HalLmark #KeEpsakeIt SweEpstakes NOTE: THESE WERE UPDATED ON 8/4/14 By entering the Hallmark #KeepsakeIt Sweepstakes, you have the chance to win a weekly prize and one grand prize. Weekly Prize winners will receive a $20 Hallmark Gold Crown gift card to use toward the purchase of products such as a Keepsake Ornament to capture your moment. Winners will be chosen at random at approximately 12 p.m. CT each Monday following an Entry Period. Weekly winners will be contacted via email or Twitter/Instagram. The grand prize winner will receive a $3,000 Visa gift card to use toward a #KeepsakeIt family vacation, plus 5 separate Keepsake Ornaments of the winner s choice selected from the 2014 Hallmark Dream Book; winner will be randomly selected on or around December 22, The grand prize winner will be contacted directly via email. For more details, see the Official Rules below. NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED BY LAW. By entering the Hallmark s #KeepsakeIt Sweepstakes ( Sweepstakes ) you (or, if a minor in your place of residence, your parent or legal guardian on your behalf) agree to abide by all terms and conditions referenced in these Official Rules. 1) ELIGIBILITY: This Sweepstakes is open only to legal U.S. residents physically residing in the fifty (50) United States (including the District of Columbia) at time of entry who are 18 years of age or older at the time of entry. Employees of Hallmark Marketing Company, LLC ( Sponsor ), FleishmanHillard, Inc., GMR Marketing LLC ( GMR ), and/or any promotion or other vendor agency involved in this Sweepstakes (and any other person engaged to work on this Sweepstakes) and any agents acting for, or on behalf of, the above entities, their respective parent, subsidiary and related companies, officers, directors, affiliates and service providers (collectively, the Released Parties ) and the household and immediate family members (defined for the purposes of this Sweepstakes as a parent, spouse, child, and sibling) of such employees are not eligible to enter or win. Sweepstakes is subject to all federal, state, and local laws and regulations. Void where prohibited or restricted by law. 2) TIMING: This Sweepstakes begins at 8:00 a.m. Central Time ( CT ) on July 11, 2014, and ends at 11:59 p.m. CT on December 18, 2014 ( Sweepstakes Period ). The Sweepstakes consists of twenty three (23) separate entry Periods (each, an Entry Period ) as follows: a) Entry Period #1 begins at 8:00 a.m. CT on July 11, 2014 and ends at 11:59 p.m. CT on July 20, b) Entry Period #2 beings at 12:00 a.m. CT on July 21, 2014 and ends at 11:59 p.m. CT on July 27, c) Entry Period #3 begins at 12:00 a.m. CT on July 28, 2014 and end at 11:59 p.m. CT on August 3, d) Entry Period #4 begins at 12:00 a.m. CT on August 4, 2014 and end at 11:59 p.m. CT on August 10, e) Entry Period #5 begins at 12:00 a.m. CT on August 11, 2014 and end at 11:59 p.m. CT on August 17, f) Entry Period #6 begins at 12:00 a.m. CT on August 18, 2014 and end at 11:59 p.m. CT on August 24, g) Entry Period #7 begins at 12:00 a.m. CT on August 25, 2014 and end at 11:59 p.m. CT on August 31,
h) Entry Period #8 begins at 12:00 a.m. CT on September 1, 2014 and end at 11:59 p.m. CT on September 7, i) Entry Period #9 begins at 12:00 a.m. CT on September 8, 2014 and end at 11:59 p.m. CT on September 14, j) Entry Period #10 begins at 12:00 a.m. CT on September 15, 2014 and end at 11:59 p.m. CT on September 21, k) Entry Period #11 begins at 12:00 a.m. CT on September 22, 2014 and end at 11:59 p.m. CT on September 28, l) Entry Period #12 begins at 12:00 a.m. CT on September 29, 2014 and end at 11:59 p.m. CT on October 5, m) Entry Period #13 begins at 12:00 a.m. CT on October 6, 2014 and end at 11:59 p.m. CT on October 12, n) Entry Period #14 begins at 12:00 a.m. CT on October 13, 2014 and end at 11:59 p.m. CT on October 19, o) Entry Period #15 begins at 12:00 a.m. CT on October 20, 2014 and end at 11:59 p.m. CT on October 26, p) Entry Period #16 begins at 12:00 a.m. CT on October 27, 2014 and end at 11:59 p.m. CT on November 2, q) Entry Period #17 begins at 12:00 a.m. CT on November 3, 2014 and end at 11:59 p.m. CT on November 9, r) Entry Period #18 begins at 12:00 a.m. CT on November 10, 2014 and end at 11:59 p.m. CT on November 16, s) Entry Period #19 begins at 12:00 a.m. CT on November 17, 2014 and end at 11:59 p.m. CT on November 23, t) Entry Period #20 begins at 12:00 a.m. CT on November 24, 2014 and end at 11:59 p.m. CT on November 30, u) Entry Period #21 begins at 12:00 a.m. CT on December 1, 2014 and end at 11:59 p.m. CT on December 7, v) Entry Period #22 begins at 12:00 a.m. CT on December 8, 2014 and end at 11:59 p.m. CT on December 14, w) Entry Period #23 begins at 12:00 a.m. CT on December 15, 