Job Description Job Title: Web Communications and Social Media Coordinator Reports To: Director, Creative Services and Marketing FLSA Status: Exempt Level: 211 Position Class: Job Summary: This position supports and extends the College s online marketing and communications presence. The position ensures that Web pages, social media content, and new media marketing messages are created, maintained, updated and evaluated for effectiveness. This position implements Web and new media technologies in support of the College s marketing, communication and public information goals. NOTE: Job Descriptions and essential functions are subject to change due to advances in technology, utilization of work force, and other factors which may impact the College s need to modify position requirements. Essential Duties and Responsibilities: The following listing of essential job duties indicates the general nature and level of work required in this job. This is not designed to be a comprehensive listing of all the activities, duties, or responsibilities that may be required in this job. Individuals assigned to this job may be asked to perform other duties as required. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties and responsibilities of the job. Applicants may be asked to demonstrate any or all of the following duties: 1. Works with Director of Creative Services and Marketing to carry out a Web communications plan for the College that supports its marketing, communications and enrollment efforts. 2. Works with the director to coordinate the policies and procedures for Web and social media communications. Safeguards adherence to the College s Web communications and social media procedures. 3. Designs, develops and manages social media content and communication plan. Updates and monitors College social media channels. 4. Develops and manages website copy and graphic content for top-level and centrally managed pages, targeted department pages and multimedia assets. Job Description (2014) Page 1 of 5
5. Develops and maintains visual assets and interactive media (including video, podcasts, graphics, images and adaptations of printed designs) for Web and social media use. Manages use of original artwork or adaptation of printed designs to produce Web/interactive media. 6. Keeps well-informed of emerging technologies, new media and social media and how they can be used for College communication and to support marketing and enrollment goals. 7. Uses Web analytic tools to present reports on Web and social media activity and to provide actionable insights. 8. Collects usability surveys, data and best practices on Web and social media use and makes assessments and recommendations. 9. Assists with website redesign and upgrade projects. 10. Provides consultation and guidance to departments and offices in planning and creating new Web content, social media content and maintaining existing content and communications. 11. Develops additional Web and new media initiatives as needed to meet the changing marketing and communications needs of the College. 12. Uses content management system to update Web pages. 13. Uses Adobe Creative Suite (Photoshop, Dreamweaver, Illustrator, etc.) for Web graphics. 14. Responsible for photography when professional photographer is not hired. 15. Works with IT staff to ensure consistent Web presence for College. 16. Other duties as assigned. Job Qualifications: The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education/Experience: Bachelor's degree from four-year college or university and two years related experience; or equivalent combination of education and experience. Job Description (2014) Page 2 of 5
Supervisory Experience: One or more years of experience as a lead employee, with responsibility for scheduling and assigning work, training new employees, and assisting others with problems, is required. Language Ability: Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organization. Math Ability: Ability to add and subtract two digit numbers and to multiply and divide by 10 and 100. Ability to use basic units of American money and common measures of weight, volume, and distance. Reasoning Ability: Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables. Ability to work with formulas, scientific equations, graphs, musical notes, etc. Computer Skills: To perform this job successfully, an individual should have knowledge of word processing, spreadsheets, Internet, email, Adobe Creative Suite, content management systems and video editing software. Certificates and Licenses: None required. Responsibility for People and Property: Responsible for computers and technology that is used to complete the requirements of the position. Responsibility for Communication: Internal Contacts: This position has regular contact with ITS (Web technical) staff, department chairs and directors, department Web content providers and students. External Contacts: This position has regular contact with vendors. Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is moderate. Physical Demands: Job Description (2014) Page 3 of 5
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required use manual dexterity and talk or hear. The employee is frequently required to stand, walk, sit, reach with hands and arms, and lift up to 10 pounds. Specific vision requirements include close, distance, color, and peripheral vision, depth perception and ability to focus. General Performance Standards and Expectations: In addition to satisfactory performance on all of the essential job duties and responsibilities for this job, all employees must fulfill the following basic performance expectations: 1. Mission and Goals: Each employee is expected to know the College s mission and goals. 2. Service Excellence: ALL employees will strive to provide outstanding service excellence to everyone they serve including students, the community, and fellow employees in accordance with Pride in Excellence standards as listed: RESPECTFUL Act in a courteous manner Actively listen to gain full understanding Demonstrate awareness of everything speaks Show empathy and caring RESPONSIVE Approach people in an inviting and pleasing manner Take ownership of actions and decisions Plan, anticipate, and be forward thinking Answer and return phone calls and emails Use proper communication etiquette Banish the phrase not my job Provide assistance to all inquiries and follow through ACCURATE Do it right the first time Be knowledgeable of product and how it interfaces with others Ask probing questions Use resources effectively and efficiently COLLABORATIVE Participate in teams Develop team skill sets Learn available resources to be responsive to your constituents Develop internal and/or external connections Job Description (2014) Page 4 of 5
3. Grooming and Appearance: employees are expected to maintain a neat and professional image at all times. When issued, College personnel must wear uniforms, and maintain a neat, clean, and well-groomed appearance. 4. Safety Awareness: employees are expected to work diligently to maintain safe and healthful working conditions, and to adhere to proper operating practices and procedures designed to prevent injuries. Employees are required to wear personal protective equipment as provided. 5. Attendance Standards: employees are expected to attend their work assignments and schedules at all times, in accordance with College Rules and Procedures. 6. Training: employees are expected to attend College-provided training sessions and meetings when deemed necessary. 7. Continuous Improvement: employees are expected to give attention to continuous assessment and improvement of the position s assigned set of duties and responsibilities Approvals: This job description has been reviewed and approved by the leaders whose signatures appear below. Title Signature Date Preparing Manager Department Budget Manager Area Vice President Director,Human Resources Job Description (2014) Page 5 of 5