SAP HANA Real-World Transformative Business Cases. Sajal Agarwal, Solution Marketing May 15, PDF Free Download

SAP HANA Real-World Transformative Business Cases Sajal Agarwal, Solution Marketing May 15, 2012

Beverage Oil & Gas Retail Life Sciences Telecommunications Professional Services Utilities & Waste Chemicals Automotive Automotive Consumer Products/Wholesale Forest Products, Furniture & Textiles Construction Materials, NEC Consumer Products Primary Metals Consumer Products Retail Banking Consumer Products Aerospace Consumer Products Utilities & Waste Retail Consumer Products Insurance Consumer Products Primary Metals Industrial Machinery & Components Professional Services Performance factor Average performance gain: 12,380x SAP HANA: performance gains 1,000,000 100,000 10,000 1,000 100 10 1 0.100 0.010 0.001 3 3 Old Speed Report [sec.] New Speed Report [sec.] Performance Factor 10,800 1,260 2,700 3,600 300 360 420 300 333 300 360 136 240 30 40 45 44 13 15 10 6 5 4 2 300 2 220 1 259,200 864,000 68,400 86,400 45,000 100,000 36,000 16,920 21,600 3,000 2,700 6,480 4,300 10 120 5 10 60 10 2 120 37 3 3 9 1 360 0 Source: HANA Project Taskforce Database SAP HANA: customer by industry 2012 SAP AG. All rights reserved. 3

SAP HANA transforms businesses today and tomorrow Deeper customer relationships Aligned company vision New products or markets Ability to beat industry competition Reduced fraud with government funds Operational excellence Better power procurement Improved labor utilization 360 customer view 56x faster reporting: microtargeted customer offers 400x faster report execution: Predict sales-trends in real-time Seasonality analysis in 5 seconds <2 min response to search 100,000 names over 90M records 60x faster real-time insights 75% reduction in query response times in SAP CRM 1131x faster reporting time Cancer cell genomic analysis Personalized healthcare Critical roadside assistance 216x faster results: 3 days 20 minutes 300M records; analysis in 2-10 seconds x faster: Analyze 15 years data ~ seconds 2012 SAP AG. All rights reserved. 4

SAP HANA Ideal platform for real-time business Real-time analytics Operational reporting Data warehousing Advanced analytics on Big Data Real-time applications Real-time platform Core business acceleration Database Planning and simulation Mobile Sensing and response Cloud 2012 SAP AG. All rights reserved. 5

About Adobe Founded in 1982 $4.2 billion in revenue in FY2011 More than 9,700 employees Adobe donates a minimum of 1% of net income to philanthropy 74 Offices in 43 Countries Corporate Headquarters in San Jose, California 2012 Adobe Systems Incorporated. All Rights Reserved. 7

The Customer 360 Imperative Reng a Dylan Insight Renewals G2 Modeled Cross/ Scores Up-Sell SFDC SiteCatalyst Prospects Campaigns Dylan Events G2 Usage Feedback MDS INFA EDW/BO BW Customer MDM Leads Opportunities D&B MDR Entitlements Quotes Engagements Cases Orders Contracts WCD Dylan SFDC SAP CRM SAP ERP Reng a SAP ERP WCD 2012 Adobe Systems Incorporated. All Rights Reserved.

The Information Management Challenge > Can t find the source of truth for information > BI Systems: Inconsistent & inaccurate results > Performance on reports is too slow > IT delivery of information requests take too long > No single view of data across touchpoints > No self-service: Can t explore the data > No turnkey automation to report performance metrics 2012 Adobe Systems Incorporated. All Rights Reserved. 13

Results from SAP HANA: Customer 360 POC Scope Nearly 20 years worth of Adobe opportunity, order and service case customer data (approximately 4 TB) System Configuration Results SAP HANA SPS3 with 1 node Intel Xeon Processor X7560 Nehalem EX Server with 32 cores (4 sockets x8 cores, 2.27 GHz) 0.5 TB of Main Memory and 2 TB of SSD storage 1Gbit Ethernet running SUSE LINUX Enterprise Server 11 Service Pack 1 37 Million records directly loaded from SAP ERP, Salesforce.com and SAP CRM Under 10 days to complete basic modeling and build an exploration view Information analyzed and queries returned in less than 2 seconds!!! 2012 Adobe Systems Incorporated. All Rights Reserved. 14

Anticipated SAP HANA Platform Roadmap at Adobe Our vision for Hana Our Vision for SAP HANA Enterprise Datawarehouse & Operational Data Store for Customer, Product and Operations data technologies Adobe Dash Marketing, Sales & Finance data marts Under way for mid-june Enterprise Data Warehouse & Operational Data Store: Customer, Product, Operations data Marketing, Sales & Finance data marts Single Source of Truth for Opportunities, Orders and Services Cases Deliver mobile access on ios and Android Planned for September Customer Entitlements Dashboards & visualization through SAP BusinessObjects Explorer, Adobe, other visualization Dashboards and visualization through SAP June 2012 September 2012 December 2012 Explorer, Adobe, and other visualization Revenue Under technologies way: Planned: Planned: Executive Operational Dashboard Single Source of Truth Customer Entitlements Subscriptions Planned for December for Opportunities, Revenue Customer 360 Orders and Services Adobe Subscriptions Executive Operational Dashboard Cases Customer 360 Dashboard 2013 Dashboard Deliver mobile access Dash 2013 on ios and Android Marketing Data Mart Marketing Data Mart 2012 Adobe Systems Incorporated. All Rights Reserved. 16

Thank you Contact information: Sajal Agarwal Solution Marketing

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SAP HANA Real-World Transformative Business Cases. Sajal Agarwal, Solution Marketing May 15, 2012