2014 and end at 11:59 p.m. CT on December 18, 3) HOW TO ENTER: There are four (4) ways to enter either via online or via mail during Entry Period #1 Entry Period #3 and via Twitter, Instagram, online or mail during Entry Period #4 Entry Period #23: a) To enter the Sweepstakes during Entry Period #1 Entry Period #3 via online (1) visit www.hallmark.com/keepsakeit ( Website ); (2) click the designated area to submit an entry; (3) either share your Keepsake moment or upload a photo of your Keepsake moment and complete the Online Entry Form with your first and last name, daytime phone number, e-mail address, and author name to appear with your Keepsake moment (4) check the designated area to accept if you are 18 or older and the Official Rules, and (5) click the designated area to submit your entry during the Sweepstakes Period. Once you have completed this entry process, you will receive one (1) entry into the Sweepstakes. b) To enter the Sweepstakes during Entry Period #1 Entry Period #3 via mail, hand-print your first
and last name, address (no P.O. Boxes accepted), city, state, zip code, daytime phone number, and e-mail address, on a 3 x 5 piece of paper, insert it into a stamped business envelope and mail it to: Hallmark s #KeepsakeIt Sweepstakes 2405 Grand Blvd., Suite 700 Kansas City, MO 64108 Mail-in entries must be postmarked during Entry Period #1 Entry Period #3 and received by August 4, 2014 to be eligible. Limit one (1) entry per outer mailing envelope. Neither the Sponsor nor its affiliated or related entities are responsible for lost, late, incomplete, inaccurate, misdirected, unintelligible, postage-due, or returned entries. Entry Limit: Limit one (1) entry per person/authorized e-mail account holder per day, regardless of method of entry during Entry Period #1 Entry Period #3. Please note, each Keepsake moment or photo submitted can only be entered once. c) To enter the Sweepstakes during Entry Period #4 Entry Period #23 via Twitter, (1) Create or use your existing account on www.twitter.com ( Twitter ); (2) follow the Hallmark Cards Twitter handle at www.twitter.com/hallmark; and (3) tweet your Keepsake moment with #KeepsakeIt hashtag. Once you tweet your Keepsake moment, you will receive a tweet back from @Hallmark with a link to an Online Entry Form to provide contact information. To be eligible for the Grand Prize (as defined below in section 4) you must complete the Online Entry Form. Tweets may not exceed 140 characters. Tweet must be made by the authorized Twitter account holder at the time of entry. Authorized account holder is deemed as the natural person who is assigned to a Twitter address. If your Twitter account is private, your Tweet will NOT be eligible. Please Note: You must have a valid Twitter account and agree to Twitter Inc. Terms of Use and the Twitter Inc. Privacy Policy in order to be eligible to enter via Twitter. Registration on Twitter must be completed before an entry may be submitted. Twitter membership is free. Once you have completed this entry process, you will receive one (1) entry into the Sweepstakes. d) To enter the Sweepstakes during Entry Period #4 Entry Period #23 via Instagram, (1) Create or use your existing account on www.instagram.com ( Instagram ); (2) follow @hallmarkcards; (3) Take a photo or select an existing photo of your Keepsake moment, and (4) Share your photo on Instagram tagged with #KeepsakeIt and @hallmarkcards (3 and 4, collectively, a Photo Entry ). Once you share your photo on Instagram, you will receive a message from @hallmarkcards with a link to an Online Entry Form to provide contact information. To be eligible for the Grand Prize (as defined below in section 4) you must complete the Online Entry Form. Your Instagram setting must be public and you must follow @hallmarkcards on Instagram. You can change your settings back to private and unfollow @hallmarkcards any time following the announcement of the Prize Winners. If your Instagram account is private, your Photo Entry will NOT be eligible. Entries will not be acknowledged. Please Note: You must have a valid Instagram account and agree to Instagram, LLC Terms of Use and the Instagram, LLC Privacy Policy in order to be eligible to enter via Instagram. Registration on Instagram must be completed before an entry may be submitted. Instagram is free to download and available for iphone from the Apple application store and for Android from the Google Play store. Wireless phone charges and data rates apply. For the Instagram Terms, visit http://instagram/legal/terms. e) To enter the Sweepstakes during Entry Period #4 Entry Period #23 via online, (1) visit www.hall-
