How Plans and Providers Can Leverage Their HIPAA Investment for Productively and Profitability

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How Plans and Providers Can Leverage Their HIPAA Investment for Productively and Profitability Walt Culbertson, Chair Southern HIPAA Administrative Regional Process (SHARP) 1 November 1, 2002

Opening Remarks Concept Provide a virtual point of access and delivery for DDE/EDI HIPAA transactions for Medicare and Commercial Payers Facilitate secure information exchange between Payers and health care providers Help reduce administrative complexity through real-time and batch transmissions and cut out the middlemen Leverage HIPAA regulations to help public and private payers and health care providers Position Medicare for more direct data entry, which would potentially increase EMC providers Improve relationships for all stakeholders and reduce the role of intermediaries in the delivery process 2

Everyone has Problems.. Providers and Health Plans participate as adversaries in today s information life cycle Frustration and finger pointing Delayed outcomes and reimbursements Costly utilization and customer support Barriers to accuracy and timeliness Highest rates of redundancy in any industry Barriers to collaboration and information exchange Barriers to practicality of use (even given standards) Multiple connections, sources, interfaces, processes logon ID s & passwords, and cost points 3

Standardized Dissatisfaction What Health Plans want: Control over provider relationships Use of branded user interfaces and site content What Providers want: Single point of entry to the majority of the billed health plans and other payers Common Authentication and User Interface to interact with these payers to reduce support costs Little or No cost associated with the required administrative transactions on behalf of the insured Faster response from the payers 4

Emerging Complications 5 Predicted evolution towards more complex employer group benefit plan structures Employer defined contribution Personalized choice options Medical Saving Accounts Reality of individually defined healthcare benefits Complexity of management for payers Complexity of utilization for providers Complexity of choice and access for subscribers Extensive costs and resource "The Health-care industry will save $1.5 billion during the first five years of HIPAA implementation, mostly in switching from paper to electronic claims submission. Health-care CIOs, however, predict these overhauls could make the billions they spent on Y2K seem like lunch money." - M. Villano, CIO Magazine, May 15, 2000 "By 2005, healthcare organizations will need to move toward external collaboration and relationships driven and supported by the Internet, rather than internal proprietary capabilities, to be successful in the marketplace" - Gartner Group, Business Wire, May 25, 2000 diversions associated with HIPAA compliance and other efforts

The Patient Challenge I can use my ATM card at thousands of locations. Why is it so tough to provide my doctor with basic information on my insurance coverage? --Insured Beneficiary 6

The Benefits Challenge It seems that most of my day is spent on the telephone or trying to access multiple web sites to assist my patients with their health insurance benefits! -- Physician Office Manager 7

The Provider Challenge Why can t I get accurate and timely information on the status of a claim online? --Hospital Administrator 8

The Health Plan Challenge How can I provide quality customer service while I meet complex challenges for maintaining secure information access and disclosure? --Call Center Supervisor 9

Everyone s Challenge 10

Today s Tangled Web Today s fragmented health care environment is characterized by inefficiency,, as health care professionals are faced with multiple systems, methods, and formats to communicate with health plans. EDI Web Phone IVR POS FAX > $500 Million in Annual Administration Costs Payers Paper 11 Costs soar, time is lost, and quality of care suffers.

Electronic $avings Typical Transaction Time and Cost Physician Practice > 20 minutes Payer $5.00 $4.00 - $7.00 ehealthtransactions Time and Cost Physician Practice < 1 minute Payer < $.25 * $2.00 12 * Transaction is free to health care professional with Internet connection

Solution Objectives Facilitate secure information exchange between all health care stakeholders Provide real-time information needed to manage health care stakeholders business Reduce administrative complexity Reduce costs for all stakeholders Leverage HIPAA regulations Improve the patient experience Improve relationships between stakeholders 13

Transaction Services Value Provide standard transactions at no cost to providers Eligibility and Benefits Inquiry Claims Submission Claims Status Inquiry and Response Authorization/Referral Submission and Inquiry Remittance Advice Provide value-added added HIPAA Services to providers HIPAA Testing and business rule validation 14 Provides value-added added transactions at no cost to providers Pharmacy Prescription Services with major retail pharmacies, Credentialing Data. Formulary and other Health Plan support information Laboratory and other diagnostic services Future transactions

Virtual Exchange Concept Provide a virtual, secure electronic exchange for health care transactions which can be sourced by each connected Payer and Provider implementation Physician Practices Hospitals Third Party Administrators (TPAs) Billing Services Pharmacies ALL Health Plans including CMS 15

Florida Mirrors the Nation Medicare 31% 16 Est. 2001 Total Florida Public vs. Private Claims -- Total 196M Medicaid 6% TRICARE 2% Private 61% BCBSF and Humana represent 31% of the Private Health Plan marketplace. Medicare and Medicaid represent 37% of the Public Health Plan marketplace. Health care professionals must work with hundreds of public and private Health Plans. Est. 2001 Total Florida Private Claims AvMed 5% Other 27% Cigna 6% Humana 6% Vista Healthplan 9% Aetna 11% BCBSF 25% United 11%

ehealthtransactions THE Solution 17 Leverages HIPAA transactions, security and privacy Leverages ubiquitous Internet connectivity and delivery Enables Computer Aided Adjudication (CAA) and transaction quality and information timeliness Supports secure real time and batch administrative transactions and a foundation for the e-clinical evolution Direct Data Entry (DDE) Browser originated Electronic Data Interchange (EDI) legacy host originated Proactive transactions (pre-encounter E&B, etc.) Directly connects providers to payers Enables real time DDE and EDI adjudication The HIPAA Opportunity - fundamental service delivery change Benefits all stakeholders (provider, payer, insured, sponsor)

