CONSUMER TRENDS AND QUALITY STANDARDS OF MANGO EXPORT FROM INDIA H.P. Singh Deputy Director General (Hort.) Indian Council of Agricultural Research (ICAR), New Delhi Consumer Trends and Export of Tropical and Subtropical Fruits Bangkok (July 14-16, 2008)
Current status of mango There is a growing demand for mango across the globe due to exquisite flavour, taste and neutraceutical properties The major mango producing countries are India, China, Bangladesh, Thailand, Mexico, Pakistan, Philippines etc India is the largest producer of mango in the world. It produces 40 percent of the total world production.
Major mango producing countries of the world Egypt 203 380 Nigeria 812 500 Philippines 1003 933 Brazil Indonesia 456 783 1348 1413 1996-1997 2005-2006 Pakistan 908 1606 Mexico 1679 1190 Thailand China India 1800 1400 2002 3676 9981 12538 100 2100 4100 6100 8100 10100 12100 14100 Production (000MT)
Area and Production of Mango in India Area (in 000, HA) 2500 2000 1500 1000 Area 9981.2 10234.2 9781.7 1344.9 1384.9 1401.6 Production 10503.5 10056.8 1486.9 1519 10020.2 12733.2 1575.8 1623.4 11490 1906.7 11829.7 12537.9 1970.4 2020.6 14000 12000 10000 8000 6000 4000 Production (in 000,MT) 500 2000 0 0 1996-97 1997-98 1998-99 1999-00 2000-01 2001-02 2002-03 2003-04 2004-05 2005-06
Growth of mango export from India 160.0 140.0 120.0 100.0 80.0 60.0 40.0 20.0 45 24.7 Quantity (000 MT) Value (Rs. Cr) 79 81 84 74 72 69 42.8 45.4 44.4 34.6 37.1 38.0 60.5 111 53.4 90 69.6 128 79.0 142 0.0 1996-97 1997-98 1998-99 1999-00 2000-01 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07
Destination of mango export from India Kuwait 105 268 Japan 70 237 Singapore Nepal 160 242 4116 3401 2004-05 2005-06 Behrain 621 849 Netherland 261 532 United Kingdom 840 1309 Saudi Arabia 230 1564 Bangladesh 32771 32503 U.A.E. 10339 26534 0 5000 10000 15000 20000 25000 30000 35000 Quantity (MT)
Export of processed products 180 6000 Quantity(000' MT) 160 140 120 100 80 60 40 20 Mango Pulp Quantity Mango Pulp Value 5000 4000 3000 2000 1000 Value (Million Rs.) 0 1 2 3 4 5 6 7 8 9 10 0 YEAR ( 1 : 1997-98; 10 : 2006-07) EXPORT OF MANGO PULP FROM INDIA (1997-98 to 2006-07)
Export of mango jam from India Quantity (000' MT) 25 20 15 10 5 0 Mango Jam Quantity Mango Jam Value 1 2 3 4 5 6 7 8 9 10 1000 900 800 700 600 500 400 300 200 100 0 Value ( Million Rs.) YEAR (1 : 1997-98; 10 : 2006-07)
Mango varieties exported Alphonso (March - June) Banganapalli (March - June) Dashehari (May - July)
Langra (June - July) Kesar (April - July) Chausa (June - August)
Potential Exportable Varieties Ratoul Mallika Himsagar
Varietal preference in different part of India Andhra Pradesh Gujrat Karnataka Maharashtra Tamil Nadu Uttar Pradesh West Bengal Bihar Banganapalli, Suvarnarekha, Neelam and Totapuri Kesar, Alphonso and Rajapuri Banganapalli, Alphonso, Pairi, Neelum and Malgoa Alphonso, Kesar and Pairi Alphonso, Totaapuri and Banganapalli Dashehari, Langra and Chausa Himsagar, Kishenbhog and Gulabkhas Langra, Bombay Green, Jardalu, Sepia, Sukul
Strength of India in Mango export Climatic variability allows to harvest mango for a longer period Availability of different type of variety, which suits the different groups of consumers Research and R&D system inplace Developed infrastructure for export through air and sea.
Consumer Preference of Importing Countries In most of the importing countries Appearance of fruit (peel colour yellow / red colour) Fruit quality Fleshy with attractive pulp colour Fiber less pulp Firmness Sugar and Acid blend Free from any damage
Can we change the consumer preference - YES Availability of varieties with attractive peel and pulp colour Availability of assorted varieties Varities with longer shelf life More nutritive value Vitamin C, β carotene Hygienic free from any pest / disease damage and pesticidal residue
Research Initiatives Institute engaged on Mango Research Indian Council of Agricultural Research (ICAR), New Delhi Central Institute for Subtropical Horticulture (CISH), Lucknow and Indian Institute of Horticultural Research (IIHR), Bangalore Indian Institute of Agricultural Research (IARI), New Delhi All India Coordinated Research Project (AICRP) Centres in different parts of the country Contd.
