Terms of reference Position: REDD+ Agency Supporting Consultant for Public Campaign & Communications (National, Jakarta Base, 1 Post) GENERAL INFORMATION Title: Support Consultant For Public Campaign & Communications (National, Jakarta Base, 1 Post) Project Name : PMU Reports to: The Head of REDD+ Agency Duty Station: Jakarta Expected Places of Travel (if applicable): - Duration of Assignment: 5 (five) months REQUIRED DOCUMENT FROM HIRING UNIT TERMS OF REFERENCE 3 CONFIRMATION OF CATEGORY OF LOCAL CONSULTANT, please select : (1) Junior Consultant (2) Support Consultant (3) Support Specialist (4) Senior Specialist (5) Expert/ Advisor CATEGORY OF INTERNATIONAL CONSULTANT, please select : (6) Junior Specialist (7) Specialist (8) Senior Specialist APPROVED e-requisition REQUIRED DOCUMENTATION FROM CONSULTANT CV Copy of education certificate Completed financial proposal Completed technical proposal Need for presence of consultant in office: partial, consultant will come to office to work with team two days in a week. intermittent (explain) full time/office based Provision of Support Services: Office space: Yes No Equipment (laptop etc): Yes No Secretarial Services Yes No If yes has been checked, indicate here who will be responsible for providing the support services: Signature of the Budget Owner: Roy Rahendra
I. BACKGROUND Context of the REDD+ initiative: Indonesia is the third largest emitter of carbon dioxide (CO2) and the world s largest emitter from agriculture, forestry and other land use. Over the past five years, Indonesia s annual deforestation rate has averaged around 1 million hectares, which contributes to an estimated 87 percent of Indonesia s annual emissions. In response to this situation, in 2009, President Susilo Bambang Yudhoyono, made a voluntary commitment to the world to reduce emissions as much as 26 percent under a business-as-usual scenario or up to 41 percent with international support by 2020. According to the Second National Communication from Indonesia to the UNFCCC, Indonesia is expected to emit around 2.9 million metric tons (gigatons) by 2020 under the business-as-usual scenario. A commitment to reduce that amount by 26 percent would mean a reduction of 0.8 gigatons, while 41 percent would amount to a reduction of 1.2 gigatons. A reduction from an expected 2.9 to 1.7 gigatons by 2020 is a challenging commitment for a country aiming to maintain its 7 percent annual growth rate. Nevertheless, this commitment has been translated into a comprehensive National Action Plan known as RAN-GRK (PP 61/2011). The National Action Plan for the Reduction of Green-house Gas Emissions (RAN-GRK) estimates that 87 percent of the emission-reduction target - approximately 1 gigaton - relates directly to the forestry and peat land sectors and, to address this, the government has adopted an incentive mechanism to improve management of the country s vast forest resources while supporting climatechange mitigation. This mechanism, known as REDD+ (Reducing Emissions from Deforestation and Forest Degradation), has five primary objectives: (a) reduction of deforestation; (b) reduction of forest degradation; (c) conservation of carbon stocks; (d) sustainable forest management; and (e) enhancing carbon stocks. Indonesia s persistence, which is supported by the Government of Norway since the signing of Letter of Intent (LoI) on 26 May 2010, is reflected since the preparation of REDD+ mechanism operationalization by REDD+ Task Force in 2010-2013 until REDD+ Agency finally established in December 2013, to become the institution s platform as well as becoming a component to further coordinate actions outside the business-as-usual approach to reduce deforestation and emission. Soon, the REDD+ implementation will enter its 2 nd phase. Institutional development will be run at the national level in parallel with the program implementation in 11 pilot Provinces across Indonesia, including Aceh, West Sumatera, Riau, Jambi, South Sumatera, Central Kalimantan, East Kalimantan, West Kalimantan, Central Sulawesi, Papua and West Papua. Besides materializing the action plans and program applications at the province, region and community level supported by an established working system and tools, within this 3-year phase the REDD+ Agency is also aiming at transformation, expansion and program replication. Context of this ToR: REDD+ Agency is responsible in carrying out all efforts to help reducing 26%-41% of total national emission as declared by the President in 2009. As an entity, REDD+ Agency needs to shape its presence and reputation to create a sustainable environment to land its strategies, to implement its works, to win public trust and to accomplish its mission. With the note that REDD+ Agency works across multiple stakeholders at different level, serving different interest and must take different approaches to each of its audience group. Comes with the consequence, the REDD+ Agency must encounter partners, civil society organization, private sectors, the press, policy makers, other government agencies, common people as well as the international community. A well-developed public campaign and communications strategy is essential to establish mutual understanding between the agency and its public, to work towards the objectives. Equally important, the REDD+ Agency must also set a solid communications with its own internal public / program supporters who are spread across the archipelago and work for a long term service under the Agency s national commitment.