HIPAA Opportunity Cut the Middlemen Clearinghouses Switch Vendors Regional HUBS Regional and National Payers 18

Help Payers Help Themselves and Providers Low or no cost to Providers using a standardized Internet Delivery 19 Health Plan Exchange Collaboration

The HIPAA Response Online real-time and batch transactions with multiple health plans 20 Eligibility and Benefits Inquiries Claim Submissions and Claim Status Inquiries Authorization and Referral Submissions and Inquiries Links to Health Plan information Transaction reporting Standard User Interface Secure Access & Administration Fast technology Front-end edits ensure accurate information is submitted Inquiries returned in less than 4 seconds on average Claims adjudicated in less than 20 seconds on average (where supported)

Evolve Internet Virtual Exchange Large national or dominant regional payers still desire their own branded provider outreach Provide a framework that can support single payer and other EAI implementations, which can migrate to or interoperate with a national Virtual Exchange Help providers promote their views to payers of the benefits to all of access to multi-payers With the Virtual Exchange Payers will no longer have to decide: Do you want it to be yours? OR do you want it to be successful? EAI Infrastructure Legacy Systems Client / Server Systems Providers Internet Virtual Exchange E-Business Applications DBMS BCBSA Infrastructure Legacy Systems E-Business Applications DBMS Client / Server Systems 21

ehealthtransactions Virtual Exchange Payers can host Vitria Frames within branded presence EAI Infrastructure E-Business Applications DBMS Legacy Systems Client / Server Systems EAI Infrastructure E-Business Applications Vitria Virtual Exchange Payer DDE Hosted Frame Payer EDI Hosted Frame 22 Legacy Systems DBMS Client / Server Systems Payer EAI Implementations

Provider and Payer Solution Payer Provider Dynamic Content areas populated based on the provider profile and requested payer access Info stored in a host Common User Interface Single Sign-On & Identity HIPAA DDE and EDI Virtual ehealthtransactions sourced directly from any EAI Implementation: (Medical, RX, Vision, Dental etc.) Promote Virtual Exchange transactions as free to all No charges to providers No charges to payers 23

Can navigate it Revolution Can get to it Evolution Provide Payers with the infrastructure to promote provider navigation to payer web sites for relevant content and information 24 Virtual Exchange is opened to payer content to be presented based on provider demographics

Solution Requirements Workflow simplification and cost savings Standard online batch and real-time transactions at no charge Optional value-added added transactions Single secure connection with multiple health plans Practice Management System (PMS) and Hospital Information System (HIS) integration Improved information accuracy Faster claims submission Enhanced patient satisfaction HIPAA compliance 25

HIPAA Connection Accessible From any computer with Internet access Adding dial-up FTP option for batch Electronic Data Interchange (EDI) Single user login and interface Uniform screens for all health plan HIPAA transactions 26 Compliant Dedicated to complying with the Health Insurance Portability and Accountability Act (HIPAA) regulations for privacy, security, and electronic transactions, code sets and IDs Requires browser versions that support at least 128-bit encryption Every User is Uniquely Identified Role Based Access and Authorization

Support for HIPAA DDE and EDI Utilize a EAI foundation to provide secure and compliant EDI transformation and secure Internet or dial-up delivery and file management Support for compliant and non-compliant Provider Legacy originated transactions X12N Utility NSF 1450 1500 PMS X12N Claim HTTP/S DDE Application VPN XML HTML NONHIPAA PMS HIPAA X12N? EDI NSF CF EAI Transformation HTTP/S Secure FTP FTP Queue Monitor 27 Security Application (DMZ) HIS - PMS Application Integration using Loosely Coupled Messaging X12N NSF EDI Transformation and Workflow Secure Data Delivery Channels Mapping IDE and Development Utilities HIPAA Data Dictionary and X12N support Compliant X12N always created and logged VPN Secure FTP HTTP/S X12N NSF

The HIPAA Solution End-to-End EDI and DDE 28 Provider Browser ALL HIPAA Transactions - DDE Value Added Services DDE/EDI Transaction Statements Translator Utility / ASP X12N 837 Claim HIS- PMS HIPAA X12N? Secure FTP Server NSF 1450 1500 Other EDI NON- HIPAA HIS - PMS HIS - PMS Application Integration Loosely Coupled Messaging HIPAA X12N DDE HTTP/S - HTML / XML / WML Security Access Controls DDE Transactions Transformation Payer Specific Edits HIPAA Data Validation EDI Transformation Secure - Workflow HIPAA - X12N EDI F i r e w a l l Secure FTP/HTTPS - X12N / XML EAI Implementations National and Regional Commercial Payers Public Health Intermediaries Value Added Transactions and Services Lab & RX Credentialing Digital Identity Billing & Collect. Banking & EFT Advanced Funding Scheduling, Etc.

What We Need Question: What do we need to make the Virtual Exchange happen and cut the middle men and the delivery costs? Answer: Standard National Identifiers which are digital and trusted across the healthcare continuum Health Plans Providers One day.. individuals 29

Questions? WaltCulbertson@aol.com www.sharpworkgroup.com 30