mark.com/keepsakeit ( Website ); (2) click the designated area to submit an entry; (3) either share your Keepsake moment or upload a photo of your Keepsake moment and complete the Online Entry Form with your first and last name, daytime phone number, e-mail address, and author name to appear with your Keepsake moment (4) check the designated area to accept if you are 18 or older and the Official Rules, and (5) click the designated area to submit your entry during the Sweepstakes Period. Once you have completed this entry process, you will receive one (1) entry into the Sweepstakes. f) To enter the Sweepstakes during Entry Period #4 Entry Period #23 via mail, hand-print your first and last name, address (no P.O. Boxes accepted), city, state, zip code, daytime phone number, and e-mail address, on a 3 x 5 piece of paper, insert it into a stamped business envelope and mail it to: Hallmark s #KeepsakeIt Sweepstakes 2405 Grand Blvd., Suite 700 Kansas City, MO 64108 Mail-in entries must be postmarked during Entry Period #4 Entry Period #23 and received by December 20, 2014 to be eligible. Limit one (1) entry per outer mailing envelope. Neither the Sponsor nor its affiliated or related entities are responsible for lost, late, incomplete, inaccurate, misdirected, unintelligible, postage-due, or returned entries. Entry Limit: Limit one (1) entry per platform per person/authorized Twitter account holder, Instagram account holder, and e-mail account holder per day or three (3) entries per day via mail in (total of three (3) entries per day available) during Entry Period #4 Entry Period #23. Please note, each Keepsake moment or photo submitted can only be entered once, regardless of method of entry. The use of automated devices to enter this Sweepstakes is prohibited. Sponsor assumes no responsibility for lost, late, or misdirected entries or any computer, online, telephone, or technical malfunctions that may occur. Any attempt by any person to submit more than the stated number of entries by using multiple/difference accounts or any other methods will void that person s entry and that person will be disqualified. Keepsake moments that contain information that is deemed to be lewd or profane; material that violates or infringes on another s rights, including privacy, publicity or intellectual property; material that is hateful or defamatory; material that promotes bigotry, racism, or harm against a group or individual or promotes discrimination; material that is unlawful or in violation of or contrary to the laws or regulations in any state; or are otherwise deemed by Sponsor, in its sole discretion, to be inappropriate, may be disqualified as determined solely by Sponsor. Sponsor makes the final determination as to which Keepsakes moments are eligible to take part in the Sweepstakes. Posting of a Tweet on www.twitter.com/hallmark and a photo on www.instagram.com is not verification that the Tweet/Photo is a qualifying entry. By entering a Keepsake moment, each entrant (i) warrants that the Keepsake moment is original and created by the entrant, non-confidential and legally created, does not violate any third-party rights including third-party intellectual property rights, and (ii) grants Sponsor, its affiliates, licensees and assignees, the perpetual, unlimited and irrevocable right to post, publish, adapt, edit, make derivative works and/or otherwise use the photo and/or description of the Keepsake moment in any manner, including copyright, and in any media now known or hereafter developed. All entries become Sponsor s property and will not be returned. Anyone found to use multiple accounts to participate will be ineligible for this Sweepstakes and will not be eligible for a prize. If you enter the Promotion by accessing the App or Website using your mobile phone, please note that stan-
dard data rates may be charged to your wireless bill or be deducted from your prepaid balance according to the terms of service with your carrier. Contact your wireless carrier for more information on data rates that apply to your service plan. 4) WINNER SELECTION/PRIZES; ODDS OF WINNING: For Entry Period #1 through #11, three (3) Weekly Prize (as defined below) winners will be randomly selected from all eligible entries received during the respective Entry Period and for Entry Period #12 through #23, five (5) Weekly Prize (as defined below) winners will be randomly selected from all eligible entries received during the respective Entry Period. For purposes of clarity, non-winning entries received during a preceding Entry Period will NOT roll over and NOT be eligible to win in subsequent Entry Period drawings. Entry Period drawings will take place each Monday following an Entry Period, on or around 12 p.m. CT. Sponsor will randomly select the Weekly Prize winners form all eligible entries received during the Entry