A well selected and reputable public campaign team is required to put together an effective public campaign and communications strategy and be the enabler of an appropriate public campaign implementation. Objectives of Assignment: 1. Support in developing and establishing a grand strategy of REDD+ Agency public campaign and communications 2. Support on implementation of action plans within the proposed strategy 3. Provide support to the whole REDD+ Agency team pertinent to possible issues emerge II. SCOPE OF WORK, RESPONSIBILITIES AND DESCRIPTION OF THE PROPOSED ANALYTICAL WORK Scope of work: Support in developing communications material and collaterals (print, multimedia, web-base) Support in stakeholders communications outreach activities (donors, CSO, business association, association of profession, experts, central and regional government, policy makers, the press, public at large) Support in media relationship activities (media events, media visit, press materials, interview opportunities, story pitch, media workshop) Support in thought-leadership activities (speaking opportunity, piece writing, policy brief) Support in managing news bureau (media monitoring, distribution of gathered news, report and analysis, response to media queries) Act as internal news bureau: - Regular media monitoring and internal news dissemination - Responding to media queries III. REQUIREMENTS FOR EPERIENCE AND QUALIFICATIONS I. Academic Qualifications: Bachelor degree, preferably in communications, public relation, international relations, politics, media study, social study, public policy, and environmental study. II. Experiences: Minimum of 3 (three) years of experience as professional consultant in the field of public affairs, advocacy campaign, government relations, issues management Vast network with media Experience in Developing communication strategy Experience in public awareness campaign and off air promotion Ability to produce (bilingual) written material, targeting a wide-range of stakeholders III. Language Requirements: Fluent in English and Bahasa Indonesia IV. Competencies: Corporate Competencies: Demonstrates integrity by modelling the UN's values and ethical standards; Promotes the vision, mission, and strategic goals of; Displays cultural, gender, religion, race, nationality and age sensitivity and adaptability; and Treats all people fairly without favouritism. Functional Competencies:
Knowledge Management and Learning: Promotes knowledge management in UNDP and a learning environment in the office through leadership and personal example; and Actively works towards continuing personal learning and development in one or more practice Areas, acts on learning plan and applies newly acquired skills. Development and Operational Effectiveness: Ability to conceptualise issues and analyse data; Ability to coordinate the work of others; Ability to implement new systems (business side), and affect staff behavioural/attitudinal change; Good knowledge of Results Management Guide and Toolkit; and Ability to demonstrate good knowledge on Climate Change and/or REDD+ issues. Management and Leadership: Builds strong relationships with clients, focuses on impact and result for the client and responds positively to feedback; Consistently approaches work with energy and a positive, constructive attitude; Demonstrates openness to change and ability to manage complexities; Leads teams effectively and shows mentoring as well as conflict resolution skills; and Demonstrates strong oral and written communication skills. Other Requirements: In addition to the scope and output stated above, the incumbent will be required to undertake other ad hoc tasks that may arise during the contract period. These tasks should not impede on the incumbent s ability to meet contractual obligations/deliverables. All materials and other intellectual property produced while working under contract including, but not limited to, s, presentations, white papers, photographs and other media, will remain the property of the REDD+ Taskforce and are required to be submitted to WG Coordinator for archiving. This assignment will require extensive communications with stakeholders from different locations and in different circumstances and, with this in mind, it may be necessary to accommodate some irregular working hours. IV. EPECTED RESULTS Ready to print communications material for public education / outreach purpose Ongoing media relations, to support BP REDD+ programs in 11 Provinces and surrounding REDD+ / public agenda; through different approaches (media visit, media interviews, media trip / invitation to site, media workshop, media conference, media release issuance, story writing and pitch, opinion piece, etc.) BP REDD+ public speaking opportunity in relevant speaking platforms (university, business association, etc.) Regular media monitoring and internal news dissemination No Deliverables Due Date 1 Ready to print communications material for public education / outreach purpose Minimum of 1 (one) press event materials (story, fact sheet backgrounder, profile, etc.), October 2014
Minimum of 1 (one) media interview opportunity in print media Act as internal news bureau 2 Minimum of 1 (one) press event/gathering Minimum of 1 (one) media interview opportunity in electronic media Minimum of 1 (one) speaking opportunity in public forum 3 Minimum of 1 (one) press event/gathering Minimum of 1 (one) opinion editorial article Minimum of 1 (one) special report in selected publication 4 Minimum of 1 (one) press event/gathering 5 Minimum of 1 (one) press event/gathering November 2014 December 2014 January 2015 February 2015
Minimum of 1 (one) special report in selected media