualize your data, discover new insights and share beautiful stories Transform data Acquire data from corporate, personal and web sources Acquire data from custom sources with extensions Quickly cleanse, combine and enrich data Visualize and discover insights Rich library of chart types Extend, embed and customize with extensions Discover related insights and influencers Share beautiful stories Build engaging stories that highlight KPIs Share insights on mobile, browser and desktop 2016 SAP SE or an SAP affiliate company. All rights reserved. Customer 5

Trusted Data Discovery Agility for Business Users Excel Data Discovery Trusted Data Discovery Enterprise BI Enterprise scale and governance Customers want: AGILITY for business users + The ability to SCALE and GOVERN BI strategically across the organization. + INNOVATION 2016 SAP SE or an SAP affiliate company. All rights reserved. Customer 6

Competitive advantage Predictive Analytics is the Next Step in Business Intelligence Sense and respond Predict and act Optimization Raw data Cleaned data Standard reports Ad hoc reports and OLAP Generic predictive analytics Predictive modeling Why did it happen? What will happen? What is the best that could happen? What happened? Analytics maturity The key is unlocking data to move decision making from sense and respond to predict and act 2016 SAP SE or an SAP affiliate 2015 company. SAP SE or All an rights SAP affiliate reserved. company. All rights reserved. 7 Customer 7

Predictive Analytics Complements Analytics Predictive Analytics Analytics How many products am I selling? Where am I mainly selling my products? To whom? Which customers are likely to buy my product? To be frauders? To leave me to the competition? What will be the product demand in September 16? What product should I propose to this particular customer? Why my customer is calling support? WHY things are happening? WHAT is likely to happen? WHAT is our next best action?

Specialization Today, Predictive Analytics is an Island ETL LOB Chasm PM ETL PA DM Cleaned Data EIM Raw Data Reporting Analysis BI Discovery Dashboards Sophistication / Skill Set There is a disconnect between the BI and Advanced Analytics world 2016 SAP SE or an SAP affiliate company. All rights reserved. Customer 9

Specialization Bringing Predictive Analytics To Business Users Is Key Automated Predictive PM PA DM Cleaned Data EIM Raw Data Reporting Analysis BI Discovery BI Dashboards Invisible Analytics in BI Sophistication / Skill Set 2016 SAP SE or an SAP affiliate company. All rights reserved. Customer 10

Spread and Democratize Predictive Predictive Models Consumption Predictive Models Creation and Management (Line of) Business Users Business Analysts Citizen Data Scientists Data Scientists Analytics Skill Set Analytics Skill Set SAP Line of Business Applications SAP Analytics SAP Predictive Analytics SAP HANA, SAP BW, Hadoop, Major Databases SAP Advanced Analytics Solutions 2016 SAP SE or an SAP affiliate company. All rights reserved. Customer 11

SAP Predictive Analytics o o Automate the process Straightforward modeling SAP Predictive Analytics o o Fine-tune the process. Native libraries (HANA) o Fast deployment & review Automated Analytics Expert Analytics o 5000+ algorithms (R) Analyze Get the right dataset Analyze Review Automated From Dataset to Deployment Model Deploy Review Typical

An Extended Palette for All Needs Automated Analytics Expert Analytics o End-to-end automation of your predictive projects. o Customization of the predictive projects. o Guided, powerful data preparation o Extended support of SAP HANA Native libraries o Fast deployment o Support of thousands of R algorithms o Predictive Factory to manage 100s of models o Drag and drop model creation Business Analysts Citizen Data Scientists Data Scientists 2016 SAP SE or an SAP affiliate company. All rights reserved. Customer 18

Detecting Fraud from auto insurance data Past Auto Claims with a Yes/No Fraud flag New Claims Train Model Apply Model Model equation New Claims Fraud Scores 2016 SAP SE or an SAP affiliate company. All rights reserved. Customer 21

Expert Analytics (EA): SAP Predictive Analytics 2.x Holistic advanced analytics for data scientists Provide Data Scientists and Business Analysts with sophisticated algorithms to take the next step in understanding their business and modeling outcomes Holistic solution for predictive analytics and advanced data visualization Build models and apply to scenarios using R, automated, SAP PAL, and SAP APL algorithms to forecast future outcomes Open to most major data sources for a comprehensive analysis Library of advanced visualizations within the modelling tool Optimized for SAP HANA to support huge data volumes and inmemory processing 2016 SAP SE or an SAP affiliate company. All rights reserved. Customer 22

SAP BusinessObjects Predictive Analytics Optimized for every platform, technology, and user persona Consumption Analysis Tools Enterprise Applications Exported Code or Scoring Equations Raw Datasets Analysis SAP BusinessObjects Predictive Analytics Common interface regardless of data source, predictive technology, or user persona (including Analysts and Data Scientists) Full end-to-end automation from data acquisition, metadata creation, modelling, validation, deployment, and maintenance Predictive Optimization Strategy Big Data Sources In-Memory Sources Traditional Sources Native execution (Native Spark Modeling) to eliminate data extraction & work on full datasets Standard SQL to all sources Supports all SAP HANA predictive technologies (PAL, APL, R) Delegate computation to HANA wherever possible (PAL, APL) to eliminate data extraction Supports all major DBs. Encode as much computation in SQL as possible Execute calculations in DB wherever possible (reduce data extraction) Data Sources HiveQL Spark SAP SQL NSM Spark Hadoop SAP HANA Vora SAP HANA SAP APL SAP PAL R RDBMS In-Database Apply w/ SQL 2016 SAP SE or an SAP affiliate company. All rights reserved. Customer 23