Period. Limit one (1) Weekly Prize per person. On or about December 22, 2014, Sponsor will randomly select one (1) Grand Prize winner from among all winning and non-winning eligible entries received during the Sweepstakes Period. All random drawings will be conducted under the supervision of the Sponsor, whose decisions are final. Odds of winning a Weekly Prize depend on the number of eligible entries received during each Entry Period in which you are eligible. Odds of winning the Grand Prize depend on the number of eligible entries received during the Sweepstakes Period. a) One (1) Grand Prize: $3,000 Visa Gift Card intended to be used toward a #KeepsakeIt family vacation and five (5) Keepsake Ornaments of the winner s choice selected from the 2014 Hallmark Dream Book (subject to availability and Sponsor s discretion). The Approximate Retail Value ( ARV ) of the Grand Prize is $3,100. Non-cash portion of the Grand Prize is subject to availability. These are estimated values only. The actual value of the Grand Prize is expected to vary, based on the ornaments selected. If the actual value of the ornament portion of prize is less than stated, the difference will not be awarded in cash, and no such claim will be honored. b) Ninety Three (93) Weekly Prizes (three (3) Weekly Prizes per week for Entry Periods #1 - #11 and five (5) Weekly Prizes per week for Entry Periods #12-#23): Each Weekly Prize includes: one (1) $20 Hallmark Gold Crown Gift Card. The ARV of each Weekly Prize: $20. c) Approximate Retail Value of all Prizes combined: $4,960. Prizes are not redeemable for cash. No substitution, transfer, or assignment of prize is permitted, except that Sponsor reserves the right to substitute a prize of equal or greater value. Taxes on the prize are solely the responsibility of the winner. 5) WINNERS: The Grand and Weekly Prize winners will be notified and confirmed as follows: a) Grand Prize Winner: The potential Grand Prize winner will be notified by e-mail to the e-mail address associated with the potential Grand Prize winner s Online Entry Form or mail in entry on or about January 5, 2015. The potential Grand Prize winner will have seventy two (72) hours from the time of the first e-mail notification to respond with their daytime phone number and shipping address (no P.O. Boxes accepted) or the prize will be forfeited and an alternate winner selected, time permitting. The potential Grand Prize winner must complete, sign, and return the presented affidavit of eligibility, mutually acceptable
liability release, and publicity release, and the appropriate tax documents (the Documents ) within seven (7) calendar days of delivery of the Documents, or the prize will be forfeited in its entirety. If notified winner is not eligible, forfeits prize, or declines prize, an alternate winner may be randomly selected as the Grand Prize winner, time and circumstance permitting. Return of any prize/prize notification as undeliverable or failure to accept any prize within the specified time period may result in disqualification and forfeiture of prize. b) Weekly Prize winners: The weekly prize winners will be notified by Sponsor via one (1) direct message to his/her Twitter account, Instagram Account, or e-mail on or around each Monday following an Entry Period drawing. Each weekly prize winner will have seventy two (72) hours from the time of the first e- mail notification to respond with their phone number and shipping address (no P.O. Boxes accepted) or the prize will be forfeited and an alternate winner selected, time permitting. Each Weekly Prize winner s prize will be shipped within eight (8) weeks following the applicable drawing for each Entry Period to the address provided by each Weekly Prize winner. Return of any prize as undeliverable will result in forfeiture of prize. If notified winner is not eligible, forfeits prize, or declines prize, an alternate winner may be randomly selected as a Weekly Prize winner, time and circumstances permitting. c) Publicity Release: Each entrant grants to Sponsor the right to use and publish their proper names, states, Twitter and Instagram handles online, in print, and in any other media in connection with the Sweepstakes. Acceptance of a prize constitutes permission for Sponsor to use the winners name and likenesses for advertising and promotional purposes in any medium, worldwide, without additional compensation unless prohibited by law. 6) ADDITIONAL TERMS: By entering, entrant agrees to accept and abide by the Official Rules of this Sweepstakes and agrees that any dispute with regard to the conduct of this Sweepstakes, rule interpretation, or award of prize, shall be resolved by Sponsor, whose decision shall be binding and final. This Sweepstakes is governed by the