A.I.S.E. s 11 th INFORMATION DAY: Cleanliness and Hygiene : Benefits of the Professional Cleaning sector - Hygiene in offices and public places Presented by Andreas Lill, Director General Brussels, 2 December 2014
Table of content I. The EFCI II. III. The challenges to be faced The weight of the industry in Europe IV. Market segments
I. The professional organisation representing the contract cleaning industry at EU level Created in 1987 (operational since 1989) 3 permanent staff members in Brussels 18 national associations from 17 countries Austria, Belgium, Cyprus, Czech Republic, Denmark, Finland, France, Germany, Italy (2), Luxembourg, The Netherlands, Norway, Slovenia, Spain, Sweden, Switzerland and United Kingdom Recognised as representative of the industry and formally consulted by the EU Commission
Missions: 3 strategic missions and importance of EU-representation Definition of a professional policy and defence of cleaning contractors interests Promotion of professionalism in the industry (training, standards, etc.) Better knowledge of the industry and promotion of its image Importance of EU-representation: 75 % of national legislation is defined at EU level Social (working time directive, posting of workers directive, TUPE directive, health and safety at the workplace, etc.) Economic (public procurements, services directive, company law...)
Working methods Active Lobbying at the EU-Institutions through regular meetings with EU-representatives, participation at conferences & debates and the launch of position papers Still big influence of an industrial culture Too much importance still given to the New Economy High Tech Services / Labour Intensive Services Participation in Consultations of the European Commission Social Dialogue at European level, as common positions are of higher influence Collaboration with other European employers organisations European Employers Association (www.businesseurope.eu) European services associations (construction, catering, private security, temporary work etc.)
II. The challenges to be faced Professionalism of the sector Best Value fair competition Globalisation of markets facilities management / multi-services Retention of employees shortage of labour daytime cleaning Demographic change
Specific situation of the industry Highly labour intensive sector Labour costs account for 80%-90% of total costs Price-based competition Constant recourse to lowest price bidding Leads to unfair competition when payment of compulsory labour costs (minimum wages, social contributions, taxes etc.) is not respected
Contractors relationship with building owner (client) and occupant Client Contractor Client Difficult relationship - Communications Employee Occupant
III. Weight of the industry in Europe key figures Survey 2014 (data 2012) Turnover: 64,6 billion Market penetration: 66% Cleaning companies: 176.000 Employees: 3,32 million Part-time work: 66% Average duration of work per week: 23 h Proportion of women: 73%
Development of industry weight This development reflects the continuous general shift from an industrial towards a service-based economy. This macroeconomic context is mainly due to outsourcing. Therefore over the last 25 years: Turnover up from 12,8 billion to 64,6 billion (9% of growth per year on average) Market penetration up from 43% to 66% Number of companies up from 31.800 to 176.000 Number of employees up from 1,6 million to 3,32 million
IV. Market segments
Market segments - developments Office cleaning still the most important segment but constantly reducing over the last 20 years: From 67,6 % in 1995 to 49,5 % in 2012 Special and related services (hospitals, schools, public transport, retail, services to individuals, associated services, reception, gardening, domestic cleaning) constantly increasing over the last 20 years: From 13,3 % in 1995 to 32,9 % in 2012
Trends in market segments
Thank you for your attention Remarks Questions For more information: www.efci.eu / www.feni.eu