Develop cultivars suitable for export market Arunima and Arunika. Arunima Arunika Develop technology for production of exportable quality fruit. Develop post harvest management strategies for long distance transport. Monitor and promote the export of fresh fruits and processed products.
Research Achievements Largest collection of mango accession Identified suitable cultivars for different agro-climatic conditions Developed mass production technology for production of plants through out the year Developed >35 new cultivars Developed nutrient and water management technologies High density planting Technology for green production Contd
Research Achievements Integrated management of pest and diseases. Bagging of fruits for control of fruit fly and post harvest diseases. Post harvest techniques for grading, packaging, storage and transport. Developed vapour heat treatment to check fruit fly. Irradiation technology developed. Uniform ripening procedure protocol developed.
Development strategies Department of Agriculture and Cooperation NHM National Horticulture Board (NHB) Post Harvest Management Agricultural & Processed Food Products Export Development Authority (APEDA) Export Promotion Ministry of Food Processing Industries - Processing
Export Promotion and Regulations Registration of farmers by APEDA for export Adherence to Codex Alimentarius norms Pre harvest spraying of recommended chemicals Maturity Full mature Export through air 75-80% maturity Export through sea
Minimum quality standards of mango Fruit shall be:- whole, firm, sound and fresh in appearance; clean, practically free of any visible foreign matter; free of marked bruising, free from damage caused by low/or high temperature; free of any foreign smell and/or taste; free of damage caused by pests; sufficiently developed and display satisfactory ripeness; when a peduncle is present, it shall not be no longer than 1.0 cm. Mangoes shall comply with the residue levels of heavy metals, pesticides and other food safety parameters as laid down by the Codex Alimentarius Commission for exports.
Grade designation and quality of mangoes Grade designation Extra class Class I Class II Grade Requirements Mangoes must be of superior quality, characteristic of the variety and free of defects Mangoes must be of good quality, characteristic of the variety and may have slight defects (shape, suberized stains and healed bruises). This grade includes mangoes which do not qualify for inclusion in the higher grades, but satisfy the minimum requirements. Grade tolerances 5% by number or weight. 10% by number or weight. 10% by number or weight.
Grading and size tolerance Size Code Weight (grams) Maximum Permissible difference within the packet (grams) Max. permissible difference between fruit in each package (grams) A 100-200 90-220 50.0 B 201-350 180-425 112.5 C 351-550 251-650 150.0 D 551-800 426-925 187.5
Harvesting - Fruit should be harvested with utmost care either by hand with a clipper or harvester having 8-10 mm pedicle. Desapping Invert the fruit in a desapper for about 25 30 minutes for complete removal of sap.
Post harvest treatment Hot water treatment - Hot water at 52±1 0 C supplemented with Prochloraz (0.1%) for 10 min for diseases control At 48±1 0 C for 40 min for fruit fly control Vapour heat treatment Temperature of the treatment chamber shall be raised step by step to 50 0 C for 20 minutes. for export to Japan Irradiation At 400 Grays using Cobalt-60. for export to USA Vapour heat treatment system
Packaging Use of good packaging material (Corrugated Fiber Board ) Dimensions of box Alphonso (320x230x90 mm) Banganpalli (390x260x115 mm) Chausa (390x280x105 mm)
Storage Fruits are stored in a cold room having a temperature range of 10 15 0 C, and 85 90 % RH, according to variety. The controlled atmosphere (CA) refrigerated containers for long term storage and shipment of mangoes (up to 4 weeks). (CO 2 and O 2 both @ 5%)
Ripening Ripening of fruit by ethylene gas, Either direct from cylinder as liberated from catalytic generator (100 ppm). Ethephon / ethrel at 52±1 0 C for 5 min (250-750 ppm) Ripening chamber
Process flow chart in pack house Receipt of fruit at pack house Desapping (25-30 min) Washing Hot water and fungicide treatment (52±1 0 C for 10 min) Drying (forced hot air at 40 0 C) Sorting and grading Packing and cooling Pre cooling (10 0 C) Palletization and storage (cold storage- 10-15 0 C ) Container loading Transportation
Changing trend in consumer preference Demand for assorted cultivars of different colour Better firmness of pulp Mild flavour / aroma Rich in carotene content and nutritive values Organically grown mango
What is needed? Adoption of Good Agricultural Practices (GAP) Assortment of cultivars and its promotion Development of cultivars and technology Traceability of expected produce Ensuring safe mango
Outlook Mango cultivation is predominant in Asia. There is emerging opportunity due to increasing preference for mango fruits and its products. The potential could be harnessed through effective R&D activities and promotional strategies. Coordinated approach will be needed to achieve the goal.
Let us think together for King of Fruits