laws of the State of Missouri, and entrant consents to the exclusive jurisdiction and venue of the Courts of the State of Missouri for any disputes arising out of this Sweepstakes. All federal, state, and local laws and regulations apply. By entering, entrant agrees to be notified by the method of entry or using the contact information provided in the Online Entry Form provided during the entry process by the Sponsor and/ or GMR for the purposes of the administration of this Sweepstakes. By participating, entrant agrees to release and hold harmless the Released Parties, as well as Instagram, LLC and Twitter Inc., from any injury, loss or damage to person, including death or property damage due in-whole or in-part, directly or indirectly to the acceptance, use, or misuse of a prize, participation in any Sweepstakes-related activity, or participation in the Sweepstakes. Sponsor and the other Released Parties are not responsible for any typographical or other error in the printing of this offer, administration of the Sweepstakes or in the announcement of prizes, including such error as may give an erroneous indication that a prize has been won. In the event the Sponsor is prevented from continuing with this Sweepstakes, or the integrity and/or feasibility of the Sweepstakes is undermined by any event including but not limited to fire, flood, epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, war (declared or undeclared), terrorist threat or activity, or any federal, state, or local government law, order or regulation, order of any court or jurisdiction, or other cause not reasonably within the Sponsor s control (each a Force Majeure event), the Sponsor shall have the right, in its sole discretion, to abbreviate, modify, suspend, cancel, or terminate the Sweepstakes without notice or further obligation. If the Sponsor, in their discretion, elect to abbreviate the Sweepstakes as a result of a Force Majeure event, the Sponsor reserve the right, but shall have no obligation, to randomly select the winner(s) from among all valid and eligible entries received up to the time of such
Force Majeure event. 7) INTERNET: If for any reason the Internet portion of this Sweepstakes is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of Sponsor which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Sweepstakes, Sponsor reserve the right, at their sole discretion, to disqualify any individual who tampers with the entry process, and to cancel, terminate, modify, or suspend this Sweepstakes. In any such event, the Sponsor, at its sole discretion, will randomly select the winner(s) from eligible, non-suspect entries received prior to the event requiring such termination, suspension or cancellation. The Released Parties and any promotion/prizing partners assume no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries. The Released Parties and any promotion/ prizing partners are not responsible for any problems or technical malfunction of any telephone network or lines, computer online systems, servers, or providers, computer equipment, mobile or tablet devices, software, failure of any email or entry to be received by Hallmark on account of technical problems or traffic congestion on the Internet or at any Web site, or any combination thereof, including any injury or damage to participant s or any other person s computer related to or resulting from participation or downloading any materials in this Sweepstakes. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS SWEEPSTAKES MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES TO THE FULLEST EXTENT PERMITTED BY LAW. Entries made by Internet will be declared made by the authorized account holder of the email address submitted at time of entry. Authorized account holder is defined as the natural person who is assigned to an email address by an Internet access provider, online service provider or other organization (e.g., business, educational, institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address. 8) WINNERS LIST: For the names of the Grand and Weekly Prize winners, send a self-addressed stamped envelope to: Hallmark s #KeepsakeIt Sweepstakes Winners List, 2405 Grand Blvd., Suite 700, Kansas City, MO 64108 postmarked by February 2, 2015 and received by February 9, 2015. 9) SPONSOR: This Sweepstakes is sponsored by Hallmark Marketing Company, LLC, 2501 McGee St, Kansas City, Missouri, 64108. 10) ADMINISTRATOR: This Sweepstakes is administered by GMR Marketing LLC, 5000 South Towne Drive, New Berlin, WI 53151. Apple Inc. and Google Inc. are not sponsors or involved in the Sweepstake s activity in any manner. The Sweepstakes is not in any way sponsored, endorsed, or administered by, or associated with, Instagram, LLC or Twitter Inc.