SAP HANA Real-time in-memory predictive analytics platform SAP HANA Automated Predictive Library Predictive Analysis Library Other Native Libraries R-Server Automated Predictive Library (APL) Predictive Analysis Library (PAL) Application Function Library (AFL) R Scripts The predictive analysis capabilities of SAP Predictive Analytics automated analytics engine (formerly KXEN) in SAP HANA Accelerated predictive analysis and scoring with native in-database algorithms Application Function Library (AFL) framework allows SAP, partner, and customers to develop, deploy, load, and leverage their own advanced analytic custom functions in SAP HANA Execution of R scripts via high-performing parallelized vector based connection; R scripts embedded as part of overall query plan SAP Custom Open Source 2016 SAP SE or an SAP affiliate company. All rights reserved. Customer 24

Licensing

Licensing Structure 1 Choose a Package 2 Choose a Metric SAP BusinessObjects Enterprise, Premium edition All BI products included. Full use, unrestricted BI. Plus Predictive Analytics, SAP HANA Vora SAP BusinessObjects Enterprise, Professional edition (formerly BI Suite) All BI products included. Full use, unrestricted BI. SAP BusinessObjects Enterprise, Standard edition (formerly BI Reporting) Bundle include BI Platform, Web Intelligence, and Crystal Reports SAP BusinessObjects BI, Edge and SAP Crystal Server (available in Indirect only) Single server bundle include BI Platform other BI tools for departmental and SME customers Named Users Guaranteed access. Best for managers, power users, admins, content developers Concurrent Session Based Users No guaranteed access. Best for casual users. Public Document (for BusinessEnterprise, Pro edition only) Public access of BI content. Best for public internet. 2016 SAP SE or an SAP affiliate company. All rights reserved. Customer Customer 26

1 Choose a Package Standard, Professional, or Premium Limited Use Runtime Component SAP BusinessObjects Enterprise Professional SAP BusinessObjects Enterprise Premium Predictive Analysis Suite (Max 256 GB) Includes PA Modeler (1) HANA Vora (Max 4 nodes) Supported Metrics Licensing Model SAP BusinessObjects Enterprise Standard Web Intelligence SAP Crystal Reports SAP Application Data Access BI Platform (includes Mobile BI) 7018627 (per NUL) 7018628 (per 10 CSBL) SAP Lumira, Desktop Design Studio Analysis for OLAP Analysis for Office Explorer SAP BusinessObjects Dashboards Web Intelligence SAP Crystal Reports Data Integrator (Max 8 cores) Sybase IQ (Max 8 cores) Sybase PowerDesigner (1 CSBL) Lumira Server for BIP SAP Application Data Access BI Platform (includes Mobile BI) 7018568 (per NUL) 7018569 (per 10 CSBL) 7018356 (per public document) SAP Lumira, Desktop Design Studio Analysis for OLAP Analysis for Office Web Intelligence Explorer SAP BusinessObjects Dashboards SAP Crystal Reports Data Integrator (Max 8 cores) Sybase IQ (Max 8 cores) Sybase PowerDesigner (1 CSBL) Lumira Server for BIP SAP Application Data Access BI Platform (includes Mobile BI) 7018845 (per NUL) 7018846 (per 10 CSBL) Blocks of 10 CBSL (Concurrent Session Based Licenses) Blocks of 1 Named User Blocks of 1 Public Document (Pro only) 1. Runtime licenses of SAP IQ and Data Integrator can be deployed on multiple instances up to a maximum of 8 cores each. The DI instances cannot be clustered. 2. SAP IQ runtime license is limited to access by and through SAP BusinessObjects BI Platform and SAP Predictive Analytics. 3. Runtime license of DI is limited to one target datastore, can be IQ or some other datastore. 4. The runtime license of the Predictive Analysis Suite can only be used in conjunction with the BusinessObjects Enterprise. Predictive scoring results can only be used by SAP BI tools and not for use by other non SAP BI applications. 5. The runtime license of SAP HANA Vora is limited to a maximum of 4 nodes and can only be access by the included BI and predictive tools. 6. Some clients in the SAP BusinessObjects BI portfolio that are deployed on a desktop are only supported with a NUL metric. 7. Premium includes 1 NUL of PA Modeler regardless of the number of CSBLs / NULs purchased. 2016 SAP SE or an SAP affiliate company. All rights reserved. Customer 27

BusinessObjects Enterprise Premium Details Predictive Analysis Suite License Is restricted use. Can be used on either HANA or non HANA data. Additional units above the 256GB limit requires the purchase of full use Predictive Analysis. Output can only be consumed by BusinessObjects BI tools. For more information on full use Predictive Analysis licensing see here. 2016 SAP SE or an SAP affiliate company. All rights reserved. Customer Customer 28

When to use Business Objects Premium vs PA Suite PA Suite Full Use License Restricted use license Can only consume predictions via BusinessObjects BI. Limited to 256GB Full use license Unlimited data volume and data sources Consume predictions with any visualization tool. SAP BusinessObjects Enterprise Premium Predictive Analysis Suite (Max 256 GB) Includes PA Modeler (1) HANA Vora (Max 8 cores) SAP Lumira, Desktop Design Studio Analysis for OLAP Analysis for Office Web Intelligence Explorer SAP BusinessObjects Dashboards SAP Crystal Reports Data Integrator (Max 8 cores) Sybase IQ (Max 8 cores) Sybase PowerDesigner (1 CSBL) Lumira Server for BIP SAP Application Data Access BI Platform (includes Mobile BI) 7018845 (per NUL) 7018846 (per 10 CSBL) 2016 SAP SE or an SAP affiliate company. All rights reserved. Customer 29

SAP BusinessObjects Lumira Expert Webinar Series Q&A Presenter: Ashok Kumar Product Manager, SAP Analytics Brought to you by Product Management, SAP Analytics

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